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` S tage-Gate is a product innovation process whichis a carefully designed business process.

` The need for a process like S tage-Gate process is

more than obvious from the fact that in manyorganizations, the research teams come up withnew product ideas every now and then.




` In order that an idea actually transforms into aproduct or service is totally dependent on theworkability of the idea itself.

` If the idea is practical then there is a chance of resource allocation needed for the development of that particular idea into a product.




` M ore often, the ideas are dropped halfway throughthe development process resulting in losses for investing in the development.




` S tage-Gate M odel on the other hand helps toasses the idea for its workability, avoiding costs inthe process.

` S o, organizations can choose between n number of ideas and work on those which really have thepotential to become good products.




` S tage-Gate Process divides the product or servicedevelopment process into predetermined set of stages.

` This provides a structure to the creative processand serves to improve the decision-makingprocess.




` E ach stage consists of a set of prescribed, cross-functional and parallel activities and each gateprecedes each stage and serves as the quality

control point and the Go/Kill check point.




` An example for the S tage-Gate process can beshown in a drug development scenario.

` In drug development, the regulatory requirements

function as the stage-gates.




` If a drug candidate fails a clinical test or apreclinical test, then the development has to beterminated as the Food and Drug Administration.

` And a drug cannot be sold without its approval.







` Typically a stage-gate model typically has fivestages. S ometimes there are several sub-stagesin each stage depending upon the complexity of

the product.` S tage 1: Initial investigation of the project.




` S tage 2: Detailed investigation of the project. Atthis stage a business case of the project should becreated which includes defining the product, the

business jurisdiction and a detailed plan of actionfor the next stages.




` S tage 3: Advanced design and development. It isimportant to define manufacturing and operatingand operating process, marketing launch strategy,

and test plans for the next stage.




` S tage 4: Testing and Validation. The product iscarefully verified and plans for marketing andproduction are made.

` S tage 5: Launch and full-commercialization,production, marketing and selling takes place.




` E ach stage costs more than the preceding stageand so stages are based on incrementalcommitment.

` E ach stage aims at reducing uncertainties,although the expenditures of each stage increase.` The Go/Kill decisions and prioritization points

serve as quality control checkpoints.




` To use the stage-gate process requires sufficientcross-functional teams and people willing tosupport each other and above all it requires an

effective gate-keeping group.` For large organizations managers with resource

allocation authority can act as gate-keepers.




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Understanding Stage Gate Model at HelpWithAssignment.com