7/28/2019 Unit 4 Ass 6.0j

1/1

introductionThis term is about learning how to approach the industry

and there are tried and tested ways of doing this. As

will enable people in the industry to feel that you are

someone who should be taken seriously.

background researchWe will go through some examples of previous students

credentials packages with you but the following books

are really useful to get an understanding of good

strategies for approaching the industry:

> Shaughnessy, A. How to be a Graphic Designer:Without Losing Your Soul Lawrence King

> McCormack, L. Designers Are Wankers. About Face

> Shaughnessy, A. & Brook, Tony. Studio Culture: The

Secret Life of a Graphic Design Studio. Unit Editions

2009

> Arden, P. It`s Not How Good You Are, It`s How Good

You Want To Be

> Klanten, R., Brumnjak, B., Mischler, M. Introducing.

Designs for Making a First Impression. Gestalten Verlag

task:Design & produce a credentials package that includes

the following items:

> a printed CV including at least 2 examples of your

work. Your CV should include: your contact details;

a short introduction to you and your interests; a

brief history of your education; relevant professional

experience and skills and details of a referee.

> a blog or website featuring examples of your work.

> an Emailable PDF portfolio. including examples of

work and descriptions of at least 4 projects.

Required Assessment Evidence:

relevant research & development material to include:

research, thumbnails, mock ups and proofs.

A Credentials package that includes:

a printed CV including at least 2 examples of your work,

the URL for a functioning blog or website, a packaged

disk with your PDF portfolio on it.

Camberwell

College of Arts/

the Design Area:

** FdA Design/ Illustration

Unit 04/ ass.6.0:Credentials

Deadline:

initial mock-up/ proof: 19/04/12

24/05/12

Sustained Specialist Exploration

UAL Assessment Criteria

Subject Knowledge: Understanding and application of

subject knowledge and underlying principles

Analysis: Examination and interpretation of resources

of appropriate sources

Experimentation: Problem solving, risk taking,

experimentation and testing of ideas and materials in

the realisation of concepts

Technical Competence: Skills to enable the execution

of ideas appropriate to the medium

Communication and Presentation: Clarity of purpose;

skills in the selected media; awareness and adoption

of appropriate conventions; sensitivity to the needs of

the audience

Collaborative / Independent Professional Working:

Demonstration of suitable behaviour for working in a

professional context alone, or with others