L2 Media Tracey Turner 11/01/16

Unit 32 Graphic design for media products

PROMOTIONAL GRAPHIC D ESIGN

Graphic designers must design a range of different print products including magazines, packaging and posters for a variety of different products and services.

To begin this project you must start with some research of your own.

Fill in the boxes below to help you when you design your own promotional material.

Choose a film and tell me the genre.

Kong Skull Island – action, adventure

Find a billboard poster for this movie and tell me why billboard posters are used

Billboard posters are used for large outdoor advertising, found in high traffic areas such as alongside busy roads. Billboards present larger advertisements to passing pedestrians and drivers. The bright and unusual colours like seen above around the colours of everyday life really grabs your attention.

L2 Media Tracey Turner 11/01/16

This is a Billboard for a Beatles 50TH anniversary album and the genre of music is Rock.

L2 Media Tracey Turner 11/01/16

This leaflet is for a local gardening service and they have used a range of greens which connotates nature, they have used a relaxed font to show a personol service and used images of before and after on a garden they worked on.

They have a very simple layout which is slightly amateurish as they have probably not paid a lot for the design

L2 Media Tracey Turner 11/01/16

Choose 2 DIFFERENT posters (for any product or service) and explain why you think they have used the colours, fonts, layout and images they have. What ‘meaning’ has been created by mixing these elements?

The McDonald’s poster has used a image of a fish in a burger shaped fish bowl which links to the Fillet O Fish slogan which is used to show fresh ingredient’s yet also make it an interesting and eye catching poster. The font is plain and easy to read, the colours are pale and fresh to mimic the sea and the layout is simple so that the customer can clearly see what’s being advertised

The advertisement for a cruise holiday uses the colour blue like seen in the sea as well as a range of fonts which are quite sophisticated which links to the price and customers of the cruise

In the Layout there is a lot going on with a lot of information, unlike products like fast food this is a big and expensive commitment so people need all the information they can get to grab their attention

More time has gone in to the design to make a curvy flowing design so that its not to boxy

L2 Media Tracey Turner 11/01/16

Can you tell me what you think the target audience is for each of the above in terms of age, gender, social habits like do they like football? would they buy perfume? do they like Facebook? etc.

Beatles – Fans of old rock between the age of 60-80 also younger fans who have been introduced to them by their parents.

Kong - Fans of Action movies aged 15+

Gardening Services – Aged 60+ and disabled / rich people who don’t/cant handle there gardens

Mcdonalds – Everyone but specifically teens with low income

Cruise – 60+ with a disposable income

To inform people

L2 Media Tracey Turner 11/01/16

To educate people

L2 Media Tracey Turner 11/01/16

To entertain people

L2 Media Tracey Turner 11/01/16

To sell a product