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TRU 101: Youth, Adults, and Tobacco Use Prevention. tobacco.reality.unfiltered (TRU) Adult Leader Training. Facts and Statistics. Tobacco is the #1 preventable cause of death. Each year, 11,900 adults in North Carolina die from their own smoking (smoking-related causes). - PowerPoint PPT Presentation
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TRU 101: Youth, Adults, and Tobacco Use
Prevention
tobacco.reality.unfiltered (TRU) Adult Leader Training
Facts and Statistics
Tobacco is the #1 preventable cause of death.
Each year, 11,900 adults in North Carolina die from their own smoking (smoking-related causes).
Almost 90% of all adult smokers begin at or before the age of 18.
Each day, more than 2,000 kids under 18 become new regular, daily smokers.
Smoking costs North Carolina more than $5.7 billion annually in health care costs and lost productivity.
The addiction rate for smoking is higher than the addiction rates for marijuana, alcohol, or cocaine.
Cigarette butts are the #1 most littered item—the filters in the butts are made of plastic and are not biodegradable.
1,200 Americans lose their life every day to tobacco use.
According to the NC Youth Tobacco Survey results, the rates of high school students who smoke:
20.3 19
15.8
31.6
27.3
27.8
0
10
20
30
40
50Goal Results
According to the NC Youth Tobacco Survey results, the rate of middle school students who smoke:
5.84.5
7.59.311.3
15
0
5
10
15
20
25
Goal Results
TRU Empowerment
TRU Empowerment
The opportunity for youth to participate in meaningful roles—with the ability to bond with adults in the environment and receive positive reinforcement and recognition. (Chinman & Linney, 1998)
TRU Advocacy
Definition:
Acting in support of a particular issue or cause—standing up for what you believe in and influencing others to change the way they think and act about an issue
TRU Empowerment
TRU Skill DevelopmentTRU Critical AwarenessTRU Opportunities
Definitions
TRU Skill Development (Learning) For example: Learning facts, practicing public speaking
TRU Critical Awareness (Analyzing & Strategizing)
For example: Action planning, asking “why” questions
TRU Opportunities (Taking Action) For example: Collecting petition signatures, speaking to
policymakers
TRU Skill Development
Learning How to Make Change
Practicing how to speak in front of policy makers and the media
Learning about effective teaching techniques for peers and youth
Discovering how to run a group and create action plans
TRU Critical Awareness
- Asking Why and How Questions Why is tobacco still a legal product when it
causes so many health problems?
Why is the tobacco tax so low in North Carolina?
How can we get more teens in our county to
remain tobacco-free?
TRU Opportunities
- Taking action to create change
Collect petition signatures
Meet with local merchants
Conduct surveys
Develop school and community events
Write letters to the editor
Empowering Outcomes
individualsTrain youth on media advocacy
Train youth on public speaking
Train youth on peer education
Train youth on media literacy
Youth write press releases
Youth speak to school boards
Youth conduct peer education
Youth create their own PSA
Empowering Outcomes
your agencyShared decision making
Clear roles & responsibilities
Nurturing leadership
Fair ways to resolve conflict
Youth set agenda & run meetings
Youth gain skills & experience
Youth grow in confidence
Team feels free to discuss concerns
Empowering Outcomes
communityEducate press to include youth voices
Youth as decision makers (not just window dressing)
Create roles for other adults
Engage new community groups
Youth consistently quoted in press
Youth participate in campaigns and on community boards
Adults volunteer & contribute
New diverse groups create programs
The TRU Movement: Making a difference in NC!