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Examples of some of the types of SMS marketing campaigns that can be run.
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SMS SMS Marketing Marketing CampaignsCampaigns
I’ve built a database of
customers but I don’t know what kind of
SMS marketing campaign to
run?
I’ve built a database of
customers but I don’t know what kind of
SMS marketing campaign to
run?
. .
Don’t worry building your database was
the hard part.
Here are some great options that have proven very successful for some of our other fantastic clients.
Time Dependent Discounts
From: ACME10% off sale this Monday. All stock. One day only. Unsub txt REMOVE to 50050
• A great way to drive footfall on slow days• Creates a huge sense of urgency• Can be product specific which can help to clear old stock
Special OffersFrom: ACMEGet a free scone or muffin with all coffee or teas every day this week at ACME Cafe. Unsub txt REMOVE to 50050
• The customer must purchase something before they can redeem the offer• A great way to package items together for a great deal for the customer• Can drive the sale of high margin items with free small margin items
OccasionsFrom: ACMEBook a table for 2 for Valentines Night before Jan 31st & get a free glass of wine on arrival. Unsub txt REMOVE to 50050
• A great way to harness the hype around special days and holidays• Feel relevant and current to your customers
CelebrationsFrom: ACMETo celebrate Ireland winning the Grand Slam we will have all sports gear 15% off all this week. Offer ends Friday. Unsub txt REMOVE to 50050
• A great way to be part of the hype and excitement of celebrations• Capitalise on revenue when consumers are in a spending mood
ExclusivityFrom: ACMESssshhhh - Secret sale this Thursday exclusive to our mobile club. Show this text at the till for 20% off. Unsub txt REMOVE to 50050
• Makes your mobile club customers feel they are getting special benefits from receiving your marketing texts• Exclusivity always breeds desire•A great way to drive sales of a certain item or range on a certain day
Embed Web LinksFrom: ACME
Check out our fantastic new range of putters just in. www.worldofgolf.com - Unsub txt REMOVE to 50050
• Can be used to drive traffic to your website or to a specific page within your online shop• CTR are as high as 20% for SMS• With web analytics you can track the entire campaign from text message to purchase for a complete picture of your ROI
Awesome! Is there anything
else I should know?
Awesome! Is there anything
else I should know?
. .
That’s pretty much it, but we do suggest you stick to a few golden rules
when sending your SMS campaigns
That’s pretty much it, but we do suggest you stick to a few golden rules
when sending your SMS campaigns
1. Never send a SMS message outside of business hours.
That’s pretty much it, but we do suggest you stick to a few golden rules
when sending your SMS campaigns
1. Never send a SMS message outside of business hours.
2. Never send more than one SMS message a week.
That’s pretty much it, but we do suggest you stick to a few golden rules
when sending your SMS campaigns
1. Never send a SMS message outside of business hours.
2. Never send more than one SMS message a week.
3. Always offer something of real value.
That’s pretty much it, but we do suggest you stick to a few golden rules
when sending your SMS campaigns
1. Never send a SMS message outside of business hours.
2. Never send more than one SMS message a week.
3. Always offer something of real value.
4. Always include an opt out mechanism.