4/23/2014

1

Twitter Tricks of the TradeMichele Walfred

Communications Specialist

Mid-Atlantic Women in Agriculture

What do you want?

Start a conversation?

Be a part of a larger conversation?

Increase business?

Serve as a resource to others?

Just have fun?

B2B

B2C

4/23/2014

2

Who is your audience? Target them!

Type of audience Elected officials

Reporters

Local consumers

Moms – parents

Teens

Schools

Potential partners/sponsors

NGOs

Lists and accounts Check state twitter #Net—

Leading newspapers/TV/radio

Direct Messages

Must follow each other

Private message

Way to say thank you

Beware of unexpected links

Beware of “baiting”

4/23/2014

3

Let your personality and interests come through!

A Hobby is a hashtag! Try searching #quilting #foodie #scrapbooking #photography #DogBreed #farming #Favorite TV Show #Eagles #Ravens #Phillies

Diverse Tweets will reach a diverse audience

Avoid politics & religion if you are trying to get more customers

Yes you can say Merry Christmas and Happy Easter

Twitter is a micro-blog. Like all bloggers, having an identity is helpful

Tweet about what you know and love

Stick to that!

General Twitter Tips!

Listen. You don’t have to Tweet right away. Observe how others are using Twitter

Set a goal. Two Tweets per day

Have a good profile. Include a website

Photo of yourself in profile

Write a good profile

Don’t just push. Pull!

Thank people for following

Comment on a Tweet

Use great photos!

Experiment with time and day

4/23/2014

4

Who should you follow?

You don’t have to follow anyone

Search hashtag for your state, or similar businesses

People will know if you follow them

They aren’t directly notified if you unfollow

Use an editorial calendar

Know your National days

Keep an Editorial Calendar

4/23/2014

5

Have a little fun!…plus who is doing it well

http://www.businessinsider.com/best-brands-to-follow-on-twitter-2013-9?op=1

Or search; “Best

Brands to Follow on Twitter”

Use Search to find people

4/23/2014

6

#HASHTAGS

Way to categorize conversations

Keyword

Use in searches

Look for what is trending

Create your own brand hashtag

Create event hashtag

#AgDay2014

Search Hashtags

Shown here is a search for #FarmDE

One search produced

• Reporter that writes about Ag

• Agencies

• Partners

• Fellow farmers

4/23/2014

7

Sharing food photos? Mention the restaurant, city.

Tweet effectively

Okay Tweet4-H Palindrome Robotics Creation at Robotics Day at Barclays in Wilmington #UDExt #4-H #NetDepic.twitter.com/aCDeINH1Xf

Better Tweet #4H Palindrome creation at

#Robotics Day at @Barclays, #WilmDE #UDExt #NetDEpic.twitter.com/aCDeINH1Xf

4/23/2014

8

Tweet Examples

Okay…kinda boringOur creamery is open! Get $.50 off all cones on Friday! http…link to co. website. #NetDE

BetterYou too can have a smile like this! All flavors-and colors-$.50 off on Friday #icecream #Yum #irresistible

Incorporate hashtags into sentences

4/23/2014

9

Introducing a new trend. Using # and @

Tweet Ups or “_____”ChatsOrganized conversations around a particular hashtag

4/23/2014

10

Ag Chat

Follow @agchat

Note schedule – weekly –

Tuesdays 8-10 ET

Search for #agchat

Use #agchat in your posts

Reply to people who’s posts you like, make sense

Good way to gain followers!

Use Q1, Q2, Q3 to respond to specific questions

4/23/2014

11

The Garden Chat

Follow @TheGardenChat

Note schedule – weekly

Mondays 9 p.m. ET

Search for #gardenchat

Use #gardenchat in your posts

Reply to people who’s posts you like, make sense

Good way to gain followers!

Use Q1, Q2, Q3 to respond to specific questions

Food Chat

Follow @FoodChat

Note schedule – monthly!

Third Tuesday 8-10 p.m. ET

Search for #foodchat

Use #foodchat in your posts

Reply to people who’s posts you like, make sense

Good way to gain followers!

Use Q1, Q2, Q3 to respond to specific questions

4/23/2014

12

Using Twitter Lists

Lists Find prominent Twitter accounts in your area: Newspapers, governments

4/23/2014

13

LISTS

A way to curate or filter users by a certain classification

You cannot Tweet to a list

If list is public, others will see it

You can note members

Might be people you want to follow

Gear by the account

Use to directly Tweet (public)

Block or report

Add or remove person to a list

4/23/2014

14

Twitter management tools

Hootsuite (Free App for devices) For Web: hootsuite.com

Buffer

TweetDeck

4/23/2014

15

If you have a Twitter “Handle” enter it into the chat pod

Follow each other!

Follow similar interests-businesses

Use photos

Use humor

Questions?

walfred@udel.edu @MWalfred