For 17 YearsPBS IS #1 IN PUBLIC TRUST

PBS is theMOST

TRUSTEDnews and public affairs network

PBS 77%Courts of Law 72%

Video Streaming Services 71%

Commercial Cable TV 68%

Commercial Broadcast TV 65%

Newspaper Publishing Companies 59%

Social Media 33%

Federal Government 42%

Congress 33%

What is your level of trust with each of

the following organizations?

Graph indicates trust “a great deal” and “somewhat”

Graph indicates “excellent” and “good”

PBS ProvidesHIGH VALUE FOR TAX DOLLARS

73%Agree PBS Stations Provide

EXCELLENTVALUE

to Communities

Marketing & Research Resources, Inc. (M&RR) fielded 17 questions via an online survey during the window of January 6-10, 2020. The survey was conducted among a sample of 1,000 adults ages 18+, 483 men and 517 women. The results are weighted to be nationally representative of the US adult population. Results presented throughout are for all respondents, unless otherwise noted.

88%

Believe Federal Funding to PBS is

TOO LITTLE OR ABOUT RIGHT

OF TV HOUSEHOLDS

(that’s 215+ million people)

(Nielsen NPOWER, 9/24/2018 - 9/22/2019, L+7 M-Su 6A-6A TP reach, 50% unif., 1+min., All

PBS Stations)

83%WATCHED BY

Country’s Military Defense

PBSOverseeing Safety of Food & Drugs

Social Security

Agricultural Subsidies

Highways⁄Roads⁄Bridges

Environmental Protection

Federal Aid to College Students

76%

67%61%57%53%52%45%45%

Rate the value of these

taxpayer-funded services provided

by the Federal Government.

TRUSTED. VALUED. ESSENTIAL.FOR FIFTY YEARS. 2020

Parents Say PBS KIDS®

HELPS PREPARE CHILDREN FOR SUCCESS IN SCHOOL

Parents Rate PBS KIDSMOST EDUCATIONAL MEDIA BRAND

PBS REACHES

89% OF NON-INTERNET

HOMES

82%OF LOWER-INCOME

HOMES

78%OF RURAL HOMES

(Nielsen NPOWER, 9/24/2018 - 9/22/2019, L+7 M-Su 6A-6A TP reach, 50% unif., 1+min., lower income=HH w/Inc <$25K, rural= Cty Sz C&D. All PBS Stations)

83%PBS KIDS

65%DisneyJunior

65%Nick Jr.

66%UniversalKids

63%DisneyChannel

59%Nickelodeon

41%CartoonNetwork

Which network

best prepares children for success in

school?

Graph indicates “strongly agree” and “agree”

Which network

do you believe is the most

educational for children?

67%PBS KIDS 9%

7%

7%

6%

1%

5%

Disney Channel

Universal Kids

Disney Junior

Nickelodeon

Nick Jr.

Cartoon Network

PBS STATIONS REACH MORE

CHILDREN INLOW-INCOMEHOMESTHAN ANY KIDS TV NETWORK(Source: Nielsen NPOWER, 9/24/2018 - 9/22/2019, L+7 M-Su 6A-6A TP reach, 50% unif., 1+min., K2-11 in HH w/Inc <$25K, PBS stations, children’s cable networks.)

PBS STATIONS REACH MOREHispanic, African American, Asian American and Native American

PRESCHOOL-AGED

CHILDRENTHAN ANY KIDS TV NETWORK(Source: Nielsen NPOWER, 9/24/2018 - 9/22/2019, L+7 M-Su 6A-6A TP reach, K2-5, 50% unif., 1+min., K2-5 Hispanic, Black, Asian/Pacific Islander, American/Alaskan Native. All PBS Stations, chil-dren’s cable TV networks.)

PBS LEARNINGMEDIA OFFERS EDUCATORS

FREE ACCESSTO THOUSANDS OF CLASSROOM-READY RESOURCES

Marketing & Research Resources, Inc. (M&RR) fielded 17 questions via an online survey during the window of January 6-10, 2020. The survey was conducted among a sample of 1,000 adults ages 18+, 483 men and 517 women. The results are weighted to be nationally representative of the US adult population. Results presented throughout are for all respondents, unless otherwise noted.

OF ALL KIDS2-8 YEARS OLD(Source: Nielsen NPOWER, 9/24/2018 - 9/22/2019, L+7 M-Su 6A-6A TP reach, All PBS Stations, 50% unif., 1+min.)

66%PBS REACHES

TRUSTED. VALUED. ESSENTIAL.FOR FIFTY YEARS. 2020