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Evergage for Retail

Evergage works with leading B2C and B2B retailers, enabling them to better acquire, upsell and retain customers through real-time 1:1 personalization. The Evergage platform empowers marketers to present the most relevant product recommendations and digital experiences to shoppers – in real time – based on who they are as well as their current and past behavior.

Here’s just a sampling of how digital marketers in the retail industry use Evergage to drive results.

UNDERSTAND EACH SHOPPEREvergage maintains a deep real-time profile on every anonymous and known customer which, in turn, can be used to cater to each shopper based on his identity and current or past session behavior.

DECIPHER INTENTUtilize behavioral tracking to not only understand what products a shopper viewed but also where he spent the most time and whether he intended to make a purchase or just browse.

RESPOND IMMEDIATELYEngage shoppers “in the moment” with relevant messages,

s, recommendations and related content triggered by their actions and intent.

CUSTOMIZE RECOMMENDATIONSPresent highly targeted product recommendations based on customizable strategies that take into account an individual’s preferred categories, brands, styles, price points, etc. along with popularity, geography, inventory levels and more.

CONTINUE CONVERSATIONSWhen someone lands on your site from a Facebook or Google ad, or from an email campaign, continue the conversation with related content the moment they arrive and on subsequent visits.

REDUCE CART ABANDONMENTO r useful, friendly reminders when someone has added items to their cart, but has not completed a transaction. Reminder messages can be subtle or obvious and can even include images and descriptions of the abandoned items.

Leverage insight about what a customer has spent time viewing, has added to cart, is about to purchase, or has purchased in the past to promote related products and services before, during or after the checkout process.

DELIVER MUL PERSONALIZATIONTrack detailed shopper behaviors across multiple channels – web, mobile web and mobile app – and deliver personalized messages, content and recommendations to any of these channels in real time.

BUILD LOYALTYHighlight the benefits of your loyalty program and present incentives based on the customer’s status. Also, encourage shoppers on mobile devices to download your mobile app (but only if they haven’t already done so!).

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PERSONALIZE THE NAVIGATIONBased on a shopper’s in-session behavior or past browsing history, change her navigation menu so she can quickly access the product categories, brands or styles most relevant to her.

TEST DIFFERENT EXPERIENCES

experiences on your site or in your mobile app. You can even test di recommendation strategies against one another to optimize conversion rates.

LEVERAGE ALL YOUR DATAIntegrate your existing CRM, and

store purchase data with Evergage to maximize the benefits of all your historical customer data by delivering highly informed and truly individualized experiences.

SOLVE B2B RETAIL CHALLENGESUse Evergage to track, understand and personalize experiences for B2B customers at the account level. For

purchase agreement.

TARGET BASED ON GEOGRAPHY

based on their zip codes, cities/towns, states/provinces or countries; deliver experiences in real time so it’s seamless to shoppers.

EVOLVE WITH YOUR NEEDSStart quickly with simple segmentation and rule-based targeting and, when ready, move to automated 1:1 personalization and recommendations. Either way, Evergage scales as your needs and expectations evolve

Reduce cart abandonment, increase average order value, and generate

customer loyalty by deliverin tions,

and overall experiences driven from deep behavioral tracking and a unified

customer profile.