Tuesday, March 31, 2015 Sponsored by: Membership Growth Best
Practices Webinar
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Webinar Agenda Welcome 10 in 2 Campaign NAA Resources to
Support Your Growth Affiliate Best Practices on Growth Q&A
Conclude
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Thank you to our Sponsors! www.naylor.com
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Webinar Moderator Russ Webb NAAs 2015 AEC President Association
Executive Georgia Apartment Association
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NAA Membership Growth Goal to 10 Million Units! 10 in 2:
Growing Stronger Together
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Membership Growth 10 in 2: Growing Stronger Together
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Jon Lowder NAAs 2015 AEC President Elect Association Executive
Piedmont Triad Apartment Association
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NAA Resources Available to You AEX (Affiliate Exchange)
Association Management Support/Regional Liaisons Data Provider
Services (Prospects with your Market) Co-branding Membership
Affiliate Program Membership-Lease Compliance Support Membership
Challenge
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AEX (Affiliate Exchange) And NEW Resource Online Resource for
affiliate staff, board, etc. Library of best practices Peer-to-Peer
Network Articles Videos And more!www.naahq.org/aex
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Association Management Support/Regional Liaisons Association
management in-person support Strategic planning Board Orientations
Membership Recruitment and Retention Trade shows and general
membership meetings Peer to peer consulting Affiliate Marketing
Request Form Connecting to Resources at NAA
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Membership & Affiliate Services Data Provider Services
Prospective companies and properties in your market Contacts
(C-level to property level) within prospect companies Property
Management Changes & New Construction Contact NAA if you need
an updated prospect list
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Membership Growth Support Better communicate the value of local
membership More than 50 NAA affiliates participating Benefits and
services at the state and national levels
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Membership Lease Compliance Support Ensures non-member
properties join your association in a timely fashion Affiliates
receive weekly emails from NAA when we have a non-member lease user
listed Important to respond back and NAA will handle getting the
properties into compliance
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NAA Affiliate Membership Challenge Fun & Energizing! Learn
More Sign Up Today
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NAA Affiliate Membership Challenge Fun & Energizing! Win
Great Prizes Two cruise certificates (two people per certificate)
Certificate good for two people Mexico, Bahamas or Western
Caribbean No additional cruise fees included Thousands of dollars
in cash Two full 2016 NAA Education Conference & Exposition
registrations
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Atlanta Apartment Association (AAA) Membership Drive Idea that
Works! We theme the membership drive to go along with AAAs theme
for the year. There are 165 committee members divided up into 9
teams. Every team has 2 Captains, one each from the Owner/Manager
and the Associate side. Every team has an Advisor, an experienced
membership volunteer.
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Atlanta Apartment Association (AAA) Membership Drive Idea that
Works! We maintain a website for them to keep up with their teams
progress www.aaamembership.org.www.aaamembership.org We provide
them with all of the tools they need to succeed in both recruiting
and renewals. Most of allwe make it fun and reward them for their
outstanding work.
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Paul Smith, CAE Executive Director Utah Apartment Association
2014 Unit Growth: From 75,998 to 96,267 (27% increase)
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2014 Unit Growth: From 75,998 to 96,267 (27% increase) Paul
Smith, CAE Executive Director Non-member communities Single Family
Property Management Companies New Construction Visit prospective
members with UAA Board Members Keep retention rate high
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Apartment Association of Kansas City Debbie Haukenberry
Association Executive, AAKC 2013-2014 Unit Growth: 55,308 to 70,086
units 26.72 % increase Keys to Success NAA Affiliate Co-branded
Program - Fliers and Emails (Recruitment & Retention); New
supplier program ALN Data on prospects in your market NAA Letters
to non-members Board/Member involvement Membership
Challenge/Campaigns
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Taylor Jackson, CMP Director of Business Development
512-323-0990 / [email protected] Unit Growth: 13,014 Net
Member Growth: 48 Total Revenue Growth in 2014: $30,468.91 Total
Unit Count: 203,255 Total Supplier Members: 403 Total Owner/Mgmt.
Co Members: 682
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Membership Growth Initiatives Total membership count became
stagnant 2003-2013 Retention rates became unsteady dipping below
80% Needs Assessment: Identified growth opportunities using the ALN
partnership with NAA and local partnerships / Identified needs
& marketing avenues Development: New marketing materials / NAA
Co- Branding Program for prospects / GoogleAds Needs Assessment:
Surveyed new and seasoned members member value Development:
Programming changes / Participate in NAA partner programs / New
communications WEBLINK & Constant Contact / Combined messaging
for existing members with NAA Co-Branding Membership IssueSolution
Bottom Line Best Practices Use all resources available to you Local
partnerships, State & NAA programs and ASAE Create master plan
to maximize efforts with a set matrix of success Unify your message
laterally from local to NAA Members are constantly changing always
assess the members needs
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NAA Membership Growth Best Practices Webinar Q & A
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NAA is Here to Serve You! Dave Edwards Vice President of
Membership and Affiliate Services [email protected] 703-797-0689
Joshua Dick Director of Membership and Affiliate Services
[email protected] 703-797-0624 Donna Motley Senior Manager of
Membership and Affiliate Services [email protected] 703-797-0625
Kevin Watkins Midwest Region Liaison [email protected] 469-503-1777
Kyle Huie Membership Coordinator [email protected] 703-797-0695 Crissy
Artis Customer Service Representative [email protected]
703-797-0605