大连理工大学出版社

Unit 2Products

世纪商务英语听说教程 4 ( 第四版 )

Learning Objectives

1. To understand the main ideas and select specific

information while listening.

2. To be familiar with related knowledge of products.

3. To be able to talk about products.

Contents

Part I Active Listening1

Part II Fun Break2

Part III Additional Listening3

Part IV Viewing & Speaking4

Active Listening

Dialogue 1

effect n. 效力，作用，影响

environment n. 环境

package v. 将……包装

presentation n. 介绍；展示

Why Do They Buy Body Shop Products?

Words and Expressions

Active Listening

Directions: You are going to hear an interview in which different opinions are

given on Body Shop products. Listen and decide whether the

statements are true (T) or false (F).

F ( )

Tapescript

Exercise 1

1. Mrs. Green believes that something may be tested on animals.

2. Miss Jones has used the products for many years.

3. Mrs. White thinks the shop itself is very nice.

4. Miss Scott doesn’t like the packaging of the products.

5. Mrs. Evans thinks the products are not expensive.

T( )

T( )

F( )

T( )

Active Listening

Directions: Listen to the comments on Body Shop products again and

complete the table below.

Why They Buy Body Shop Products

Mrs.Green She thinks what the shops do has a good effect on the (1) .

Miss Jones She has used the products for (2) and they suit her

(3) .

Mrs.White She likes the shops and the way products are (4) and

packaged.

Miss Sott The (5) is good; the packaging is nice for (6) .

Mrs.Evans Simple packaging; less (7) .

environment______________

Exercise 2

ten years__________ skin_______

presented___________

stuff________ presents___________

waste________

Active Listening

Dialogue 2

awareness n. 知道，晓得

ignore v. 不顾，不理，忽视

subtle a. 微妙的，细微的

On Products

Words and Expressions

Active Listening

Directions: Listen to a passage about products and fill in the table with the

information you hear.

Exercise 1

Tapescript

How to Sell Products and Services Successfully

1. You should consider:

* the detailed information about products to ensure (1) ;

*the suitable price to ensure (2) ;

* the place where you can (3) ;

*how you can create (4) for your products.

2. You need firstly to identify (5)

3. You also need to remember that your customer’s needs are likely to change and therefore your

products should (6)

they will be attractive and needed_____________________________

it is not too cheap or too expensive_______________________________

best distribute your product__________________________

interest and awareness_______________________

who will be interested in buying your products and services___________________________________________________

.

constantly change to reflect each market change___________________________________________.

Active Listening

Directions: Listen to the passage again and decide whether the statements

you hear are mentioned or not. Put a tick (√) in the

corresponding

box.

Exercise 2

Statement Mentioned Not Mentioned

1

2

3

4

5

√

√

√

√

√

Tapescript

Active Listening

Passage

collaboration n. 合作，协作

evolve v. 演变，进化

stimulate v. 刺激，激励

compliance n. 服从，顺从

subcontractor n. 转包商，次承包者

adhere to 遵守，坚持

align... with 与……结盟

incorporate into 使成为……的一部分

Does Your Company Want to Get a Winning Product?

Words and Expressions

Active Listening

Directions: Listen to a passage and answer the following questions briefly.

Exercise 1

Tapescript

1. How many practices are mentioned in the passage?

Six practices.____________________________________________________________

2. In order to understand customers’ demands, with whom do companies need to

establish relationships?

With customers.____________________________________________________________

3. What are the advantages for companies if they stimulate their supplier network

and involve suppliers and subcontractors early?

To reduce costs, ensure compliance, and minimize time-to-profit for new

products.

____________________________________________________________

____________________________________________________________

Active Listening

Directions: Listen to the passage again and then fill in the blanks.

Exercise 2

When you examine companies that succeed in (1) , they have

one thing in common. They make their products satisfy the ever-growing needs and wants of

the consumers. Does your company want to get a (2) ? Best-run

product development teams should consistently adhere to the following practices.

1. Sense, Understand, and React to Customer Needs and Market Trends. In order to

understand (3) , companies need to establish strong customer

relationships.

product development____________________

winning product__________________

customers’ demands____________________

Active Listening

Directions: Listen to the passage again and then fill in the blanks.

Exercise 2

2. Align Development with Your Product and Service Portfolio Planning Strategy.

Product management and marketing departments should devote a lot of time and money to

researching and planning the different (4) .

3. Promote Design Collaboration with Partners and Customers. The best product

and service ideas often evolve when wider net of partners and customers coinnovate them.

4. Design for (5) , Sales, and Support While Incorporating

Compliance into the Product from the Start. Companies need to design products in a way

that makes them relatively easy to manufacture, in a way that meets customer needs, and in a

way that’s simple to maintain from a service standpoint.

Manufacturing____________________

product lines and models_______________________

Active Listening

Directions: Listen to the passage again and then fill in the blanks.

Exercise 2

5. (6) ; Involve Suppliers and

Subcontractors Early. Companies that take advantage of this skill (7)

can reduce costs, ensure compliance, and minimize time-to-profit for

new products.

6. Simulate and Optimize in a Digital, Virtual Way. Product companies have a big

opportunity to optimize and reduce costs by using virtual product testing and simulation,

(8) required to develop physical prototypes.

Stimulate Your Supplier Network_________________________________________

during the product

development phase

________________

___________________

avoiding the cost and time____________________________

Fun Break

Directions: Listen to seven tips about how to make a telemarketer go away

and discuss the questions.

Tapescript

1. Which ones will work? Why?

2. Have you received any calls from telemarketers? How do you cope with them?

Additional Listening

Developing New Products

Words and Expressions

materialize v. 实现

synthetic a. 合成的

applicable a. 可利用的

idealize v. 将（事物）理想化，完善

finalize v. 完成（计划、安排）

life cycle （产品）生命周期

Additional Listening

Directions: Listen to a passage and decide whether the statements are true

(T) or false (F).

Tapescript

Exercise 1

F ( )

1. The reason for a company to design a product development process is to control

the cost and time.

2. All activities of the enterprise should be carried out around products and

reproduction of products.

3. The key of core competition is to create most fashionable products.

4. Successful companies make their products satisfy the needs and wants of the

consumers.

5. There are seven stages in the process of new product development.

6. The stage of testing and finalizing the concept is excluded in the process of new

product development.

T( )

T( )

F( )

T( )

F ( )

Additional Listening

Directions: Listen to the passage again and write down the process of new

product development.

Exercise 2

The Process of New Product Development

1

2

3

4

5

6

creativity__________________________________

defining__________________________________

developing__________________________________

testing and finalizing the concept__________________________________

full product launch__________________________________

managing the life cycle__________________________________

Viewing & Speaking

Useful Expressions for Describing Products

Can you give me some information/details about this?

What is special/unique about this?

What are the specifications?

This is one of our latest designs.

Our company has the right product range for today’s market place, and ambitious

plans for the future.

Our market share in Europe is growing at a steady rate.

We are sure that we can be a major player in these markets.

The company’s core business is...

Viewing & Speaking

Directions: Divide into small groups, each having 4 students. Tell each other

whether you care about the brands or not when you buy the

following products and why you choose some particular brands.

Activity 1

Student’s Name Cosmetics Clothes Computer& Accessories Mobile Phone

S1

S2

S3

S4

Viewing & Speaking

Activity 2

obligation n. 义务；责任

pinpoint v. 准确地找出或描述

plot v. 绘制；标出

two-dimensional visual representation （二维）平面图画

Words and Expressions

Viewing & Speaking

Activity 2

Directions: Watch a video of a talk between Christine Perfetti from User

Interface Engineering and Mitch Mc Casland, an expert in Brand

Strategy and Account Planning, and answer the following

questions.

1. What’s the importance of site designing in building

brand value?

2. What are other techniques in understanding

customers?

3. Do you have your favorite brands? What are their

values?Videoscript

大连理工大学出版社