Ty Media Group Publishing™phoenixbookpublishing.com/wp-content/...Strategies... · minimum commitment strategies I’ve detailed in this book. For instance instead of starting a

Ty Media Group Publishing™

127 W. Fairbanks Ave. Suite 102

Winter Park, Florida 32789

Instant Income Strategies•Small Business©

First edition 2009 by Ty Young

All rights reserved. No portion of this may be used or

reproduced in any manner whatsoever without written

permission from the publisher.

ISBN: 978-0-9819085-0-2

Instant Income Strategies Instant Income Strategies Instant Income Strategies Instant Income Strategies

••••

Small BusinessSmall BusinessSmall BusinessSmall Business

About the AuthorAbout the AuthorAbout the AuthorAbout the Author

Ty Young was born and raised in Los Angeles, California.

She is 1 of 2 girls born to a 15 year old mother and 17 year

old father, themselves children. Ty found herself on her own

at the age of 14 in a big city like Los Angeles, California.

Ty put herself through middle and high school where she

eventually graduated high school. Through her adversity, she

kept her ears and eyes open for opportunities. She was

introduced to entrepreneurship by a friend at age 17. With

a desire to be financially independent, Ty saw a niche that

needed to be filled and opened a mom and pop pager and

cellular phone business with just small savings. Purchasing

phone numbers at $1 each and leasing the numbers to

customers at $10-15.00 per month, at the age of 19, Ty's

income exceeded $10,000 per month.

Ty has traveled extensively, and has lived in large urban

centers establishing numerous small businesses in the

industries of book publishing, music business,

telecommunications, television production, technology,

promotions, small business consulting and multimedia. Her

current multimedia marketing and small business

development company is currently thriving and successful.

Ty has established businesses in Los Angeles, Washington

DC, New York City, Atlanta, Jacksonville, Orlando and

Miami, Florida.

Table of ContentsTable of ContentsTable of ContentsTable of Contents

Introduction:

Freedom to Find Freedom to Find Freedom to Find Freedom to Find Opportunity EverywhereOpportunity EverywhereOpportunity EverywhereOpportunity Everywhere 10101010

Chapter 1

Diversify YDiversify YDiversify YDiversify Yoooour Revenue Stream Portfolio ur Revenue Stream Portfolio ur Revenue Stream Portfolio ur Revenue Stream Portfolio 12121212

Chapter 2

Grow Your Business by Publishing a BookGrow Your Business by Publishing a BookGrow Your Business by Publishing a BookGrow Your Business by Publishing a Book 16161616

Chapter 3

Develop Instant Income with Product BrokeringDevelop Instant Income with Product BrokeringDevelop Instant Income with Product BrokeringDevelop Instant Income with Product Brokering 22222222

Chapter 4

Positing Yourself as an Industry ExpertPositing Yourself as an Industry ExpertPositing Yourself as an Industry ExpertPositing Yourself as an Industry Expert 27272727

Chapter 5

Develop Workshops and SeminarsDevelop Workshops and SeminarsDevelop Workshops and SeminarsDevelop Workshops and Seminars 30303030

Chapter 6

Start a Membership Based Networking Group Start a Membership Based Networking Group Start a Membership Based Networking Group Start a Membership Based Networking Group

orororor Association for Your Industry Association for Your Industry Association for Your Industry Association for Your Industry 36363636

Chapter 7

Create ECreate ECreate ECreate E----books That Solve Problemsbooks That Solve Problemsbooks That Solve Problemsbooks That Solve Problems 42424242

Chapter 8

Create Joint VenturesCreate Joint VenturesCreate Joint VenturesCreate Joint Ventures 48484848

Chapter 9

Conduct IndustrConduct IndustrConduct IndustrConduct Industry Related Teley Related Teley Related Teley Related Tele----SeminarsSeminarsSeminarsSeminars 55555555

Chapter 10

Develop PodcastsDevelop PodcastsDevelop PodcastsDevelop Podcasts 60606060

Chapter 11

Sell TrainingSell TrainingSell TrainingSell Training 64646464

Chapter 12

Create Instant Income with a Membership SiteCreate Instant Income with a Membership SiteCreate Instant Income with a Membership SiteCreate Instant Income with a Membership Site 68686868

Chapter 13

Why have a supply, when you have no demandWhy have a supply, when you have no demandWhy have a supply, when you have no demandWhy have a supply, when you have no demand 77772222

Instant Income Strategies•Small Business

www.instantincomestrategies.com

- 10 -

IntroductionIntroductionIntroductionIntroduction

Freedom to Find Opportunity EverywhereFreedom to Find Opportunity EverywhereFreedom to Find Opportunity EverywhereFreedom to Find Opportunity Everywhere

Being an Entrepreneur gives you freedom in deciding on

the kinds of projects you take on, in choosing whom you

want to work with, and, ultimately, in making independent

decisions about your finances.

In following chapters, I introduce you to the types of

“Proven” income strategies that generate cash quickly. Many



- 11 -

of these require only your expertise; there are no cash

outlays for staff, inventory, special equipment, or ongoing

expenses. Instead of burdening yourself with these expensive

annoyances, I show you how to minimize the hassle factor so

that you can focus on actually executing the short–term

minimum commitment strategies I’ve detailed in this book.

For instance instead of starting a brick-and-mortar business

that requires up-front cash, ongoing rent, personal

guarantees and regular business hours, I want you to be free

to concentrate on finding the best money making projects

for your expertise and skill set.

Instead of spending your time running the business, I want

you to automate the most time-consuming work using

inexpensive services and software that are available to

everyone. Our strategies allow you to set up numerous

income streams. There is a rumor that Warren Buffet is the

wealthiest man in the country because he has created 3800

streams of income. Imagine having 10 automated streams of

income netting $30,000 dollars each per month. That’s

approximately $300,000 per month. Go Figure!



- 12 -

CHAPTER 1

••••

Diversify Your Revenue Stream PortfoliDiversify Your Revenue Stream PortfoliDiversify Your Revenue Stream PortfoliDiversify Your Revenue Stream Portfolioooo

What are Multiple Revenue Streams?What are Multiple Revenue Streams?What are Multiple Revenue Streams?What are Multiple Revenue Streams?

This is a concept that has been around for a while under

different terms. For me, it is income coming to you from

different sources and efforts. Multiple revenue streams can

be related to each other, supplement each other and pick up

when others are down.



- 13 -

Let's say that we want $10,000 per month in profit. Do you

think it is possible with a single niche market site? At an

average of $20 profit per sale we would have to have 500

orders per month or 16 orders per day. Possible, however

the effort is high, the risks great and the site is susceptible to

cyclical market peaks and valleys. Putting our entire

livelihood into the success of this single site just does not

seem like sound financial planning to us.

So, let's say that we have 10 niche market websites each

making $1,000 profit per month. Math says that this also is

$10,000 per month. At an average of $20 per order we

would have to have less than 2 orders per site per day. Is this

possible? Yes, the effort is still high but the risks are now

spread out over 10 sites and we are not as susceptible to

cyclical market peaks and valleys.

Taking this one step further let's say we have 20 niche

market websites each making $500 profit per month. The

math also comes to $10,000 per month. At an average of

$20 profit per sale we would have to have less than 1 order



- 14 -

per site per day. In all we would need just 25 orders per site

per month. Is this possible? Absolutely!

The effort is still great. These sites are going to take effort to

maintain and to market. However, if you did a good job on

the first site you should know how to duplicate your efforts

on the subsequent sites.

The risks are greatly reduced as we are now spreading our

risk over 20 sites. It is quite possible for a site to take a

downturn but it is also very likely that others will step

forward to pick up the slack.

The chances of all 20 sites being in a sales valley at the same

time are immeasurably low. It just isn't going to happen. If

you pick your niche markets carefully you will have some

that are up during the holiday seasons and others that are

steady no matter what the season.

Multiple Revenue Streams is the Safe BetMultiple Revenue Streams is the Safe BetMultiple Revenue Streams is the Safe BetMultiple Revenue Streams is the Safe Bet

Do not gamble with your income. Take the secure path with

multiple revenue streams. Whether you are in business for

yourself or working in the labor force, do not jeopardize



- 15 -

your family's income by being at the mercy of a single

revenue source. Protect yourself and your family by having

multiple ways of providing income.



- 16 -

CHAPTER 2

••••

Grow YoGrow YoGrow YoGrow Your Business by Publishing a Bookur Business by Publishing a Bookur Business by Publishing a Bookur Business by Publishing a Book

No matter what kind of business you are in, there is no

better way to become an instant expert than by publishing a

book. Better than any business card, brochure,

advertisement, website or blog, a book is a powerful tool

that will open doors and lead to tremendous business

growth opportunities.



- 17 -

Think about it from the consumer point of view. Let’s say

that you want to hire a personal trainer. You interview a

trainer with typical credentials. He’s friendly, says the right

things, and his price is just right.

You interview a second trainer. He is also friendly and says

the right things. At the end of your meeting he hands you a

copy of his book “The Healthy, Wealthy and Happy for Life

Program.” He even autographs it for you.

Who are you most likely going to hire? (Did I mention that

the author’s rate is also higher than his competitor?)

Still not convinced? Here are 14 reasons why business

owners who are authors have the leading edge:

1. Increased Credibility1. Increased Credibility1. Increased Credibility1. Increased Credibility

Writing a book demonstrates your expertise in your subject

matter. It is a form of mastery that can elevate your status in

the eyes of your potential clients, peers, the media, and

many other key contacts. The potential is truly unlimited.



- 18 -

2. Sharpen Your Com2. Sharpen Your Com2. Sharpen Your Com2. Sharpen Your Competitive Edgepetitive Edgepetitive Edgepetitive Edge

Just as in the example above, there is nothing like a book to

impress prospects and close deals. Give away books like you

hand out business cards and your business is sure to grow.

3. Earn Higher Fees3. Earn Higher Fees3. Earn Higher Fees3. Earn Higher Fees

If you are a service provider, such as a consultant, coach,

graphic artist, doctor, therapist, financial advisor or other

service professional, your book gives you a license to charge

higher rates. It all comes back to that credibility factor. You

are not just an average expert in your field, you are a

published expert. Of course your rates are higher than

everyone else.

4. Capture Hard4. Capture Hard4. Capture Hard4. Capture Hard----totototo----Get AppointmentsGet AppointmentsGet AppointmentsGet Appointments

Want to speak with the CEO, head of Human Resources, a

political leader or some other unreachable contact? Send

them a copy of your book along with a personal note. Odds

are much better that your next call will go through. “This is

Annie Author calling...”



- 19 -

5. Generate Referrals5. Generate Referrals5. Generate Referrals5. Generate Referrals

Several years ago, a family law attorney sent copies of her

book to marriage therapists all over town. Since therapists

were often talking to her potential clients, she took a chance

that the book might make an impression. Her practice

quickly became the largest of its kind in her city.

6. Capture Media Attention6. Capture Media Attention6. Capture Media Attention6. Capture Media Attention

Open any newspaper or magazine and notice how each

article includes quotes and advice from experts. Most often,

these quotes come from authors. Tune in to any talk radio

show, The Today Show, or even your local news programs.

Authors are constantly in the spotlight. In fact, media

professionals from print, radio and television frequently

search Amazon.com for authors of books related to their

needed subject matter.

7. Stand Out at Trade Shows7. Stand Out at Trade Shows7. Stand Out at Trade Shows7. Stand Out at Trade Shows

Your typical trade show booth won’t be ordinary once you

showcase your book and your work as an author. Prospects



- 20 -

and potential alliance partners will be eager to meet the

author.

8. Get Known Online8. Get Known Online8. Get Known Online8. Get Known Online

If you want to develop celebrity status and build a following

of fans, there is no faster or more effective way to do that

then by showcasing your author platform online. Share tips

and resources through your website, blog and social

networking sites like Facebook and LinkedIn. Host

teleseminars and promote videos on YouTube. The Internet

is an ideal place to capitalize on your author status and

reach a global audience.

9. Generate Passive Income9. Generate Passive Income9. Generate Passive Income9. Generate Passive Income

As you become known online and build a following of loyal

readers, adding information products such as ebooks,

special reports and teleseminars can generate passive

income—money you make while you sleep. Information

products are quicker and easier to produce than a book, and

they perfectly compliment your efforts as an author.



- 21 -

10. Develop Programs that Support Your Book10. Develop Programs that Support Your Book10. Develop Programs that Support Your Book10. Develop Programs that Support Your Book

If you don’t already have programs that support the theories

in your book, you will want to have them available. Whether

you ask them to or not, readers will call, write and send e-

mail inquiring about how to implement the strategies in

your book. Consider developing coaching programs,

training packages and various products and services that

compliment your subject matter.



- 22 -

CHAPTER 3

••••

Develop Instant Income with Product BrokeringDevelop Instant Income with Product BrokeringDevelop Instant Income with Product BrokeringDevelop Instant Income with Product Brokering

If you want to make money without having your own

products, selling other people's products could be the ticket.

Selling others' products has many advantages. You do not

have to spend time on creating the products, you do not

have to set up a system to sell and deliver the products, and



- 23 -

you do not have to get a merchant account and pay

recurring merchant account fees.

The person who owns the product does all of these things

for you. All you have to do is market the product and make

money with it. This concept is often called product

brokering or reselling.

What is a What is a What is a What is a ResellerResellerResellerReseller

A resellerresellerresellerreseller is a company or individual that purchases goods

or services with the intention of reselling them rather than

consuming or using them. One example can be found in the

book publishing business.

Another example is Amazon.com, this is a website which

millions of individuals venture to each day to make

purchases. Many of the industries leading retailers have their

websites linked to Amazon as it draws so many viewers. One

of the nice features here is that individuals can resell their

products. What is also nice is that Amazon features these on



- 24 -

the searches that people do for related products. This means

that individuals can choose to pay full price or they can go

with a used product.

For those that have bookcases of books (you know you are

out there) that you have read, or planned to read about ten

years ago, there may be a market for them. If you have dusty

books that are in decent shape (always make sure they are

not musty or mildewed) you may find that Amazon is the

ideal location for you to find a way to get rid of them and

earn some money for it.

The process is quite simple. You will first need to list with

Amazon as a seller. This is a free and easy step that will take

only a few minutes. Next, sit down with a stack of books that

you would like to sell. All you need to do is list the title and

author on the website and Amazon does all the rest for you.

They provide all the details of the book to the viewers. Like

eBay, Amazon will charge you a percentage of the amount

that you sell the book for. But, unlike eBay this is not an



- 25 -

auction but just a listing service. You are not charged

anything until the book (or other item) sells.

In order to make it profitable, it is necessary for the

individual to research how well the books of this type or by

this author are selling. You do not want to go so high as to

keep the book from being sold but you don’t want to go so

low as to undermine your profit abilities. This research is

simple to do on Amazon as well.

Don’t have any books to sell? You simply need to check out

the wide range of options open to you in your local area.

For example, there are often garage sales filled with books

(again, make sure they aren’t smelly!) Or, you can visit a

thrift shop or other second hand type stores, giveaways, or

even the bargain bin at your local bookstore. Even second

hand bookstores are a great way to buy cheap books which

you can retail on at a profit!



- 26 -

Another way that you can earn an income from Amazon if

you are a webmaster includes earning an income for referral

fees. If you refer others to come to Amazon, you can earn a

little extra income too. You can learn more about how to do

this right on the website.

The process is simple and the rewards are fairly good. There

are no outright costs to becoming an Amazon book reseller

and much to be gained. In fact, it is a decent way to easily

make a second income from home. Gather up those dusty

books and begin your search for money through

Amazon.com reseller programs.

Resellers, by the very nature of their business are retailers.

Another common example on the Internet is in the web

hosting area, where a reseller will purchase bulk hosting

from a supplier with the intention of reselling it to a number

of consumers at a profit.



- 27 -

CHAPTER 4

••••

Positing Yourself as an Industry ExpertPositing Yourself as an Industry ExpertPositing Yourself as an Industry ExpertPositing Yourself as an Industry Expert

Strategy #1: Commit to writing articles and having them

published in professional publications, trade journals,

newspapers, or e-zines in your professional field and the

industry sectors you work within. Remember to write these

articles with an educational and information angle, not an

advertisement. When your articles are published it becomes



- 28 -

a great method of promoting yourself, your business and

your expertise.

Strategy #2: Capitalize on your website. Look for ways to

improve your website to provide information about yourself

and to promote you as a resource for people researching

information within your areas of expertise. Commit to

making your website be the place people go to when looking

for an answer to a question or when researching material for

themselves. You should also have ways for clients and

customers to contact you easily through your website.

Strategy #3: Commit to continuously improving your public

relations skills and develop positive working relationships

with the media. Position yourself to be the one the media

contacts when there is a question they need answered or

they need a quote for a story. Develop good “sound bytes”

for electronic interviews and good “quotes” to use when

being interviewed in the print media. One of the ways I keep

in touch with my target media is to have them as free



- 29 -

subscribers to my monthly newsletter which always has 3

business topic articles written by me.

Strategy #4: Commit to developing and providing a

continuous flow of new information and ideas to your target

market. Your status of “authority;” “expert;” or “valued

resource” will be earned if you follow the above strategies.

However, please remember that you must also “maintain”

and “retain” that status by continually refreshing your

materials.



- 30 -

CHAPTER 5

••••

Develop Workshops and SeminarsDevelop Workshops and SeminarsDevelop Workshops and SeminarsDevelop Workshops and Seminars

You can promote and stage these seminars either as a

generalist or as a specialist in a specific area of expertise and

attain wealth for yourself almost beyond your current

imagination! The market potential has only barely been

scratched, affording a real ground-floor opportunity for

those with the gumption to take action.



- 31 -

Successful seminars are generally based upon the concept of

giving you the power to believe you can. The speakers

usually speak from insights and expertise gained from their

own life experiences. Self-improvement seminars give the

attendees the tools and the motivation to succeed. Thus, a

well-organized and well-presented seminar that helps people

up the ladder of success can't help but succeed, because we

are a success-oriented society. It's an easy sell with an

income potential limited only by your ability to express

yourself.

You won't need an office to make it big with self-

improvement seminars. The public doesn't visit you, you

take your programs to them. Self-improvement seminars

appeal to almost everybody from blue-collar workers to top

executives.

The average cost per person to attend a seminar is very close

to $300, so your basic audience will be from the upper

income brackets, but if you handle the promotional aspects



- 32 -

properly, you'll pull them in from lesser income brackets as

well.

Many seminar promoters employ sales teams to call upon

top company executives and either gets them to partially pay

the cost of several employees to attend as educational or

business improvement investments or to foot the bill for the

sponsorship of a "group seminar" for all of that company's

middle management personnel. Many specialty speakers

make in excess of $100,000 per year with regular

motivational and/or self-improvement seminars in this

fashion.

In the beginning though, you'll get your start by staging

seminars for the general public in restaurant banquet rooms,

hotel ballrooms, and convention centers. These will entail

advertising costs, plus the charges for the rented space, and

an "on-hand" inventory of the materials you want to sell to

the people who attend your seminars.



- 33 -

Generally, you'll do best with an intensive radio advertising

campaign during the week preceding your seminar date. In

a metropolitan area of half a million population, you should

probably spend a couple of thousand dollars on radio

advertising, plus about half as much for flamboyant

newspaper advertising. Some seminar promoters invest a

quarter of their budget in newspapers, then a quarter in

direct mail and/or telephone advertising, with half going

into radio. Of course, the allocation of your advertising

budget should be related to the previous proven pulling

power of each media within that particular market. Not too

much concern is given to television advertising, excepting

for guest appearances of the community service talk shows.

Most promoters spend all of this effort and money to

promote a series of free seminars. These free seminars

usually draw huge crowds, during which special "front men"

turn everybody on with super-motivational stories designed

to increase the appetite of those in attendance for more.



- 34 -

These free seminars generally last only 45-minutes to an

hour, and are strictly motivational in purpose.

Each person in attendance is handed a brochure describing

the up coming "main event" as they leave these free

seminars. An attempt is made to get a commitment, at least

a deposit for the cost of the "real thing," which is usually set

for the week following. Those who do not commit

themselves to attending the big one are then contacted by

professional telephone sales people and given the complete

sales presentation between the time of the free seminar and

the date of the real thing, with experienced telephone sales

people you can count on closing about 30 to 35% of those

who attend your free seminars.

If you don't have the confidence or inclination to participate

and be the principal speaker at your seminars, you can hire

local sales training people, professional people from the

medical specialties, local "experts" known through your area

newspapers or Broadcast media, and/or nationally known



- 35 -

speakers willing to travel and operating through speakers'

bureaus.

Finally, a reiteration of the fact that, there are literally

millions of people in all parts of the country, willing and

able, to pay you for helping them improve themselves. You

can start with meetings in your living room, or your local

restaurant. All it takes is action on your part to get set up

and a push from yourself to start making it happen. Best of

luck and now get going with it.



- 36 -

CHAPTER 6

••••

Start a Membership BasedStart a Membership BasedStart a Membership BasedStart a Membership Based

Networking Group or Association for Your IndustryNetworking Group or Association for Your IndustryNetworking Group or Association for Your IndustryNetworking Group or Association for Your Industry

MMMMembership sites are one of the oldest and most popular

ways of doing business online. Membership sites are an

example of the power of doing business with a select group

or target audience. The membership sites serve a dual

purpose for online marketers. While on one hand you have

a continuous source of revenue from the membership fee,



- 37 -

on the other you can use the membership base of your

membership site for focused marketing of products and

services. This way, you can add a stream of revenue for your

existing business or affiliate business.

What Are Membership SitesWhat Are Membership SitesWhat Are Membership SitesWhat Are Membership Sites

As the name suggests, membership sites are the websites

that are not open to public. You have to be a member to get

access to the website and use the information and services

offered by the website. There are two types of membership

sites. First ones are the membership sites that charge a

subscription fee from the members to gain access to

information and or services. The other type is the sites that

offer free subscription to the members. Free membership

sites offer free access to the members who register on the

site by providing their personal information, and email

address.

Some membership sites also allow the exchange of

information among the members and allow the members to



- 38 -

post information on the website. These membership sites

work on the principle of sharing knowledge with each

member applying time and energy in the same direction to

achieve set goals. Subsequently the internet marketers can

use the database of marketers to promote their online and

or offline business. This is a great way of doing business

because all the people who have filled the registration form

for the membership site are serious people interested in that

subject and you have niche market of interested where you

can send focused marketing offers for products and services

related to that niche. Moreover, since the members are

using the complimentary or paid services of your

membership site, they have an established relationship with

you. They are pre-sold customers with a better conversion

rate.

Features of Membership SitesFeatures of Membership SitesFeatures of Membership SitesFeatures of Membership Sites

Membership sites can be related to any subject or business

niche. There are some generalized membership sites as well.

Some most popular example of membership sites are dating



- 39 -

sites, matrimonial sites, knowledge and encyclopedia sites,

online business forums, news and sports websites,

employment and career sites, email services, online music

and videos, medical websites and many more.

Some of the features and characteristics of membership sites

are given below.

Membership sites allow access of certain information and or

services to members (clients) only. The information/services

are made available to them 24 x 7, which they can seek

through a password-protected access to these sites.

The membership fee of these sites depends upon the type of

services the user wants. Some membership sites offer free as

well as paid memberships. The free members have limited

access to the features and services of the sites and the paid

members have unlimited access to all the features and

services. Even among the paid memberships, there are

categories such as premium services with better facilities and

features restricted only for high paid subscribers. Dating



- 40 -

sites, matrimonial, sites and job sites are some examples

where you have a grade-based subscription for members.

Some membership sites also provide their clients an access

to other members. The volume of information, knowledge

and skills that can be shared among them is huge. It allows

mobility of knowledge for the benefits of the members.

Membership sites place a heavy demand on your resources,

as you will have to keep your site constantly updated with

the latest expert information to keep your membership alive

and interested in your site, as also to attract new members.

Success of some membership sites such as dating and

gambling sites depend upon getting a regular flow of new

members and retaining an active interest of the existing

members.

What makes membership sites popular is the fact that

people with common interests get a platform to share their



- 41 -

views and knowledge, and possible mutual help in their

various fields of business.



- 42 -

CHAPTER 7

••••

CreateCreateCreateCreate E E E E----books That Solve Problemsbooks That Solve Problemsbooks That Solve Problemsbooks That Solve Problems

The good news for people interested in making money from

E-Books is that the ones that sell best are usually less than

150 pages. In fact, you can often turn a sweet profit from a

document that is only 10, 20 and up to 50 pages long, as

long as those pages solve a problem that people will pay to

have the solution to.



- 43 -

Contrary to what you might think, it doesn’t matter if the

solution to a problem can be found by even simple online

research. “Normal” people don’t like to do in-depth research

online and are often skeptical of free information sources.

Do the work for them and demonstrate that you are a

credible person (or partner on the E-Book with someone

who has the necessary credentials), and as long as the

problem is real, you’ll make sales.

How to Make Money byHow to Make Money byHow to Make Money byHow to Make Money by Writing and Selling your Own E Writing and Selling your Own E Writing and Selling your Own E Writing and Selling your Own E----

BookBookBookBook....

Have you ever thought about writing an E-Book to make

some extra money online? Selling an E-Book is an excellent

way to get some extra income, since you get to keep most of

the revenue, there's no shipping involved, and creating one

is very simple

Step 1: Pick your Topic and the Keywords you Will Target:



- 44 -

Try your best to pick keywords with little competition. This

will allow you to pay little for advertising through Google

Adwords, Obviously, you want to pick a topic that you know

a lot about or can research about. Picking the topic may be

the hardest step. Try to think about the things that you

enjoy doing, skills that you may have that not everyone does.

Think about things that some of your friends or family

members might call you about because they need help or

have a question. You must pick a topic that does not have

too much competition and you must ask yourself whether

people are willing to pay for the information you are

offering. You can go to http://www.goodkeywords.com and

download their software that will help you find out how

many people are searching your topic. You can use

http://www.overture.com to find out how much people are

willing to pay for the information, by finding out how much

advertisers are willing to pay for ads about that topic.

Step 2: Create the E-Book and Website:



- 45 -

It is not the purpose of this chapter to teach how to create a

website or an E-Book. I'm assuming you know how to create

a web page or you have the resources and/or relationships

to get a website designed. An E-Book is nothing more than a

PDF document, so you can create your book in Microsoft

Word and then turn the document into a PDF file.

Step 3: Get a Clickbank Account:

Clickbank is the company that takes care of charging your

customers for the E-Book. All you have to do is add a link

on your web page where visitors would click once they are

ready to make the purchase. Clickbank then takes a small

percentage of each sale and sends you a check. Once you

have signed up with Clickbank and have set up your

account, you can add the link to your web page that will

allow your visitors to purchase your E-Book.

Step 4: Get an Account with Google Adwords:



- 46 -

Google Adwords, in case you don't know, is the service that

allows people to pay Google to have their ads show up on

the right side of a search page that is related to the product

or service people are advertising. Google charges you every

time a person clicks on your ad. The amount you get

charged depends on competition. It depends on what other

advertisers are willing to pay to have their ad show up

instead of yours for the specific keywords or phrases.

Step 5: Promote your Site With Articles:

Google Adwords is great, but you obviously don't want to

depend on ads that you pay for, for traffic. You want your

website to start showing up in the regular search engine

pages. A great way to do this is to get a lot of sites to link to

yours. Writing articles and submitting them to article

directories is an awesome way to do this. When you write an

article, you put a link to your website in the about section in

the bottom. You'll quickly notice that submitting an article

to one directory causes other directories to pick up your



- 47 -

article and all of a sudden, you'll have a bunch of sites that

have posted your article and are now linking to your

website.

Step 6: Add a Blog to your E-Book Site if Possible:

Just in case you have no experience promoting a website, let

me tell you that content is the most important thing that you

need to focus on to get search engines to like you. If you

have a one-page site that functions only as a sales letter, it's

hard to get the search engines to send people your way.

If you have a topic that you can write a lot about without

giving too much of your E-Book away, then a blog is the

perfect way to add content to your website and make it

valuable to people.



- 48 -

CHAPTER 8

••••

Create Joint VenturesCreate Joint VenturesCreate Joint VenturesCreate Joint Ventures

If you are a business owner who wants to significantly

increase market reach, break down barriers to entry in your

market, or simply generate skyrocketing revenues in a

shorter amount of time, these old adages are becoming

more and more relevant.

According to the Commonwealth Alliance Program (CAP),

businesses anticipate strategic alliances accounted for 25% of



- 49 -

all revenues in 2005, a total of 40 trillion dollars. This figure

has been steadily growing over the past few years as more

solopreneurs and Work At Home Parents (WAHPs) decide

to unite to augment their odds of survival in a highly

competitive global environment.

You are about to learn one of the most powerful tools I

know of for being successful in today's competitive business

atmosphere. I'm of course talking about Joint Ventures, or

specifically, teaming up with another person, group of

persons, or business entity for the purpose of expanding

your business influence and creating a more powerful

market presence.

Joint Ventures are in, and if you're not utilizing this strategic

weapon, chances are your competition is, or will soon be,

using this to their advantage.... possibly against you!

What is a joint venture?What is a joint venture?What is a joint venture?What is a joint venture?

A joint venture is a strategic alliance where two or more

parties, usually businesses, form a partnership to share



- 50 -

markets, intellectual property, assets, knowledge, and, of

course, profits.

A joint venture differs from a merger in the sense that there

is no transfer of ownership in the deal.

This partnership can happen between goliaths in an

industry. Cingular, for instance, is a strategic alliance

between SBS and Bellsouth. It can also occur between two

small businesses that believe partnering will help them

successfully fight their bigger competitors.

Companies with identical products and services can also join

forces to penetrate markets they wouldn't or couldn't

consider without investing tremendous resources.

Furthermore, due to local regulations, some markets can

only be penetrated via joint venturing with a local business.

In some cases, a large company can decide to form a joint

venture with a smaller business in order to quickly acquire

critical intellectual property, technology, or resources

otherwise hard to obtain, even with plenty of cash at their

disposal.



- 51 -

How does a joint venture work?How does a joint venture work?How does a joint venture work?How does a joint venture work?

The process of partnering is a well-known, time-tested

principle. The critical aspect of a joint venture does not lie

in the process itself but in its execution. We all know what

needs to be done: specifically, it is necessary to join forces.

However, it is easy to overlook the "hows" and "whats" in the

excitement of the moment.

We will look at the "hows" in our review of the Four Critical

Factors of Success. For the moment, let's keep in mind that

all mergers, large or small, need to be planned in detail and

executed following a strict plan in order to keep all the

chances of success on your side.

The "whats" should be covered in a legal agreement that will

carefully list which party brings which assets (tangible and

intangible) to the joint venture, as well as the objective of

this strategic alliance. Although joint venture legal

agreement templates can readily be found on the Internet, I

suggest you seek the appropriate legal advice when entering

such a business relationship.



- 52 -

The Golden Rewards of Joint VenturesThe Golden Rewards of Joint VenturesThe Golden Rewards of Joint VenturesThe Golden Rewards of Joint Ventures

Shorten the Learning Curve:Shorten the Learning Curve:Shorten the Learning Curve:Shorten the Learning Curve: Building knowledge to expand

into key markets, develop new products, and improve

productivity, can be time-consuming and costly. Small

businesses gain lead time, share expertise, and lower costs by

forming joint ventures.

Enhance Company Credibility:Enhance Company Credibility:Enhance Company Credibility:Enhance Company Credibility: All businesses especially start-

ups struggle with building acceptance within their market

and customer base. A key alliance with a larger known

branded company can dramatically improve your credibility

in the eyes of your customers.

Create New Profit Channels:Create New Profit Channels:Create New Profit Channels:Create New Profit Channels: Your business has limited

resources and capital for growth. By formulating a joint

venture with a solid partner, your company expands its sales

force and distribution channel for low cost.

Build Competitor Barriers:Build Competitor Barriers:Build Competitor Barriers:Build Competitor Barriers: A strategic alliance with several

key players can erect impenetrable walls, keeping out



- 53 -

competitors and maintaining high profit margins. Once

these ties are in place, it is difficult for competitors to

unravel these relationships.

Don't rush into a joint venture without understanding the

key concepts of strategic alliances and partnership ventures.

Poorly executed and badly planned joint ventures are

doomed from the start. Learn the secrets of joint venturing.

4 Secrets of Successful Joint Ventures4 Secrets of Successful Joint Ventures4 Secrets of Successful Joint Ventures4 Secrets of Successful Joint Ventures

Companies that build successful joint ventures follow the

same systematic process. Although the costs of forming

alliances are inexpensive, the cost of not planning out the

partnership is far greater in lost profits and failed relations.

1. Set Clear Goals:1. Set Clear Goals:1. Set Clear Goals:1. Set Clear Goals: Know from the beginning what you want

to accomplish. Is it reduced product costs, expanded sales,

or market credibility? Your partners' goals may be different

but complementary to yours.



- 54 -

2. Find a Partner:2. Find a Partner:2. Find a Partner:2. Find a Partner: The best partnership is based on a mutual

win-win relationship. Take the time to locate a company with

an honest interest in joint ventures and a similar corporate

culture. If your small business is focused on long-term

customer relations and your strategic partner cares about

gaining market share quickly, then your two cultures may

clash.

3. Plan the Ve3. Plan the Ve3. Plan the Ve3. Plan the Venture:nture:nture:nture: Map out your negotiation tactics and

understand the legal aspects of the deal. Keep win-win

agreement in mind.

4. Manage the Relationship:4. Manage the Relationship:4. Manage the Relationship:4. Manage the Relationship: Once a winning joint venture is

formed the real work takes place. A good alliance is like a

marriage. It is built on communication, trust and

understanding.

Joint ventures and strategic alliances can be a positive

outcome for all parties involved. Take the time to

understand the process and your small business will be well

positioned into the future.



- 55 -

CHAPTER 9

••••

Conduct Industry Related TeleConduct Industry Related TeleConduct Industry Related TeleConduct Industry Related Tele----SeminarsSeminarsSeminarsSeminars

Information distribution is one of the biggest and most

profitable industries in the World Wide Web today as more

and more people are putting premium in increasing their

knowledge on things that they are passionate about or on

things that will bring difference to their lives.



- 56 -

Teaching teleseminars helps you promote your expertise.

Many experts teach. When you teach teleseminars you show

others that you are an expert in your field. Teaching helps

you demonstrate your expertise to a wide variety of people.

When your potential customers know that you are an expert

in your field, they are much more likely to hire you and

purchase your products. As you can see, being known as an

expert in your field helps you make money online.

Teaching teleseminars helps you get one-on-one coaching

clients. If your goal is to get more one-on-one coaching

clients, then you should teach teleseminars. People who are

unsure about working with you can attend your teleseminars

to experience your expertise at a much lower price then

your one-on-one services.

Once they are exposed to your expertise, they can decide to

work with you.



- 57 -

Help more people by teaching teleseminars. You want to

help many people with your coaching, but you are not able

to work with each one of them one-on-one. When you teach

teleseminars, you can help many more people at the same

time.

Teaching teleseminars helps you increase revenues. To make

money with your teleseminars, charge people who would

like to attend them. You can earn much more money per

hour by teaching teleseminars then doing one-on-one work

because with teleseminars you can have many people on the

calls.

Teleseminars are the best way to create multiple income

streams. Use your teleseminars to create multiple income

streams:

The teleseminar in itself is a new stream of income for your

coaching business. Record the teleseminar to get an audio

recording. Now you can sell the audio recording on your

website. This is another stream of income for your business.



- 58 -

Use the information that you taught during the teleseminar

to create an e-book, which will be another income stream for

your coaching business. Use the teleseminar, the audio

recording and e-book to make thousands of dollars with just

one teleseminar.

Coaches, teach teleseminars because it is a great way to get

more clients and make more money with your expertise.

You must plan ahead, send emails, fax broadcasts, audio

postcards and mail to your market as well as think about

promotions on social media outlets. What will you do,

inform, educate, motivate, inspire or promote? What is the

best time to conduct your teleseminar? Is your market B-2-B

or B-2-C? Business to Business Markets work best during the

working day while Business to Consumer tends to work

better in the evening. I believe that you can make money

doing teleseminars and using them as an online marketing

tool also.



- 59 -

In marketing the session you might set up a campaign to

register your participants where you ask them: "What is

Your Most Burning Question about........” This can be

accomplished without a website by using a service like the

Ask Database. This service will ask your customers to help

create your content. When customers help create and you

deliver the content they are interested in you will have an

engaged audience.

Learning to conduct teleseminars that are profitable for you

will help you grow your business exponentially. If you are

like most people, you have a wealth of information that your

customers and clients would benefit from learning about.

This can change the lives of your customers, make you more

money and deepen your relationships.



- 60 -

CHAPTER 10

••••

Develop PodcastsDevelop PodcastsDevelop PodcastsDevelop Podcasts

Podcasting isn't just a hobby anymore. While podcasting

used to be just a creative outlet it's now has the potential to

be a big money maker, but how?

Corporate sponsors are jumping on board with popular

podcast shows and paying them to do what they do best, talk

about what they feel like. It's kind of like advertising on the

radio but a single podcast show can reach millions across the



- 61 -

nation, or world even. With a radio advertisement, their

message will only reach as far as the radio signals will carry

it. Back in the pre-podcast era, corporations would have to

buy air time on multiple stations to reach the entire country.

Now they can do it with one podcast. (Possibly your

podcast.)

So how do you create a successful podcast? First of all you

need to plan out the content and tone of your podcast. Will

it be just for fun or will it be informative? Pick something

you enjoy doing or talking about and go from there.

Podcasting is a quick way to establish yourself as an

authority on something. Make sure you make it interesting

though. Only use your best stuff or people won't feel

compelled to subscribe. No subscribers means no sponsors.

Once you've created your podcast you need to promote it.

Contribute to forums or blogs on the internet. Note I said

contribute. Do not go into forums and just post a link to

your podcast. You must establish yourself as an authority in

the forum before people will trust you enough to check out



- 62 -

your podcast. Only post in forums and blogs that are

applicable. There's no point in promoting your golfing

podcast on a cooking site.

Another great way to promote your podcast is video. It

doesn't have to be a fancy video but it does have to give your

viewers a reason to want to listen to your podcast. Give them

a teaser of what your podcast will be like. Leave them

wanting to hear more of what you have to say.

Podcasts are relatively new to the scene but they are the next

big thing. If you have a great idea for a podcast show, jump

on it and snag those sponsors before someone else does.

So now you don't have to feel bad when your friends find

out you stayed home to podcast on Saturday night. You'll be

the one laughing when you've got Microsoft sponsoring your

"nerd hobby."

Ok, so where does the money come in? In order to make

money with online podcasting, you have to: a) have an

interesting podcast topic b) know how to produce the



- 63 -

podcast (in what format) c) find a good podcasting location

d) know how and where to promote your podcast.

Needless to say, your topics need to be informative and

entertaining if you want to do podcasting for fun and profit.



- 64 -

CHAPTER 11

••••

Sell TrainingSell TrainingSell TrainingSell Training

What if you discovered why training is one of the hottest

selling products and how you can use this idea to boost your

profits in your niche? Do you want to know how to make big

money online creating simple online training programs? The

purpose of this article is to show you how to set up your first

training program and make it highly successful. Here are 5



- 65 -

simple steps to get you started making massive income

online the easy way.

Below we show exactly how you can sell your training

program using the right 5 step formula.

Here are step by step details that you can apply quickly and

easily.

Step 1 Step 1 Step 1 Step 1 ---- Setup a training program in digital format. Setup a training program in digital format. Setup a training program in digital format. Setup a training program in digital format.

Digital products are hot selling products online and it has

just a one time production cost.

Just create your product in digital product in a pdf ebook

and this will make sure to boost your sales right through the

roof. Use the power of videos and audios to boost your

training program profits.

Step 2 Step 2 Step 2 Step 2 ---- Audio and video based training is the key of the Audio and video based training is the key of the Audio and video based training is the key of the Audio and video based training is the key of the

present times.present times.present times.present times.

The recent trend that is moving online is of online videos

and audios that are moving like a storm. Use the power of



- 66 -

audios and videos to quickly create your training programs

and also the value of an audio and video training program is

much more than a normal digital ebook. A membership

based training site can make you an ongoing recurring based

income from your Internet business starting today.

Step 3 Step 3 Step 3 Step 3 ---- A simple membership A simple membership A simple membership A simple membership based trainingbased trainingbased trainingbased training site with site with site with site with

updated content can add up recurring income.updated content can add up recurring income.updated content can add up recurring income.updated content can add up recurring income.

A membership based training site can help you to add a

constant recurring based income to your bottom line.

Adding few members in your membership program will

make it very easy for you to make a constant recurring

income in the long run without any additional efforts from

your part. Consider starting your high ticket coaching

program to make ridiculous money online easily.

Step 4 Step 4 Step 4 Step 4 ---- Consider starting a one on one high ticket coaching Consider starting a one on one high ticket coaching Consider starting a one on one high ticket coaching Consider starting a one on one high ticket coaching

program.program.program.program.

Your high ticket coaching should be sold at the backend to

your existing clients and this will make sure that you make a



- 67 -

cool high geared income from your clients. You can even

setup a recurring based high ticket coaching program and

this will get your clients to move to success at rapid speed

and make you huge recurring income in the long run. Your

expert status will help you to sell your products on the

Internet quickly and easily step by step.

Step 5 Step 5 Step 5 Step 5 ---- Be an expert in your niche to continue your training Be an expert in your niche to continue your training Be an expert in your niche to continue your training Be an expert in your niche to continue your training

programs.programs.programs.programs.

It is important to build relationship with your list and also

build your expertise because this is what will get your

subscribers to come to you again and again for more

information.



- 68 -

CHAPTER 12

••••

Create Instant Income with a Membership SiteCreate Instant Income with a Membership SiteCreate Instant Income with a Membership SiteCreate Instant Income with a Membership Site

People are willing to pay for information. Anyone who has

ever purchased a book from Barnes & Noble or an e-book

on the internet knows this. If you can meet a market's desire

for high quality information on a regular basis, you have the

means of creating a membership site that can make you an

ongoing income. If you think this business model could be

right for you, there are some things you need to determine



- 69 -

first. The first thing you should do is figure out what topic

or theme to create your membership site around. A good

starting point would be anything that you are passionate

about or at least have a good working knowledge of.

Hobbies are one area that always has interested people who

are eager for new information. Once you have a theme or

themes in mind, do a bit of research to see which one has

the most potential. Use your favorite keyword tool to dig

into how many searches are being performed in that niche.

You obviously will want a topic that a lot of people are

interested in. Once you have your theme picked out, you

can begin to get your membership site set up. To start with,

you'll need a domain name and a hosting account. You will

want a domain that is easily recognized by people who are

searching for that topic. Once you have your domain

registered and hosted, you will need to find the right

software or script to take care of the technical aspects.

There are many types of software on the market, each with

slightly different features. Some will allow you to set up a



- 70 -

membership site within a blog format while others require a

full-fledged website. Membership sites can be set up with

different formats from a membership area that is password

protected to a dripfeed system where members access new

content each month. The more features that are available to

your members, the higher the retention rate of subscribers.

It stands to reason that you will want to keep your members

interested, right? One thing that can add interest could be a

member's only forum where the members can not only get

support questions answered but where they can get to know

and interact with each other. Once you have your

membership site up and running, the next thing to do would

be to get some members. There are almost endless ways to

promote your site and they don't all have to cost a lot of

money. If it's a hobby-related membership site, an easy way

to find other members would be to participate in forums

related to the hobby. Most forums allow a signature file

where you can link to your membership site. By providing

great content that your members can't find anywhere else,

you will keep them interested and subscribed for a long



- 71 -

time. With a high retention rate, your membership site can

provide a steady, passive income. Membership sites are an

excellent way to build an online business that will create an

ongoing revenue stream. The best part is that much of the

work can be automated so that you can concentrate on

offering super content that will keep your membership sites

running strong.



- 72 -

CHAPTER 13

••••

Why Have aWhy Have aWhy Have aWhy Have a Supply, When You Have No Demand Supply, When You Have No Demand Supply, When You Have No Demand Supply, When You Have No Demand

Make Supply and Demand Work for Your BusinessMake Supply and Demand Work for Your BusinessMake Supply and Demand Work for Your BusinessMake Supply and Demand Work for Your Business

Remember, just because you supply it does not mean there

is a demand for it. Take the time to study your idealized

market and idealized customer profile then search them out

to ascertain what their demand level is for your product or

service. This will help you develop your marketing strategy.



- 73 -

Understanding the pushes and pulls of supply and demand

can enable you to create a business model suited to your

company's strengths. This chapter briefly goes over how

simple economics can play a real life roll if your business

planning.

Supply and demand are two of the most obvious forces of

economics that can either work for or against your business.

At the most basic level, supply and demand control whether

or not your business will succeed. Things like revenue,

customer retention and operating profit all depend on

supply and demand. Everything from sales, marketing and

risk management relate back to the cycles of supply and

demand.

If you understand this, then you can better position your

small business to take advantage of increases in demand,

and protect yourself from decreases.



- 74 -

An easy way to think about this supply and demand problem

is to think of demand as marketing, and supply as

production. It is the job of marketing to create demand

from their practices and programs. Marketing must produce

advertisement campaigns, sales initiatives and motivation for

the sales force to excel.

Supply is more of a manufacturing problem. How much of

your product do you offer your customers? Is there any

scarcity in these goods? The first decision in determining

supply should be the abilities of your production facilities

and your lowest average total cost. Then match this up with

demand and decide how much of your product to produce.

As a small business owner, it is easier to make command

decisions regarding supply and demand. Enable your sales

force to make the moves they need to and make sure you

leave your customers happy.



- 75 -

Most business owners overlook the importance of supply

and demand when they set up a marketing campaign. They

are more interested in SEO, and banner exchanges. They

explore Pay Per Click programs, and traffic generating

opportunities. All of their time is spent learning how to gain

exposure. Very little is spent on learning about their

customers, and measuring the supply and demand of their

product. A Good Product Addresses the Demand.

One of the most important aspects of marketing is a good

product. It is amazing how many ecommerce businesses start

without a product to sell. The business owner believes that

their drop ship store is their product. Or, they believe that

their e-book is the product. This is not a product. Your

product is not something tangible which people will pay for.

In fact, most products can be found in a dozen places, so

there is no reason for anyone to feel pressured to buy

before leaving the website. The product is what the

customer will leave the website with. A book on property

management, a training course on stock investing, a starter



- 76 -

kit for a work at home business, these are not products. All

products fall into three categories:

1. They solve a problem.

2. They make life easier.

3. They help people improve.

If a website sells a starter kit for work at home businesses,

then it should address the following aspects of the product.

What problems will this product solve? How will this

product make the business owner’s life easier? How will the

business owner get an edge over the competition with this

product? The answers to these questions are the real

product.

That is why one website can make thousands of dollars a

month, selling e-books on investing, while others fail.

Additional Books by Ty YoungAdditional Books by Ty YoungAdditional Books by Ty YoungAdditional Books by Ty Young

Instant Income Strategies for Book PublishingInstant Income Strategies for Book PublishingInstant Income Strategies for Book PublishingInstant Income Strategies for Book Publishing

To purchase this book log onto: To purchase this book log onto: To purchase this book log onto: To purchase this book log onto:

www.tymediagroup.comwww.tymediagroup.comwww.tymediagroup.comwww.tymediagroup.com

Please visit the following websites fPlease visit the following websites fPlease visit the following websites fPlease visit the following websites for more or more or more or more

information on how to increase Credibility and information on how to increase Credibility and information on how to increase Credibility and information on how to increase Credibility and

Visibility for your Small Business.Visibility for your Small Business.Visibility for your Small Business.Visibility for your Small Business.

www.TyMediaGroup.comwww.TyMediaGroup.comwww.TyMediaGroup.comwww.TyMediaGroup.com

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Ty Media Group Publishing™phoenixbookpublishing.com/wp-content/...Strategies... · minimum commitment strategies I’ve detailed in this book. For instance instead of starting a