Tutorial Services Business Plan

8/16/2019 Tutorial Services Business Plan

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Tutorial Services

(we don't succeed unless our clients succeed)

Presented By:C N Maheshwari: 0311!!"1#

Pawan $u%ar: 0301!!"1#

Sandee& $u%ar: 01!!"1#ilee& *ha: 0!1!!"1#+,hilesh -u&ta: 0#!1!!"1#.a,esh $hanna: 00!1!!"1#


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Content• Executive Summary• Strategic Intent:

• /ision

• Mission

•

Co%&etitive de• Business Model

• 24ective

• Strategy Formulation:• S52T +nalysis

• 2CP6 2rani7ational Ca&aility Pro8le

• Mar,etin .esearch

• 9.M

• T Plan

• ;inancial ecisions


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New elhi? They have de&rived =ro%

the tutorial service o= that area? They have no o&tion ut to

o at =ar &laces =or tuition ecause there is no est teachin

center in that area?

Most o= the students usually co%&lain o= the wastae o= ti%e

ecause o= travellin and they could not =ocused on studies&ro&erly? To resolve such &role%s we have &lanned to o&en

@tutorial servicesA with a view to &rovide est teachin to

students ?


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/isionOur main goal is to provide quality service to ourcustomers at best possible low price and to becomeno. 1 in market by spreading our roots across country.

Missionutoring Service exists to !elp students toprovide unique and innovative approac! o"teac!ing t!at !elps students to connect wit!t!e sub#ect matter t!ey need to master

t!roug! personali$ed and speciali$edteac!ing processes. Success o" our institutedepends on success o" our client because webelieve t!at we don%t succeed unless ourclients succeed.


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Business e8nition$inds

2==erins

2rani7ation

TutorialService

s

1&t! Math's

Sciencenlish

Services 1th Math's

Science

nlish

(raduation

courses

BB+ >B?Tech> B?sc?


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Business Model


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24ective Tutorial service see,s to estalish itsel= as a leader intutorial service in Na4a=arh New elhi &aci8c o4ectives o=usiness &lan are:

• To &rovide hihly co%&etitive teachin to students so

that they can success in their career ?• 2er our students est teachin at low &rice?• To introduce new creativity in the %ar,et in area o=

education?• To et a &osition o= a est tutorial center within a

education industry where we can use our estcreative s,ills to develo& a uniDue way o= teachin

• To uild a sustantial> reular client ase o= "students on %onthly tutorial &lans?

• Students will e doule y the end o= second Eear ?•

2&en second institute y the end o= 8rst year?


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S52T +nalysis

a

Strengt!s1? Current location at the %ain

road ?? nnovative teachin style ?3? Success=ul relationshi&%ar,etin?#? Nu%er o= courses are li%itedwhich hel& in &rovidin =ocusedservice to custo%er

)eakness

1? 2nly three courses areoered to students

? Tutorial center is notwell ,nown?

3? Fi%ited teachin

eSSC and raduate level in hihnu%er?3? There is only two institute in that areawhich are unale to =ul8ll de%and o=

students?

!reats

1? nviron%ental eects? Co%&etitor intentions3? Mar,et de%and#? Sustainin internal

ca&ailities"? nsur%ountale wea,nesses? Foss o= ,ey sta

S)O

*atrix


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S52T +nalysis o= Co%&etitors

a

Strengt!s

• 9ue &ro8ts?• ,nowlede> data• +ccreditations> Duali8cations>

certi8cations• ;inancial reserves> li,ely returns• Su&&ort o= e


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2rani7ational Ca&aility Pro8le

.esearchH

evelo&%ent .ole

9u%an

.esourcePlannin

n=or%ation Technoloy Plan

Mar,etin

.esearch

;inancial+nalysis


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Mar,etin .esearchM+.$TN- .S+.C9:

+ success=ul new venture sells custo%ers oods and services they want or need and continuallyrows a ase o= satis8ed custo%ers? 9undreds o= &eo&le consider startin new usinesses eachyear and each o= the% will as, the%selves the sa%e Duestions:6 oes %y &roduct or service 8lla needI 5ho will uy %y &roduct or serviceI 5hat will %y &rice &oint eI 5hat are the trendsin %y industryI 5ho are %y co%&etitorsIMar,et research hel&s in the =ollowin =actors:6

1? Co%%unicate eectively

The taretin can e done throuh advertisin and &ro%otions? By researchin your custo%ersand their s&endin and uyin haits> it can create %ar,etin ca%&ains to %eet their s&eci8cinterests and needs?

? denti=y and understand o&&ortunities That e you %iht 8nd ano&&ortunity to start your usiness in a eora&hic location you had not considered e=ore>

where little or no co%&etition e it %ay uncover direct or indirect co%&etitors that had not considered e=orewho %ay inhiit aility to ain a co%&etitive advantae in the %ar,et? t %iht also discover=uture develo&%ent &lans that could include i6o< retailers in the taret %ar,et location?

#? Bench%ar, and evaluate your success

By ,nowin the si7e o= your %ar,et> how the co%&etitors are doin and who their custo%ersare> it can set oals to reach the %ar,et> row custo%er ase and trac, the relation to the


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M+.$T PF+N

+istribution Strategies• n our institute every student will e treated as individually rather

than in rou&? Service will e &rovided accordin to the reDuire%ento= the student ?

•

ierent %eans will e used to identi8ed the student need these areJFearnin style test• Test o= conce&tual ,nowlede o= student• 24ective o= availin service• +ccordin to need analysis dierent %ethod will e used =or

teachin and these are:•

Teachin throuh white oard• Teachin y usin &ro4ector• Co%ination o= aove two• Ksin dierent audio> video %ean =or %a,in conce&t clear to

student


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M+.$T PF+N

,ricing Strategy+ll su4ects tuition =ee will e %oderately &riced? 5hile we are notstrivin to e the lowest &riced teachin &rovider around ecausethat will eect our level o= Duality o= teachin ? 5e will oin to

chare on hourly asis instead o= course asis?


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M+.$T PF+N

,romotion Strategy

• 5ord6o=6%outh is the iest %ar,etin tool a tutor has? Most o= yourclients will co%e to you ecause so%eody who has already hired you

to tutor their child reco%%ends you?• Tutorin will &lace advertise%ents in the dierent student

news&a&ers? These advertise%ents will e eective due to their lowcost and tareted readershi&?

• Close contact with the &ro=essors and school teachers? This allows usto e Duite =a%iliar with the %aterial the various &ro=essors and

schoolteachers are teachin? t also &rovides the &ro=essors andteacher with an o&&ortunity to oer re=errals to tutorin =or studentsthat need additional assistance that the school cannot &rovide?

• %otional Stratey: 5e have tried to a&&eal to the e%otions o=&eo&le y lin,in our teachin to success> this will %a,e the%nostalic and theyGll surely e %otivated to try our service


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M+.$T PF+N

,romotion Strategy

• ierentiation Stratey: 2ur &roduct is uniDue in its own way? 5e ive%ore &re=erence to each and every individividual rather then treatin

students as a rou&?• 5e will distriute Liers indicatin our =eatures and ,ey ene8ts alonwith a course content detail o= all courses? Moreover> weGll &ersonally%a,e a visit to the dierent schools and collees to introduce our&ros&ective custo%ers with our services and would oer to &rovidethree day =ree teachin as a sa%&le to enerate interest a%on

the%? This will also lead to word o= %outh &ulicity =or our usiness?


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M+.$T PF+N

,roduct StrategyMain &roduct o= tutorial service is teachin ?To %a,e teachin eectiveand use=ul several stratey will e used these are :

• Session will e &re&ared in advance• Course content will e u&dated on continuous asis• Session will e &re&are accordin to reDuire%ent o= the student• Collections o= &rior e


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M+.$T PF+N

S, -Segmentation argeting and ,ositioning/ • *arket Segmentation

• (raduate Students SS0 and S0 students are mainmarket segment and t!ese divided into two categoriest!ese are:

• 2uantitative: These are students who are at the raduatelevel and at school level and enrolled in Duantitative coursesuch as: accountin> 8nance> usiness alera> calculus> andstatistics?

• 3on4quantitative: These are students who are reDuestin

tutorin =or other su4ects that are not Duantitative? ;ore %ar,etin> international %anae%ent>orani7ational ehavior> and econo%ics> science >econo%ics?


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M+.$T PF+N• ,ositioning strategy

• 5ord6o=6%outh is the iest %ar,etin tool a tutor has? Most o=your clients will co%e to you ecause so%eody who has alreadyhired you to tutor their child reco%%ends you? Tutorin will &lace

advertise%ents in the dierent student news&a&ers? Theseadvertise%ents will e eective due to their low cost and taretedreadershi&? Close contact with the &ro=essors and schoolteachers? This allows us to e Duite =a%iliar with the %aterial the various&ro=essors and schoolteachers are teachin? t also &rovides the&ro=essors and teacher with an o&&ortunity to oer re=errals to

tutorin =or students that need additional assistance that theschool cannot &rovide? KSP stratey: 9ihlihtin %eanin=ul anddistinctive consu%er ene8ts? %otional Stratey: 5e have triedto a&&eal to the e%otions o= &eo&le y lin,in our teachin tosuccess> this will %a,e the% nostalic and theyGll surely e%otivated to try our service?


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Plannin

e&art%ents

Partners

2rani7ation

Tutorial

Services

P+5+NM+$$+..+$S9 Mar,eti

n

+$9FS9-KPT+

+d%in

C N

M+9S95+.

9.

MS+NP $KM+.

T

FP $. *9+

;inance


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n=or%ation Technoloy

Plan• Creatin 5esite• Creatin Moile +&&lication

• 2nline Study Material

• 2nline Tests

• 2nline Tutorial Services


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5esite


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Moile +&&lication


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2nline Study Material Tests2nline Tutorial

Services


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;inancial ecisions

•;inancial &lannin is the tas, o= deter%inin howa usiness will aord to achieve its strateic oalsand o4ectives?•t descries aout the activities> resources>

eDui&%ent and %aterials that are needed toachieve these o4ectives> as well as theti%e=ra%es involved?•Basically> the 8nancial &lan section o= the

usiness &lan consists o= three• ;inancial state%ents>• The inco%e state%ent>• The cash Low &ro4ection and the alance sheet?


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;inancial ecisionsStart up expenses o" business:

Start up expenses

Stationary "0000

.ent O0000

;urniture :Chairs

+l%era

Tale

"000

1!000

1000

Pro4ectors 0000

Co%&uter !0000

5hiteoard "00

lectrical eDui&%ent "000

Co%%unication eDui&%ent 000

2ther e


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;inancial ecisionsotal start up expenses 5678&&Start u& +ssests

Cash reDuired 00000

Start u& inventory 6

2ther current assests 6

Total +ssests 00000

Startu& =undin

Start u& e


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Pro4ected &ro8t and loss accountwo years pro9t and loss

pro#ection

&1;4&1< &1


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Pro4ected &ro8t and loss accountotal operating expenses 1&71&&& 1156&&&

Net &ro8t e=ore ta< and interest (300#0) ("0)

nterest 6 6

Net &ro8t a=ter interest e=ore

ta<

(300#0) ("0)

Ta< 6 6

Pro8t a=ter ta< (300#0) ("0)


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Pro4ected cash Low state%ent0as! =ow &1;4&1< &1


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Pro4ected alance sheet>iability &1;4&1< &1


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Brea, even analysis

Total start u& e


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@reak even sales "or &1


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denti8cation o= ,ey assu%&tions

• ;ounders contriute .s">O!>"00 each to tutorial service atthe co%%ence%ent o= usiness?

• No %a4or &urchase o= 8 as land etc?• Ta without a %a4or recession?• +ll =ee will e received on due date?• -rowth drives to the %ar,et?


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Current sources o= =undin• Businesses use several sources availale =or start6u& ca&ital

• Sel=68nancin y the owners throuh cash and other assets?• Foans =ro% =riends

• +s initially we are not investin %uch ca&ital thatGs why we have

4ust ta,e the hel& =ro% our close relatives and =riends =or =undsusin in usiness? = there is needed =or =unds in =uture then loancan e a&&ly y us throuh the an,s? The loan is not a&&lied inthe einnin o= the usiness> as the 8eld o= the usiness is newto %e and so%ewhat to the sta? = there are losses then wecanGt ale to &ay ac, the a%ount o= lended loan to the an,?


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;uture need o= =undin= =uture needs are reDuired then the =ollowinstrateies will =ollowed:6

1? Foans =ro% the an,s?? Borrowin =unds =ro% non6an,in institutions3?nvolve%ent o= new &artner into usiness?


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Ta< ConseDuences o= usiness

n 8rst =ew years there is no eect o= ta< on usiness ecause usinessis oin in losses =or 8rst two years? But usiness will e eected yta< in =uture when started earnin &ro8t? Ta< conseDuences are:

• Ta ta


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.S$ N BKSNSS• 2ver esti%ation o= no o= students &er %onth ?• +&&roach used =or teachin is riht or not ?• s riht %ar,etin strateies are used or not?• Peo&le %ay e unwillin to &ay the e


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MPFMNT+T2N

SC9KF• 5e are &lannin to start Rtutorial servicesA in the %onth o=

+u o= this year?• t will e ased in our oce in Na4a=arh? ;ro% this &lace we

will e %anain all our o&erations? 2ur usiness success will

e de&end u&on the eective way o= teachin so we &re=er touse est %aterial and %ean =or teachin?

StaAng Bequirements Two %anae%ent raduates will =or% tutorial and all the%a4or o&erations are handled y oth o= us? 5e need

additional sta to handle ac, oce o&erations and =ors%ooth runnin o= our usiness in total tutorial has eihte%&loyees? 5e %iht need %ore o= su&&ort sta as our scaleo= o&eration e


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!e sc!edule o" t!e main activities supporting t!is plan ispresented in t!e table

?ctivities

1 *ont! *ont!

5*ont! C*ont! 8 *ont!

evelo&%ent o=

a tutorial

service institute

n the %onth o=+u

6 6 6 6

9irin o=teachin sta

=or the usiness

6 3 sta will ehire in se&

6 6 6

9irin o= non

teachin sta

=or the usiness

6 1 sta will e hirein se&

6 6

9irin o= hel&er

oy and

&ro%otional

oy

6 2ne hel&er andone &ro%otionaloy will e hire inse&

Focal &ress

advertise%ent

and &ressreleases

6 Throuh Liers andnews&a&erin%onth o= %ay

6 6 6


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?ctivities

1 *ont! *ont!

5*ont! C*ont! 8 *ont!

Faunch o=

tutorial service

6 Faunch in %ontho= %ay

6 6 6

+dvertise%ent

throuh

internet

6 6 +dvertise%ent

throuhinternet will estarted in%onth o= *une

6 6

Per=or%ance

+&&raisal

6 6 6 Per=or%ance+&&raisal wille started in%oth o= *uly


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Teachin schedule =or whole wee,C48,m 84;,m ;4


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5or,in &olicy• Monday to Saturday will e reular classes as &er schedule?• Sunday will e holiday?• Prole% classes will e conduct as &er reDuire%ent o= the

students?• 5ee,ly test has to e conduct on Monday to ,now

develo&%ent o= the students?• Test result will e co%%unicated to students on ;riday?• +ll teachin sta reDuire to ive develo&%ent re&ort o=

students to owner o= institute which hel& in ,nowin theeectiveness o= current way o= teachin and analy7in wherethere is need o= i%&rove%ent?

• Ne


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THANK YOU!

Documents

Tutorial Services Business Plan