3. Changed target demographics User participation Fan Creations
Branding promos and identity Neoliberalism Regional identities
Glass body _data access to viewer preferences Uncertainty
4. Who still watches Left out by researchers? Left out by
advertisers? Alters: canon, research, interest and focus,
programming Alters: findings in empirical studies Do the rules
still apply for the industry? Future prognosis?
5. Customized and personalized advertising Access AND Text
preferencessteer product and form of advertisingTraditional Viewers
Classic viewers connected with online when TV textbridges
audiences!
