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tvnz.co.nz REVIEW June 2010

tvnz REVIEW June 2010

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tvnz.co.nz REVIEW June 2010. tvnz.co.nz PERFORMANCE. Source: Nielsen NetRatings/June 2010. tvnz.co.nz PERFORMANCE. tvnz.co.nz - All. Source: Nielsen NetRatings/June 2010. GENDER. tvnz.co.nz - All. Source: Nielsen NetRatings/June 2010 - PowerPoint PPT Presentation

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Page 1: tvnz REVIEW June 2010

tvnz.co.nzREVIEWJune 2010

Page 2: tvnz REVIEW June 2010

0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000Ja

n-0

9

Feb

-09

Mar

-09

Ap

r-09

May

-09

Jun

-09

Jul-

09

Au

g-0

9

Sep

-09

Oct

-09

No

v-09

Dec

-09

Jan

-10

Feb

-10

Mar

-10

Ap

r-10

May

-10

Jun

-10

Unique Browsers Page Impressions Trendline

tvnz.co.nz PERFORMANCE

Source: Nielsen NetRatings/June 2010

Page 3: tvnz REVIEW June 2010

tvnz.co.nz PERFORMANCE

• tvnz.co.nz - All Visitors by Country(% Page Impressions)

United States3%

Great Britain (UK)2%

Canada1%

Other4%

Australia4%

New Zealand86%

Source: Nielsen NetRatings/June 2010

Page 4: tvnz REVIEW June 2010

GENDER

• tvnz.co.nz - All

Source: Nielsen NetRatings/June 2010Notes: 1. Due to the presence of an ‘Unknown’ category, some total percentages may not equal 100%

Page 5: tvnz REVIEW June 2010

AGE

• tvnz.co.nz - All

Source: Nielsen NetRatings/June 2010Notes: 1. Due to the presence of an ‘Unknown’ category, some total percentages may not equal 100%

Page 6: tvnz REVIEW June 2010

ANNUAL HOUSEHOLD INCOME

• tvnz.co.nz - All

Source: Nielsen NetRatings/June 2010Notes: 1. Due to the presence of an ‘Unknown’ category, some total percentages may not equal 100%

Page 7: tvnz REVIEW June 2010

OCCUPATION

• tvnz.co.nz - All

Source: Nielsen NetRatings/June 2010Notes: 1. Due to the presence of an ‘Unknown’ category, some total percentages may not equal 100%

Page 8: tvnz REVIEW June 2010

HOME OWNERSHIP

• tvnz.co.nz - All

Source: Nielsen NetRatings/June 2010Notes: 1. Due to the presence of an ‘Unknown’ category, some total percentages may not equal 100%

Page 9: tvnz REVIEW June 2010

RESPONSIBILITY FOR HOUSEHOLD SHOPPING

• tvnz.co.nz - All

Source: Nielsen NetRatings/June 2010Notes: 1. Due to the presence of an ‘Unknown’ category, some total percentages may not equal 100%

Page 10: tvnz REVIEW June 2010

USUAL AREA OF RESIDENCE

• tvnz.co.nz - All

Source: Nielsen NetRatings/June 2010Notes: 1. Due to the presence of an ‘Unknown’ category, some total percentages may not equal 100%

Page 11: tvnz REVIEW June 2010

ETHNICITY

• tvnz.co.nz - All

Source: Nielsen NetRatings/June 2010Notes: 1. Due to the presence of an ‘Unknown’ category, some total percentages may not equal 100%

Page 12: tvnz REVIEW June 2010

SEARCHES

Top search engines leading visitors to tvnz.co.nz

Top Search Phrases Leading Visitors to tvnz.co.nz

0

10

20

30

40

50

60

70

Go

og

le N

ew

Ze

ala

nd

Go

og

le

Ya

ho

o

Go

og

le N

ew

s N

Z

Go

og

le A

us

tra

lia

Bin

g

Go

og

le U

.K.

Go

og

le N

ew

s

Ya

ho

o N

ew

s

Go

og

le C

an

ad

a

Oth

er

Se

arc

h E

ng

ine

Re

ferr

als

(%)

0

1

2

3

4

5

6

7

8

9

10

11

tvn

z

tvn

z o

n d

eman

d

shan

ia t

wai

n

tv o

n d

eman

d

mar

iah

car

ey

sho

rtla

nd

str

eet

on

e n

ews

tvn

z.co

.nz

gar

y co

lem

an

eliz

abet

h t

aylo

r

Sea

rch

Ph

rase

s (%

)

Source: Nielsen NetRatings/June 2010

Page 13: tvnz REVIEW June 2010

INTERNET ACCESS

Question: Where are you currently accessing tvnz.co.nz from?

Question: How often do tvnz.co.nz users access the net (excluding email)?

0

10

20

30

40

50

60

70

%

0102030405060708090

%

Source: Nielsen NetRatings/June 2010

Page 14: tvnz REVIEW June 2010

SCREEN RESOLUTION & INTERNET SPEED

Top tvnz.co.nz visitor screen resolutions Top tvnz.co.nz visitor connection types

0

5

10

15

20

25

30

128

0x80

0

102

4x76

8

128

0x10

24

136

6x76

8

168

0x10

50

144

0x90

0

192

0x10

80

192

0x12

00

128

0x76

8

% o

f u

ser

sess

ion

s

0

10

20

30

40

50

60

Broadband unknown Narrowband

% o

f u

se

r s

es

sio

ns

Source: Nielsen NetRatings/June 2010

Page 15: tvnz REVIEW June 2010

BROWSER & OPERATING SYSTEM

Top tvnz.co.nz browser type Top tvnz.co.nz operating system

0

5

10

15

20

25

30

35

40

MS

IE 8

.0

MS

IE 7

.0

Mo

zill

a F

ire

fox

Sa

fari

Ch

rom

e

Mo

zill

a F

ire

fox

3.5

MS

IE 6

.0

Oth

er

% o

f u

se

r s

es

sio

ns

0

5

10

15

20

25

30

35

40

45

Win

do

ws X

P

Win

do

ws V

ista

Win

do

ws 7

Mac O

S X

In

tel

Pla

yS

tati

on

Mac O

S X

PP

C

Win

do

ws S

erv

er

2003

Oth

er

% o

f U

se

r s

es

sio

n

Source: Nielsen NetRatings/June 2010