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6 th Year Business Higher Level Rónán Murdock Unit 2 No part of this publication may be copied, reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission from The Dublin School of Grinds. Ref: 6/Bus/h/rm/Unit 2

Unit 2 2016 - Dublin Academy · Business H Monday 21 st March – Friday 25 th March 12:00pm - 1:30pm Business H Monday 28 th March – Friday 1 st April 8:00am - 9:30am Chemistry

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Page 1: Unit 2 2016 - Dublin Academy · Business H Monday 21 st March – Friday 25 th March 12:00pm - 1:30pm Business H Monday 28 th March – Friday 1 st April 8:00am - 9:30am Chemistry

6th  Year  Business  

Higher  Level  Rónán  Murdock  

Unit  2  

No   part   of   this   publication   may   be   copied,   reproduced   or   transmitted   in   any   form   or   by   any   means,  electronic,   mechanical,   photocopying,   recording,   or   otherwise,   without   prior   written   permission   from  The  Dublin  School  of  Grinds.  Ref:  6/Bus/h/rm/Unit  2  

Page 2: Unit 2 2016 - Dublin Academy · Business H Monday 21 st March – Friday 25 th March 12:00pm - 1:30pm Business H Monday 28 th March – Friday 1 st April 8:00am - 9:30am Chemistry

Oral Preparation CoursesSeparate to the Easter Revision Courses, The Dublin School of Grinds is also running Oral Preparation Courses. With the Oral marking component of the Leaving Certificate worth up to 40%, it is of paramount importance that students are fully prepared for these examinations. These courses will show students how to lead the Examiner towards topics that the student is prepared in. This will provide students with the confidence they need to perform at their peak.

ORAL PREPARATION COURSE FEES:

PRICE TOTAL SAVINGS

1st Oral Course €140 €140 -

2nd Oral Course €100 €240 €40

Looking to maximise your CAO points?Easter is well known as a time for students to vastly improve on the points that they received in their mock exams. To help students take advantage of this valuable time, The Dublin School of Grinds is running intensive exam-focused Easter Revision Courses. Each course runs for five days (90 minutes per day).

The focus of these courses is to maximise students’ CAO points. Special offer: Buy 1st course and get 2nd course free. To avail of this offer, early booking is required as courses were fully booked last year.

What do students get at these courses?

9 90 minutes of intensive tuition per day for five days, with Ireland’s leading teachers.

9 Comprehensive study notes.

9 A focus on simple shortcuts to raise students’ grades and exploit the critically important marking scheme.

9 Access to a free supervised study room.

9 Access to food and beverage facilities.

EASTERREVISION COURSES EASTER REVISION COURSE FEES:

PRICE TOTAL SAVINGS

1st Course €295 €295 -

2nd Course FREE €295 €295

3rd Course €100 €395 €490

4th Course €100 €495 €685

5th Course €100 €595 €880

6th Course €100 €695 €1,075

7th Course €100 €795 €1,270

8th Course €100 €895 €1,465

9th Course €100 €995 €1,660

To book, call us on 01-442 4442 or book online at www.dublinschoolofgrinds.ie

NOTE: These courses are built on the fact that there are certain predicable trends that appear and reoccur over and over again in the State Examinations.

FREE DAILY BUS SERVICE For full information on our Easter bus service, see 3 pages ahead.

NOTE: Any bookings for Junior Cert courses will also receive a weekly grind in one subject for the rest of the academic year, free of charge. This offer applies to 3rd and 2nd year students ONLY.

Page 3: Unit 2 2016 - Dublin Academy · Business H Monday 21 st March – Friday 25 th March 12:00pm - 1:30pm Business H Monday 28 th March – Friday 1 st April 8:00am - 9:30am Chemistry

Timetable An extensive range of course options are available over a two-week period to cater for students’ timetable needs. Courses are held over the following weeks:

» Monday 21st March – Friday 25th March 2016 » Monday 28th March – Friday 1st April 2016

All Easter Revision Courses take place in The Talbot Hotel, Stillorgan (formerly known as The Stillorgan Park Hotel).

BOOK EARLY TO AVAIL OF THE SPECIAL OFFER

BUY 1ST COURSE GET 2ND COURSE

F R E E ! Due to large course content, these subjects have been

divided into two courses. For a full list of topics covered in these courses, please see 3 pages ahead.

*

6th Year Easter Revision CoursesSUBJECT LEVEL DATES TIME

Accounting H Monday 21st March – Friday 25th March 8:00am - 9:30am

Agricultural Science H Monday 28th March – Friday 1st April 2:00pm - 3:30pm

Applied Maths H Monday 28th March – Friday 1st April 8:00am - 9:30am

Art History H Monday 28th March – Friday 1 April 8:00am - 9:30am

Biology Course A* H Monday 21st March – Friday 25th March 8:00am - 9:30am

Biology Course A* H Monday 21st March – Friday 25th March 12:00pm - 1:30pm

Biology Course A* H Monday 28th March – Friday 1st April 10:00am - 11:30am

Biology Course B* H Monday 21st March – Friday 25th March 10:00am - 11:30am

Biology Course B* H Monday 21st March – Friday 25th March 2:00pm - 3:30pm

Biology Course B* H Monday 28th March – Friday 1st April 8:00am - 9:30am

Business H Monday 21st March – Friday 25th March 12:00pm - 1:30pm

Business H Monday 28th March – Friday 1st April 8:00am - 9:30am

Chemistry Course A* H Monday 28th March – Friday 1st April 12:00pm - 1:30pm

Chemistry Course B* H Monday 28th March – Friday 1st April 2:00pm - 3:30pm

Classical Studies H Monday 21st March – Friday 25th March 8:00am - 9:30am

Economics H Monday 21st March – Friday 25th March 8:00am - 9:30am

Economics H Monday 28th March – Friday 1st April 10:00am - 11:30am

English Paper 1* H Monday 21st March – Friday 25th March 12:00pm - 1:30pm

English Paper 2* H Monday 21st March – Friday 25th March 10:00am - 11:30am

English Paper 2* H Monday 21st March – Friday 25th March 2:00pm - 3:30pm

English Paper 2* H Monday 28th March – Friday 1st April 10:00am - 11:30am

English Paper 2* H Monday 28th March – Friday 1st April 12:00pm - 1:30pm

French H Monday 21st March – Friday 25th March 10:00am - 11:30am

French H Monday 28th March – Friday 1st April 8:00am - 9:30am

Geography H Monday 28th March – Friday 1st April 8:00am - 9:30am

Geography H Monday 28th March – Friday 1st April 10:00am - 11:30am

German H Monday 21st March – Friday 25th March 10:00am - 11:30am

History (Europe)* H Monday 21st March – Friday 25th March 2:00pm - 3:30pm

History (Ireland)* H Monday 21st March – Friday 25th March 12:00pm - 1:30pm

Home Economics H Monday 21st March – Friday 25th March 10:00am - 11:30am

Irish H Monday 21st March – Friday 25th March 10:00am - 11:30am

Irish H Monday 28th March – Friday 1st April 12:00pm - 1:30pm

Maths Paper 1* H Monday 21st March – Friday 25th March 8:00am - 9:30am

Maths Paper 1* H Monday 21st March – Friday 25th March 12:00pm - 1:30pm

Maths Paper 1* H Monday 28th March – Friday 1st April 10:00am - 11:30am

Maths Paper 1* H Monday 28th March – Friday 1st April 2:00pm - 3:30pm

Maths Paper 2* H Monday 21st March – Friday 25th March 10:00am - 11:30am

Maths Paper 2* H Monday 21st March – Friday 25th March 2:00pm - 3:30pm

Maths Paper 2* H Monday 28th March – Friday 1st April 12:00pm - 1:30pm

Maths Paper 2* H Monday 28th March – Friday 1st April 4:00pm - 5:30pm

Maths O Monday 21st March – Friday 25th March 8:00am - 9:30am

Maths O Monday 28th March – Friday 1st April 12:00pm - 1:30pm

Physics H Monday 28th March – Friday 1st April 10:00am - 11:30am

Spanish H Monday 21st March – Friday 25th March 2:00pm - 3:30pm

Spanish H Monday 28th March – Friday 1st April 10:00am - 11:30am

6th Year Oral Preparation CoursesSUBJECT LEVEL DATES TIME

French H Sunday 20th March 10:00am - 2:00pm

German H Saturday 26th March 10:00am - 2:00pm

Irish H Saturday 26th March 10:00am - 2:00pm

Spanish H Saturday 19th March 1:00pm - 5:00pm

5th Year Easter Revision CoursesSUBJECT LEVEL DATES TIME

Maths H Monday 28th March – Friday 1st April 8:00am - 9:30am

English H Monday 28th March – Friday 1st April 4:00pm - 5:30pm

Note: 5th year students are welcome to attend any 6th year course as part of our buy 1 get 1 free offer.

3rd Year Easter Revision CoursesSUBJECT LEVEL DATES TIME

Business Studies H Monday 28th March – Friday 1st April 8:00am - 9:30am

English H Monday 21st March – Friday 25th March 8:00am - 9:30am

English H Monday 28th March – Friday 1st April 2:00pm - 3:30pm

French H Monday 28th March – Friday 1st April 12:00pm - 1:30pm

Geography H Monday 28th March – Friday 1st April 12:00pm - 1:30pm

German H Monday 21st March – Friday 25th March 8:00am - 9:30am

History H Monday 21st March – Friday 25th March 4:00pm - 5:30pm

Irish H Monday 28th March – Friday 1st April 2:00pm - 3:30pm

Maths H Monday 21st March – Friday 25th March 10:00am - 11:30am

Maths H Monday 21st March – Friday 25th March 12:00pm - 1:30pm

Maths H Monday 28th March – Friday 1st April 10:00am - 11:30am

Maths O Monday 28th March – Friday 1st April 12:00pm - 1:30pm

Science H Monday 28th March – Friday 1st April 2:00pm - 3:30pm

Science H Monday 21st March – Friday 25th March 2:00pm - 3:30pm

Spanish H Monday 21st March – Friday 25th March 12:00pm - 1:30pm

2nd Year Easter Revision CoursesSUBJECT LEVEL DATES TIME

Maths H Monday 21st March – Friday 25th March 2:00pm - 3:30pm

NOTE: Any bookings for Junior Cert courses will also receive a weekly grind in one subject for the rest of the academic year, free of charge. This offer applies to 3rd and 2nd year students ONLY.

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©  Dublin  School  of  Grinds    Page  1 Rónán    Murdock  

Unit 2 will not appear in your ABQ question. It will likely be worth about 5% of your Leaving Cert Grade.

Table of Contents

Enterprise ………...……………....…………………………...……….….2

Where could you expect to see Unit 2 in June 2016?

What’s  important  to  note  about  this  is  that  every  year  the  ABQ  has  been  based  on  Units  3,  4  &  5  Unit  2  has  come  up  as  part  of  a  long  question  in  Section  3,  Part  2,  Question  4.  

2011   2006   2001  Short  Question   0  Marks   10  Marks   10  Marks  Long  Question   20  Marks   20  Marks   0  Marks  

Total   20  Marks   30  Marks   10  Marks  

Short Questions 10 Marks A.B.Q. 0 Marks Long Questions (it is usually a part of a long question) 30 Marks Total 40 Marks

It is very hard to predict how much this Unit could be worth in June.

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Enterprise  Enterprise  à  This   involves  people  using  their   initiative  to  come  up  with  any  ideas  that  they  can  turn  into  a  business.    

Who  is  the  entrepreneur  and  what  do  they  do?  Entrepreneur  à   A   person   who   sets   up   a   new   business   and   takes   on   a   financial   &  personal  risk  to  achieve  the  main  aim  of  making  a  profit.  

• Their  role  is  setting  up  new  business.• They   take   on   financial   risks   –   if   the   business   fails   they   will   lose   the  money   theyinvested  in  it.  

• They  take  on  personal  risks  –  they  risk  not  having  as  much  time  to  spend  with  theirfamilies.  

Skills/Characteristics  of  Entrepreneurs  Many  enterprising  people  show  the  same  characteristics:  

1. Self-­‐MotivationEntrepreneurs   tend   to  be  self-­‐  motivated.    They  want   to  be  successful  and  expand  their  business.  

2. Self-­‐ConfidenceEntrepreneurs  tend  to  be  self-­‐confident.    They  believe  in  their  abilities  to  solve  any  problems  that  the  business  may  face  in  the  future.  

3. Risk-­‐TakersEntrepreneurs  take  risks.    If  they  didn’t  they  would  never  set  up  new  businesses.  

4. InnovativeEntrepreneurs   tend   to   be   innovative.     Their   business   ideas   can   often   exploit  situations  to  make  a  profit.  

5. CommittedEntrepreneurs   tend   to   be   committed.     They  will  work   hard   at   their   business   idea  until  it  is  realised.  

EXAMPLES OF ENTREPRENEURS

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6. ControlEntrepreneurs  are  often  controlling  individuals.    They  want  to  be  in  charge  of  their  affairs  and  would  rather  not  work  for  someone  else.  

7. RealisticThis   means   that   an   entrepreneur   is   realistic   and   unemotional   when   makingdecisions.    Entrepreneurs  have  common  sense.

8. LeadershipThis  means  that  an  entrepreneur  leads  by  example  and  motivates  the  staff.    Goodleadership  is  vital  for  the  smooth  running  of  a  business.

9. Stress-­‐ManagementSetting  up  and  running  a  business  can  be  both  demanding  and  stressful.    To  combatthis  entrepreneurs  must  learn  to  manage  stress.

10. Time-­‐ManagementEntrepreneurs  must  make  effective  use  of  their  limited  time.    They  will  focus  on  themost  important  tasks  before  looking  at  the  unimportant  ones.

11. DelegationThe  entrepreneur  cannot  do  everything  in  the  business.    They  must  delegate  tasksto  other  workers.

12. Human  Relations  ManagementThis   involves  how   the   entrepreneur  deals  with   the  business’   stakeholders.     Theymust  learn  effective  human  relations  management  practices.

Page 7: Unit 2 2016 - Dublin Academy · Business H Monday 21 st March – Friday 25 th March 12:00pm - 1:30pm Business H Monday 28 th March – Friday 1 st April 8:00am - 9:30am Chemistry

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Enterprise  in  Action  We  see  enterprise  in  action  in  other  places  than  just  business:  

1. At  home  –

2. In  school  -­‐

3. In  local  community  –

4. In  government  -­‐

5. In  work  -­‐

NB  à  Can  you  think  of  examples?  

Intrapreneurship  Intrapreneurship  à  this  is  where  employees  within  the  business  act  in  an  enterprising  way  for  the  good  of  the  business.  

Why   is   intrapreneurship  so   important   I  hear  you  ask?    Well   think  about   the   following  2  examples:  

1. The   Xbox   360   was   developed   after   Microsoft’s   workers   saw   the   success   of   theircompetitor  Sony’s  PlayStation  Console.  

2. Gmail  and  AdSense  are  the  results  of  Google’s  employees’  intrapreneursip.

Page 8: Unit 2 2016 - Dublin Academy · Business H Monday 21 st March – Friday 25 th March 12:00pm - 1:30pm Business H Monday 28 th March – Friday 1 st April 8:00am - 9:30am Chemistry

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Importance  of  Enterprise  

For  the  Individual  1. EmploymentWithout  enterprising  people   there  would  be  no  new  businesses  and  hence  no  new   jobs.  There  aren’t  too  many  people  who  enjoy  being  on  the  dole.  

For  the  Business  –  2. New  ProductsIntrapreneurship  ensures  that  many  new,  innovative  goods  and  services  are  developed  for  sale.    This  can  result  in  greater  profits.  

3. Reduce  CostsEnterprise  allows  business  become  more  efficient.    By  adopting  innovative  approaches  to  developing  products  the  process  can  become  both  cheaper  and  more  efficient.  

For  Ireland  –  4. Improved  Balance  of  TradeEnterprise   allows   new   businesses   to   be   set   up.     Many   of   these   businesses   are   export  focused.    Enterprise  can  be  good   for   Ireland  because   it  can  help   improve  our  Balance  of  Trade.  

5. Tax  Revenue  for  GovernmentBecause  of  enterprise  many  new  goods  and  services  are  developed.    Consumer  spending  increases  which  results  in  the  government  collecting  more  revenue  through  taxes.  

For  Society  –  6. Social  EnterprisesThese  are  not-­‐for-­‐profit  organisations  which  are  set  up  to  help   local  businesses/  people.  You  will  learn  more  about  such  organisations  in  unit  6.  

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Past  Exam  Questions  

2013  Section  3  –  Question  4(a)  –  20  Marks  EducaPrint  Ltd  is  a  business  publishing  schoolbooks  in  Ireland.  John  O’Leary,  the  Production  Manager,  suggested  introducing  some  of   its  traditional  print  books  in  eBook  format.  He  wanted  to  tap  into  the  improvements   in  broadband  speed  and  the  major  developments   in  mobile  devices.  The  eBooks  were  launched   onto   the  market   in   2013   to   great   success.   EducaPrint   Ltd   operated   a  matrix   organisation  structure  for  the  development  of  the  eBook  products.  

(A) (i)  Explain  the  term  ‘intrapreneurship’.(ii) Outline  methods  of  promoting  intrapreneurship  in  EducaPrint  Ltd.

(i) 6  marks  (4+2)(ii) 2  @  7  marks  each  (4+2+1)

NB  à  we  will  look  at  intrapreneurship  in  greater  detail  in  unit  4.    This  question  will  be  covered  there.  

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2012  Section  1  –  Question  1  –  10  Marks  Illustrate  your  understanding  of  the  term  enterprise.  

NOTE:  if  you  are  asked  to  illustrate  then  you  are  expected  to  give  examples.  No  examples  =  half  marks  =  half  a  leaving  cert  =  half  a  life  =  L  

2011  Section  3  –  Question  4(a)  –  20  Marks  Colm   has   decided   to   form   a   tidy   towns   committee   in   his   local   village   and   enter   the   ‘tidiest   village’  category  of  the  National  Tidy  Towns  competition  in  2013.  Discuss   four   entrepreneurial   skills   that   Colm   will   require   in   developing   this   local  community  initiative.  

4  @  5  marks  (2+2+1)  

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2009  Section  1  –  Question  7  –  10  Marks  Illustrate  the  difference  between  ‘enterprise’  and  ‘management’.  

2008  Section  3  –  Question  4a  –  15  Marks  “Being   decisive,   creative   and   being   prepared   to   take   risks   are   personal   characteristics  often  associated  with  entrepreneurs”.  Discuss  these  characteristics  and  support  your  answer  with  examples.    

3  Characteristics  and  Examples  3  @  5  (3+2)  

2007  Section  3  –  Question  4a  –  15  Marks  Describe  three  enterprise  skills  required  of  an  entrepreneur.  

3  @  5  marks  (2  +  3)  

Page 12: Unit 2 2016 - Dublin Academy · Business H Monday 21 st March – Friday 25 th March 12:00pm - 1:30pm Business H Monday 28 th March – Friday 1 st April 8:00am - 9:30am Chemistry

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2006  Section  1  –  Question  1  –  10  Marks  Illustrate  your  understanding  of  the  term  ‘entrepreneurship’:  

2006  Section  3  –  Question  4c  –  20  Marks  Using  examples,  analyse  the  importance  of  four  different  enterprising  skills  and  relate  two  to  business  and  two  to  the  community.    

4  @  5  marks  (2  +  3)  

2005  Section  1  –  Question  3  –  10  Marks  ‘Risk  Management’  requires  managers  to:  

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2004  Section  1  –  Question  4  –  10  Marks  Being  an  ‘Intrapreneur’  involves:  

2003  Section  3  –  Question  4a  –  10  Marks  Describe  your  understanding  of  the  term  entrepreneurship.  

2003  Section  3  –  Question  4b  –  20  Marks  Identify  the  personal  characteristics  normally  associated  with  entrepreneurial  business  people.    1.  

2.  

3.  

4.  

5.  

Enterprising  personal  characteristics  5  at  4  marks.  Name,  example/reason  (2  +  2  marks).      

Why did students mess this question up?

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2003  Section  3  –  Question  4c  –  30  Marks  Illustrate  how  entrepreneurial  skills  might  be  used  to  enhance  either  (i) The  local  community  or  (ii)  A  Government  Department

Entrepreneurial  skills  contribution  3  at  10  marks  (2  +  4  +  4).  Relevant  to  community  or  Government  Department.  Must  illustrate.    

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2000  Section  1  –  Question  3  –  10  Marks  Distinguish  between  ‘risk  management’  and  ‘time  management’.  

1999  Section  1  –  Question  1  –  10  Marks  Illustrate  your  understanding  of  the  term  ‘intrapreneurship’:  

Why did students mess this question up?

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Sample  Answers2013  Section  3  –  Question  4(a)  –  20  Marks  EducaPrint   Ltd   is   a   business   publishing   schoolbooks   in   Ireland.   John   O’Leary,   the  Production  Manager,  suggested  introducing  some  of  its  traditional  print  books  in  eBook  format.   He   wanted   to   tap   into   the   improvements   in   broadband   speed   and   the  major  developments  in  mobile  devices.  The  eBooks  were  launched  onto  the  market  in  2013  to  great   success.   EducaPrint   Ltd   operated   a   matrix   organisation   structure   for   the  development  of  the  eBook  products.  

(A) (i)  Explain  the  term  ‘intrapreneurship’.(ii) Outline  methods  of  promoting  intrapreneurship  in  EducaPrint  Ltd.

(i) 6  marks  (4+2)(ii) 2   @   7   marks   each(4+2+1)  

Intrapreneurship  This   is   where   employees   in   a   business   act   in   an   enterprising   way   for   the   good   of   the  business.     They  may   come  up  with   ideas   for   new  products   or   they  may   find   innovative  ways   for   the   business   to   cut   down   on   costs.     Google   is   a   company   that   promotes  intrapreneurship  with  great  success.  

1. EmpowermentThis   is   where   employees   are   given   the   responsibility   for   making   important   decisions  without  having  to  consult  with  their  manager.    This  gives  employees  a  greater  scope  for  being  innovative  and  creative.    If  EducaPrint  Ltd.  empowered  employees  the  result  would  be  more  intrapreneurship  in  the  business.  

2. Financial  RewardsThe  business   owner   could   offer   John  O’   Leary   a   financial   reward   for   being   enterprising  and   innovative.     This   would   encourage   intrapreneurship   among   other   employees   in  EducaPrint  Ltd.  

NB  à  Notice  how  the  question  is  worded.    If  you  don’t  make  a  link  to  EducaPrint  Ltd.  then  you  will  not  get  full  marks.  

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2011  Section  3  –  Question  4(a)  –  20  Marks  Colm   has   decided   to   form   a   tidy   towns   committee   in   his   local   village   and   enter   the  ‘tidiest  village’  category  of  the  National  Tidy  Towns  competition  in  2013.  

Discuss   four   entrepreneurial   skills   that   Colm   will   require   in   developing   this   local  community  initiative.  

4  @  5  marks  (2+2+1)  

1. LeadershipColm  will  have  to   lead  by  example  in  order  to  motivate  people  from  his  village  to  follow  his  example.    If  people  in  the  local  community  view  him  as  being  a  good  leader  they  will  be  more  likely  to  work  under  him  and  join  the  tidy  towns  committee.  

2. Stress-­‐ManagementTo   develop   this   local   community   initiative   Colm   will   have   to   use   stress   management  techniques.    He  will  be  attending  lots  of  meetings  and  dealing  with  lots  of  people  who  may  not  agree  with  him.    If  he  can  manage  his  stress  he  will  stay  on  top  of  his  game.  

3. Time-­‐ManagementTom  will  have  to  delegate  some  of  his  tasks  to  other  members  on  the  committee.    He  will  not  be  able   to  do  everything  as  his   time   is   limited.    Thus  he  must  make  effective  use  of  what  little  time  he  has.  

4. Human  Relations  ManagementColm  will  have  to  be  good  at  dealing  with  people.    He  will  have  to  co-­‐operate  with  the  local  council   if  his   tidy   towns’   committee   is   to  be  a   success.    Therefore  he  must  employ  good  human  relations  management  techniques.  

NOTE:   these  questions  aren’t  hard.    The  only  hard   thing  about   them  are   that  you  must   link   the   text   to  your  answers.    Often  the  questions  on  unit  2  in  the  exam  are  like  mini  ABQs.  

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2006  Section  3  –  Question  4c  –  20  Marks  Using  examples,  analyse  the  importance  of  four  different  enterprising  skills  and  relate  two  to  business  and  two  to  the  community.  

4  @  5  marks  (2  +  3)  

1. LeadershipThis   is   the   ability   of   an   entrepreneur   to   lead   by   example   and   motivate   their   workers.  Leadership  is  important  for  businesses  because  it  promotes  both  intrapreneurship  and  a  culture  of  hard  working  employees.  Intrapreneurship  and  committed  workers  are  beneficial  to  businesses  because  they  result  in  new  and  innovative  products.  

2. Stress-­‐ManagementAn  entrepreneur  setting  up  a  business  faces  both  a  financial  and  personal  risk.    As  a  result,  the  setting  up  of  a  business  can  be  a  stressful  time.  If   an   entrepreneur   can  manage   their   stress   they   can   stay   on   top   of   their   game   and  make  better  decisions  that  help  the  business  increase  profits.  

3. Time-­‐ManagementThe   setting   up   of   a   social   enterprise   can   be   time   consuming.     Time   management   is  important  for  social  entrepreneurs  as  it  allows  them  to  focus  on  completing  tasks  in  order  of  their  importance.    This  ensures  that  local  communities  can  benefit  from  well-­‐functioning  community  organisations.  

4. Human  Relations  ManagementWhen  a  social  entrepreneur  sets  up  a  community  organisation  they  will  have  to  deal  with  local  councils  and  the  government  in  an  effort  to  receive  funding.    If  a  social  entrepreneur  is   good   at   dealing   with   people   the   likelihood   of   the   community   organisation   receiving  funding  is  increased.    The  opposite   is   true   if   the   entrepreneur’s   human   relations  management   is   poor.     Thus   the  community  will  benefit  from  an  entrepreneur  who  is  good  at  dealing  with  people.  

NB  à  this  is  a  harder  question  than  you  would  initially  assume.    As  you  can  see  my  answer  was  rather  long-­‐winded.     Make   sure   you   read   the   question   and   know   that   you   have   to   link   2   of   the   skills   with  business  and  2  with  the  community.  

NOTE:  although  this  questions  asked  you  to  “analyse”,  the  marking  scheme  didn’t  require  an  analysis  at  the  end.    This  is  the  only  time  I’ve  seen  this  happen.    Always  include  a  point  titled  “analysis”  at  the  end  of  any  question  that  asks  you  to  analyse  something.  

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ABQ  –  Past  Exam  Questions

2014  Section  2  –  Question  1(a)  –  20  Marks  Illustrate  what  it  means  to  be  an  entrepreneur  with  reference  to  Atlantic  Surf.  

2010  Section  2  –  Question  1(a)  –  30  Marks  (A) (i)  Explain  the  term  ‘intrapreneur’.(ii) Illustrate,   using   examples   from   the   above   text,   how   ‘intrapreneurship’   benefitsCastlewest  Hotel  and  Conference  Centre.  

5  marks  (3+2)  8  marks  (4+4)  7  marks  (4+3)  (Separate  relevant  link  for  each  point)  

2009  Section  2  –  Question  1(a)  –  20  Marks  Illustrate,   using   examples   from   the   above   text,   four   enterprising   characteristics/skills  shown  by  Liam.    

4  Characteristics/Skills  5  Marks  each  (1+2+2)    (State,  Explain,  Relevant  Link)  Separate  Relevant  link  for  each  characteristic/skill    

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2005  Section  2  –  Question  1(a)  –  20  Marks  (A) Explain,  using  examples,  the  enterprising  characteristics/skills  shown  by  Tom.

Enterprising  Skills  /Characteristics  (5  at  4  marks)  (1  +  1  +  2).  Illustration  from  text  of  the  ABQ.  

2004  Section  2  –  Question  1(a)  –  20  Marks  (A) Explain  with  illustrations  from  the  above  information,  four  enterprising  skills  and/orcharacteristics  shown  by  Peter.

Four  Enterprising  Skills  /Characteristics:  5  +  5  +  5  +  5  marks  (2  +  2  + 1).  Illustration  from  text  of  the  ABQ.

2000  Section  2  –  Question  1(a)  –  20  Marks  (A) Illustrate,   from   the   above   information,   the   enterprising   characteristics   shown   byPaddy.