1

Trusted, Enterprise QlikView-

reporting with Informatica

data Integration and

data Quality

(It’s all about data)

Arjan Hijstek

senior sales consultant

Informatica Nederland bv

ahijstek@informatica.com

06-22.454.327

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Agenda

• Introduction Informatica

• Qlikview and reporting : data warehouse?

- What data do I get? Relationships? data profile!

- (bad) data quality? data quality!

- Extraction, Transform and Load of any data ETL!

• Qlikview and Informatica

• Data Virtualization

- faster access to new data

• Quick demo

3

Do you know Informatica? (PowerCenter, DataQuality, other)

Do you use Informatica?

(Data Warehouse, Migration)

4

Informatica The #1 Independent Leader in Data Integration

• Founded: 1993

• 2011 Revenue: $784 million

• 6-year Average Growth Rate:

20% per year

• Employees: 2,554

• Partners: 400+

• Major SI, ISV, OEM and

On-Demand Leaders

• Customers: 4,630

• > 70% of the Global 500

• Customers in 82 Countries

• Direct Presence in 26 Countries

• # 1 in Customer Loyalty Rankings

(6 Years in a Row)

$0

$100

$200

$300

$400

$500

$600

$700

$800

2005 2006 2007 2008 2009 2010 2011

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Improve

Decisions

Business &

Operational

Intelligence

Data

Warehouse

Beyond Data Warehousing Empowering the Data-Centric Enterprise

Improve

Business

Processes

Improve

Efficiency &

Reduce Costs

Mergers

Acquisitions &

Divestitures

Acquire &

Retain

Customers

Outsource

Non-core

Functions

Governance

Risk

Compliance

Increase

Partner

Network

Efficiency

Increase

Business

Agility

Business Imperatives

Application

Portfolio

Optimization

Application

Retirement

Application

Consolidation

Customer,

Supplier,

Product Hubs

BPO

SaaS

Risk

Mitigation &

Regulatory

Reporting

B2B

Integration

Zero Latency

Operations

IT Initiatives

Data

Services

Data Migration

& Archiving

Master Data

Management

Data

Synchronization

B2B Data

Exchange

Data

Consolidation

Complex

Event

Processing

Ultra

Messaging

Data Integration Projects

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The Tradition Approach 87% of Enterprises Use Hand-Coding for Data Integration

75% of enterprises reported

increased maintenance costs

1 Forrester Research, The State Of Enterprise IT Budgets: 2008, March 27, 2008 2 Forrester Research, “Addressing Data Integration Challenges with SOA”, 2007

Data

Warehousing

Data

Services

Data Migration

& Archiving

Master Data

Management

Data

Synchronization

B2B Data

Exchange

Data

Consolidation

Complex

Event

Processing

Ultra

Messaging

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The Informatica Approach Comprehensive, Unified, Open and Economical platform

Data

Warehousing

Data

Services

Data Migration

& Archiving

Master Data

Management

Data

Synchronization

B2B Data

Exchange

Data

Consolidation

Complex

Event

Processing

Ultra

Messaging

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9

Agenda

• Introduction Informatica

• Qlikview and reporting : data warehouse?

- What data do I get? Relationships? data profile!

- (bad) data quality? data quality!

- Extraction, Transform and Load of any data ETL!

• Qlikview and Informatica

• Data Virtualization

- faster access to new data

• Quick demo

10

Reporting: do you see unexpected results/values? (e.g. gender: M/F/1/0/missing values etc.)

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Data Analysis

& Discovery

Using Informatica Analyst Tools to Profile your Data

Increase productivity and efficiency by enabling the business to

proactively take responsibility for data quality and reduce their

reliance on IT.

Data

Steward

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Agenda

• Introduction Informatica

• Qlikview and reporting : data warehouse?

- What data do I get? Relationships? data profile!

- (bad) data quality? data quality!

- Extraction, Transform and Load of any data ETL!

• Qlikview and Informatica

• Data Virtualization

- faster access to new data

• Quick demo

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Data Quality

Problem:

- many systems and data-sources having information about

customers/products/suppliers etc.

- need to profile, standardize, cleanse, de-dup: automatically!

- otherwise wrong/strange results in Data Warehouse or in new systems after

migration/conversion

- where ‘to do Data Quality’: at source? In Data Warehouse?

- when is ‘data quality’ finished?

Think about Qlikview-reports/dashboards!

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Reporting: do you have/see Data Quality issues?

How is it solved?

What about Data Ownership?

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What data is missing?

How do you measure data quality?

What data gives

conflicting information?

What data does not reflect

reality or is out of date?

What data is not

referenced or missing? What data or attributes

are repeated?

Completeness

What data is stored in non-

standard formats?

Conformity Consistency

Accuracy Duplications Integrity

Data Quality Dimensions

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Data Quality issues, examples

COMPLEETHEID STANDAARDEN CONSISTENTIE DUPLICATEN INTEGRITEIT ACCURATESSE

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Frequent Requirements

Data Analysis

& Discovery

Parsing

and

Standardization

Address

Validation

Matching &

De-duplication

Monitoring

&

Reporting

And do this for all domains & data

types…

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Using Informatica Analyst Tools to Profile your Data

Data Analysis

& Discovery

Increase productivity and efficiency by enabling the business to

proactively take responsibility for data quality and reduce their

reliance on IT.

Data

Steward

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Agenda

• Introduction Informatica

• Qlikview and reporting : data warehouse?

- What data do I get? Relationships? data profile!

- (bad) data quality? data quality!

- Extraction, Transform and Load of any data ETL!

• Qlikview and Informatica

• Data Virtualization

- faster access to new data

• Quick demo

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Data Integration / ETL

- Extraction, Transformation and Load

- For Data Warehousing, conversions, migrations, testdata-management, MDM, …

- For Informatica this means:

- integration of Profiling, Data Quality and ETL

- independent vendor, so connectivity to almost all databases, incl. Teradata,

Netezza, Greenplum etc.

- low or very high data volumes, batch and/or realtime

- simple or complex environments

- no coding! Infrastructure-independent (database , OS)

- multi-user, multi-project

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Data Integration / ETL: data mapping

• Source, target & transformation blocks

• connectors

• expressions

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Transformation types “Lego blocks”

Joiner Expression Sorter

Lookup Aggregator Normalizer

Router Sequence

generator

Filter

Union Update strategy Transaction

control

Stored procedure External

transformation

Java

transformation

Source qualifier Association

transformation

Consolidation

transformation

Ranker SQL

transformation

Web services

… and more

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Data Integration / ETL: workflow

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Data Integration / ETL: monitoring

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Data Integration / ETL: lineage

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Agenda

• Introduction Informatica

• Qlikview and reporting : data warehouse?

- What data do I get? Relationships? data profile!

- (bad) data quality? data quality!

- Extraction, Transform and Load of any data ETL!

• Qlikview and Informatica

• Data Virtualization

- faster access to new data

• Quick demo

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Qlikview connector for Informatica Powercenter

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Qlikview connector for Informatica Powercenter

QVX

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Agenda

• Introduction Informatica

• Qlikview and reporting : data warehouse?

- What data do I get? Relationships? data profile!

- (bad) data quality? data quality!

- Extraction, Transform and Load of any data ETL!

• Qlikview and Informatica

• Data Virtualization

- faster access to new data

• Quick demo

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Data Virtualization

Problem:

- Enterprise Data Warehouse takes 3-9 months (modeling, extract, reports/dashboards)

- what if new data from a new source needs to be added to a report?

- another 3+ months? Or just 1 day?

- (complex) operational reporting?

Data Virtualization

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Virtual

View

DATA CONSUMERS

(operational) DATA SOURCES

Portals

Messages Cloud Semi-structured Data Unstructured Data Application Database Mainframe Flat Files Database

Solution with Data Services (Federation)

Daily extract

(PowerCenter)

DWH / DM

SA/ODS

Daily update to

DWH / DM

‘operational extracts’

from DWH and/or

even directly from

Data Sources, accessible

via standard SQL

(Reporting Tool)

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Quick demo!

Questions?