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Tupeka Kore Aotearoa 2020
Free from tobacco
Robert Beaglehole
Story line: tobacco control
• A personal and a public health issue
• The impact of the tobacco industry
• The Vision is achievable
• Our task
• The global context – tobacco, other issues
The impact of the tobacco industry
• 200,000 deaths caused by tobacco since 1945; 75% middle-aged men;
• $2 billion health-care costs 2009;
• Currently 600,000 smokers
• 300,000 will die from tobacco;
• 80% want to stop;
• 250,000 deaths can be prevented
Free from tobacco by 2020 (Goal: under 5%)
Protect children: priorities
• Tobacco retail displays banned - 2010
• Plain packaging and graphic warnings – 2012
• License and limit retailers - 2011
• Extend smokefree places - ongoing
Reduce supply and demand: priorities
• Tax increases – annually
• Full equalisation - annually
• Ban duty-free sales – 2012
• Control supply and nicotine – from 2013
Increase successful quitting: priorities (esp. Māori)
• Increase range and availability of quitting options - ongoing
• Increase engagement of health sector-ongoing
• Expand and meet health care targets - ongoing
Support current initiatives
Hon Min. Tariana Turia - response to consultation
Māori Affairs Select Committee report
Encourage a strong
long-term Government
response by mobilising
all partners
Inquiry into the tobacco industry in Aotearoa and the consequences of
tobacco use for Māori
Report of the Māori Affairs CommitteeForty-ninth Parliament
(Hon Tau Henare, Chairperson)
November 2010 Presented to the House of Representatives
A major step forward - focus on:• Price (“Tax is the #1 deterrent … we will keep doing that.” John Key, PM• Promotion• Cessation• Supply and nicotine
Our task: support current initiatives
• Encourage strong Government response
• Mobilise all partners, old and new
• Keep focussed on key priorities
• Press for legislated 2025 goal – free from tobacco
Global impact of tobacco industry
Will kill 1 billion this century
Killed 100 million last century
In force since 2005;
169 countries ratified
But only 10% of world’s population effectively covered by FCTC interventions
WHO Framework Convention on Tobacco Control (FCTC)
New Zealand and then the world
2050