Twisted Oak Brand Strategy and Style Guide

TWISTED OAK BRAND STRATEGIES AND STYLE GUIDE - 2015

BRAND STRATEGIES AND STYLE GUIDE


CONTENTSdesign elements

placement

geometrical alignment

variations

use

colour palette

type

mockup


Oak Grain Twisting Oak Clean and Simple

LOGO DESIGN ELEMENTS

TWISTED OAK BRAND STRATEGIES AND STYLE GUIDE - 2015 FINAL LOGO


EXCLUSION ZONE

The Exclusion Zone is the minimum clear area for the logo to be placed within. This helps avoid visual confusion and maintain the logo as the cornerstone of the Twisted Oak brand.

When placing the Twisted Oak logo, allow for one-third of the length of the logo on the left and the right hand side. Allow for one-third of the logo height on both the top and the bottom of the logo.

LOGO PLACEMENT

1/3

1/3

TWISTED OAK BRAND STRATEGIES AND STYLE GUIDE - 2015 GEOMETRICAL ALIGNMENT

GEOMETRY

The purpose of a logo is to communicate with your target audience quickly and comprehensively. Basic elements such as the diamond shape, interweaving rectangles and sharp angles communicate power, teamwork, solidarity and trustworthiness.

TWISTED OAK BRAND STRATEGIES AND STYLE GUIDE - 2015 LOGO VARIATIONS

gradient duo tone single tone

gradient greyscale duo tone greyscale single tone greyscale


gradient single toneduo tone

gradient greyscale single tone greyscaleduo tone greyscale


TWISTED OAK BRAND STRATEGIES AND STYLE GUIDE - 2015 PHOTOGRAPHY OVERLAY

CHOOSING PHOTOGRAPHY

When overlaying the logo on a photo you should select landscape photography with vertical elements.

TWISTED OAK BRAND STRATEGIES AND STYLE GUIDE - 2015 PHOTOGRAPHY OVERLAY

FILTER APPLICATION

Open the chosen photo in Photoshop and do the following three steps: 1. Filter > Pixelate > Fragment 2. Filter > Pixelate > Facet 3. Add a layer over the photo, fill with hex #1b8140, lighten to 25% opacity.

TWISTED OAK BRAND STRATEGIES AND STYLE GUIDE - 2015 LOGO USE

DON’T ALTER THE LOGO

We have provided the strongest variations of your logo that are versatile and suitable for a multitude of contexts. This is to ensure that your brand is being represented consistently in every environment. This is crucial to create a strong, timeless visual identity.

Please refrain from using the logo outside of the formats we supply. The logo should not appear outlined, incorrectly coloured, warped or altered in any way.

TWISTED OAK BRAND STRATEGIES AND STYLE GUIDE - 2015 COLOUR PALETTE

R: 194

G: 153

B: 107

C: 24%

M: 39%

Y: 64%

K: 2%

HEX: C1996B

R: 166

G: 125

B: 84

C: 32%

M: 49%

Y: 73%

K: 10%

HEX: A57C54

R: 241

G: 241

B: 241

C: 4%

M: 3%

Y: 3%

K: 0%

HEX: F1F1F1

R: 64

G: 64

B: 65

C: 68%

M: 61%

Y: 59%

K: 46%

HEX: 404041

R: 117

G: 77

B: 41

C: 39%

M: 64%

Y: 89%

K: 35%

HEX: 754C28

R: 199

G: 168

B: 138

C: 23%

M: 32%

Y: 47%

K: 0%

HEX: C6A889

R: 255

G: 255

B: 255

C: 0%

M: 0%

Y: 0%

K: 0%

HEX: FFF


HEX: C6A889

HEX: A57C54

HEX: C1996B

HEX: 754C28

GRADIENT USE

HEX: 585A5C HEX: 353231

TWISTED OAK BRAND STRATEGIES AND STYLE GUIDE - 2015 TYPE

SHIFT FONT BY THE FONT FOUNDRY VILLAGE

Shift is inspired by American slab-serifs from the late 19th century. In its lighter weights, it takes on the personality of a typewriter face, with flared terminals and prominent serifs. In the heavier weights, it acts as a titling Egyptian, with thin spaces between characters and small counters. Designed as a display face, it also works well for text.

TWISTED OAK BRAND STRATEGIES AND STYLE GUIDE - 2015 TYPE

H1: ROBOTO MEDIUM, 28/33, +50 TRACKING, HEX#260E00H2: ROBOTO MEDIUM, 16/19, +50 TRACKING, HEX #000

Roboto has a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves. While some grotesks distort their letterforms to force a rigid rhythm, Roboto doesn’t compromise, allowing letters to be settled into their natural width. This makes for a more natural reading rhythm more commonly found in humanist and serif types.

TWISTED OAK BRAND STRATEGIES AND STYLE GUIDE - 2015 BUSINESS CARD SAMPLE

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Twisted Oak Brand Strategy and Style Guide