http://www.youtube.com/watch?v=toY6maEtCF4 - EDF Energy advert. Very famous. Uses an animated character to attract audience’s attention. The character – Ziggy – makes the audience watch the advert till the end and they then learn of the product/brand.

The animation could perhaps engage the audience whilst listening to the overlaid commentary.

http://www.youtube.com/watch?v=X21mJh6j9i4 – Panda Cheese Ad – Uses very comic sequences throughout the series of adverts. The product is advertised at the end as to keep the audience entertained. It takes realistic sequences and makes them comic and silly with a Panda who bullies those who do not eat Panda cheese.

http://www.youtube.com/watch?v=dBZtHAVvslQ – Nike Write the Future. A very iconic ad. Perhaps gives the viewer a football experience of a professional. Shows perseverance and determination pays off. It will keep many people engaged as football is such a huge sport and for some it will be a story they want to follow.