Embed Size (px)
Citation preview
WBHM Means Business
Be Heard
The audience of WBHM 90.3FM and WSGN 91.5FM reflects the highest concentration of wealth, education and influence in the Birmingham market.
Compared to the average U.S. population, public radio listeners are:
147% more likely to be college graduates
104% more likely to be professionals or managers
47% more likely to have a higher average household income
102% more likely to be the president of a company
86% more likely to work as a volunteer
104%47%
102%86%
147%
Your business is constantly faced with choices. Choose to share your message with potential customers on NPR member stations WBHM and WSGN where it will stand out in an uncluttered environment. Choose to be a community leader. Choose to be heard.
ContaCt InformatIon: 205-934-2606 or [email protected]
Underwriting Guidelines
Underwriting announcements are public radio’s version of advertising; they acknowledge support for WBHM 90.3FM and WSGN 91.5FM. The announcements identify businesses, individuals and organizations that sponsor programming on WBHM/WSGN, and describe the goods/services they provide. It is important to understand that the Federal Communications Commission (FCC) has established guidelines that distinguish underwriting messages from commercial advertising. Sponsors crafting a message for broadcast should always keep in mind that the non-commercial nature of public radio is highly valued by listeners. Format
Underwriting announcements are approximately 25 words, and generally include:Name of business/organization providing underwriting supportDescription of sponsor’s products and/or servicesLocation, phone number or web address of business/organizationEvent dates and locations
Sample Announcements
Support for WBHM and WSGN comes from our listeners and:Brownell Travel—cruising throughout the world with Oceania Cruise Line. Information at Brownell Travel dot com.The Community Foundation of Greater Birmingham, at the heart of community, giving to the future. Information at Foundation Birmingham dot org.UAB’s Alys Stephens Center, offering subscription packages for the upcoming season, which includes Margaret Cho, Al Jarreau and The Pink Floyd Experience. Information at 975-ARTS.
FCC-Related
Announcements may not include:Promotional, comparative or qualitative language such as best, most reliable, award-winningA call to action, for example, “Come to this event,” or, “Call now”Price or value information, e.g., $59.95An inducement to buy, sell, rent or lease, for example, “year-end sale”First person pronouns (I, me, our)
As a non-commercial broadcast licensee, WBHM/WSGN has the responsibility of approving all copy broadcast on the station in order to be compliant with FCC regulations and avoid the possibility of fines.
ContaCt InformatIon: 205-934-2606 or [email protected]
ContaCt InformatIon: 205-934-2606 or [email protected]
monday-frIday Saturday Sunday
5am
9am
10am
11am
Noon
1pm
1pm
3pm
6pm
6:30pm
6:30pm
7pm
9pm
10pm- Overnight
7am
9am
10am
11am
Noon
1pm
2pm
3pm
4pm
5pm
7pm
10pm- Overnight
6am
7am
9am
10am
11am
1pm
2pm
3pm
4pm
5pm
10pm
Midnight-Overnight
Morning Edition Weekend Edition With Heart and Voice
The Diane Rehm Show Car Talk Weekend Edition
The Diane Rehm Show Wait Wait . . . Don’t Tell Me!
Car Talk
The Diane Rehm Show Classical Music Classical Music
Here & Now Says You! Wait Wait . . . Don’t Tell Me!
Fresh Air Studio 360 A Prairie Home Companion
Fresh Air
Classical Music
All Things Considered On the Media This American Life
Marketplace All Things Considered All Things Considered
Talk of the Nation (Monday-Thursday)
Marketplace Money Studio 360
All Things Considered (Monday-Thursday)
A Prairie Home Companion
Echoes
Talk of the Nation- Science Friday (Fridays)
This American Life Marketplace Money
Says You! (Fridays) World of Opera Music from the Hearts of Space
WBHM Programming
