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Twinkie: Fulfilling The American Cream = How American is Twinkie??? Let’s find out…

Twinkie: Fulfilling the American Cream

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This is a basic outline of a campaign idea to remind consumers that Twinkies is an iconic brand. This campaign reminds consumers why they love and enjoy Twinkies by making humorous associations between the Twinkie and America.

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Page 1: Twinkie: Fulfilling the American Cream

Twinkie: Fulfilling The American Cream

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How American is Twinkie??? Let’s find out…

Page 2: Twinkie: Fulfilling the American Cream

U.S. Road Trip Begins…

Start Here

End Here

Page 3: Twinkie: Fulfilling the American Cream

Remember the Alamo

Did you know that Davy Crockett slayed an alligator with a single Twinkie?

Page 4: Twinkie: Fulfilling the American Cream

Super Bowl XLVII

Did you know that prior to Super Bowl XLVII, Ray Lewis tested positive for “cream filling”?

Page 5: Twinkie: Fulfilling the American Cream

Honest Abe

What’s the difference between Abraham Lincoln and the Twinkie?

The Twinkie has never told a lie

Page 6: Twinkie: Fulfilling the American Cream

United States Capitol

Did you know President Obama had the honor of shaking the Twinkie’s hand in the U.S. Capitol Building?

Page 7: Twinkie: Fulfilling the American Cream

Welcome to Miami

Did you know that long before he “took his talents to South Beach,” baby Lebron’s first word was “Twinkie”?

Page 8: Twinkie: Fulfilling the American Cream

Disney WorldDid you know that Minnie Mouse was the Twinkie’s first girlfriend?

Page 9: Twinkie: Fulfilling the American Cream

Liberty Bell

Did you know the Twinkie fixed the crack on the Liberty Bell with its cream filling?

Page 10: Twinkie: Fulfilling the American Cream

Statue of Liberty

Did you know the Statue of Liberty is located on Twinkie Island?

Page 11: Twinkie: Fulfilling the American Cream

Grand Canyon

Did you know the Twinkie survived an 8 week, 3 day, 9 hour, and 42 minute trek through the Grand Canyon with nothing to eat but its own cream filling?

Page 12: Twinkie: Fulfilling the American Cream

Golden Gate Bridge

Did you know the Twinkie held its breath the entire way while drive across the Golden Gate Bridge?

Page 13: Twinkie: Fulfilling the American Cream

Mall of America

Did you know that Twinkie “fulfilled the American Cream” with a final shopping spree through Mall of America?

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The End

“Fulfilling the American Cream”