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Twitter: A Beginners Guide

• What is Twitter?• Finding others to Follow

• Twitter Lingo• Getting a Response

• Sharing information• Watch & Listen

• Searching Twitter

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What is Twitter?Twitter is a microblogging social networking platform. It

allows you to post updates which show up in follower streams.

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Why would someone follow you?

Individuals use Twitter to:• Share events and updates with friends• tell a company (or anyone else) that

you've had a great—or disappointing—experience with their business

• offer product ideas• learn about great offers.

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Followers• Find followers by searching Twitter,

other networks, through email or through the suggested user function.

• Unlike FB, you may not know your followers.

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Following Etiquette• Following too many, too fast will

suspend your account

• Follow those who follow you when appropriate (be aware of spammers)

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Check profiles before following others

• High follower to following ratio should raise red flags.

• Check the activity level of the person you follow – don’t

follow abandoned profiles.

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Twitter Lingo: The Tweet

• 140 Character limit (shoot for 125)• Sent to the whole Twitterverse (unless

specified private)• Similar to status update on FB, a group-

wide text or public instant messaging• Possible content includes links, images,

articles and updates

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Twitter Lingo: @replies• Mention other users with the @ symbol

– This lets that user know you mentioned them– This also alerts your followers of the mention

• Reply to tweets by hovering over the tweet and clicking reply

• To private message, the other person must follow you as well (Direct Message or DM)

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Twitter Lingo: Retweets

• Similar to a Forward in email• Add a comment after post with “/

comment” if there is room

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Twitter Lingo: Hashtag• Hashtags create internal links within

Twitter• Hashtags are made up by users• Springfield, Missouri’s hashtag is #sgf• Keywords make good hashtags

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Getting a Response

• Think of it as a cocktail party – people don’t talk to braggarts, salesmen or wallflowers

• People do like to talk about themselves. • Ask questions, join in the conversation.

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Sharing Information

• People follow you for the information you have to share

• Shorten links to fit in the limited space with link shorteners like bit.ly

• Share your blog, links photos and videos, landing page URLs, contest information

• Respond to others’ posts for a reciprocal effect

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Watch and Listen

• Participate in pertinent conversations• Listen to what others are saying about

your industry, brand and product• Sign up for Key word Twitter Alerts

– SocialOomph.com– Tweetbeep.com

• Google Alerts

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Searching Twitter• Internal searches available on Twitter

• Search.twitter.com

• Tweepsearch

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You now know the basics on how to use Twitter. Now, get in there, use it

and have fun!