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1/30/15 ©2015 www.UrbanHarvester.org 1
Mission Statement
Urban Harvester’s mission is to eliminate hunger in all communi@es, by taking fresh healthy food that would otherwise be discarded and get it to those in need.
1/30/15 ©2015 www.UrbanHarvester.org 2
Problem #1
1/30/15 ©2015 www.UrbanHarvester.org 3
It is not just the homeless. Many people with full @me jobs
cannot afford to feed their families.
1 out of 6 people in the US are hungry.
Problem #2
©2015 www.UrbanHarvester.org 3
This is one day’s surplus food from one market.
We discard 40% of the food we produce.
1/30/15
Urban Harvester points the problems of food waste and hunger towards each other for one scalable solu@on.
“A Da&ng Service for Food”
1/30/15 ©2015 www.UrbanHarvester.org 5
Value Proposi@on
Surplus food is directly connected to agencies:
• Reducing hunger. • Reducing food waste. • Crea@ng a donor tax deduc@on. • Scalable to any city.
1/30/15 ©2015 www.UrbanHarvester.org 6
Indirect Benefit
We target social service agencies that provide wrap-‐around services
providing basic life needs.
Our significant contribu@ons allow these agencies to reallocate their resources to
beZer serve their community.
1/30/15 ©2015 www.UrbanHarvester.org 7
Proof of Concept
One person, Linda Hess, with a cell phone and spreadsheet rescued in 2013 & 2014:
• $200,000/year, retail value of food. • 30,000 meals/year.
• 20 tons/year diverted from waste stream.
1/30/15 ©2015 www.UrbanHarvester.org 8
Trac@on • Media coverage from Time.com, KABC-‐TV News, KOST-‐FM/
Clearchannel Radio, Zocalo Public Square, Pasadena Now, South Pasadena Review, Alhambra Source, Los Angeles Register.
• South Pasadena City Food Recovery Resolu@on passed.
• South Pasadena Women’s Club “Shining Star” award.
• Winner of Hack for Pasadena “Most Effec@ve and Crea@ve Use of Esris APIs, Maps and Services”
• Presiden@al “Thousand Points of Light” community service award.
1/30/15 ©2015 www.UrbanHarvester.org 9
Our web site will include a toolkit to replicate our food recovery model in any city:
• Food recovery procedures. • Legal documents to limit donor liability. • Tax laws for charitable contribu@ons. • Scheduling & matching sojware: Food-‐Link
www.UrbanHarvester.org
1/30/15 ©2015 www.UrbanHarvester.org 10
Food-‐Link Sojware
Proprietary sojware scales food recovery to any city:
• Crea@ng a database of donors & receivers. • Matching criteria of dona@ons. • Managing logis@cs and scheduling. • Tracking & repor@ng dona@ons.
1/30/15 ©2015 www.UrbanHarvester.org 11
Mone@za@on Op@ons
• Membership & sojware licensing fees. • Fees for tracking supplier tax dona@ons. • Corporate sponsorships. • Government grants. • General fundraising. • Philanthropy. • Training and consul@ng. • Target for acquisi@on.
1/30/15 ©2015 www.UrbanHarvester.org 12
First Round Investment
Seeking $2.1 million in funding the first 2 years of runway for Urban Harvester food recovery.
• Establish and maintain Urban Harvester business.
• Build Food-‐Link web-‐based surplus food connec@on sojware system.
• Build electronic compliment of website resources.
• Develop a scalable Urban Harvester program for other ci@es with social media and webcas@ng lead ins.
• Promote and market Urban Harvester brand.
1/30/15 ©2015 www.UrbanHarvester.org 13
Social Return On Investment
Urban Harvester provides benefits in social capital:
• People will be beZer nourished and more produc@ve in society.
• Allows agencies to reallocate their funds towards social recovery programs.
• Reduces health care costs due to malnourishment.
• Improves employee morale at food donors.
• Local business & community work together a liZle beZer.
1/30/15 ©2015 www.UrbanHarvester.org 14
2014 & 2015 Social Service Agency Food Recipients
1/30/15 ©2015 www.UrbanHarvester.org 15
• Holy Family/The Giving Bank – South Pasadena
• St. James/The Food Locker – South Pasadena
• SOVA-‐3 loca@ons L.A. • Foothill Unity – Pasadena • Friends In Deed – Pasadena • Bill Komura Food Bank – ASC/PPHD-‐
Pasadena • Union Sta@on – Pasadena • Weingart Center – L.A. • Los Angeles Mission – L.A. • MEND – L.A. San Fernando Valley • Hope of the Valley – L.A. San Fernando
Valley • Hope Gardens – L.A. San Fernando
Valley • Valley Rescue – L.A. San Fernando
Valley • Grandview Founda@on – Pasadena • Ronald McDonald House – Pasadena • Pasadena Senior Center • South Pasadena Senior Center • Greater West Hollywood Food
Coali@on – L.A. • Project Angel Food – L.A. • Oneota Chuch – South Pasadena • Burbank Temporary Aid
1/30/15 ©2015 www.UrbanHarvester.org 16