UK-China Senior Care Business Forum Shanghai - August 2013

The terrifying simplicity of overcoming the cultural challenges to senior care in China…really?...next…

Our Businesses

What we do

First-in-class geriatric health care worker training

> All Taiwan nationals or Chinese nurses trained abroad on staff: fully bilingual

Packaging, distribution, marketing for nutrient supplements other elderly products.

> Distributor of health products and nutrient supplements in China

Power curve strategic planning and conjoint analysis for senior living projects

> Most experienced geriatric health care/senior living advisor in China today

Presently entering India as high acuity advisor

Some of our Clients

China Senior Living: The Book

“…Cole’s informed and often humorous observations on senior living in China are both timely and extremely helpful…he helps us understand this unique market!”

Brad Perkins, FAIA MRAIC AICP– Chairman/CEO - Perkins Eastman (USA)

柯博明对中国老年人困境的深刻理解，把握和同情让我深受感动。这种困境是任何人都不应漠视的 .“I was deeply moved by Bromme's understanding, profound grasp and broad sympathy toward the plight of aged population in China”

Yue Tang 唐越 – Partner, JuneHe Law Firm 君合律师事务所 (China)

“Félicitations Bromme!…une brillante analyse!”

Pascal Brunelet – CEO, Colisée Patrimoine (France) “An immensely valuable resource for senior living in China…very insightful…prescient...Bromme understands China to a T!”

Kevin Ryan – CEO, Waterbrook Senior Living (Australia) “…I found Cole's new book not only entertaining but also quite informative!

David Freshwater – Chairman, The Freshwater Group (USA)

Advance praise from global senior living industry leaders!

来自国际养老产业领导者的读后感 !

So, again…how does one overcome the cultural challenges to senior care in China?

Answer: LOCALIZE

But like everything in China…nothing is axiomatic

Becoming a Chinese company

No more translation

Hire/train locals

Acculturate

Relearn caring in a Chinese context

What does this cost and how long does it take?

A lot more than you plan on…

5 years

Localizing means:

The Price for NOT localizing?

A costly exit from China

> 4 Western senior living/high acuity firms have exited China in the past 2 years.

Even with the predicate of localizing….that is no guarantee of success…In fact, the challenges just begin

Small print:

What issues lurk after localizing?

A vastly overestimated “high-end” in China

Complete imbalance between land/real estate prices and monthly bed/service fees…seriously consider your prospects of self-developing a facility

Health care services are very price sensitive

A haphazard, vague and byzantine regulatory/licensure system

A target market that is China’s poorest generation and at best, indifferent to senior care…and at worst…

So why even bother?

Because – For those who can localize, adapt and re-invent themselves as a Chinese geriatric operator or other senior living service provider, there is demand. In 5 years that demand will be overwhelming…

At some point in time there will be a re-alignment of assets in the China senior living industry…this moment will “flush-out” the bad actors…leaving opportunity…and those of you who have localized will own that moment.

“Faux sac à main“ Syndrome…

Let your brand sell itself….offer localized and locally priced services

谢谢 !

www.HamptonHoerter.com