IDEA

EXTRACTKNOWLEDGE

PRODUCE GRAPHICS OR VIDEO

PUBLISH CONTENTIN NEWSLETTER

WRITE COPY

PUBLISHCONTENT

SOCIALIZECONTENT

Verbal Interview

MarketingManager

Video Copy Graphics Research

Draft Writing from Expert

Have a PublishingCalendar of Content

Weekly BrainstormMeeting

Organize using collaborativesoftware such as SugarCRM and

Act-On Marketing Automation Software

ASSETS REQUIRED

PEOPLE INVOLVED

WHERE CONTENTIS DISPERSED

TYPES OF CONTENT

Webinars

White Papers

Presentations

CaseStudies

ReferenceArticles

BlogPosts

Videos

InterviewsTips and TricksProduct ReviewsDeveloper Related

Marketing RelatedAwardsEvents (Webinars and On-Site Events)

on blog or white paper resource library

President of W-Systems

W-SystemsConsultants and

Developers

Graphic DesignerContractors

Copy WriterContractors

Wistia SpeakerDeck Twitter

Facebook Linkedin Youtube

Webinar Website Partner Websites

HOW WE REUSE THE CONTENT

Newsletters Webinars Social Media White Paper Partner Websites

CONTENT MARKETINGPROCESS

RECYCLE

HOW WE MEASURE SUCCESS

LeadsGenerated

WebsiteConversions

Count of SocialFollowers

Retweets,Favoritesand Likes

Web Page &Video Views

Page Viewsper Visit

visit us at www.w-systems.com