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A presentation to the USF St. Petersburg Leadership Development & Programming office on November 3, 2011
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New Media and Why We Need it in our Non-Profit Market Today
Coffee & ConversationUSF St. Petersburg
Thursday, November 3, 2011
#who
What is Twitter?
Micro-blogging hubStream(s) of conversation(s)Dynamic resourceOnline connector of resources (people, $, etc.)Time management tool
#what
And why is it so stupid?
…because not enough people use it effectively.
What is Twitter?
Top 3 Twitter Users: • Lady Gaga @LadyGaga (15,197,416) • Justin Beiber @justinbeiber (13,909,500)• Katy Perry @katyperry (11,536,255)
President Obama @barackobama is number 4! (10,887,552)
#what
Facts and Figures
Source: Twitaholic
What is Twitter?
300,000,000 = the number of users globally450,000 = the number of Twitter accounts created every day88% = brand awareness1 billion = the number of tweets per week30% = number of Twitter users with $100,000 household income67% = percentage of users likely to recommend a brand they follow
#what
Facts and Figures
Sources: www.JeffBullas.comPC MagazineMedia Bistro
What is Twitter?
Critical tool in the Arab Spring uprisings Obama’s Speech On Osama bin Laden was 12.4 million tweets per hour or 27.9 million tweets in just 2 hours and 35 minutes)Helped diagnose a paralyzed manReal-time reporting device of events (JWB Board Meetings #JWBBoard)
#what
Anecdotally
Sources: www.JeffBullas.comBlog.bufferapp.comMedia Bistro
What does it look like and how does it work?
#how
your branding
your followers
yourfeed
your rec’s
trending topicsyour tweet!
#how What does it look like and how does it work?
140 characters goes here
character counter “publish”
button
search for people or
things
re-published your tweet
to their followers
uses your @name
email is for old people
#where Where Do I Find Followers?
Websites
Twitter search function
A modern-day news feed
Other users – this is the “social” in social media
#how What does it look like and how does it work?
Hash Tag = # Identifies “trend” or subject ex:#Education#JWBBoard#USF#Florida
At Symbol = @ Identifies a Twitter user ex:@JWBPinellas@JWBPinellasED@bkirby816@LearnandSucceed@N_A_P_C
#how What does it look like and how does it work?
tweetorigin
#
A Good Tweet
#
options
#how What does it look like and how does it work?
tweetorigin
re-tweeter
tiny url
Retweet
options
#how What does it look like and how does it work?
A Lousy Tweet
answer:
unfollow
The electronically synergized multiphase value-added message delivery methodology for non-
profits
PHASE 1:Tell your
story herePHASE 2:Good things
happen here…
PHASE 3:…then here…
PHASE 4:…then here…
PHASE 5:…then here!
#why
…in other words, telling your story
helps the community you serve…
…and your bottom line
#why
#questions
@JWBPinellas@bkirby816@N_A_P_C
www.JWBPinellas.orgwww.Twitter.com/JWBPinellas
www.Facebook.com/JWBPinellaswww.YouTube.com/JWBPinellas
#thankyou