Expertise by Nielsen SportsYour contact person(s): Marco Nazzari, Pamela Delmiglio

TV MEDIA ANALYSISEND SEASON 2016

• OBJECT OF ANALYSIS 3

• CHANNEL MONITORED 4

• TOP MANAGEMENT REPORT 5

• CHAMPIONSHIP VISIBILITY – TV ANALYSIS 8

• PAN EUROPEAN DATA: CHANGES IN REPORTING METHODOLOGY 18

• AUDIENCE AND MEDIA VALUE METHODOLOGY 22

CONTENTS

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ANALYSIS DETAILS

PROGRAMME TYPE

Dedicated + Secondary Coverage

OBJECT OF ANALYSIS

Motul FIM Superbike World Championship 2016

MERCATI

Worldwide

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CHANNEL MONITORED

DEDICATED COVERAGEAll the Channels broadcasting live/relive

SECONDARY COVERAGE

FRANCE: Canal +; Canal + Sport, France 2, France 3, M6, TF1

GERMANY: ARD, Eurosport, Eurosport 2, Kabel 1, MDR, NDR, Pro7, RBB, RTL, RTL2, Sat.1, SPORT1, VOX, ZDF

ITALY: Italia 1; Italia 2; Canale 5, La7, Rai 1, Rai 2, Rai 3, Rai Sport 1, Rai Sport 2

SPAIN: Esport3; Teledeporte; TV3 Catalunya, Antena 3, Canal+ Deportes, Cuatro, La Sexta, Telecinco, TVE1-TVE2

UK: BBC 1, BBC 2, Channel 4, Channel 5, ITV1, ITV4

TOP MANAGEMENT REPORT

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CHAMPIONSHIP PERFORMANCEKEY FACTS

TV MEDIA VALUE

€ 181.148.629

NUMBER OF CHANNEL INVOLVED

153NUMBER OF INSERTS

25.589

COVERAGE (hh.mm.ss)

18289.54.31AUDIENCE (.000)

283.650

The FIM Superbike World Championship 2016 has reachedover 283 mio of TV viewers during the season, thanks to18.290 hours of coverage, generating over 181 mio Euroof Media Value.

Europe has been the first region in terms of Audience(almost 232 millions of viewers), thanks to the 12.739hours of coverage. Italy assured the 52% of the Europeanviewers; followed by Spain 20 mio of viewers (9% of theEuropean result).

During the Italian round in Imola, the event has obtained29,8 mio of viewers, thanks to the high level of audiencereached especially in Italy (Italia 1 & Italia 2) and Indonesia(Fox Sports channels) that have contributed to the largepart of the round performance.

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CHAMPIONSHIP PERFORMANCEBY REGION

NORTH AMERICACoverage: 406.23.48

Audience: 2.528

CENTRAL&SOUTH AMERICACoverage: 227.17.17

Audience: 1.685

AFRICA&MIDDLE EASTCoverage: 1720.34.46

Audience: 4.322

EUROPECoverage: 12739.10.23

Audience: 232.146

ASIA PACIFICCoverage: 3196.28.17

Audience: 42.969

TOTAL COVERAGE (hh.mm.ss)18289.54.31

TOTAL AUDIENCE (.000)283.650Region Classification:

AFRICA & MIDDLE EAST: Pan Africa, Pan Middle East, South Africa

ASIA PACIFIC: Australia, China, Hong Kong, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand

CENTRAL & SOUTH AMERICA: Brazil, Pan Latin America

EUROPE: Albania, Austria, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Rep, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Iceland, Israel, Italy,

Latvia, Lithuania, Macedonia, Malta, Moldova, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine, UK

NORTH AMERICA: Canada, United States

CHAMPIONSHIP VISIBILITYTV ANALYSIS

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CHAMPIONSHIP PERFORMANCEBY TYPE OF PROGRAM

COVERAGE(HH.MM.SS)

TOTAL: 18289.54.31

15303:34

2978:06

8:14

Delayed/Relive/Hili

Live

News/SportNews/SportMagazine

Delayed/Relive/Hili84%

Live16%

News/Sport News/Sport Magazine

0,05%

AUDIENCE(.000)

TOTAL: 283.650

134.750

46.765

102.135

Delayed/Relive/Hili

Live

News/SportNews/SportMagazine

Delayed/Relive/Hili

48%

Live16%

News/Sport News/Sport Magazine

36%

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1010

CHAMPIONSHIP PERFORMANCEBY COUNTRY

COVERAGE (HH.MM.SS)

TOTAL: 18289.54.31AUDIENCE (.000)

TOTAL: 283.650N° OF BROADCASTER

TOTAL: 153

CountryCoverage

(hh.mm.ss)Audience

(.000)Broadcaster

Albania 270.58.20 1.546 Eurosport

Australia 200.44.14 1.691Eurosport; Fox Sports;

SBS Two

Austria 236.30.49 1.304 Eurosport

Belarus 270.58.20 1.507 Eurosport

Belgium 236.22.52 1.579 Eurosport

Bosnia and Herzegovina 270.58.20 1.469 Eurosport

Brazil 111.17.17 370 ESPN

Bulgaria 270.58.20 1.495 Eurosport

Canada 203.11.54 373 BeIN Sport

China 143.31.45 2.334 Star Sports

Croatia 345.31.20 1.848 Eurosport

Cyprus 345.31.20 1.892 Eurosport

Czech Republic 270.58.20 1.509 Eurosport

Denmark 248.20.47 1.669 Eurosport

Estonia 286.46.48 2.027 Eurosport

Finland 286.46.48 2.082 Eurosport

France 236.22.52 2.002 Eurosport

Georgia 270.58.20 1.475 Eurosport

Germany 240.38.57 12.082 Eurosport; RBB

Greece 345.31.20 1.875 Eurosport

Hong Kong 352.12.41 644 Fox Sports

Hungary 280.15.36 1.918 Eurosport

Iceland 286.46.48 2.016 Eurosport

Indonesia 355.03.16 14.032 Fox Sports

Ireland 456.05.50 1.139 Eurosport; ITV4

Israel 270.58.20 1.534 Eurosport

Italy 621.47.51 120.640Eurosport; Mediaset

(Italia 1 e 2 + Premium)

Japan 531.22.00 2.623 J Sports

Latvia 270.58.20 1.506 Eurosport

Macedonia 270.58.20 1.458 Eurosport

Malaysia 352.12.41 1.878 Fox Sports

CountryCoverage

(hh.mm.ss)Audience

(.000)Broadcaster

Malta 345.31.20 1.860 Eurosport

Moldova 280.15.36 1.559 Eurosport

Montenegro 270.58.20 1.587 Eurosport

Netherlands 307.40.49 3.034 Eurosport

New Zealand 136.38.48 514 Sky Sport

Norway 258.08.57 1.822 Eurosport

Pan-Africa 687.40.10 1.946 Supersport

Pan-Latin America 116.00.00 1.315 Fox Sports

Pan-Middle East 265.52.20 399 BeIN Sports

Philippines 356.03.16 5.560 Fox Sports

Poland 270.58.20 2.494 Eurosport

Portugal 335.26.47 2.685 Eurosport

Romania 280.15.36 2.553 Eurosport

Russia 270.58.20 1.976 Eurosport

Serbia 270.58.20 1.522 Eurosport

Singapore 352.12.41 9.295 Fox Sports

Slovakia 270.58.20 1.499 Eurosport

Slovenia 345.31.20 1.819 Eurosport

South Africa 767.02.16 1.977 Supersport

Spain 534.34.39 20.772

Eurosport; Teledeporte; CANAL+ Deportes;

Esport3; TV3 Catalunya; Movistar

Sweden 286.46.46 2.487 Eurosport

Switzerland 236.22.52 1.496 Eurosport

Taiwan 64.14.14 162 Fox Sports

Thailand 352.12.41 4.236 Fox Sports

Turkey 280.15.36 1.858 Eurosport

Ukraine 270.58.20 1.461 Eurosport

United Kingdom 459.26.52 10.596Eurosport; Channel 4;

ITV4; BBC

USA 203.11.54 2.155 BeIN Sport

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CHAMPIONSHIP PERFORMANCEBY ROUND

COVERAGE(HH.MM.SS)

TOTAL: 18289.54.31

AUDIENCE(.000)

TOTAL: 283.650

1624:45 1211:43 1071:53 1089:23 1801:58 1202:19 707:47 1982:41 2458:27 1094:32 1152:08 1586:44 1305:29

26.94225.051

22.91722.589

29.811

22.504

18.881

27.541

22.325

17.09316.517 15.858 15.621

COVERAGE (hh.mm) AUDIENCE (.000)

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CHAMPIONSHIP PERFORMANCEBY ROUND – FOCUS LIVE-DEFERRED-RELIVE

COVERAGE(HH.MM.SS)

TOTAL: 18281.40.29

AUDIENCE(.000)

TOTAL: 181.515

1623:57 1210:52 1071:00 1088:45 1801:26 1201:58 707:31 1981:50 2458:03 1094:04 1150:56 1586:14 1304:58

13.56912.661

14.017

15.783

22.946

14.497

12.464

15.044

17.532

9.687 10.825

12.530

9.960

COVERAGE (hh.mm) AUDIENCE (.000)

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1313

CHAMPIONSHIP PERFORMANCEBY ROUND & CHAMPIONSHIP

ROUND

SUPERPOLE SUPERSPORT SUPERSTOCK WorldSBK

COVERAGE[hh.mm.ss]

AUDIENCE[.000]

COVERAGE[hh.mm.ss]

AUDIENCE[.000]

COVERAGE[hh.mm.ss]

AUDIENCE[.000]

COVERAGE[hh.mm.ss]

AUDIENCE[.000]

01 GP Australia 66.43.25 537 154.12.20 1.500 - - 1403.50.11 24.905

02 GP Thailand 80.15.41 519 130.48.27 1.194 - - 1000.38.54 23.338

03 GP Aragon 46.33.22 325 76.19.56 1.483 37.38.00 569 911.21.59 20.540

04 GP Netherlands 47.47.33 411 105.44.21 2.195 37.48.34 741 898.02.42 19.242

05 GP Imola 58.38.05 489 93.03.52 2.454 26.24.02 430 1623.52.04 26.438

06 GP Malaysia 72.21.12 559 143.49.23 1.966 - - 986.09.12 19.979

07 GP UK 7.33.28 211 70.21.28 1.141 28.59.36 398 600.53.01 17.131

08 GP Rimini 48.41.06 533 180.15.48 2.043 61.08.32 620 1692.35.54 24.345

09 GP USA 37.48.33 606 - - - - 2420.39.15 21.719

10 GP Germany 87.05.04 618 95.57.20 708 63.03.42 640 848.26.40 15.127

11 GP France 55.37.20 341 82.24.34 1.319 33.04.34 403 981.01.40 14.454

12 GP Spain 66.36.02 542 206.53.36 1.796 44.55.52 690 1268.18.58 12.830

13 GP Qatar 49.05.52 433 69.16.54 705 - - 1187.06.29 14.483

Total 724.46.43 6.124 1409.07.58 18.504 333.02.53 4.491 15822.56.57 254.531

COVERAGE(HH.MM.SS)

TOTAL: 18289.54.31

AUDIENCE(.000)

TOTAL: 283.650

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1414

231:13

252:28

232:01

270:51

254:03

253:48

87:26

222:01

135:30

252:59

269:31

283:16

232:53

01 GP Australia

02 GP Thailand

03 GP Aragon

04 GP Netherlands

05 GP Imola

06 GP Malaysia

07 GP UK

08 GP Rimini

09 GP USA

10 GP Germany

11 GP France

12 GP Spain

13 GP Qatar

CHAMPIONSHIP PERFORMANCEFOCUS LIVE – COVERAGE

TOP 10 MARKETSCoverage

(hh.mm.ss)Share

(%)

Italy 181.28.17 6%

Spain 150.37.09 5%

Pan-Africa 116.47.07 4%

South Africa 116.47.07 4%

Australia 76.24.43 3%

Ireland 70.35.36 2%

United Kingdom 70.03.36 2%

Philippines 58.33.47 2%

Indonesia 57.33.47 2%

Malaysia 54.43.12 2%

TOP 10 953.34.20 32%

OTHER MARKETS 2024.31.54 68%

TOTAL 2978.06.15 100%

BY ROUND

[hh.mm]

LIVE COVERAGE (HH.MM.SS): 2978.06.15

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CHAMPIONSHIP PERFORMANCEFOCUS LIVE – AUDIENCE

LIVE AUDIENCE (.000): 46.765

2.001

2.637

4.848

5.694

5.266

4.917

1.998

3.840

1.256

3.996

4.341

3.919

2.052

01 GP Australia

02 GP Thailand

03 GP Aragon

04 GP Netherlands

05 GP Imola

06 GP Malaysia

07 GP UK

08 GP Rimini

09 GP USA

10 GP Germany

11 GP France

12 GP Spain

13 GP Qatar

BY ROUND

[.000]

TOP 10 MARKETSAudience

(.000)Share

(%)

Italy 18.811 40%

United Kingdom 3.401 7%

Spain 3.045 7%

Indonesia 2.587 6%

Germany 2.569 5%

Singapore 1.699 4%

Philippines 1.038 2%

China 829 2%

Netherlands 806 2%

Thailand 769 2%

TOP 10 35.554 76%

OTHER MARKETS 11.211 24%

TOTAL 46.765 100%

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1616

1623:57

1210:52

1071:00

1088:45

1801:26

1201:58

707:31

1981:50

2458:03

1094:04

1150:56

1586:14

1304:58

01 GP Australia

02 GP Thailand

03 GP Aragon

04 GP Netherlands

05 GP Imola

06 GP Malaysia

07 GP UK

08 GP Rimini

09 GP USA

10 GP Germany

11 GP France

12 GP Spain

13 GP Qatar

CHAMPIONSHIP PERFORMANCEFOCUS LIVE-RELIVE-DEFERRED – COVERAGE

TOP 10 MARKETSCoverage

(hh.mm.ss)Share

(%)

South Africa 767.02.16 4%

Pan-Africa 687.40.10 4%

Italy 617.34.34 3%

Japan 531.22.00 3%

Spain 530.46.14 3%

United Kingdom 459.26.37 3%

Ireland 456.05.50 2%

Philippines 356.03.16 2%

Indonesia 355.03.16 2%

Hong Kong 352.12.41 2%

TOP 10 5113.16.54 28%

OTHER MARKETS 13168.23.35 72%

TOTAL 18281.40.29 100%

BY ROUND

[hh.mm]

LIVE- DEFERRED – RELIVE COVERAGE (HH.MM.SS): 18281.40.29

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CHAMPIONSHIP PERFORMANCEFOCUS LIVE-RELIVE-DEFERRED – AUDIENCE

LIVE- DEFERRED – RELIVE AUDIENCE (.000): 181.515

13.569

12.661

14.017

15.783

22.946

14.497

12.464

15.044

17.532

9.687

10.825

12.530

9.960

01 GP Australia

02 GP Thailand

03 GP Aragon

04 GP Netherlands

05 GP Imola

06 GP Malaysia

07 GP UK

08 GP Rimini

09 GP USA

10 GP Germany

11 GP France

12 GP Spain

13 GP Qatar

BY ROUND

[.000]

TOP 10 MARKETSAudience

(.000)Share

(%)

Italy 29.205 16%

Indonesia 14.032 8%

Spain 11.916 7%

Germany 11.004 6%

United Kingdom 9.830 5%

Singapore 9.295 5%

Philippines 5.560 3%

Thailand 4.236 2%

Netherlands 3.034 2%

Portugal 2.685 1%

TOP 10 100.797 56%

OTHER MARKETS 80.718 44%

TOTAL 181.515 100%

PAN EUROPEAN DATA: CHANGES IN REPORTING METHODOLOGY

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1919

DISCOVERY CHANGED EUROSPORT STRATEGY AND PROGRAMMING AND WE NEED TO REFLECT THIS CHANGE IN OUR MODEL

OLYMPICS|CYCLING|TENNISMAINLY INTERNATIONAL RIGHTS

FOOTBALL MAINLY LOCAL RIGHTS

PAN EUROPEAN SPORTS CHANNELSSTRATEGY CHANGE

FOR THESE REASONS, NIELSEN SPORTS WILL NO LONGER CONSIDER EUROSPORT AS PAN EUROPEAN CHANNEL BUT AS A NATIONAL CHANNEL

BEFORE1MARKET1TV FEED

1 GLOBAL VIEWERSHIP

NOW42 MARKETS42 TV FEEDS

42 NATIONAL VIEWERSHIP

SINCE THE TV COVERAGE CAN SIGNIFICANTLY DIFFER FROM ONE MARKET TO ANOTHER, IT IS NO LONGER CORRECT APPLYING A GLOBAL TV COVERAGE & VIEWERSHIP IS NOT LONGER ACCURATE OR RELEVANT

EACH EUROSPORT CHANNEL WILL HAVE A CLEARER IDENTITY FOR VIEWERS WHILE STILL

OFFERING FLEXIBILITY ON BROADCASTING DURING SPORTS ACTIVITIES. HAVING A

CLEARER IDENTITY & FLEXIBILITY ALSO MEANS A MORE CUSTOMIZED OFFER TO VIEWERS

FOR EACH EUROPEAN MARKET

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2020

THANKS TO HIGH INVESTMENTS IN OFFICIAL RATINGS, NIELSEN SPORTS HAS A STRONG MODEL PROVIDING A DETAILED IMPACT BY MARKET

42COUNTRIES

42COUNTRIES within our broadcast audit system

14MEASURED COUNTRIES INHOUSE71% of European population universe

ALBANIA CROATIA FINLAND HUNGARY LATVIA MONTENEGRO ROMANIA SPAIN

AUSTRIA CYPRUS FRANCE ICELAND LITHUANIA NETHERLANDS RUSSIA SWEDEN

BELARUS CZECH REP. GEORGIA IRELAND MACEDONIA NORWAY SERBIA SWITZERLAND

BELGIUM DENMARK GERMANY ISRAEL MALTA POLAND SLOVAK REP. TURKEY

BOSNIA ESTONIA GREECE ITALY MOLDAVIA PORTUGAL SLOVENIA UK

BULGARIA UKRAINE

PAN EUROPEAN SPORTS CHANNELSSTRATEGY CHANGE

42COUNTRIES

42COUNTRIES within our broadcast audit system

10MEASURED COUNTRIES INHOUSE50% of European population universe

ALBANIA CROATIA FINLAND HUNGARY LATVIA MONTENEGRO ROMANIA SPAIN

AUSTRIA CYPRUS FRANCE ICELAND LITHUANIA NETHERLANDS RUSSIA SWEDEN

BELARUS CZECH REP. GEORGIA IRELAND MACEDONIA NORWAY SERBIA SWITZERLAND

BELGIUM DENMARK GERMANY ISRAEL MALTA POLAND SLOVAK REP. TURKEY

BOSNIA ESTONIA GREECE ITALY MOLDAVIA PORTUGAL SLOVENIA UK

BULGARIA UKRAINE

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BROADCAST AUDIT

VIEWERSHIP

VALUATION

OLD MODEL NEW MODEL

MONITORING IN KEY MARKETS AND THEN APPLIED AS ONE PAN EUROPEAN TV

COVERAGE

MONITORING IN ALL EUROSPORT MARKETS AND DEFINED AS LOCAL TV COVERAGE

KEY MARKETS SELECTED & RATINGS PROPORTIONNALY EXTRAPOLATED AS PAN

EUROPE BASED ON MARKET SHARE

ACTUAL RATINGS FOR AVAILABLE MARKETS & ESTIMATION FOR UNMETERED

CHANNELS BASED ON MARKET SHARE

BRAND EXPOSURE DEFINED AS PAN EUROPEVALUATION BASED ON EXPOSURE SECONDS,

ESTIMATED PAN EUROPEAN AUDIENCE & AVERAGE EUROPEAN CPT

BRAND EXPOSURE DEFINED AS LOCALVALUATION BASED ON EXPOSURE SECONDS & TV SPOT RATES CALCULATED ON EUROSPORT

OFFICIAL RATE CARD

PAN EUROPEAN SPORTS CHANNELSSTRATEGY CHANGE – DIFFERENCES WITH OLD MODEL

AUDIENCE AND MEDIA VALUE METHODOLOGY

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23

METHODOLOGY

CUMULATIVE AUDIENCE Average cumulative audience of the programs during which the brand has been present.(expressed in number of viewers).

TV MEDIA VALUESponsorship Contacts x CPT in € / 1.000

This permits to calculate the sponsorship value, based on the idea that a sponsor has to bear a fixed cost of 10 € (CPT) to reach 1.000 people for 30 seconds.

This way the strength of international sponsorships are best illustrated, as it generally is a far more cost effective way of increasing brand awareness than any conventional communication tool.

THANKS