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1© 2009 TOCICO. All rights reserved.
TOCICO 2009 Conference
Two sides of the same coin
2© 2009 TOCICO. All rights reserved.
TOCICO 2009 Conference
Which company is that?Which company is that?
• Excessive administrative headcount
• Avoid reducing Labor Force
• Low speed of promotion
• Homogeneous corporate management
• Accumulation of significant amount of cash
• No clear strategic focus
• One of the most admired companies in the world
• Its products are always among the best in consumers rankings
• Founded in 1937 in Japan
• Serves 170 different markets
• Number 1 in the automotive business
3© 2009 TOCICO. All rights reserved.
TOCICO 2009 Conference
Key questionsKey questions
• Why it’s so difficult to emulate Toyota?
• What is Toyota’s DNA made of?
• Are the Toyota and TOC way really different?
• In which way Toyota and TOC can benefit from each other?
4© 2009 TOCICO. All rights reserved.
TOCICO 2009 Conference
What is the secret of Toyota?What is the secret of Toyota?
• They are from another planet!!!!
• The Toyota Production System
• Discipline, rigor and persistance
• Toyota unique culture
5© 2009 TOCICO. All rights reserved.
TOCICO 2009 Conference
What is culture?What is culture?
BEHAVIOURS
RULESAND
VALUES
BELIEFS
FACTS
POLICIES
PARADIGMS
What we can see from direct observation
What are the identified patterns
What are the basic assumptions
Schein Model
6© 2009 TOCICO. All rights reserved.
TOCICO 2009 Conference
The Six paradoxes in ToyotaThe Six paradoxes in Toyota
Move graduallyMove gradually Take big leaps Take big leaps
Cultivate frugalityCultivate frugality Spending huge sumsSpending huge sums
Operate efficientlyOperate efficiently Operate redundantly Operate redundantly
Cultivate stabilityCultivate stability Paranoid mindsetParanoid mindset
Respect bureaucratic Respect bureaucratic hierarchyhierarchy
Allow freedom to dissentAllow freedom to dissent
Mantain simplified Mantain simplified communicationcommunication
Mantain complex Mantain complex communication communication networknetwork
On one handOn one hand On other handOn other hand
7© 2009 TOCICO. All rights reserved.
TOCICO 2009 Conference
Key conclusionKey conclusion
Contradictions, opposites, and paradoxes within Toyota are self-generated and deliberately imposed.
Toyota strives to remain "extreme," a state of disequilibrium where radical contradictions coexist, pushing it away from the comfort zone to create healthy tension and instability within the organization. This tension becomes the catalyst for movement forward. The organization finds new solutions beyond opposing traits, sending it off on a new trajectory. This trajectory moves upward in an expanding spiral as the firm continuously pursues innovation and self-renewal in the resolution of opposites.
“ ”
8© 2009 TOCICO. All rights reserved.
TOCICO 2009 Conference
The effect of compromisingThe effect of compromising
Protect & Increase Sales Control & Reduce Costs
IMPROVEPROFITS / ROI
now and in the future
Undesirable Effects- Higher level of Costs/ Investments- Lower level of Profits/ ROI - More complaints from sharehoulders- Lower level of Investiments / Cash
Undesirable Effects- More complaints from customers- Lower Sales (Qty/Price)- Higher rework costs - Lowel levels of Profits / ROI
Compromise
FOCUS
OBJECTIVE
EFFECTS
ACTIONS Focus on WIN for
customers (Effective) Focus on WIN for
sharehoulders (Efficiency)
9© 2009 TOCICO. All rights reserved.
TOCICO 2009 Conference
Respect for People
Continuous Improvement
Communication
Mutual trust and respect between
Labor and Management and
long term employment
stability
Impossible Goals
Founder’s PhilosophiesUp or In
Eagerness to Experiment
Local Customization
Nerve System
RespectTeam Work
ChallengeKaizen
Genchi Genbutsu
The opposing forcesThe opposing forces
10© 2009 TOCICO. All rights reserved.
TOCICO 2009 Conference
The Toyota Way 2001 The Toyota Way 2001
Respect for People
Continuous Improvement
Communication
Mutual trust and respect between
Labour and Management and
long term employment
stability
RespectTeam Work
ChallengeKaizen
Genchi Genbutsu
11© 2009 TOCICO. All rights reserved.
TOCICO 2009 Conference
About TOCAbout TOC
1975 1985 1990 1995 2000 2007
TOC for Production, Throughput Accounting – OPT, The Goal, The Race, The Haystack Syndrome
The Thinking Processes – Jonah Program
TOC
Evo
lutio
n ov
er la
st 3
0 ye
ars
Distribution, Marketing, Management Skills – It’s Not Luck
Project Management – Critical Chain
The TOC Holistic Approach – 8 Video Sessions
TOC & Technology– Necessary but not Sufficient
TOC Business Strategy - Viable Vision/ S&T
TOC Beliefs– The Choice
12© 2009 TOCICO. All rights reserved.
TOCICO 2009 Conference
The improvement challengeThe improvement challenge
Growth
Stability/ Survival
TIME
PE
RFO
RM
AN
CE
NowPast Future
Constraint
What Next?
Pressure to Change
Pressure to Not Change
Stability / Security
Growth / Satisfaction
Be Successful/
HappyStakeholder’s
Conflict:
DECISION NEED
GOAL
13© 2009 TOCICO. All rights reserved.
TOCICO 2009 Conference
TOC OverviewTOC Overview
Gro
wth
Stability
t
P
14© 2009 TOCICO. All rights reserved.
TOCICO 2009 Conference
Living TOCLiving TOC
Full Life
Meaningful successes
Stamina to overcome failures
Have many opportunities
Collaborate with people
Think clearly
Overcome 4 obstacles
Overcome perception of reality
as complex
Don’t accept conflicts as given
Avoid blaming Don’t think that you know
Every situation is simple
Every conflict can be removed
People are good Every situation can be substantially
improvedWin-Win is always
possible
Gro
wth
Stability
P
t
Inherent Inherent SimplicitySimplicity HarmonyHarmony RespectRespect Inherent Inherent
PotentialPotential
15© 2009 TOCICO. All rights reserved.
TOCICO 2009 Conference
TOC PrinciplesTOC Principles
Inherent Inherent SimplicitySimplicity HarmonyHarmony RespectRespect Inherent Inherent
PotentialPotential
BA
DC
CE
HB
A
F
GD
Bad Behaviour by Person
Bad Person
“Cause”
(Some) People are Bad
Belief
IF
THEN
BECAUSE
Undesirable Effect
A windmill can have 2
heights?
Bad Behaviour by Person
Person with Bad
Assumption
People are Good
IF
THEN
“Cause”Belief
Undesirable Effect
Current / Past Performance
There are MANY Constraints and MOST are Out of our Control
Within our ControlGoalGoal
CurrentCurrent10%10%
90%90%
PotentialPotential
Current / Past Performance
Out of our Control
FEW real Constraints and
MOST are Within
our Control or Influence
GoalGoal
CurrentCurrent
10%10%
90%90%
Within our Influence under new Paradigm
PotentialPotential
16© 2009 TOCICO. All rights reserved.
TOCICO 2009 Conference
Two sides of the same coin Two sides of the same coin
Impossible Goals
Eagerness to experiment
Local Customization
Founder’s PhilosophiesUp or In
Nerve System
Stability
t
P
Gro
wth
EVER FLOURISHING COMPANY
17© 2009 TOCICO. All rights reserved.
TOCICO 2009 Conference
Two sides of the same coin Two sides of the same coin
Katsuaki WatanabeToyota Motor Company Former CEO
Pick a friendly fight!!!“Combining the words "friendly" and "fight" may seem like a
contradiction, but we make it work because both sides share the same goal—to produce cars that make customers happy. The first item on my list of my priorities is to make this an organization where nobody hides concerns or problems and where constructive discussion takes place routinely. Without such discussion people will tend to let problems slide with slapdash solutions that barely scratch the surface”
What is needed is just the courage to face inconsistencies and avoid running away from them just because “that’s the way it was always done” The Goal
Reality doesn’t contain contradictions The Choice
Eli Goldratt
Harmony
18© 2009 TOCICO. All rights reserved.
TOCICO 2009 Conference
Two sides of the same coin Two sides of the same coin
Inherent Inherent SimplicitySimplicityHarmonyHarmony RespectRespect Inherent Inherent
PotentialPotential
Respect for People
Continuous Improvement
Communication
Mutual trust and respect between
Labour and Management and
long term employment
stability
RespectTeam Work
ChallengeKaizen
Genchi Genbutsu
PRINCIPLES
19© 2009 TOCICO. All rights reserved.
TOCICO 2009 Conference
What is the next decisive competitive edge?
How to boost continuous improvement?
How to consistently deploy TOC principles, tools and processes in a massive scale?
How can Toyota and TOC benefit How can Toyota and TOC benefit from each other?from each other?
20© 2009 TOCICO. All rights reserved.
TOCICO 2009 Conference
About Guilherme AlmeidaAbout Guilherme Almeida
Married with Carolina, Married with Carolina, father of Marcelo and father of Marcelo and
MarinaMarina
Things I like to do: Things I like to do: learning, working, racing learning, working, racing
and runningand running
More than 20 years More than 20 years working in the working in the
automotive industry automotive industry
Strong belief in the Strong belief in the tremendous potential of tremendous potential of
every human being every human being
e-mail: [email protected]
Site: www.vectis-solutions.com