Ultimate Growth Strategies

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Ultimate Growth Strategies ± A practical guide to engineer high growth into

your business

Dr. Tom McKaskill

Breakthrough Publication, 2010, (162 Pages, 1MB)

Proactively driving high growth is a mystery for the vast majority of entrepreneurs. They have no model of the driving forces of

high growth to guide them and thus their efforts are often frustrated when they overlook basic principles that underpin growth

strategies.

Entrepreneurs seek growth in their ventures but it eludes most because they dont have a full understanding of the

interdependence of the factors inside their business and their external environment that provide growth traction. High growth

is certainly possible but it only happens when the entrepreneur correctly positions his business within his target market and

implements strategies inside his business to activate the growth potential.

Growth occurs when there is a match between external and internal business conditions. It is not sufficient to be good in one

area of business, such as a great product or an excellent management team. The lessons of history show us that there are many

aspects of the business that have to come together in the right way at the right time for the business to have growth potential.

If the business is weak in any one area, it will undermine the overall performance of the entire strategy and this is whysustainable high growth is so difficult to achieve. However, the entrepreneur that has a good understanding of growth

principles, has a much higher chance of driving both higher profitability and higher growth.

This book sets out a practical and structured treatment of the elements of business management and product/marketing

positioning which facilitates high growth. It is based on well know growth theories, the authors personal experience and the

successes of venture capital sector.

The purpose of this book is to enable entrepreneurs to identify the critical business principles which drive high growth, to

provide them with a means to measure their growth potential and to help them understand what they have to do to

significantly improve their growth prospects.

In 16 pragmatic chapters Professor McKaskill sets out the 14 Principles which drive high growth.

The High Growth Wheel of Success

Avoid the major Flaws

Principle 1. Finding the right place, right time

Principle 2. Developing a clear vision

Principle 3. Innovation as the driver

Principle 4. Finding the compelling need to buy

Principle 5. Targeting the right customer

Principle 6. Achieving a clear competitive advantage

Principle 7. Building in sustainability

Principle 8. Developing channels to market

Principle 9. Creating robust margins

Principle 10. Engineering scalability

Principle 11. Assembling a capable management team

Principle 12. Working the numbers

Principle 13. Managing riskPrinciple 14. Pulling it all together in a plan

Conclusion

Appendix 1: Growth Theory

Appendix 2: Growth Potential Index Table



Testimonials:

Prof Tom McKaskill provides Australian entrepreneurs and business leaders proven international experience as a successful

entrepreneur and researcher/academic. These unique perspectives are captured in an integrated blend of experience and

thought leadership in Tom's new book targeted at building winning ventures. It's a must read about what really works to build a

high growth business that demonstrates resilience and commitment to build stakeholder value.

Greg Loudoun Founder and CEO

Acumen International Pty Ltd

"Winning Ventures combines Toms personal experience with a succinct framework to deliver a practical guide to surviving high

growth that is as applicable to large orporations as it is to start-up ventures. Valuable reading for any entrepreneur that doesn't

wish to join the many that are a victim of their own success!"

Chris Gadsden, Director, Generation CapitalGroup

"This book fills an important gap - providing clear and helpful guidance to would-be entrepreneurs. It is written in an accessiblestyle, and the key information is supplemented by illuminating examples and questions to keep the reader focused and

interested. It offers an excellent overview and practical framework, and one that makes the size of the entrepreneurial

challenge clear, and yet achievable."

Peter Sheldrake

Professor of Business EntrepreneurshipGraduate School of Business

RMIT University

Do you want the excitement, challenge and rewards of a high growth business?This book is an invaluable, insightful, practical

and structured framework for the novice and experienced business owner. Not only will I be using it in my businesses, I activelyencourage my clients use the book.

Adam Hodgson

Phigit Consulting

Winning Ventures provides a wealth of insight into high performance and high growth businesses. By providing a combination

of research and practical experience, Tom McKaskill has created a step-by-step checklist for any business owner to prepare for

high growth. The Growth Potential Index is a great self-assessment tool, to realistically measure the current position of your

business.

As an owner of a Web design & development company that has grown an average of 50% p/a for the past five years, Winning

Ventures has now given me ideas and strategies for continuing our companies growth into the future.

Tim O¶Neill, Director and Co-Founder, Reactive Media

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