Kartik ChandrasekharanFollow me @ckartik

• Have you been to McDonald’s?Fresh, Fast, Tasty

• Information is no different! We want it fresh, fast and of course tasty!

We want it REAL-TIME!

• Instant Messengers!

• Do you remember those Yahoo Chat Rooms?

• Blackberry Emails

• Catching up with blogs using RSS feed readers

• WebEx

• Real time collaboration using Google Docs

• Twitter and now Facebook too!

When do you google?– Information on doing a thesis - the geeks!– Wanna check out the price of a new mobile!– Know about a restaurant nearby– Bumped into someone, wanted to know more

about HER

Are you satisfied with the results every time?Have you tried Twitter search?

The CSF? UGC or User Generated Content!

• Relevancy Vs Recency - Are we there yet?• Discovery Vs Search• Giving a structure to the massively expanding

web of information - ‘Normalization’ of info!• Twitter - Key to Semantic Search• Notify.me APIs - Real Time as Service !!!• Jaiku failed, Google acquisition of Twitter • This is disruptive and game changing!

Thank You… Questions?

The views expressed here are personal and do not reflect those of my organization!