1. Unit 6LO2http://www.youtube.com/watch?v=eJO5HU_7_1wThe Real Slim Shady is a hip hop song written by Eminem, Dr. Dre and Tommy Coster for Eminemsthird studio album The Marshall Mathers LP (2000). It was released as the lead single a week beforethe albums release. The song was later released in 2005 on Eminems greatest hits album CurtainCall: The Hits.A large majority of Eminems songs/albums are targeted at the demographic audience of youngadults, typically male. They are also often found to be a heterosexual audience, possibly due to someof the explicit content of Eminems lyrics in a number of songs. However, after taking a vast amountof criticism by listeners and critics, Eminem stunned the world by doing a live performance withElton John and explaining that there is no hurtful intent in his lyrics.Despite his controversial songs and music videos, Eminem is one of the most acclaimed names in themusic industry. His music is incredibly mainstream and is listened to all over the world by massamounts of people. In terms of psychographics Eminems audience is very much targetedmainstreamers. This is obvious by the language and slang he uses in his songs and responses he givesin interviews.The socio-economic status of Eminems audience would largely fit into middle/working class people.However, due to the mass size of his audience, it wouldnt be a surprise to find upper class membersof the public listening to his music.http://www.youtube.com/watch?v=GuJQSAiODqIVogue is one of many hits from singer-songwriter Madonna. The song features on her studio albumIm Breathless and also reappeared on her 1990 greatest hits album. The music and song wasinspired by the film Dick Tracy and used to promote the film in 1990.The demographic audience of Madonnas songs sway very much towards a female audience. Herlyrics, song titles and actions during live shows are very much targeted at females of all ages.However, because of some of the content within some of her lyrics her audiences age range willapproximately be 18-30 year olds. On the other hand, her raunchy attitude and actions within someof her music videos may attract a small male audience due to her sex appeal. But even with that inconsideration her music videos are very much targeted at females.Madonna is considered a worldwide sensation in the music industry, as well as having successes infilm directing, producing, and acting. Because of all her achievements, her audience (in regards topsychographics) is very much targeted at mainstreamers. This is the most popular category of thepsychographic research table, with a mass following of people. Madonnas songs are primarily in thepop genre, most artists involved with pop music will be targeting their music at mainstreamers asthat will give them the most success.

2. Madonnas audience would largely fit into the socio-economic status of middle class. However, youwould still be able to find lesser amounts of audiences at either end of the socio-economic table.Similarly to the psychographics, pop/chart music will spread across the class system but to gain morecredibility and success it will be targeted at the largest group of people, in this case, middle class.Questionnaire:Which music video did you prefer?I preferred the Eminem video.Madonna vogueWhy did you prefer it?The humour and comedy used within the video made it enjoyable to watch. It helped that I alreadyliked the song, because Im already an Eminem fan I think I would have enjoyed it regardless of whatthe video portrayed.I enjoy the take she made on popular music culture and self-imagery of women within 20th century. Iam also a big fan of mis en scene techniques used particularly the lighting and the vintage black andwhite filter.What didnt you like about the other video?The other video didnt really interest me. I didnt like the black and white effect throughout, it didnthelp that I dont really like the song though.I didnt it was an equally entertaining video I just feel that Vogue had a stronger messageHow could one of the music videos been improved?I would have liked to see more colours and quicker cuts in the Madonna video.I have no opinion on the subjectHow do the videos compare to ones you already enjoy?The Real Slim Shady music video is already one of my favourites. Most of Eminems songs havefunny and controversial elements which is why I enjoy them. I like how it cuts quickly and to the beatlike lots of other Hip-Hop and rap songs.I dont particularly watch music videos, however compared to ones I have seen, these haveencouraged me to take more notice of them.