UBL visit Us @ Management.umakant.info

8/8/2019 UBL visit Us @ Management.umakant.info

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ASSETS &FINANCING

Rupees inbillion

Sep-09 Jun-09Dec-08

Dec-07

Dec-06

Dec-05

Dec-04

Dec-03

IslamicBanking Size

323 313 276 206 119 72 44 13

Share in industry(%)

5.3 5.1 4.9 4.0 2.8 2.0 1.5 0.5

IslamicBanking Size

245 238 202 147 84 50 30 8

Share in industry(%)

5.5 5.2 4.8 3.8 2.6 1.8 1.3 0.4

Islamic

Banking Size

198 194 186 138 73 48 30 10Share in industry(%)

4.2 4.2 4.3 3.5 2.3 1.7 1.3 0.5

Total IslamicBankingInstitutions

19 18 18 18 16 11 11 4

Total No. of Branches

551 528 515 289 150 70 48 17

SECTOR WISE BREAKUPOF FINANCING

Amount (Rupees in billions) Number of borrowers

Sep-09

Jun-09

(%)chang

e

(%)shar

e

Sep-09 Jun-09

(%)chang

e

(%)share

Corporate Sector 84 91.9 (8.7) 60.6 2,0142,1

62 (6.8) 6.0

SMEs 11.8 12.5 (5.1) 8.5 2,4972,5

25 (1.1) 7.4

Agriculture 0.1 0.1 22.1 0.1 1281

32 (3.0) 0.4

Consumer Finance 31.6 29.9 5.7 22.8 26 26,3 1.3 79.5

EMBA BFS 2 nd Trimester P a g e | 13 Prepared ByDanish, Shoaib, Wasim, Mubashir


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,723 92

Commodity Financing 6.9 6.2 12.4 5.0 14 35 (60.0) 0.0

Staff Loans 2.8 2.7 3.5 2.0 2,2232,0

95 6.1 6.6

Others 1.4 1 44.3 1.0 19 17 11.8 0.1

MESSAGE DESIGN

Appeal

The name UBL itself is a very appealing to the reader as UBL has a very strongbanking background.

Online Islamic product services from 900 hundred branches

The name Ameen belongs to one of the title of our beloved Holy Prophet (P.B.U.H.)which is Arabic word meaning trustworthy, faithful, reliable, custodian; such namereflects sense of guardian for ones Amanah (Amanat) and is exceptionallyappealing.

Structure & Format

Structure of the ad comprises of three main parts.

Placement of title on the header of the ad

On the footer there is brand name, logo, slogan etc

Placement of Logo A in a Islamic filigree fashion in left middle of the ad.

Use of Green & White color represents Islamic feel as these colors are considered tobe divine.

Use of Blue color for Logo A represents UBLs logo blue color

Use of Islamic filigree artwork on the green portion to represent that the brand dealsin Islamic products.

Source



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Head Lions marketing agency are one of the market pioneers in ad making business, latest allads of UBL Ameen are designed by this group.

Their vision is to raise the bar by drawing a line between creative sense & business sense,walking over it, without crossing on either side and helping marketers understand itspotency.

MEDIUM

Placements

Ads of UBL Ameen are placed in 8 leading newspapers and 4 Magazines.

This particular ad is taken from Sunday Jang News Magazine Page 13.

The add is placed on one full size magazine page.

Time/Date/Day

Time from early in the morning.

Date 14 th March 2010

Day Sunday

Costs

Total 4.6 M on this ad campaign

CRITIQUE

Positive

Offering Islamic Banking services and products through 900 branches of UBL. This isa catching point for the individuals and business man who are reluctant for doingbanking with Islamic banks due to their small network.

Offering wide range of Islamic products and services which can meets bankingdemand of any customer which induce to bank with UBL Ameen.



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The text of Ad start with 50 years of UBLs successful banking performance addingcustomers confidence on UBL Ameen which give good mileage to this Ad and UBLAmeen product.

Negative

No telephone numbers or any dedicated line are giving in this Ad. If any customerneed any information, the only communications is available to go to the UBL webwhich not possible for everyone.

Within the 900 branches of UBL main cities are mentioned which are covering only 4provinces. In this Ad city of province of Baluchistan is missing which is quitesurprising.

EMBA BFS 2 nd Trimester P a g e | 16 Prepared ByDanish Shoaib Wasim Mubashir

Documents

UBL visit Us @ Management.umakant.info