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DESCRIPTION
Serif a line or curve projecting from the end of a letter stroke
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Typography
Typography•the design and use of typefaces as a means of visual communication
•how to select, size, arrange, and use typefaces
Serif•a line or curve projecting from the end of a letter stroke
Transition•variation in stroke weight•remember, weight = thickness
thick
thin
Stress•an imaginary line through the thinnest parts of curved letterDiagonal Stress
OVertical Stress
O
The Basic Parts of Letters:
A b C d E f G h I j
cap height
The Basic Parts of Letters:
A b C d E f G h I j
x height
The Basic Parts of Letters:
A b C d E f G h I j
baseline
The Basic Parts of Letters:
A b C d E f G h I j
bowl
The Basic Parts of Letters:
A b C d E f G h I j
ascender
The Basic Parts of Letters:
A b C d E f G h I j
serifs
The Basic Parts of Letters:
A b C d E f G h I j
descender
Categories of Type:
Oldstyle
Categories of Type:
Modern
Categories of Type:
Slab Serif
Categories of Type:
San Serif
Categories of Type:
Script
Categories of Type:
Decorative
Categories of Type Activity:
• Open a blank full page document in MS Publisher
• Find three different oldstyle fonts and type the word oldstyle in each of the fonts (you will have the word oldstyle typed three times in three different oldstyle fonts)
• Do the same for the other categories of type
