UNISET: Creates value for SAS2013

UNISET – Magic Sticker Set Age 3 – 6 years

Exclusive design made to SAS

UNISET – Memory Game Age 3 – 6 years

Exclusive design made to SAS

UNISET – Magic Travel Fun Age 6 – 8 & 9 - 12 years

Activity Books with SAS logo

Do passengers care and remember?

At SAS we like to take special care of our youngest passengers. That's why we give all children flying with us a little toy, book or game to pass the time while flying. These days we're introducing a new memory game and sticker books that we hope will be popular among our young travelers. You can read more about traveling with children here: http://www.flysas.com/en/Travel_info/Travel-with-children/

Posted on facebook June 7th 2012

Do passengers care and remember?- same day reactions on facebook

Robert Munkstierna Bravo !!!! Ungarna mina kommer älska det... 7 June at 09:47 (Well done!!! My kids will love this…)Trond Henningsen Ser ut til at sommerferien i Brüssel blir bra ;) 7 June at 09:50 (Looks like our summer vacation to Brussels will be a good one)June 7 at 09.51 Merethe Joramo Østvand Husker godt uniset klistrebøkene fra jeg var lita! De kunne man holde på med i timesvis! Det blir bra! :) (I remember the uniset sticker booklets from my childhood. These makes you busy for hours! This will be good!)7 June at 09:52Christiane Brito kids dont care about the price of the toys. my son liked them and they helped kill some time on the plane.7 June at 10:48Mila Sanchez Love it I like it ;0)))7 June at 11:24Yves-Florian Wolf We travel a lot with our kids and SAS definitively has the toys! Keeps them busy...7 June at 23:21

Conclusion

• More children on board, increasing trend• Special pax segment with high indirect purchasing power• Free toy => positive influence on all in the cabin => higher

duty free sales and returning pax• UNISET is a must have toy on board• Toys made exclusively for SAS• SAS and UNISET holds a long co-operation history• UNISET creates value for SAS, short as well as long term