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BLIZ TRUE
FRIDA HANSDOTTER
BLIZ.COM
BLIZ.COM
BLIZ TRUE
FRIDA HANSDOTTER
BLIZ SIGNS NEW COOPERATION AGREEMENT WITH FRIDA HANSDOTTER - ONE OF THE WORLDS BEST ALPINE SKIERS
The Swedish brand Bliz continues its investment in sports. Since its initial launch in 2007 the sports eyewear brand has seen a steady growth. The number of coopera-tions keeps increasing every year. Starting with the world’s top cross country skiers, continuing to Skicross, Bliz partnered with Ski Team Sweden Alpine in 2015. This marks a notable presence in Alpine skiing, with cooperations with both the Norwegian and Canadian Alpine teams. Other sports Bliz focuses on are Cycling and Running, to name a few.
Bliz can now announce a new cooperation agreement with Frida Hansdotter, one of the worlds best Alpine skiers. After her many successes, among others winning the 2015-2016 FIS Slalom Skiing World Cup and winning medals during the last three world championships, Frida is now one of the hottest names to watch out for in the 2018 South Korean Olympics. The cooperation with Bliz means that Frida will use Bliz Goggles and Helmets as long as she is active as an elite athlete.
“I’m really looking forward to the cooperation with Bliz” Frida says. “The products is the most important part and as a member of Ski Team Sweden Alpine, I’ve seen the progress that Bliz has made over the last two years. Bliz is a young brand in the Alpine world that works with innovative design, function and quality. It means a lot be a part of the products development at an early stage. That way I can influence the products that I’m associated with. I also appreciate the close cooperation this means with Fu-ture Eyewear that owns Bliz. We will be starting some exciting projects which will be unveiled this winter”
“Apart from being one of the best Alpine skiers in the world, Frida also has a great per-sonality. She is fiercely competitive but also have a healthy dose of humility. Frida will be one of Bliz’s most important ambassadors. With her attitude and accessibility she will be an important cornerstone in developing the Bliz brand. Both by providing Bliz with exposure, but also by providing important feedback on coming products which are now in development” says Jan Jonsson, founder and CEO of Future Eyewear.
Contact:Jan Jonsson, [email protected] +46 704 10 40 80.Andreas Persson, Marketing Director, [email protected] +46 707 43 38 42.
