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TURNING POINTS
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TURNING POINTS
Turning Points is…... the original year-ahead licensed magazine featuring exclusive content from globally recognized
voices who share their unique perspectives on how our world and our lives may change in the
coming year and beyond.
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HOW DARE YOU?
값 35,000원
GLOBAL AGENDA 2020
니얼 퍼거슨: 신(新)냉전? 미·중 냉전은 이미 시작됐다 특별 대담: 인공지능(AI) 어젠다에 대한 경제계 리더들의 혜안
무라타 사야카: 우리 모두의 성생활의 미래 빅 퀘스천: 아름다움이 왜 우리에게 중요할까? | 포토: 사진으로 돌아본 2019년
제21대 총선, 유권자의 선택은? | K-POP, 글로벌 주류 될까?2020 도쿄올림픽: ‘金 7–톱 10’에 도전하는 태극전사들
도전의 시대 새로운 희망“시험대 오른 자유민주주의”
TP 2020_Article_09_World Outlook-2.indd 1 2020. 1. 2. 오후 12:40
TURNING POINTS
In 2020, Turning Points was published in 20 countries and 10 languages.
20countries
10languages
THE CONTENT
The Content
THE CONTENT
The Feature EssaysOpinion pieces by political, cultural and
economic thinkers who look at trends
and new ideas from around the world
to identify key turning points and explain
how they may influence the year ahead.
Previous contributors have included
Nobel laureates, diplomats, politicians,
social activists, writers, artists and
fashion designers.
5
THE CONTENT
Reaching a Global AudienceEssays written by globally recognizable contributors have drawn audiences in their native countries,
helping The New York Times expand its reach.
6 Source: Internal data from nytimes.com.
Perspective: India’s Deepika Padukone on Why She Took Her Battle With Depression Public by Deepika Padukone, Indian actress
Readers from Padukone’s native India made up 50% of the audience on nytimes.com
Outdated Borders Are Strangling Liberal Democracyby Carles Puigdemont, Catalan politician and journalist
Readers of Puigdemont’s essay were primarily from his native Spain, making up 58% of the total audience on nytimes.com
Our Future Depends On Communitiesby Raghuram Rajan, Indian economist and author
Almost half of the total audience on nytimes.com for Rajan’s essay was from India, while 35% was from the United States
THE CONTENT
2021 Contributors*
7
Kai-Fu LeeTaiwanese-American businessman
Joseph StiglitzAmerican economist
Hye-young PyunKorean author
Amy Bernstein American business editor
Fabien CousteauFrench ocean conservationist
Naomi OsakaJapanese tennis player
7 * Early contributors for the 2021 Turning Points package. More names will be announced soon.
Nadya TolokonnikovaRussian political activist and artist
William WegmanAmerican artist
José AndrésSpanish chef and entrepreneur
Imran AmedBritish fashionIndustry expert
EDITORIAL DEPARTMENTS
Interviews, Q&As, timelines and
entertaining shorts complement the
feature essays. Graphic reports, photo
essays and visual features engage,
entertain and delight readers with
a creative take on the year’s most
impactful events.
Editorial Departments
EDITORIAL DEPARTMENTS
The Big Question
9
Politicians, authors, artists, diplomats,
scholars and other boldface names from
around the globe offer their answers to one
question that affects us all.
Past Issues:
2020: Why is beauty, however defined, important
in our lives?
2019: Have we left something important behind?
2018: If the world was ending, what would your
last message be?
2017: Is artificial intelligence improving or taking
over our lives?
EDITORIAL DEPARTMENTS
10
The ConversationA moderated discussion on a major
global issue.
Past Topics:
2020: Charting a Course: Business Leaders
Set the A.I. Agenda
2019: The Barriers Facing Women As They
Pursue Their Careers
2018: What is Political Disclosure in the
Post-Truth Era?
2017: Migration: Nations Must Never Close
Their Doors to the Needy and Oppressed
EDITORIAL DEPARTMENTS
Events and trends identified for the first time ever in 2020, ranging from the serious to the silly.
11
First Time Ever
EDITORIAL DEPARTMENTS
Global AgendaA blithe look at events that will shake or gently rattle the world in 2021.
12
EDITORIAL DEPARTMENTS
More than 20 pages of graphics, images and text, including almanac data on various regions of
the world and a four-color world map depicting the top news events of the year.
World Almanac
13
EDITORIAL DEPARTMENTS
World OutlookOne artist's creative interpretation of
the year.
Previous Contributors:
Wangechi Mutu
Multidisciplinary artist based between New
York and Nairobi
Tomi Ungerer
French illustrator and author
Jenny Beavan
Academy Award-winning costumer designer
14
EDITORIAL DEPARTMENTS
The Year in PhotosA month-by-month series of photos recounting the high points of the year, as seen by New York
Times photographers.
15
EDITORIAL DEPARTMENTS
The Year in VideosA roundup of the most compelling moments of the year, as captured by The New York Times’s
video journalists.
16
OPPORTUNITIES
Opportunities
OPPORTUNITIES
Leverage the BrandThe cover of Turning Points is co-branded
with The New York Times Licensing Group
to signal to readers and advertisers that
the content upholds the editorial standards
of The New York Times.
Turning Points logo with suggested covers
and designs are provided.
18
OPPORTUNITIES
Make It Your OwnCombine Turning Points with regional content to create a bespoke magazine, online section
or standalone app targeting local readers and advertisers.
19
OPPORTUNITIES
20
Captivate AudiencesEngage readers across all platforms with
content that captures the pulse of global
opinions, trends and tastemakers.
Ideal for digital interaction and social media
sharing, Turning Points content inspires
audiences to post their own ideas and
make connections with a community
of fellow readers.
OPPORTUNITIES
21 Source: Internal data from nytimes.com.
Engage ReadersEach year, Turning Points has garnered high engagement with global readers on nytimes.com.
2018Tim Berners-Lee’s essay, “How to Save the Web,” had a strong global audience. 49% of readers originated from non-U.S. countries, including: the United Kingdom, Canada, Germany, Australia, India, France, the Netherlands, Sweden, Japan.
2017Essays from Madeleine Albright, Bill Clinton and The Dalai Lama generated the most engagement online and were in the top 10% of the most visited articles.
2016The collection saw an increase of more than 60% in readership from the prior year in its first month of publication. The top two articles received high engagement on social media, with likes and shares, and landed on the most emailed list.
2019Screenwriter and filmmaker Darren Aronofsky’s essay, inspired by Greta Thunberg and climate change, generated over 13,000 Facebook reactions —6x more than our most popular op-eds.
OPPORTUNITIES
Motivate AdvertisersEntice prominent advertisers and sponsors with a high-quality editorial environment and brand.
Turning Points routinely draws high-profile advertisers in the business, travel, technology,
and luxury fashion and design categories.
22
TURNING POINTS
Monetize EffectivelyGrow value for your brand and generate
incremental revenue by employing
Turning Points as:
§ A newsstand-ready publication with
an extended shelf life
§ A controlled-circulation title to target
a desired demographic
§ An insert to encourage subscriptions
to your flagship title
§ A value-add to establish brand loyalty
among existing subscribers
§ The hallmark publication of a business
gathering or roundtable
OPPORTUNITIES
TURNING POINTS
Contact us to license Turning Points: Global Agenda 2021:
Asia Pacific | [email protected]
Europe, Middle East & Africa | [email protected]
Latin America | [email protected]
U.S. & Canada | [email protected]
APPENDIX
Appendix
APPENDIX
DetailsVolume/Frequency: Annually64 pages of exclusive content, including texts, photos and images. Publishers can include up to 49% local content.
Rights: Print and digital. May be published as a standalone title or as an insert.
Languages: Available in English and Spanish. Publishers may translate intoother languages.
Co-branded with The New York Times Licensing Group, using the Turning Points logo.
Design: Suggested cover and design templates provided.
Ad/Edit Ratio: 25% advertising; 75% editorial content.
Ad Sales: Sold by local publisher.
26
APPENDIX
September October
Production Timeline
November 16th
English-language texts and images available
November 24th
All translations available
December 12th
Available for publication
27
August 4th
All contributors and topics announced
APPENDIX
28
AdvertisersOver 100 advertisers were featured in Turning Points 2020 editions, representing a mix of local
and global brands in a range of industries such as: Auto, Banking & Finance, Consumer Products,
Education, Jewelry, Media, Travel and more.
APPENDIX
Previous ContributorsJulian AssangeEditor in Chief of WikiLeaks
Ingrid Betancourtpolitician and activist
Tony Blairformer Prime Minister of the United Kingdom
Richard BransonBritish entrepreneur heading Virgin Group
Priyanka Chopracelebrated Bollywood actress, model and singer
Bret Easton Ellisnovelist, screenwriter and short story teller
Niall FergusonHarvard historian, filmmaker and journalist
Carlos Fuentes Mexican novelist and essayist
Francis Fukuyamapolitical economist & author
Melinda GatesCo-chair of the Bill and Melinda Gates Foundation
Marie KondoJapanese organizational expert and author
Karl LagerfeldCreative Director of Chanel, Fendi and his own eponymous label
Jack Mafounder, chairman and CEO of Alibaba Group
Haruki Murakamiprize-winning Japanese novelist and essayist
Trevor Noahcomedian & TV host
Eric SchmidtExecutive Chairman of Google
Archbishop Desmond TutuAnglican Archbishop Emeritus and human rights activist, Nobel Peace Prize winner
Ai Wei WeiChinese artist, activist
Pharrell Williams Grammy-award winning singer, producer and trendsetter
Venus WilliamsAmerican tennis player
29
