Tuesday, April 18, 2023

JCousins

Information Objects Are Hot, Documents Are Not

Tuesday, April 18, 2023JCousins2

Following the trail

Tuesday, April 18, 2023JCousins3

Following the Trail

Tuesday, April 18, 2023JCousins4

CrossRef Result

Tuesday, April 18, 2023JCousins5

CrossRef Result

Tuesday, April 18, 2023JCousins6

Turning Passive into Active

Search further within Blackwell Synergy

Other articles by the authors

Prompting further search in keywords

Tuesday, April 18, 2023JCousins7

More Enticement

Further links to the author

More pull through the site

Tuesday, April 18, 2023JCousins8

Where Next?

Viral Marketing

Using

• DOI,

• MultiLinking

• And the power of the web and library technology

You know about this…..

Do you know it links to this?

And who would you like to tell?

Tuesday, April 18, 2023JCousins9

Blackwell Synergy & the DOI

Read ReviewsBuy this JournalJoin the Society

The GuardianAnnual Reviews

Tuesday, April 18, 2023JCousins10

Blackwell Synergy & the DOI

Cited elsewhere in Blackwell Synergy

Related ArticlesRelated SubjectsRelated BooksPurchase this articleRead ReviewsBuy this JournalJoin the SocietyEmail a Friend

doi:10.1046/j.1466-769X.2002.00098.x Genes encodingBeesCircadian ClocksmRNA

Tuesday, April 18, 2023JCousins11

Power of the web and technology

Tuesday, April 18, 2023JCousins12

Is the title true?

• Tip of the iceberg

• Sometimes the document – but often the object

e.g. reference

data sets

part of a conference speech

societies