Unified Communications - Mark Beranek

8/13/2019 Unified Communications - Mark Beranek

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Unified Collaboration Evolution

2013 AT&T Intellectual Property. All rights reserved. AT&T, Globe logo and other marks are trademarks of AT&T Intellectual Property.

Mark Beranek

AT&T Emerging Technologies Team


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Core Components of Unified Communications

2013 AT&T Intellectual Property. All rights reserved. AT&T, Globe logo and other marks are trademarks of AT&T Intellectual Property.2

Chat/IM

Presence

Telephony

Collaboration

Messaging/UM

Calendar

Audio, Web & Video

Conferencing

Face to face video

collaboration

Reduces Travel Costs

Enhances interaction

Mobile replacing

fixed lines provide

flexible low cost

collaborationtools

Instant interaction

reduces human

latency (IM, txt)

Calendar Collaboration

Team synchronization

Availability via

presence status across

all devices and apps

Unified Communications Benefits
http://www.xtelesis.com/shoretel-ip-phone-system/


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2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&Tmarks contained herein are trademarks of AT&T Intellectual Property and/or AT&T a ffiliated

companies. All other marks contained herein are the property of their respective owners.

Current Customer Environment Today Full of Challenges

Technical Complexity Multiple architectures, networks, systems,

applications for voice, messaging, video,collaboration: IT challenge to pay for, maintain, support

End user challenge to learn, use

Rapid technology change: IP, mobility, SIP ,

video,

Aging / end-of-life technologies

Organizational Complexity Changing business structures

IT: Convergence of voice, data, network teams

Cultural changes Rising user expectations (e.g. BYOD, video)

Provide applications support internal or

outsource

Cloud solution decisions (Private, Public,Hybrid)

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Current State: Customer Manages DataCenters, Networks, People, Support

End-users

Networks

IP Phones SoftPhones

Legacy /TDMPhones

IP PBXServer

LANSwitch

LegacyPBX

Router/Gateway

IP/MPLSNetwork PSTN

Peripheral Servers(Voice Mail, Presence, email,

video, FMC)

Support

Support

SupportSupport

Support

Applications Email Audio / web conf video conf finance, .

DirectoryServices


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AT&T Proprietary (Internal Use Only)

End StateNear TermCurrent State

AT&T UC Services Transformation

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IM & Presence

Messaging

Audio/Video/Web

Conferencing

Enterprise Voice

Mobile UC

UC Enabled

Applications (CEBP)

TDM / IP PBX/Centrex

IP / PBX and / or

UC App Platform

IM / Presence / Email

Carrier-provided services

IP / PBX and / or

UC App Platform

Public IM Service

Enterprise IM

UC App Platform

Email / Legacy

Voice Mail

Unified Messaging

UC App Platform

TDM / IPX, Legacy

H.320/ISDN, Limited

UC App Platform

and / or Carrier Services

Business Applications

API Integration

UC App Platform

Consolidated

UC Strategy


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Mix of Dedicated and

ServiceDedicatedEnvironments As-a Service

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Premises-based

Customer Owned,

customer managed,

operated at the

customer site

Attributes

CAPEX Model

Added Staffing

Maintenance

Costs

Data center costs

Complete

Control/Support

Private Cloud

Customer owns

equipment, and its

operated in a dedicated

hosted environment

Attributes

CAPEX Model

Reduced Staffing

Maintenance costs

Reduced data center cost

Shared control/support

Public Cloud

Shared, multi-tenant

infrastructure, which

customers pay for per-seat,

per-month

Attributes

OPEX Model

Reduced Staffing

No Maintenance Costs

Data center included

MRC

Support included in

MRC

Less control

Hybrid

A flexible combination of

all consumption models with

services to support

integration and management

Attributes

OPEX/CAPEX Model

Reduced Staffing

Reduced Maintenance

Cost

Support for legacy and

new applications across

hosted and customer data

center

Shared control

Many options to deliver Unified Communications


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BYOD Continues To Rise In Enterprises

By 2016, the only wirerequired for employeework spaces will be the

power connector

Gartner Predicts 2012

Smartphones and tabletswill be the two mostwidely used devices forUC in 2013, passingtraditional computers anddesk phones

Infonetics Research

Top 3 Devices Enterprises Plan to Use

in Their UC Architecture in 2013

0% 20% 40% 60% 80%

Laptop

Smartphone

Tablet

Percent of service providers

Infonetics Research, UC Deployment Strategies and Vendor Leadership:

North American Enterprise Survey, Sept. 2012


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More tablets being utilized as work tools today

Mobile workers

with tablets

Total tablets sold

in Q2-2012

iPads sold

to date

84M

iPad Market Share

in 2012

72%

25M

64%


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2010-12 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.8

Secondary DevicePC and tablets replace fixed

line devices at the work

place

Primary and Secondary Device

Enhancements

Convert tablets into a complete

work station including voice, video

presence, IM collaboration

Mobile Centric Movement


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Unified Mobile Work Space

New Office Workspace /Bring your own device capabilities

AT&T UC ClientAT&T Connect

Cisco Jabber ClientLYNC

Shoretel

UC Clients and App Options Mobile Device Options Docking Stations

iPhone, iPad, MACPC, Windows Tablets

Android Galaxy II others

Mobile Work Space

Reduce costs of having mobile and desk phone

Greater flexibility allowing the same device and features at home, work and on the road Collaborate with voice, IM, Presence, Video and Voice Conferencing Promote new open work space concepts, WIFI versus wired infrastructure


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Support for Nomadic Device Users and 911 ServicesEnhancements in 911 service Applications allow the use of PC to work as a replacement

to desk phone

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End user launches Remote Location Manager(RLM)

Updates current location prior to utilizing UC app

Application cannot be run RLM is completed

ALI database is updated with new location

Nomadic Device User

RLM packaged with mobile work space port Updates the Master Street Address Guide

(MSAG) in real time

Self Managed by end user customer

Remote Location Manager

Provides complete support for Nomadic user Support PC and mobile devices

Supports IP Telephony and mobile user hybrid

Supports E911 regulatory requirements

Emergency Services


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Collaboration Is More Than Just Deploying a Set of ToolsYou need to complement what you have today with changes in the delivery

of technology (SIP Trunks, Internet, Mobile) federation between agencies

with diverse UC applications expand collaboration

PSTN Access Shifting from TDM to SIP IP Protocol

Internet Access replacing classic transportaccess to support voice and data

Mobile 3G, 4G, LTE taking the place of orderingtraditional T1-PRI and PBX

PSTN Access

*Noted service features and availability are future lookingand subject to change, modification or delay.

IM andpresence between UC solutions

Federated directory, VoIP

Videofederation and Consumer

Federation


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2011 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T

marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T a ffiliated

companies. All other marks contained herein are the property of their respective owners.12

Cloud UC Contact CenterOne Virtualized Center

PSTN

SIP Cloud

WAN

Cloud

DataCenter

SingleRouting Engine Independent of Channel withfully integrated CC feature suite.

Agents can be anywhere, added as needed tosupport business continuity and agent agility withflexible scale.

At contact center locations, behind an existingPBX/Key system

At home using local POTS lines, IP Phone, or IP

Soft Client At remote offices with unique site-based auto

attendant/menu and queue options tied into theformal contact centers

At outsourcers for seasonal growth or cost savingswith a flexible overflow results in one true CCInstance across your Enterprise.

Shared Cloud Costs Means lower Cost per Agent

Common Applications Delivered Across AllLocations and Agent Type

Internet

@HomeBranchOverflowContact Center

No matter where the agents are physically, they are part ofthe solution - any contact can be delivered to any agent,

anywhere at any time-with one set of business logic on asingle Routing Engine providing full cradle to grave

reporting across al interactions.


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CAPEX versus OPEX

IP Telephony versus BYOD

Delivered As-a-Service/multi-tenant

Desktop, and mobile clients

Support for iOS, Android, Windowsphone devices

Requirements for audio and video

endpoint devices

Integrated email, document

sharing, social collaboration, and

productivity applications

Staffing and skillsets Data center requirements

Contact Center Requirements

Wed conferencing

Considerations

Cloud-based Unified Communications solutions or premise based solutions should

support all the following

The best UC solution should support all the collaboration components


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Unified Communications - Mark Beranek