UKSG Conference 20021 Scientific Communication? authors authors ºwant to publish more readers readers ºwant to read less

UKSG Conference 20021

Scientific Communication?Scientific Communication?

• authorsauthors

º want to publish want to publish moremore

• readersreaders

º want to readwant to read lessless

Changes in the Value Chain Changes in the Value Chain of Scientific Informationof Scientific Information

Hans E. Roosendaal


New value chain?New value chain?

• ICT in scientific communicationICT in scientific communicationº engine for changeengine for changeº research and educationresearch and education

• positions partners in the value chainpositions partners in the value chainº strategic issues strategic issues overover financial terms financial termsº negotiations negotiations discussions on the value chaindiscussions on the value chain

• functions in scientific communication?functions in scientific communication?


Education Developments?Education Developments?

• ICT: distance & lifelong learningICT: distance & lifelong learningº anyplace, anytime, anyhowanyplace, anytime, anyhow

• educationeducationº connectivity, content, cultureconnectivity, content, culture

integration research and educationintegration research and education


Value chainValue chain

readeruniv >agent >publisher >reviewer >author > publisher >


Value chain? Value chain?

readerreviewer >author >


Ideally? Ideally?

readerauthor >



readeruniv >agent >publisher >reviewer >author > publisher >



readerpublisher >reviewer >author > publisher >



readeruniv >reviewer >author > univ >



readeruniv >publisher >reviewer >author > publisher >univ >


UniversityUniversity• authors and readersauthors and readers

º students, teachers and researchersstudents, teachers and researchers

• integrated study and information integrated study and information environmentenvironmentº digital learning platformdigital learning platformº digital publishing and archivingdigital publishing and archiving

value chain!value chain!


Web based learningWeb based learning

• connectivityconnectivityº interaction: student, teacher, groupinteraction: student, teacher, group

• contentcontentº digital learning materialdigital learning material

• culturecultureº teachers and students “on line”teachers and students “on line”


““Market” for virtual supplyMarket” for virtual supply

• expansion target group (demand):expansion target group (demand):º ““regular” studentsregular” students : bachelor: bachelorº ““Wanderstudenten”Wanderstudenten” : masters: mastersº distance learningdistance learning : selective : selective º ““CPD”CPD” : network of professionals : network of professionals

• differentiation in supplydifferentiation in supply

new strategic balance for universitynew strategic balance for university


Market development Market development

pre HE post

pre postcontinuing professional development

4-5 4-5 yearsyears

30-40 30-40 yearsyears

economy is engine for changeeconomy is engine for change


Scientific Information IssuesScientific Information Issues

• publishing and archivingpublishing and archivingº education and researcheducation and researchº time-window 5-10 yearstime-window 5-10 years

• network of institutionsnetwork of institutionsº institution-independent entitiesinstitution-independent entitiesº internationalinternational


Publishers Publishers

• facilitators/aggregators networkfacilitators/aggregators networkº high quality access and linkinghigh quality access and linking

° certified materialcertified material° different sources of creationdifferent sources of creation

• internationalinternational


StructureStructure

• distributed archivedistributed archiveº distributed ownershipdistributed ownership


Industry relations Industry relations

• develop business modelsdevelop business modelsº symmetrysymmetry

• develop distribution modelsdevelop distribution modelsº copyrightcopyright

• duration?duration?


Consequences UniversitiesConsequences Universities

• developdevelopº publishingpublishingº archivingarchiving

• central financingcentral financingº cost allocation modelscost allocation models


ConclusionsConclusions

• new value chain feasible?new value chain feasible?


Literature Literature

• Nature:Nature:º www.nature.com/nature/debates/e-access/index.html www.nature.com/nature/debates/e-access/index.html

• Bibliothek und Forschung:Bibliothek und Forschung:º www.bibliothek-saur.de/preprint/inhalt.htmwww.bibliothek-saur.de/preprint/inhalt.htm

• proceedings this meetingproceedings this meeting

Documents

UKSG Conference 20021 Scientific Communication? authors authors ºwant to publish more readers readers ºwant to read less