Embed Size (px)
Citation preview
TSK marketing communications agency
Portfolio 2015
Ukraine, Kyiv
About us
TSK marketing communications agency is a developing local Ukrainian company (Ltd) active since 2008. We provide a full range of marketing services - public relations, event-marketing, social media marketing, consulting.
The head office is located in Kiev but we are present in main
Ukrainian cities – our offices are located in Kharkiv, Odessa and Lviv.
We are experts in
Experience
• We have succesfully implemented more than 500 projects in the field of PR and event marketing in such areas as:– Automobile market– Financial market– Retail– The legal services market– Agribusiness– Insurance– Hospitality– Pharmaceutical market– Restaurant and entertainment business– IT– FMCG
Clients
Clients
Projects
PR projects
• British club "Air Squadron": festival of retro airplanes (07/2013)– Task
• Coverage of the event in the media• Attract the public's attention to the State
Museum of Aviation– Solution
• Media relations: PR-announcement and coverage of the festival, inviting media to an official meeting of the delegation of British Aviation Club "Air Squadron" with the participation of His Majesty the Prince of Kent, Honorary Member of the Club
– Result • More than 100 publications in the media (TV,
radio, printed and online)• Increased the flow of visitors to the Museum
during and after the festival
PR projects • Subscriber of PR-service: investment company "Altana Capital" (2008-)– Task
• Construction of regular work with the media• The presence in TOP-10 most listed stock market companies• Creation of an image and reputation as a leading stock market
expert– Solution
• Press-office • Promotion of experts and speakers as the stock market experts
– Results• Increase in mentions of the media from 30 to 500 per
month for the period of 2008-2013• The constant presence of the comments and
recommendations of specialists in leading business publications
• Following the results of 2012 Altana Capital - "The most dynamic company in quantitative and qualitative resonance in media "
PR projects • Subscriber of PR-service: IMMOCHAN Ukraine (2012-2013
)– Task
• Regular work with the media• Regular presence in the media• Formation of image and reputation of the
company as an expert of experts real estate market, real estate development and retail
– Solution• Press office• Promotion of the company and the individual
speakers as experts real estate market, real estate development and retail
– Results• The constant presence of comments in leading
business and specialized media
PR projects
• Laying the symbolic capsule in the construction of a new object - Rose Park shopping center (07/2012)– Task
• Coverage in media• Interaction with local government
– Solution• The development of the event concept to lay the symbolic capsule
with a message to future generations• Organization of press-briefing for regional media with top-
management of Immochan Ukraine• Preparation of press materials, training with speakers• Work with regional media: invitation to a press briefing, work with
media during the event, distribution of press materials on the basis of a press briefing
• Work with the national media: the distribution of press materials, communication with the media
– Results• Post coverage of more than 70 publications in regional (Makiyivka,
Donetsk) and national media
PR projects • Subscriber of PR-service: «NIKO-Ukraine» (2012-2014)
– Task• Regular work with the media• Formation of company's image as a market leader
in sales and service of Mitsubishi cars, one of the experts and leaders in auto market
– Solution• Press office• Promotion of the company and the individual
speakers as experts of auto market• Off-road test drives coverage in media,
participation in automotive and sporting events– Results
• The constant presence of comments in leading business and specialized media
PR projects • Photo project «Miracle of birth» (09/2011)
– Task• Coverage if unique project in media• Drawing public’s attention to the issue of
fertility and birth partner– Solution
• Media relations: announcing in media, invitation, preparation and distribution of press materials
– Result• Post coverage of more than 70
publications in media (TV, radio, printed and internet media)
PR projects • Subscriber of PR-service: national chain of auto shops and service
centers “ATL” and “TL Auto” (2009-2012 )– Task
• Construction of regular work with the media• The constant presence of company in information field
– Solution• Press-office• Promotion of "ATL,“ "TL Auto "and individual companies
as expert speakers of car market– Results
• The increase of company mentions in media with 5 to 100 per month for the period of 2009-2010, 2011-2012
• The constant presence of comments and recommendations of company experts in leading business publications, political and specialized media
PR projects • PR coverage of special events of national chain of auto
shops and service centers "ATL" (2009-2012 )– The opening of new ATL stores in Ukraine
• Radio advertising, stories on TV, publish in the regional media
– Auto sport• Press conference: Ukrainian sportsman
participation in "Dakar 2009" with the support of ATL
• PR-coverage international competitions, "ATL Trophy 2009"
• PR-coverage of participation of the team "ATL" in the major motorsport events
PR projects • PR-support: Celebration of the 100th anniversary of the
hotel "Premier Palace" (2010)– Task
• PR coverage of the event• PR coverage of Competition for Chamber
Orchestra "Prime Orchestra 2009", dedicated to the celebration of the 100th anniversary of the hotel "Premier Palace”
– Solution• PR-support of all phases of activities and events• Inviting media representatives to all events
– Result• About 100 publications in leading national
media• Total coverage of the audience was over 15
million people
PR projects • Subscriber of PR-service: company for the development and
effective management of business “EXPI” and "PUKHALSKA" (2009-2012 )– Task
• Regular work with the media• Formation of image and reputation of the company as an
expert of market• Development and implementation of a complex program for
promoting the company's services– Solution
• Press-office• PR of owner and manager of the company, promotion of an
owner as an expert of the effective business management• Creating and filling the blogs owner of a leading Ukrainian
media – Result
• The constant presence of comments in leading business media
Event projects• Final of "Facade of the year 2013" for "Baumit Ukraine"
(07.2013) – Task
• To develop the idea and concept of the event• To organize an event
– Solution • Development of concept of the event, consisting of
two parts - the awards ceremony and entertainment program
– Result • The ceremony attracted the capital's best architects
and designers. A good choice of location and its design, and the program was highly appreciated by the guests
Event projects• “Makhteshim-Agan Ukraine” distributors annual
meeting – Task
• To develop the idea and concept of the event• To organize an event
– Solution• Development of the concept, involving event
zoning allowed to combine the presentation of events and entertainment
• Selecting the appropriate location – Olimpiyskiy Stadium (Presidential lounge)
– Result• Due to successfully target location and event
concept in the style of a private Distributors Club, guests were able to feel special attitude
Event projects• Corporate event "Makhteshim-Agan Ukraine" (01/2013)– Task
• To create an original concept of the event in case of summing up the year and rewarding employees for their achievements
• To organize an event– Solution
• Development of concept of the event, including daily training for employees and informal entertaining part of the evening
– Result• Informal atmosphere, the bright colors of the walls and the
location of zones Smart cafe Bibliotech, helped to create the necessary atmosphere of training
• For evening events agency developed the concept in the style of the 60s based on the cult film "Cry-Baby." As part of the event and with the support of professional artists employees held a joint dance battle. This was preceded by two week preparation
PR&Event projects• Presentation of company Immochan in the Botanical
Garden Grishko (10/2012) – Task
• To show the new visualization of Immochan and tell about new name of the first Ukrainian project of "green" building- Rose Park shopping center
– Solution• Organization of event for company partners• Press briefing in case of presentation
– Result• Event was based on Immochan main principles :
innovation and sustainability• The information conveyed to the maximum number
of partners of the company and the nation's leading media
• 55 post publications in business and specialized media
• The opening of Baumit factory in Ukraine (07/2012)– Task
• To develop the idea and concept of the grand opening the factory
• Event coverage in media – Solution
• Development of ideas and concepts of the opening called the "Reset"
• Development and implementation of the entertainment program
• Organization of press conference– Result
• The grand opening of first in Ukraine Baumit factory attracted more than 300 guests, including customers, partners of the company, as well as representatives of state
• At the end of the press conference in leading business and trade media were published more than 50 publications
PR&Event projects
Event projects• Presentation of the Mitsubishi Outlander 3rd generation
(09/2012)– Task
• To create the concept and script of the event for official dealer of Mitsubishi Motors – company «NIKO-Ukraine»
• To organize the first in Kiev official presentation of the legendary car
– Solution• Developed the concept and script of event with live
entertainment for guests and raffle prizes– Result
• Guests of the first presentation in Kiev of Mitsubishi Outlander third generation had a good time and take part in the raffle prizes
Event projects• Presentation of the Mitsubishi SUV on Off-road Freefest
2011 (07/2011)– Task
• To develop the idea and concept for the presentation of SUVs for "NIKO-Ukraine”
• To organize the original company and brand presence on the Off-road Freefest 2011
– Solution• An original concept of a presentation - "battle“: Japanese
samurai Mitsubishi Ukrainian vs. Ukrainian off road, in this case were presented Mitsubishi Pajero Wagon and Mitsubishi Sport, crossover Mitsubishi ASX and Outlander XL and Mitsubishi L-200
• The organization of the evening entertainment program for guests and participants of the festival - the performance of rock guitarist Andrew Kudasov and fire show
– Result• More than 400 test drives of Mitsubishi • Presentation Mitsubishi gathered the largest number of
spectators for the three days of the festival Off-road Freefest 2011
Event projects• Celebrating the 15th anniversary of Renault Trucks in
Ukraine (05-07/2011)– Task
• To develop a general idea and the concept of celebration• To organize the event for company clients in dealer centers
all over Ukraine– Solution
• Developing the concept of celebration - "Caravan of Renault Trucks-long 15 years"
• Organization of rally and celebration for clients in 6 cities of Ukraine: Lviv, Odessa, Dnipropetrovsk, Donetsk, Kharkiv and Kyiv
• Development and implementation of a separate entertainment program activities for each city
– Result• In 20 days rally cars made their way, which the company
has done in 15 years of work in Ukraine and celebrated the event with colleagues, partners and customers in all regions of Ukraine
Event projects
• Crocs at the Ukrainian Fashion Week (10/2010)– Task
• To offer the promotion program – Solution
• Crocs brand presence on Ukrainian Fashion Week UFW SS 2010
• Choosing a young and progressive designer collaboration - Ksenia Marchenko, brand X'U
• Providing shoes Crocs to Ukrainian celebrities– Result
• The presence of the brand in one of the most important fashion events of the country, promoting and shaping brand awareness through media and fashion-known persons
Event projects• Complex event-service of Robert Bosch Ltd. (2008 to
2011)– Organization of annual dealer events in Kiev– Organization of trainings in brake systems and
gasoline injection systems in Kiev, Donetsk, Odessa, Ivano-Frankivsk
– Organization of training events for company clients in Kiev
Complex PR & Event service for Ukrainian Retail Association (2013, 2014)
• Retail & Development Business Summit 2013»• Retail & Development Business Summit 2014»
PR & Event project
ATL Service (2012)
SMM project
Mall Center ROSE PARK (2012)
SMM project
Mall Center ARTMALLA-Gallery (january 2015 -
present )
SMM project
SMM project
Helen Laven (april 2015 -present )
Allianz (2014)
SMM project
Mall Center Univermag Ukraine (2014-2015)
SMM project
TSK marketing communications agency
+38 067 406 37 73+38 067 406 38 99
[email protected]/TSKGroupAgency
