tve Annual Review 2008/09tve.org/wp-content/uploads/2015/06/Annual-Review-2008.pdftve annual review 2008/09 output… Our audiences the eal value to MTV's ‘ tve has added characters

The powerof film

annual

review

25th anniversary issue2008/09

Facing the futureChairman Richard Creasey on tve’s next 25 years

The power of filmExecutive director Cheryl Campbell celebrates 25 years of powerful film

Films that hit homeRelevant. Ahead of the pack. Inspiring change. 65 tve films pick up the issues of 2008/09

Broadcasting for changeFormer executive director Robert Lamb recalls how tve set out to change the world through broadcast – without a roadmap

The difference a film makesDocumentary maker Adrian Cowell on the films thathelped make the World Bank back down

25 ways tve has inspired change

New voices on the world stageDeputy director Jenny Richards on upsetting the status quo

From Africa, for AfricaEnock Chinyenze, tve regional coordinator, on a unique set offilms with impact from some of Africa’s best-known directors

Harnessing televisiontve trustee emeritus and former chairman Ivan Hattinghand tve regional coordinator Chris Miller on taking thestories where they matter

FinanceChief operating officer Andy Coates on the 2008 bottomline and planning for the future

tve partners

tve trustees

Contact us

‘ tve’s biggest

achievement is bringing

the issues of environment,

development, women, human

rights and change into the homes

of millions of people.’

Mai Masri, award-winning

filmmaker and former

tve trustee

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‘I greatly applaud the way tve uses the powerful medium of television to spread

information about the ecological problems that afflict our planet.’

Sir David Attenborough OM CH FRS

Above: ‘Blood Timber’Below: ‘Slums and Money’;

‘Rising Tides’

Photo: Gaia Moments/ iStockphoto.com

As we move further into the 21st century, what we needare solutions – and a visually creative, journalisticallyrigorous way of communicating them to as many peopleas possible. That’s how tve is meeting the challenges of afast-moving world, says tve chairman Richard Creasey.

Facingthe future

I was a co-founder of tve 25 years ago.Today it’s tve’s next 25 years that interest me.

In the quarter-century since tve’sfounding, the world of communicationshas changed almost beyond recognition.And yet tve has thrived, produced creativeand intelligent films, won awards andexpanded its audience reach. It has donethat because tve is determined to stayahead of the game.

The game now is the interconnecteddigital world, in which everyone cancontribute to a conversation about theissues that matter.

No longer does a film necessarilyrequire complicated, expensive equipment,as it did in the days when tve wasfounded – when any overseas trip was amajor venture. When, in the UK, majordocumentaries were a national event.

The editorial hubAnyone, anywhere can now tell a story.The mobile phone or digital camera aretoday’s equivalent of the pen. But you stillneed original thought, the urge to discoverand explore – and, importantly, the editorialskills to bring it all together.

That’s what tve will provide: theindependent, journalistically driven editorialhub of this digital conversation.

Adrian Cowell’s film series Decade of

Destruction was one of tve’s foundationstones. It helped create a revolution in how we think about the natural world and the human and political causes of its devastation – and the ways it can besaved. It follows that tve’s short- andmedium-term future should be inextricablybound up with ‘decades of solutions’.

Digital conversationI see no point in playing the blame game in climate change. Whoever is at fault, weneed solutions. tve’s job is to communicatethe answers to the question: how do wesort it out?

So we need tve more than ever: tobring people together, make 30-secondfilms for mobile phones or put the latestinnovation on YouTube, and enableviewers to watch tv and take action. Tocommission films from filmmakers whodon’t make films for television at all.

When we founded it in 1984, tve’sremit was to bring together the very bestfilmmakers in the world to produce films on the most urgent stories of the time.

In the coming ‘decades of solutions’,tve will continue to work with great,award-winning filmmakers. But we are alsoembracing the digital revolution, wherepeople from every walk of life rule withmobiles and digital technology. tve will

provide this new generation of filmmakerswith an essential key – using its editorialintelligence to bring people together tofind, and share, solutions.

Richard Creasey

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Below: ‘Edge of Islam’

2 /

Above: ‘Slums and Money’Below: ‘Future Thinkers’;

John Githongo, BBC Newsnight; ‘Edge of Islam’

tve annual review 2008/09

‘ tve has added

real value to MTV's

output… Our audiences the

world over can relate to the

characters at the heart of the

short films tve made for us, and

we hope they will be inspired

by them to tackle climate

change themselves.’

Matt Graff

MTV Emerging

Markets

Boys sailing off the coast of theKenyan island of Lamu, duringthe filming of ‘Edge of Islam’. Photo: Alex Gabbay/tve

Birthdays are a time of reflection: tve’s25th anniversary is no exception. For me, three reflections stand out.

‘tve had the foresight, a quarter of a century ago,’ writes Ashok Khosla,president of IUCN and a former tvetrustee, ‘to combine the principles ofcreative quality with the practicality of themass market. The public awareness it hasgenerated is a wonderful achievement.’

‘tve has given filmmakers fromaround the world, especially from theSouth, the opportunity to tell their storiesto millions of people worldwide in themost creative, passionate and humanway,’ says another former trustee, award-winning filmmaker Mai Masri.

‘tve has always been at the forefrontof development issues,’ says AnnaTibaijuka, tve trustee and executivedirector of UN-HABITAT.

Creating public awareness; enablingfilmmakers to tell their stories; blazing a trail with films and series - these are theremarkable achievements of tve’s 25 years.

Today’s tve is built on theseachievements of a quarter century,equipping us for a future in a fast-changing, globalised and digital world.

The power of partnershipFrom a small organisation aimed primarily

at British primetime audiences, we’veevolved into a global organisation whoseaudience is as much Hindi, Arabic or Wolofspeaking as viewers of English-languagesatellite transmissions. We produce films inthe dozens each year – 65 films in 2008,seen in 172 countries. Our 50 partnersworldwide are integral to how we work,our output and our outreach, and certainlyto our impact.

Thanks to our partners, our films in2008 were versioned into or shown in 29languages on 87 national, regional andlocal channels and via non-broadcastscreenings, together reaching more thanhalf a billion people.

tve partners negotiated deals to getour films out on KTV and YTN in SouthKorea and five channels in Brazil, on fourchannels in China and on Soweto TV, onCanal Educativo de Cuba and Gayelle TVin Trinidad and Tobago. Off air, our partnersscreened our films to slum-dwellers inUganda and diplomats in Zimbabwe, to the families of steel workers in India andstudents in Peru.

The power of television Like the first groundbreaking tve films ofthe 1980s, our films have the power toinspire change.

‘We have shown your films on child

rights many times,’ Rashed Iqbel,executive director of the CommunityDevelopment Library in Bangladesh, wroteto us about CDL’s schools in the slums ofDhaka. ‘As a result, say the teachers, the drop-out rate has decreasedremarkably and girls’ parents havebecome enthusiastic about their daughtersstaying on to study instead of getting themmarried at an early age. So tve films arereally making a difference.’

‘“The Hospice” has changed students’way of thinking about this sensitive issue,’John Liu, director of the EnvironmentalEducation Media Project for China, told usabout the impact in Beijing and Shanghaiuniversities of this moving film about carefor people living with HIV/AIDS in Zambia.

tve’s founders at Central Television,WWF-UK and the UN EnvironmentProgramme insisted on quality, integrityand editorial independence. These days, I am proud to say, tve productions showthe same commitment.

‘It is a rare pleasure to see such anemotionally and politically charged subjecthandled with such intelligence and even-handedness – superb,’ said a BBC WorldNews viewer of our documentary, ‘Slumsand Money’.

Exactly what our founders wouldhave wanted.

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The powerof film‘Being a partner of tve has helped us greatly to reach out tocommunities and tell our story, using the power of television,’writes George Ahadzie, director of our partner in Ghana, theGreen Earth Organisation. Cheryl Campbell, tve’s executivedirector, reflects on 2008 - and a quarter of a century oftelevision with power.

4 / tve annual review 2008/09

In 2008 we made sure that our 65 films hit home. We told the stories that had tobe told; we reached out to ever-wideningaudiences in the hundreds of millions,many on the frontline of sweeping globalchange; we addressed businesses andother new audiences with digital media.

Brave storiesNine hard-hitting films presented and series-edited by Emmy award-winning BBC journalist Steve Bradshaw brought our long-running Life series back to BBC WorldNews. Life on the Edge explored thedilemmas facing individuals, and sometimeswhole communities, as they struggle tounderstand the forces unleashed byglobalisation – choices for which history has little guide.

‘What a marvellous, brave story,’ oneviewer wrote about ‘Looking for My GypsyRoots’. Others asked if they could help theboys whose futures were at stake in ‘Edgeof Islam’, a film about three young studentsconfronted with the choice between livingaccording to strict Islamic beliefs andearning money from tourism.

Climate change and war crimesEarth Report, our flagship series on theenvironment series-edited by Chris Jeans,went beyond the climate change headlines.

‘Go with the Flow’, broadcast on BBCWorld News in early 2009, looked at newflood management strategies in theNetherlands, where two out of three peoplelive below sea level. On World EnvironmentDay, an Earth Report special supported bythe UN Environment Programme, ‘Blue SkyDreaming’, asked how New Zealand can become the first country with acarbon-neutral economy when itsagriculture is pouring out emissions.

Brenda Kelly executive-produced‘Food: Who Pays the Price?’ as part of theBBC World Debate series. In early 2009, asfinancial markets collapsed, we examined acontroversial new World Bank report onpoverty and cities in ‘Slums and Money’.Two reports for BBC Newsnight took atough look at war crimes, the InternationalCriminal Court and traditional African justicesystems in Uganda and Liberia.

Reaching outWe reached 302 million homes via BBCWorld News, one of our broadcastpartners, in 2008. Fourteen Earth Reportfilms went out five times each on BBCWorld News, with six films repeated oversix weeks. Ten Life films were broadcastfour times a week over 10 weeks. Andour audiences outside global satellitechannels grew hugely, thanks to our

partners and tve coordinators, as ourfilms were screened on channelsreaching more than half a billion people.

Digital dreamingBut television isn’t everything. We’redelighted to have won a major grant fromthe Artemis Charitable Foundation tocommission a different type of film in therun-up to the Copenhagen conference onclimate change. This film – to be made byfilmmakers without traditional televisionbackgrounds – will be aimed at youthaudiences and broadcast on tve’sYouTube channel. It will sit alongsidesignificant programming aimed not only at the viewing public, but policymakers.

mytve, our new business service, is now up and running. mytve offers in-house film screenings and a tailoredintranet package of one-minute films,stories and interactive content. This is aquick, entertaining and cost-effective wayfor corporate staff to learn about theenvironment and sustainability.

‘I thought the screening was great –very topical and well told. I'd definitely bekeen to see more,’ said a Bloombergemployee when we showed a lunchtimefilm. ‘Keep them coming,’ said another.That’s our aim for 2009/10.

Films thathit homeRelevant content. Stories confronting the future.Changing media. That’s what made up our year, as a host of tve films picked up some of the big environmentand development issues of 2008/09 and got them wherethey needed to go.

‘Your film was a

real eye-opener.’

Viewer, Middle East

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Left: ElementBelow: mytve homepage;

‘Future Thinkers’; ‘Go With the Flow’

Schoolgirls in Germany joiningan online project.Photo: Nico Schmidt/Still Pictures

It is a truth universally acknowledged thatan idea whose time has come will oftenoccur to several people at the same time.

I had been aiming to develop anenvironmental broadcast trust when, in1980, I had a chance meeting with AdrianCowell, who was about to disappear to therainforest for a four-year filming stint. Hehad been incubating an idea for some kindof NGO that would use television to alertthe world to the forces that were layingwaste to forests and forest peoples alike.

Good ideas are two a penny. Adrianunderstood that it wasn’t enough to havethe creative thought; you had to get thebacking of people like Richard Creasey,head of documentaries at CentralTelevision, part of the UK commercial tvnetwork, and Ivan Hattingh, then head ofdevelopment at WWF, in a position to helprealise these ideas.

Three years later, he called me out ofthe blue. I got the endorsement of the UNEnvironment Programme and UNEP’sexecutive director, Dr Mostafa Tolba,announced tve’s launch. A year later, tvewas formally registered as a charity in theUK. And I was appointed director.

Change the worldOur ‘vision thing’ was to change the worldwith television broadcast. But as our first,

very fraught board meeting revealed, there was no roadmap. That was to comethrough trial and error; what Ivan laterdescribed as my method of ‘tryingsomething out and, if it didn’t work, say it was a pilot’.

What emerged was an outfit that didnot try to become a production company.With the support of Tony Brough at UNEP,now tve trustee emeritus, tve became abroker for films on the environment anddevelopment. In effect, we were a datingservice, matching broadcasts with non-broadcast finance for the story ideaswe developed.

A string of ‘firsts’A string of ‘firsts’ followed: the first film to alert the world to the looming Ethiopian famine; the first co-production on the vanishing ozone layer; the first pan-European production about acid rain; a television investigation into thetransportation and dumping of toxic wasteshown at a UN meeting to agree a treaty tostop it – the first time that had happened.We even started a film – ‘The Last Showon Earth’ – that got the environment intoHello! magazine and on the front page ofthe UK’s most popular tabloid.

Those films went on to make a genuineand demonstrable impact – on public

opinion and international decision-making.They also won a string of prestigiousinternational awards.

By the end of the 1980s, tve wasrecognised the world over by donor bodiesand television alike for doing what it wasset up to do – to inform the public withfactually rigorous and editoriallyindependent programming.

A special set of conditions made ourwork possible. There were only a handful ofchannels and the public service remits –and budgets – were strong. In the UK, thewhole nation watched major documentariesand talked about them the next day.Crucially, many of the issues tve pioneeredwere actually pretty new to the viewer andcommissioning editor.

We had succeeded in helping to raiseglobal environment and developmentawareness. But that meant that televisioncommissioners felt they had covered theenvironmental and development ‘story’. In the deregulated broadcast environmentof the 1990s, the brokerage role becameincreasingly difficult to fulfil.

Signature seriesOur signature series in the new digital andsatellite environment was Earth Report,launched in 1996 and today the longest-running environment series on global


Broadcastingfor changeThe ‘vision thing’ was to change the world with broadcasttelevision – without a roadmap. Robert Lamb, executivedirector from 1984 to 2003, charts the course of tve’searly years.

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‘The launch of

tve was a quiet enough

affair… but the

international advisory council

includes the Aga Khan, David

Attenborough and Thor

Heyerdahl. So it hardly looks

like a flash in the pan.’

Financial Times

14 April 1984

Below: ‘Delta Force’;Photo: hidesy/iStockphoto.com; ‘Seeds of Destruction’

television. It started life as a five-minutefiller for the new BBC World Television, and drew on producers who had madeour fast turnaround productions for thenew cable and satellite players. Ourtransition owes much to Roger James at Central Television, now also a tvetrustee, who helped us experiment withthe new one-person crew, modestly priced productions.

By the close of the decade, tve wasresponsible in some months for moreprogramming than we had backed mostyears in the 1980s.

And though we were determined notto be left behind, there is – now that tvehas reached its 25th year – nostalgia onmy part for an era when a single broadcaston one of a handful of nationwide channelscould change attitudes overnight.

A boy on the stump of a palm treeon an island of the Sunderbandsin the Bay of Bengal, where risingsea levels are destroying homesand livelihoods.Photo: Robin Hammond/Panos Pictures


Right: Top two, ‘Mountains of Gold’;Chico Mendes/Photo: Adrian Cowell

Below: ‘Mountains of Gold’; bottom four images, ‘In the Ashes of the Forest’

‘A brilliantly

told story of greed,

death, politics,

violence, heroism and

environmental holocaust.

The Decade of Destruction

is an epic.’

Chicago Tribune

The Amazon rainforest,devastated by cattle ranching,soybean cultivation and deforestation from farming.Photo: Brasil2/ iStockphoto.com

In January 1980 we started 10 years of recording the destruction of theAmazon forest.

We began by filming colonists invadingthe territory of the then unknown, and veryvulnerable, tribe, the Uru Eu Wau Wau, inthe Brazilian state of Rondonia. Manycolonists had received, free of charge fromthe government, plots of 40-50 hectares inthe forest traditionally hunted by theIndians. Tragically, within a decade, this‘colonisation’ process, called thePolonoroeste Project, would not only leavethree-quarters of the Indians dead, butalso prove a disaster for the coloniststhemselves. They had been given suchpoor soil that, within six years, 60% of theland they had so hopefully deforestedwould be abandoned.

Disaster replayedSo we were astounded when the WorldBank moved in to lend nearly half a billiondollars to the project, and were even moreastonished when we realised that whatwas being played out in front of ourcameras was evidence of one of the mostdisastrous loans the Bank had ever made.

Not unnaturally, I went to Washington tofind out what could explain the Bank’s loan.And there I met three environmentalists,Bruce Rich, Barbara Bramble and Brent

Blackwelder, respectively from theEnvironmental Defense Fund, the NationalWildlife Federation and the EnvironmentalPolicy Institute. They were campaigning onhow international economic developmentaffected the environment.

But by a remarkable coincidence theyhad decided to focus, not only on theWorld Bank, but on – of all its hundreds ofloans all over the world – the veryPolonoroeste Project that we were filming.They asked me to show our film inCongressional hearings and I telephonedJosé Lutzenberger – more or less thefather of Brazilian environmentalism – toask him to testify. By yet another happycoincidence, an American researcher,Brent Millikan, had written a report givingacademic detail to the facts behind whatwe had filmed. And an American expert onAmazonia, Dr Philip Fearnside, added hisauthority to the diagnosis of what wasgoing wrong.

Banking on destructionAnd so, some months later – after acomplex chain of legislative and politicaldevelopments – we were able to recordSenator Robert Kasten, the chairman of thepowerful Appropriation Committee’ssubcommittee on foreign operations, cuttingoff 20% of the money the US donated

annually to the World Bank. Nothingconcentrates a banker’s attention more thanthe withdrawal of some of his money.

Within a few months we were able to conclude our programme, ‘Banking onDisaster’, by filming World Bank presidentBarber Conable admitting, for the first time, that a Bank loan, specifically thePolonoroeste Project, had gone wrong. This was to be the beginning of a very slowand gradual greening of World Bank policies.

Part of the picture Obviously, our television film had played apart in this political change. But though afilm may sometimes be the most dramaticway to present a case, it is an illusion tothink that it can be more than just one toolor facet of the very complex process behindinternational and environmental evolution.

But this story does illustrate one of theroles of tve: to offer the help of film andvideo in a variety of environmentalsituations. On tve’s 25th anniversary, it isworth looking back over its hundreds ofgreat films, and recognising howsuccessful it has been in contributing toour world’s extremely critical environmentand development debate.

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Thedifference a film makesIt kick-started tve, caused governments to act and an international institution toadmit mistakes. Adrian Cowell, the award-winning filmmaker whose quest to tell thestory of the destruction of the Amazon prompted the founding of tve, recalls how hisseries, Decade of Destruction, made politicians listen and the world take note.

From the practical to the political, by

illuminating the stories for individual

viewers and influencing policymakers,

tve films bring the issues alive.

25ways

tve has

inspired

change


tve helped spark one of the first

major BBC films onglobal warming,

‘The GreenhouseEffect’ – still being

viewed 15 years later.

tve nominatedAmazon campaigner

Chico Mendes for a UN award, giving

him the international

media attention which

later helped bring his

killers to justice.

‘Hole in the Sky’helped build support

for the MontrealProtocol to safeguard

the ozone layer, signed

eight months later by

80 countries. �

‘Energetic’, part of

our Hands On series

giving practical tips for

sustainability, inspired

a viewer from China to

install biogas tanks for

poor families.�

‘How else do we show

our people how todeal with the plight of

the African child if we

don’t show them films

like these?’Iris Sheyavali,

Namibia

The series thatinspired tve, Adrian

Cowell’s epic Decade of

Destruction, prompted

the World Bank toadmit mistakes and

change its policies.�

‘It would be hard tocome up with a more

timely and provocative

film for our students.’ A teacher in Turkey,

‘Slums and Money’�

The Central AfricanRepublic’s shattered

healthcare system was

boosted by a €400,000

donation from Finland,

following broadcast of

‘The Silent Crisis’. �

A series made by tve’s

Latin America partners

inspired flooring giant

InterfaceFLOR to create

a new sustainableflooring range, Just ™,

made in India.

‘Seeds of Despair’mobilised the world’s

media and Live Aidafter Charles Stewart,

filming a story about

deserts, turned hiscamera to Ethiopia’s

unfolding famine.� After ‘Inside the

Poison Trade’, 100delegates signed,

and 65 countries later

ratified, the Baseltreaty banning the

transport and dumping

of toxic waste. As part of India’santi-smoking campaign,

‘India Inhales’ helped

lead the way to a ban on smoking in

public places andpictorial warnings

on tobacco products.

�

‘Your film shed a ray

of light on another’s

history, completelydifferent from my own.’

US viewer, ‘Looking for

My Gypsy Roots’ �

‘Powerful andimportant,’ said a

broadcaster of tve’s

films about women,

taking stories fromabortion to acid

attacks into the homes of millions

of viewers.�

‘tve has always been

at the forefront ofdevelopment issues –

the first on sustainable

urbanisation.’ Anna Tibaijuka,executive director of

UN-HABITAT and tve trustee

‘‘Payback Time’ is an incredibly useful

lobby tool with US senators and

representatives. We definitely need

more films like this.’Bianca Barth, WorldFuture Council�

Four years before‘biodiversity’ became

a buzzword at Rio,‘Jungle Pharmacy’

helped break the story

of the race to control

the Amazon. �

‘I had heard of climate change but

I did not realise theimplications. Now I

will be conscious of

protecting our climate.’A viewer in Bangladesh,

‘Melting Ice’

Shown on SierraLeone’s Tiwai Island,

‘Blood Timber’persuaded villagers

to join our partner’scampaign to end illegal

logging and mining.�

‘Now I understand that the reason for the

destruction of forests

is poverty.’ A viewer in India,

‘Timber to Tibet’

‘The Acid Test’ pushed

governments to actafter it was broadcast

to 20 million Europeans

on the eve of a UNconvention on acid rain.

‘Developing Storiesbecame a classic. It

opened audiences’ eyes

to the fact that therewere other ways to view

the developing world.’ Søren Dyssegaard,

former head ofInformation, Danida�

Inspired by tve, BBC

Panorama’s ‘DeadMums Don’t Cry’ on

maternal mortality in Chad provoked

viewers worldwide

to donate drugs and

equipment, savingmothers’ lives. �

‘tve empowers viewers

to make sense of their

lives, filmmakers tomake vital films, civil

society to use film for

the common good.’ David Jacobs, Connected Media

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‘After watching this film,

I understood that boys

and girls can achieve

the same things.’A viewer inBangladesh, ‘Meena’

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killers to justice.





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poor families.�






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‘Melting Ice’





















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killers to justice.





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‘Melting Ice’





















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killers to justice.





80 countries. �


our Hands On series





poor families.�






Namibia





















made in India.















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films about women,



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viewers worldwide

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Below:Aquae Sulis agnascor saburretremulus zothecas divinus vocificatquadrupei pompeii deciperet.

Below: ‘My Missing Husband’, Why Women Count; Africa Calling; ‘Finding Grace’,Why Women Count; ‘In the Eye of the Storm’, Why Women Count

In the beginning it was the message, notthe messenger, that mattered.

tve’s first priority was to getprogrammes on the environment out onprimetime television at a time when mosttv commissioners still regarded ‘theenvironment’ as niche, geeky, the sourceof special pleading from the beards-and-sandals brigade and far-away UN agencies.Certainly it was seen as of no interest tomainstream tv audiences who wanted tobe entertained.

We worked with tv producers to makefilms that would change those views – andmove environment and development upthe political agenda. As Ivan Hattingh andRobert Lamb recall, the result was asteady stream of groundbreaking films.

Overturning the status quo But these films still largely portrayed theworld from the same northern, Anglo-Saxonperspective – where the critical problemswere pollution and the ozone ‘hole’, not the more contentious, often political,issues of poverty and discrimination, unfairtrade and inequality that divided, and stilldivide, our planet.

In 1991, in the run-up to the Rio EarthSummit, we decided to overturn the statusquo and present the world with a radicallydifferent perspective: the view from the South.

Working in partnership with the One World Group of Broadcasters, aconsortium of 17 European public servicechannels, and with support from 16donors, we commissioned six outstandingdirectors from the developing world tomake their own films, in their ownvernacular, for Developing Stories – a series that gave their view of the rootcauses of the global environment crisis.

Primetime successShown at primetime on the BBC andacross Europe, and distributed by tve totelevision channels in 98 developingcountries, Developing Stories was arunaway success.

It was a ‘marvellous project’, wrotenational broadcaster NHK in Japan,‘providing us, people in industrial nations,with quite different points of view fromours.’ The series spread ‘new insight tomillions of viewers around the world,’ saidNRK, Norway’s national channel.

‘The viewers’ response has beenoverwhelming,’ wrote SM Anabwani of theKenya Broadcasting Corporation. ‘Manyare wondering why more of theseprogrammes cannot be made in Kenya,especially now when there is thisenvironmental awakening.’

Developing Stories was a watershed.

It became the cornerstone of tve’scommitment to working with indigenousproducers, distributors and filmmakers –wherever possible – in their own countries,and their own language and genres.

The glory daysSince those glory days – when television channels were few, and single documentaries had real impact –we’ve found new ways to showcasedeveloping-world voices.

In 2007 we coordinated the WhyWomen Count series of 41 films, madeby the Broadcasting for Changenetwork, a unique group of internationalbroadcasters and producers foundedby tve and committed to making andairing programmes on women's rights intheir countries.

In 2008 we commissioned sixoutstanding African directors to make adazzling series of short films on child survivalin sub-Saharan Africa, described on pp. 14-15. We also worked with Indian directorNupur Basu and Pakistani director ShehryarMufti on two memorable films in our Life onthe Edge series for BBC World News,exploring the dilemmas of south Asiandevelopment. Today, providing a platform fordifferent, southern perspectives is at theheart of tve’s way of working.


New voiceson the world stageA breath of fresh air. That’s how one broadcaster describedtve’s first major series made by developing-worldfilmmakers on primetime television. Jenny Richards, deputy director, recalls how tve overturned the status quo.

/ 13

‘As a producer

currently living and

working in the South I can

assure you that Developing

Stories is a breath of fresh air.

Communication must be modern

and attractive. And it must be

relevant, as Developing Stories

has been.’

Tom Dickinson

Kenya Television

Network

Girls in Port-au-Prince in a phototaken during the filming of RaoulPeck’s ‘Déseunen – Dialoguewith Death’, a Developing Storiesfilm set in Haiti. Photo: Mark Edwards/Still Pictures

Left: Developing Stories; Africa Calling; ‘Lily Counts’, Why Women Count; ‘And the Dish Ran Away with the Spoon’, Developing Stories

Below: ‘One World’, DevelopingStories; ‘Gender Bender’

Six African directors’ films exploredthe tragedy of child deaths –and the solutions.

/ Ca Va Aller A spirited drama aboutchild malnutrition in a remote village,told by legendary Burkina Faso cinéasteIdrissa Ouedraogo

/ Life in Slow Motion Nollywooddirector Tunde Kelani’s cautionary taleabout the impact of Ghana’s new oilwealth on development

/ …and the letter the children sent toGod said… South African directorKhalo Matabane’s moving documentaryon poverty in KwaZulu-Natal

/ Survivre à Tout Prix Award-winningdirector Fanta Régina Nacro’sdocumentary exploring the crucial roleof community care in Burkina Faso

/ The Sharing Day Heartbreaking dramafrom Zimbabwe’s Tsitsi Dangarembgaabout community heroes treating HIV-positive children

/ Roofless Licinio Azevedo’s graphicdocu-drama about family breakdown asa result of discrimination againstwidows in Mozambique.


Above: ‘…and the letter the childrensent to God said…’

Below: ‘Ca Va Aller’; ‘Survive Tout Prix’;‘Roofless’; ‘The Sharing Day’

‘I would really

like for you to show

this film to my village.

I think it is very good

education about the health

and wellbeing of our children.’

Village chief, Sierra Leone,

on tve’s child

survival films

Children at a community healthscheme in Tanzania.Photo: Dieter Telemans/Panos Pictures

In 2008 tve's Africa Partner Network seta new standard in film distribution for thecontinent. Reaching African audiencescalls for diversity, because of the manycultures and languages on the continent.But our partners overcame most of theseobstacles when they engaged in theproduction and distribution of seven filmson child survival, made with the supportof UNICEF.

Seize the momentSix of these films were made by some of Africa’s best-known directors, whosecontrol over all elements of productiongave their films a personal and uniquestamp quite unlike most developmentfilms. Their audience: both African peopleand their leaders, because the solution to child mortality is not just changes inindividual behaviour, but political will. Wealso produced a seventh, introductoryfilm, ‘Africa’s Child’.

‘We have been waiting for 40 years,hoping that suddenly, by magic, we willhave good governance,’ said directorTunde Kelani about the motivation for thecentral character in his ‘Life in SlowMotion’. ‘The idea is: seize the momentto make change.’

‘How else do we show our peoplehow to deal with our challenges if we

don’t show them films like these?’ askeda peer counsellor in Windhoek, Namibia.

The immediacy and dramatic impactof these films made them directly relevantto their audiences in a way few otherfilms about development can achieve.

Tour de forceEach of tve’s 15 partners in Africatranslated and dubbed the films into locallanguages, hosted formal press launchesattended by government ministers,policymakers and MPs, distributed thefilms to national broadcasters, andscreened them at grassroots events intheir home countries.

In all, the films were translated into 16languages, launched in 15 African countries,screened at two major African film festivalsand broadcast on 22 national televisionstations in 13 countries – with more planned.

The films became the first-everAfrican-produced series to be screened ina Nigerian cinema traditionally reservedfor Hollywood releases. They were shownon Sierra Leone’s remote Tiwai Island tovillagers who have never had electricity. They were broadcast and debated nationallyon Namibian national television and, in sixlanguages, on radio. For our partners, thiswas a distribution tour de force.

Inform, educate, entertain‘This project is really good and informative.I wish there were more of these types ofprogrammes to inform, educate andentertain our people,’ said Ingo Dumeni, a Namibian teacher who attended the filmlaunch in Windhoek.

Our films will now tour Uganda,courtesy of video vans provided by theUgandan government. The Hon OpioGabriel, Minister of Gender, Labour andSocial Development invited our partnerTelevision for Development to show thechild survival films nationwide afterattending the film launch.

The child survival films are a trueproduction of films from Africa, for Africa.Beyond their production and distribution,one result of which we can be proud isthat we have succeeded in creating apackage of films that will take on a life of itsown and continue to be seen by Africanaudiences beyond this year.

/ 15

From Africa,for AfricaPowerful Nollywood drama, sharp insights, heartrendingdilemmas: six of Africa’s outstanding directors put theirstamp on films about child survival in Africa. The result,says tve regional coordinator Enock Chinyenze, is aseries with impact.

Television has always had the potential to bethe most powerful tool for education, writesIvan Hattingh. How sad,then,that it has sooften been misused.

Twenty-five years ago televisioncoverage in the developing world waslargely limited to locally made, studio-based government programming.

Selling lifestylesDocumentaries that were available andaffordable (and that meant free) wereusually films sponsored by organisationswith vested interests, or those providedby foreign governments (generally filmsthat viewed the world through the eyes ofthe privileged North). American ‘soaps’,which successfully sold unsustainablelifestyles, were also readily available.

Environmental films at that time wereusually natural-history films, expensivelyand beautifully crafted and quite beyondthe budgets of 90% of the world’stelevision stations.

Filmmakers with passiontve set out to provide developing-countrybroadcasters with an alternative: engaging,useful, editorially independent films onenvironment and development stories.With support from international agencies,governments and trusts, it ensured a

platform for the voices of the poor andmarginalised, as well as providing trainingfor filmmakers from around the world.One of the qualities which set tve apartfrom other production companies wasthis determination to make films availablein the South, and often about the South.

Major issues like waste, climatechange and human abuse of the earth’snatural systems were addressed. tvefound and nurtured a new breed offilmmakers – filmmakers with passion,who understood the science and werehappy to work for small budgets.

Twenty-five years ago tve – this small,international agency with high hopes anda dedicated staff – set off to right theseparticular wrongs. Their achievements in making and distributing films (thesedays, in 29 languages and 172 countries)have been truly remarkable.

Reaching out in south AsiaAcross south Asia in 2008 – mainly in India,Nepal and Pakistan – tve’s audience grewby leaps and bounds, reports Chris Miller.Our films went out on channels reachingmore than half a billion people, many incommunities where the issues they exploreare a daily reality.

In Pakistan, Dawn Television broadcastour Life on the Edge series, and the Virtual


HarnessingtelevisionTelevision. The most powerful tool in the world. Ivan Hattingh, a tve founder and chairman for 18 years,explains why tve harnessed the power of television to tell the environmental story in the developing world. Chris Miller, tve regional coordinator for south Asia, sayshow he’s taking the stories to hundreds of millions ofviewers – with a little help from some eco-warriors and a Bollywood star.

Below: ‘Climate Fever’; ‘Blue Sky Dreaming’

University satellite channel screened sixEarth Report films. The MDGs in Focusseries was aired on India’s INX-NewsX,which has a reach of 63 million viewers.Five films were broadcast, in Hindi, onIndia’s public channel Doordarshan,which goes out to nearly 500 millionIndians. Nine more broadcasts areplanned for 2009. An estimated one million more viewers were reached viapartner NEFEJ in Nepal, on AvenuesTelevision, which broadcast 64 tve films in 2008.

Tens of millions of viewersFrom 2009, Lok Sabha Television, India’spublic service channel widely watched bypolicymakers, will also be broadcastingEarth Report at primetime – reaching anestimated 15 million viewers. ETV regionalchannels will show Earth Report, Life onthe Edge and other films in at least threelanguages, reaching tens of millions more.

That’s not even counting the tens ofthousands of people who watched our filmsat film festivals and community screeningsaround the region. They were seen in 5,000school eco-clubs in Tamil Nadu, Delhi andChattisgarh, India, in collaboration with theBritish Council and Earth MattersFoundation (EMF), reaching hundreds of

thousands of children. And India’s anti-smoking campaign sent 2,000 copies ofour film ‘India Inhales’ to parliamentariansand schools.

Eco-warriors in the spotlightAgain in collaboration with our partner EMF,we recognised some of India’s brave butlargely unsung eco-heroes in a high-profileevent held on World Environment Day, witha screening of tve films ‘Climate Fever’ and‘Carbon Neutral’. The EMF/tve eco-warriorawards were hosted by MohammadHamid Ansari, India’s vice-president, at hisresidence, followed by a gala dinner for350 hosted by the Lalit IntercontinentalGrand in Delhi.

Among the 15 winners were MYYoganathan, a bus conductor from TamilNadu, for planting 38,000 trees in the past26 years and awareness-raising inschools; 72-year-old Chewang Norphel,for his efforts to save India’s glaciers; andBrahamanand Pandey, for saving dolphinsin a tributary of the Ganges River andforming Earth Matters clubs. JohnAbraham, Bollywood superstar and EMF/tve eco-warrior ambassador, whosuccessfully campaigned for India’s firstelephant village, helped give the eventwide coverage in the media.

/ 17

Below: John Abraham, EMF/tveeco-warrior ambassador and Bollywood star, at award ceremony, Delhi.Photo: Chris Miller/tve; ‘Plight of the Humble Bee’

A family watches television in theirtent in Pakistan-administered Kashmir.Photo: Christian Aid/Asif Hassan/AFP

We ended 2008 with a small surplus onunrestricted funds – a particularly welcomeachievement as we had anticipated adeficit because of investment during the year in the implementation of ourmedium-term strategy. The initial investmentin 2008 means that despite the globalfinancial crisis, tve entered 2009 in areasonably strong position, with newfundraising potential, a sharper visualidentity and prospects for more outreach,output and impact.

Income rose to £1.7 million and wespent nearly £1.9 million. The majority ofthis income and expenditure related to ourfilmmaking, including the production of 65new films. Expenditure included fundsdonated in previous years for specific filmsand projects. Our financial results and thesignificant steps we took in 2008 have helpedto put us on a firm footing for the year ahead.

Ambitions on trackAlthough the economic situation is difficult,we are confident that our donors andsupporters understand that, in a climate inwhich the voice of the developing worldhas been virtually silenced, telling theuntold stories is more important than ever.

Two new fundraising and developmentposts established in 2008 mean we arestrengthening our income-generating

capacity – a key element in ensuring ourfuture strength and effectiveness. It’s notjust about income, however, but aboutmaking sure we’re on top of digitalcommunications, finding the rightplatforms so we can reach audiences innew ways. Both these aims are furtheringthe organisational strategy agreed by ourboard in 2007.

Black-tie dinners and 3G phonesFormer television producer CarolineCassidy, our new individuals and eventsfundraiser, organised a film screening,auction and discussion with the advertisingagency BMB at its central London office.Later in the year, Caroline worked withLady Glenarthur and the friends of tve tohold a black-tie dinner on the theme ofIslam and the environment at the residenceof His Excellency the Ambassador ofKuwait Mr Khaled Al Duwaisan and Mrs AlDuwaisan, to whom we are most grateful.

Journalist and filmmaker Di Tathamjoined us in June as manager ofdevelopment projects, responsible for newproposals and series on development,social justice and globalisation. She is alsolooking at new platforms to engage wideraudiences, from films for Channel 4 andsatellite channels to producing content forthird-generation mobile phones.

Sharper imageOur stronger visual identity will help give usa more distinctive voice in the tough yearahead. Since we launched our new lookand logo in 2008, we’ve freshened up ourwebsite, sharpened our message, andstarted to present a more unified globalpicture of who we are and what we do.

Thanks to our donors, Christian Aid,Interface Europe Ltd, Oxfam Novib, theWorld Bank and UNICEF, our outreachincreased by millions of viewers inAfrica, Asia and Latin America. The UK’sDepartment for International Developmentand the International Union for Conservationof Nature funded four Earth Reportscovering sanitation and water, while the International Fund for AgriculturalDevelopment (IFAD) enabled us to producea 45-minute debate on the crisis in farming.Earth Report and our new Life on the Edgeseries were supported by three generousEuropean Commission grants received in2006 and 2007 and by matched fundsreceived in 2008 from IFAD, the OpenSociety Institute, Oxfam Novib, the UNPopulation Fund and the World Bank.

We extend our sincerest thanks to ourdonors and supporters for enabling us toinspire change throughout the world. Welook forward to working with you again in2009 and for many years to come.


Finance

In the current cold climate of the world economic andfinancial system, tve is working to weather the storm,reports chief operating officer Andy Coates.

‘I would never

have remained a

supporter of tve for well over

20 years and established the

friends of tve, had I not been

incredibly impressed by the energy,

commitment and integrity of this

dynamic, small, but truly

international charity.’

Lady Glenarthur

tve trustee

/ 19

Major funders and commissioners

AEE INTEC

Al Jazeera International

BBC

BBC World News

Bernard van Leer Foundation

Bloomberg

Christian Aid

friends of tve

Global Initiatives Pte Ltd

Interface Europe Ltd

International Fund for

Agricultural Development (IFAD)

International Union for Conservation

of Nature (IUCN)

Internews

KPMG

lokaalmondiaal

Natural Resources Institute

Open Society Institute

Oxfam Novib

Sophie Foundation

Swedish Biodiversity Centre

UK Department for International Development

UN Environment Programme

UNESCO

UN Food and Agriculture Organization

UN-HABITAT

UNICEF

UN Population Fund (UNFPA)

Westminster Foundation

World Bank

World Health Organization

World Vision

WWF-UK

These are the combined figures for Television Trust for theEnvironment and Television for the Environment. Copies of theaudited 2008 financial statements of both registered charitiescan be obtained from Andy Coates, tve, 21 Elizabeth Street,London SW1W 9RP.

Where our income came from in 2008

Grants and donations for filmmaking £1,255,475Other grants and donations £269,276Film distribution income £131,316Investment income £4,645

Total income £1,660,712

How we spent our fundsin 2008

Development filmmaking £1,085,890Environment filmmaking £346,081International projects £126,719Film distribution £106,535Fundraising £109,022Governance £117,383

Total expenditure £1,891,630

Fund

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Env

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Dev

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mak

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Inte

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Film

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6%

Film

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Gra

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and

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Where our income came from in 2008

How we spent our fundsin 2008

Above left: ‘No Country for Young Girls’

tve trustees

Richard Creasey, chairmanFounder-director, BUR Media Group

Martin Tyler, finance trusteeDirector of special projects, Fairtrade Foundation

Satinder BindraDirector of communications and publicinformation, UN Environment Programme

Adrian CowellFilm director and director, Nomad Films Ltd

Winnie De’AthDirector of communications, WWF-UK

Rupert Dilnott-CooperFormer chief executive, content, CarltonCommunications plc, and director, ZodiakTelevision AB

Eric FaltDirector of outreach division, departmentof public information, United Nations

Lady GlenarthurChair, friends of tve

Roger JamesExecutive producer

Karin M LaljaniFormer senior vice president, Interface Europe

Rebecca LawsonAssociate, Allen & Overy LLP

V Rukmini RaoPresident, Gramya Resource Centre for Women

Dr Anna TibaijukaUnder secretary-general of the United Nationsand executive director of UN-HABITAT

Trustees emeritus

Ivan Hattingh, chairman emeritusFormer director of development, WWF-UK

Anthony Brough CBEFormer assistant secretary-general, UnitedNations, and former deputy executive director,UN Environment Programme

Sir Robert PhillisPresident, Royal Television Society andchairman, All3Media


tve partners

Africa

Ace Communications Kenya

[email protected]

Communicating for Change Nigeria

www.cfcnigeria.org

Dreadlocks Angola

[email protected]

Environmental Foundation for Africa

Sierra Leone www.efasl.org.uk

Gambia Radio and Television Services

Gambia www.grts.gm

Green Earth Organisation Ghana

[email protected]

Iris Imaginações Mozambique

[email protected]

Malawi Economic Justice Network Malawi

www.mejn.mw

Media for Development International Tanzania

www.mfditanzania.com

Media for Development Trust Zimbabwe

www.mfd.co.zw

Optimedia Namibia

www.optimediacc.com

Panos Institute Southern Africa Zambia

www.panos.org.zm

Rishile Bosele Communications South Africa

[email protected]

Television for Development Uganda

[email protected]

Transformation Resource Centre Lesotho

www.trc.org.ls

Asia/Pacific

Action IEC Cambodia

[email protected]

Beijing Huafeng Group of Meteorological

Audio & Video Information (Huafeng) China

www.tvhf.com

Centre for Environment Education India

www.ceeindia.org

Centre for Science and Environment India

www.cseindia.org

Community Development Library Bangladesh

www.cdlbd.org

Connected Media New Zealand

www.connectedmedia.org

Development Alternatives India

www.devalt.org

Earth Communications South Korea

www.earthcomm.co.kr

Earth Matters Foundation India

www.earthmattersfoundation.org

enda Vietnam Vietnam

www.endavn.org.vn

Environmental Broadcast Circle

The Philippines www.ebc.org.ph

Environmental Education Media Project

China www.eempc.org

Institute of Scientific and Technical

Information of China China

www.istic.ac.cn

Jungle Run Productions Indonesia

www.jungle-run.com

Nepal Forum of Environmental Journalists

Nepal www.nefej.org

Participatory Development Training Centre

Laos www.padetc.org

Serendip Productions Pakistan

www.serendip.tv

Trust HELP India

www.trusthelp.org

WWF-Pakistan Pakistan

www.wwfpak.org

Latin America/Caribbean

AlphaMax Suriname

[email protected]

Alter Vida Paraguay

www.altervida.org.py

Artevisión Venezuela

[email protected]

Centro de Comunicación y Producción

Multimedia Dominican Republic

www.cepa.org.do

CICEANA Mexico

www.ciceana.org.mx

Citurna Colombia

[email protected]

Fundación del Bosque Tropical Guatemala

www.tropicalrainforest.org

Fundación Luciérnaga Nicaragua

www.fundacionluciernaga.org

Guarango Peru

www.guarango.org

Imagcom Ecuador

www.imagcom.com

Instituto Multimedia DerHumALC

Argentina www.derhumalc.org.ar

LIDEMA Bolivia

www.lidema.org.bo

O3 Films Uruguay

www.o3films.com

Parceria Produções Brazil

[email protected]

TV Cultura Brazil

www.tvcultura.com.br

Europe

lokaalmondiaal The Netherlands

www.lokaalmondiaal.net

tve offices

tve21 Elizabeth Street London SW1W 9RP United KingdomTel +44 (0)20 7901 8855Fax +44 (0)20 7901 [email protected]

friends of tve21 Elizabeth Street London SW1W 9RP United KingdomTel +44 (0)20 7901 8855Fax +44 (0)20 7901 [email protected]

Chris Millertve regional coordinator, south Asiatve – Earth Matters FoundationC-18 Chiragh EnclaveNew Delhi, 110 048 IndiaTel +91 997 108 1665Fax +91 11 2613 0817

Enock Chinyenzetve regional coordinator, AfricaUNEP Division of communications andpublic information PO Box 47074-00100 Nairobi, KenyaTel +254 20 762 1551Fax +254 20 762 3927

Shukichi KoizumiChairmantve Japan Trust Shinjuku Bldg 4F1-11-13 Shinjuku Shinjuku-kuTokyo 160-0022 JapanTel +81 3 3353 7531Fax +81 3 3341 [email protected]. tvejapan.org

Gillian Dorfmantve USA PO Box 820Shelbourne, VT 05482 USA Tel +1 802 985 [email protected]

Vanni Puccionitve affiliateArca ConsultingVia Silvio Pellico, 7 50121 Firenze, ItalyTel +39 055 234 2727Fax +39 055 247 6699

/ 21

Edited by Sarah Stewart

Research by Mat Austin

Design by bwa-design.co.uk

Printed on Revive 75 Silk using vegetable oil-based inks.The paper comprises 75% de-inked post-consumer wasteand 25% mill broke. Pulps used are elemental chlorine-free.

© tve 2009

contact us

Executive directorCheryl [email protected]

Deputy director/international offices/LifeJenny [email protected]

Chief operating officerAndy [email protected]

Environment programmes/Earth ReportNick [email protected]

Development programmesDi [email protected]

Sales and distribution managerDina [email protected]

AfricaEnock [email protected]

Latin America/CaribbeanRafael [email protected]

South AsiaChris [email protected] [email protected]

Individuals and events fundraiser Caroline [email protected]

mytveJanine [email protected]

Accounts assistantDavid [email protected]

Sales and distribution assistantLea [email protected]

tve works in global partnership to make and

distribute films that inspire change. We create

relevant and compelling content on environment

and development for audiences worldwide.

Our television productions reach people in 172

countries – 302 million homes via global broadcasts,

and hundreds of millions more viewers through the

internet and our partners.

We are committed to quality, integrity and

editorial independence.

tve makes films which inspire change.

We inspire individual viewers to live agreener life; entrepreneurs to take up thesustainability challenge; corporations to see why they need to go green; parents to educate their daughters as well as theirsons; decision-makers to think differently.

And we get our films out to hundreds ofmillions of people, in 172 countries. In 2008 wereached 302 million homes via global satellitebroadcasts and more than half a billion peopleon national, regional and local channels.

Cover photo:

Lightning strikes a television tower, Berlin.

Photo: Konzept un Bild/Still Pictures

tve

[email protected]

21 elizabeth streetlondon SW1W 9RP UKtel +44 (0)20 7901 8855fax +44 (0)20 7901 8856

www.tve.org

tve thanks its core donors, founding organisations and broadcast partners.

tve is the collective name for Television for the Environment and Television Trust for the Environment. Television for the Environment is acompany limited by guarantee, registered in England and Wales (company number 1811236) and a registered charity (charity number 326585).Television Trust for the Environment is a registered charity (charity number 326539).

‘Our audiences the world over can relate to the characters at the heart of the

short films tve made for us, and we hope they will be inspired by them to tackle

climate change themselves.’

Matt Graff, MTV Emerging Markets

‘A splendid programme – informative and balanced.’

A viewer in Europe

‘I saw your film on the ozone layer and I’d like to know how I can help.’

A viewer in the Philippines

‘tve had the foresight, a quarter of a century ago, to combine the principles of

creative quality with the practicality of the mass market. The public awareness

it has generated is a wonderful achievement.’

Ashok Khosla, president of IUCN and former tve trustee

Documents

tve Annual Review 2008/09tve.org/wp-content/uploads/2015/06/Annual-Review-2008.pdftve annual review 2008/09 output… Our audiences the eal value to MTV's ‘ tve has added characters