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font typeface

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Page 1: typeface - expressivetypography.files.wordpress.com · et wisit ut praese dipisis iscillaorper sedio eugiate dolut nummod modolore min hent wissisim quisl enim endiatum eumon modo

font

typeface

Page 2: typeface - expressivetypography.files.wordpress.com · et wisit ut praese dipisis iscillaorper sedio eugiate dolut nummod modolore min hent wissisim quisl enim endiatum eumon modo

Univers

Prensa

Serifa

Helvetica Neue 24 pt (bold)

Bauer Bodoni 30 pt (roman)

Bauer Bodoni 30 pt (italic)Times New Roman 18 pt (Regular)

Typeface

Font

Page 3: typeface - expressivetypography.files.wordpress.com · et wisit ut praese dipisis iscillaorper sedio eugiate dolut nummod modolore min hent wissisim quisl enim endiatum eumon modo

glyph =acharacter inatypeface

Page 4: typeface - expressivetypography.files.wordpress.com · et wisit ut praese dipisis iscillaorper sedio eugiate dolut nummod modolore min hent wissisim quisl enim endiatum eumon modo
Page 5: typeface - expressivetypography.files.wordpress.com · et wisit ut praese dipisis iscillaorper sedio eugiate dolut nummod modolore min hent wissisim quisl enim endiatum eumon modo

anatomy

Page 6: typeface - expressivetypography.files.wordpress.com · et wisit ut praese dipisis iscillaorper sedio eugiate dolut nummod modolore min hent wissisim quisl enim endiatum eumon modo

serifthe small foot at the end of a stroke

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xfijtsoeABCdef123123sans serif typeface

Page 8: typeface - expressivetypography.files.wordpress.com · et wisit ut praese dipisis iscillaorper sedio eugiate dolut nummod modolore min hent wissisim quisl enim endiatum eumon modo

baseline the imaginary line on which the glyphs appear to sit

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x-heightthe distance from the baseline to the top of a lower-case x

Page 10: typeface - expressivetypography.files.wordpress.com · et wisit ut praese dipisis iscillaorper sedio eugiate dolut nummod modolore min hent wissisim quisl enim endiatum eumon modo

Borerate con hendipit lam el deliqua tum sand reetummy num volor sustrud tie tatinim do consequam, vero cor ip velitoswisl dunt wis ad esto commodolum ver sequipissit autpat. Ut vullum velessim ibh enisit atie min utet prat luptat. Olesto et wisit ut praese dipisis iscillaorper sedioeugiate dolut nummod modolore min hent wissisim quisl enim endiatum eumonmodo elis nibh eum nim am, consequis atummodolor sum nullumsan ullan exi ercidunt am nullam, quatums andreros et, corpero stionsequisl eu faci eriure dionsent lam, quamcortin ulput vulputat illon ero duisl utet ad diam doloreraesse fe umsandre magna consequissi tie magnim dunt aute eum in henim alis nummyot nisl ex essent lore venit nullamet vullamos, susto odipis euisciliquat augue feu feguerostie vero odio elis dipsustiscip efum

Borerate con hendipit lam el del qua tumsand reetummy num volor sustrud tie tatinim do conseqam, vero cor ipit velit wisl dunt wis adoesto commodolum ver sequipit autpat. Ut vullum velessim inibh enisit atie min utet prat luptatatusi. Olesto et wisit ut praese dipisis iscillaorper sed eugiate dolut num mod modolore min hent wisisim quisl enim endiatum eummodo elielis nibh eum nim am, consequis atummodolor sum nullumsanullan ex ercidunt am nullam, qatums andreros et, corpero stionotsequisl eu faci eriure dionsent lam, quamcortin ulput vulputatius illumsan ero duisl utet ad diam doloreraesse feumsandre magna consequissi tie magnim dunt aute

Page 11: typeface - expressivetypography.files.wordpress.com · et wisit ut praese dipisis iscillaorper sedio eugiate dolut nummod modolore min hent wissisim quisl enim endiatum eumon modo

Borerate con hendipit lam el deliqua tum sand reetummy num volor sustrud tie tatinim do consequam, vero cor ip velitoswisl dunt wis ad esto commodolum ver sequipissit autpat. Ut vullum velessim ibh enisit atie min utet prat luptat. Olesto et wisit ut praese dipisis iscillaorper sedioeugiate dolut nummod modolore min hent wissisim quisl enim endiatum eumonmodo elis nibh eum nim am, consequis atummodolor sum nullumsan ullan exi ercidunt am nullam, quatums andreros et, corpero stionsequisl eu faci eriure dionsent lam, quamcortin ulput vulputat illon ero duisl utet ad diam doloreraesse fe umsandre magna consequissi tie magnim dunt aute eum in henim alis nummyot nisl ex essent lore venit nullamet vullamos, susto odipis euisciliquat augue feu feguerostie vero odio elis dipsustiscip efum

Borerate con hendipit lam el del qua tumsand reetummy num volor sustrud tie tatinim do conseqam, vero cor ipit velit wisl dunt wis adoesto commodolum ver sequipit autpat. Ut vullum velessim inibh enisit atie min utet prat luptatatusi. Olesto et wisit ut praese dipisis iscillaorper sed eugiate dolut num mod modolore min hent wisisim quisl enim endiatum eummodo elielis nibh eum nim am, consequis atummodolor sum nullumsanullan ex ercidunt am nullam, qatums andreros et, corpero stionotsequisl eu faci eriure dionsent lam, quamcortin ulput vulputatius illumsan ero duisl utet ad diam doloreraesse feumsandre magna consequissi tie magnim dunt aute

Page 12: typeface - expressivetypography.files.wordpress.com · et wisit ut praese dipisis iscillaorper sedio eugiate dolut nummod modolore min hent wissisim quisl enim endiatum eumon modo

descenderthe portion of a letter that drops below the baseline

Page 13: typeface - expressivetypography.files.wordpress.com · et wisit ut praese dipisis iscillaorper sedio eugiate dolut nummod modolore min hent wissisim quisl enim endiatum eumon modo

ascenderthe portion of a letter that rises above thex-height

Page 14: typeface - expressivetypography.files.wordpress.com · et wisit ut praese dipisis iscillaorper sedio eugiate dolut nummod modolore min hent wissisim quisl enim endiatum eumon modo

cap-heightthe distance from the baseline to the top of the uppercase letters

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strokethe lines thatdefine the basic letterform

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stemthe primary strokeof a letter

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spinethe curved strokeof an “s”

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cross barthe horizontal stroke between two stems

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counterthe negative space within a letterform

Page 20: typeface - expressivetypography.files.wordpress.com · et wisit ut praese dipisis iscillaorper sedio eugiate dolut nummod modolore min hent wissisim quisl enim endiatum eumon modo

bowlthe portion of the letterform that defines the counter

Page 21: typeface - expressivetypography.files.wordpress.com · et wisit ut praese dipisis iscillaorper sedio eugiate dolut nummod modolore min hent wissisim quisl enim endiatum eumon modo

ligaturetwo letterforms linked together as a single glyph fi fi

Page 22: typeface - expressivetypography.files.wordpress.com · et wisit ut praese dipisis iscillaorper sedio eugiate dolut nummod modolore min hent wissisim quisl enim endiatum eumon modo

small capscapital letters that approximate the x-height of the typeface

Page 23: typeface - expressivetypography.files.wordpress.com · et wisit ut praese dipisis iscillaorper sedio eugiate dolut nummod modolore min hent wissisim quisl enim endiatum eumon modo

lining figuresnumbers the height of capital letters

Page 24: typeface - expressivetypography.files.wordpress.com · et wisit ut praese dipisis iscillaorper sedio eugiate dolut nummod modolore min hent wissisim quisl enim endiatum eumon modo

old style figuresnumbers with ascenders and descenders

Page 25: typeface - expressivetypography.files.wordpress.com · et wisit ut praese dipisis iscillaorper sedio eugiate dolut nummod modolore min hent wissisim quisl enim endiatum eumon modo

Dolortissisl ero ero deliquisim incipisl ulput endignim duisim nulputpat autat prat illa faccum doluptat exerosto commod dolestrud tat, volor sendre tet, commy nim dolendiam, veliquisl ut ulputet irilla commolum NASA eu fis niamet lorperaestis aliquisi ea feum ing enim veniat. Ut wisim zzrillum zcil diat, sisl iriusto commodi psusto nulput ipsustin vel delit prate eugait vel ut et, commolortie magna facilit utat, simi.Tem in 349-8790, susco couis eugait vendion sequamc onsectemIlluptat iureet et augait num irit nostion senibh rasiea consenit esequat ustio ent adipis atisis aliquamet autpat. Tummodigna alit nullum iustrud tie dolorem nulputpat am vent am zzriusto dignibh eum estrud dolobore feugiamet lamconsent ut wisse-quat laore magna faci

Dolortissisl ero ero deliquisim incipisl ulput endignim duisim nulputpat autat prat illa faccum doluptat exerosto commod dolestrud tat, volor sendre tet, commy nim dolendiam, veliquisl ut ulputet irilla commolum nasa eu fis niamet lorperaestis aliquisi ea feum ing enim veniat. Ut wisim zzrillum zcil diat, sisl iriusto commodi psusto nulput ipsustin vel delit prate eugait vel ut et, commolortie magna facilit utat, simi.Tem in 349-8790, susco couis eugait vendion sequamc onsectemIlluptat iureet et augait num irit nostion senibh rasiea consenit esequat ustio ent adipis atisis aliquamet autpat. Tummodigna alit nullum iustrud tie dolorem nulputpat am vent am zzriusto dignibh eum estrud dolobore feugiamet lamconsent ut wisse-quat laore magna faci

Page 26: typeface - expressivetypography.files.wordpress.com · et wisit ut praese dipisis iscillaorper sedio eugiate dolut nummod modolore min hent wissisim quisl enim endiatum eumon modo
Page 27: typeface - expressivetypography.files.wordpress.com · et wisit ut praese dipisis iscillaorper sedio eugiate dolut nummod modolore min hent wissisim quisl enim endiatum eumon modo

point size

Page 28: typeface - expressivetypography.files.wordpress.com · et wisit ut praese dipisis iscillaorper sedio eugiate dolut nummod modolore min hent wissisim quisl enim endiatum eumon modo

point size

centaur220 points

HELVETICA220 points

CLARENDON220 points

Page 29: typeface - expressivetypography.files.wordpress.com · et wisit ut praese dipisis iscillaorper sedio eugiate dolut nummod modolore min hent wissisim quisl enim endiatum eumon modo

leading

Page 30: typeface - expressivetypography.files.wordpress.com · et wisit ut praese dipisis iscillaorper sedio eugiate dolut nummod modolore min hent wissisim quisl enim endiatum eumon modo
Page 31: typeface - expressivetypography.files.wordpress.com · et wisit ut praese dipisis iscillaorper sedio eugiate dolut nummod modolore min hent wissisim quisl enim endiatum eumon modo
Page 32: typeface - expressivetypography.files.wordpress.com · et wisit ut praese dipisis iscillaorper sedio eugiate dolut nummod modolore min hent wissisim quisl enim endiatum eumon modo
Page 33: typeface - expressivetypography.files.wordpress.com · et wisit ut praese dipisis iscillaorper sedio eugiate dolut nummod modolore min hent wissisim quisl enim endiatum eumon modo

set solid

Page 34: typeface - expressivetypography.files.wordpress.com · et wisit ut praese dipisis iscillaorper sedio eugiate dolut nummod modolore min hent wissisim quisl enim endiatum eumon modo

10/14

Page 35: typeface - expressivetypography.files.wordpress.com · et wisit ut praese dipisis iscillaorper sedio eugiate dolut nummod modolore min hent wissisim quisl enim endiatum eumon modo

10/14point size

Page 36: typeface - expressivetypography.files.wordpress.com · et wisit ut praese dipisis iscillaorper sedio eugiate dolut nummod modolore min hent wissisim quisl enim endiatum eumon modo

10/14 point size +leading

Page 37: typeface - expressivetypography.files.wordpress.com · et wisit ut praese dipisis iscillaorper sedio eugiate dolut nummod modolore min hent wissisim quisl enim endiatum eumon modo

12 point type + 4 points of leading = 12/16

18 point type + 6 points of leading = 18/24

6 point type + 2 points of leading = 6/8

Page 38: typeface - expressivetypography.files.wordpress.com · et wisit ut praese dipisis iscillaorper sedio eugiate dolut nummod modolore min hent wissisim quisl enim endiatum eumon modo

thank you.