Talk to the Manager

Social Media Campaign

Mike Mao

MBA 2013

Foster School of Business, UW

Social Media Networks

Social Media Campaign

Goals

ACQUIRE Customers/Users

ENGAGE Customers/Users

GROW Customers/Users

Acquisition

WHO IS ENGAGING WITH

YOUR COMPETITORS?

USE PICTURES FOR

2X CONVERSION &

ENGAGEMENT

CREATE A

CONTEST OR

PROMOTION

BE

PERSONAL

AND OFFER

REWARDS

Engagement

Apps

Web

Text Messaging

Level of Engagement

CALL TO ACTION

OFFLINE TO ONLINE

Ask customers to check out

twitter, FB page and instagram.

Encourage interaction from

display signage.

Growth

6 KEY METRICS TO MEASURE YOUR ROI ON SOCIAL MEDIA

Source: “The Social Media ROI Cookbook, Six Ingredients Top Brands Use to Measure the Revenue Impact of Social Media.” Altimeter Group. July

2012

Growth

INVEST MONEY INTO HIGH ROI,

DISCARD LOW ROITOOLS FOR MEASURING ROI

• Correlation—MarketShare or Compass

Labs

• Linking/Tagging—Buddy Media, Argyle

Social, Wildfire Interactive

• Integrated—Awareness, Inc., Lithium, Shopkick

• Direct Commerce—8th

Bridge, Moontoast, Offerpop

Thank You!