True Ventures 2010

Jesse Schell

Our Founders

1) Branded Content2) 3D Browser Games3) Multiplatform Gaming4) Kids and Families5) Connecting to Real Life

The Future of Social Gaming

Real LifeGames

+10!

+20!+20!

+10!

+10!

+5!

+45! +500!

+200!

+50!

+100!+50!+30!

+10! +10!+10!+10!+10!

+500!

+100!

+100!

+

+2700!

+2000!+5000!

+9000!

+5!

+1000!

+30!

+100!+30!

+10!

+5!

+25! +75! +300!

+30!

+30!

+200+50!

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Games provide:

• Clear Feedback• A Sense of Progress• The Possibility of Success• Mental and Physical Exercise• A Chance to Satisfy Your Curiosity• A Chance to Solve a Problem• A Feeling of Freedom

Two Dangers

Danger 1: The Innovator’s Dilemma

1500 FTE $300M

WTF?!

+- - =

- + =+ $100M

$500M$600M

WTF?!

Danger 2: Rewards can Backfire

Eight Keys to Successful Game-ification

Key 1: Make it Engaging

Key 2: Make it Effortless

Key 3: Make it Uncheatable

Key 4: Make it Not Embarrassing

Key 5: Design around the “moment of payment”

$350M+ =

>I

Key 6: Embrace Diverging Technologies

The Hype Curve

The Hype Curve

Put Jokes Here

“Shampoorn”

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Key 7: Embrace Important Trends

Have you noticed?

Beautiful!

Customized!

Shared!

Real!

TV

Groceries

Reality TV

Organic Groceries

Big Mac Angus Burger

+ =

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Key 8: Make Life Better

Thanks!Web: jesseschell.comTwitter: @jesseschell

Email: jesse@schellgames.com