WHAT IS ADVERTISING?

•Most important tool of promotion.•Means to notify or communicate to the people some special information about the products.

MCDONALD’S BRAND HISTORY

•Initially McDonald’s was started by two brothers – Richard & Maurice McDonald in California in 1940.•In India, it was started as a joint venture company in 1996 by opening its first outlet in Mumbai. •In India, it is currently managed by two Indians- Amit Jatia, M.D. Hardcastle restaurants Pvt. Ltd. and Vikram Bakshi.

“If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours” - Ray Kroc, Founder,

McDonald’s

MCDONALD’S SUCCESS MANTRA

• QSC&V- Strategy• Brand philosophy of ‘FOREVER YOUNG’• 4Ps of Marketing (promotion, price, product and physical distribution)

MENU REVAMPED TO SUIT THE INDIAN TASTES

• “We have gone through our share of mistakes before setting things right,” said Amit Jatia, M.D., McDonald’s India (west and south).• Beef Controversy• Change in Ingredients

THE CORE MENUChicken Maharaja Mac McChicken French fries

Filet-O-Fish McNuggets

McVeggie

OTHER DELIGHTS

MCD COMBOS

CURRENT OFFERS

• ‘One Minute’ Offer• ‘Chatpata spice mix fries’ which is available free on an order of a large meal.

ADVERTISING CAMPAIGNS“i’m lovin’ it”• First ever McDonald's Ad in 2000• Created in 2003 by Heye• Great success

“20 Rupaiye mein Full Dhamaal!”• Affordability strategy• Created in 2006• Showcased the latest offering

ADVERTISING CAMPAIGNS

“Khaya toh phassa Kya”McVeggie Burger and McChicken

“From tears to smile”To introduce new and scrumptious product

“McDonald’s mein hai kuch baat”McDonald’s the consumers’ favourite place and way to eat

ADVERTISING CAMPAIGNS“Aap ke zamane mein baap ke zamane ke daam”

Highly localized campaign.“Let go the child within you”

To target the adult traffic .“Chicken khane ka naya hai stylum”

To promote Chicken McNuggets.“Tween – teen – adult”

To target an audience other than just families and large number of young adults.

•Expansion Plan- 40 new stores by 2010 in India•Introduction of ‘Breakfast Hours’•Philosophy- ‘CUSTOMER IS THE KING’

CONCLUSION

Move Forward

Contribution

Development

Open Communications

No Losers

Actively Listens

Leverage Diversity

Deliver

Support

DESIGNED BY:

Ajay Khanchandani Megha Sikchi Anil Moolchandani Nikita Khatri Bhavna Premani Rajni Navlani Dilnaz Mehta Rohinton Kavina Mariana Pinto Sonal Singh