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UNIT 7: Generative Art & S-Curves
Using Studio Lighting to Capture the S-Curve
& using Photoshop to create Generative Art
The Elusive S-Curve
– The S-Curve is simply a curve shaped like an elongated or exaggerated “S”
– but more importantly it is an element which immediately evokes sensuality, sexuality, sensation, and subtleness, as well creating tantalizing, titillating, tender feelings
– The S-Curve is possibly one of the most powerful elements in photography
– We will explore the S-Curve in traditional photography, in fashion photography, in generative art and in abstract photography
Joe Zeltsman– in the 1960s, a New Jersey portrait
photographer named Joe Zeltsman began formalizing portrait photography
– he went back to the classic forms in Greek sculpture and reverse engineered why they evoked particular responses
– he realized the use of precise facial angles resulted in a more balanced and flattering rendering of the human head and face, and that poses, in the broadest sense, could be categorized as "masculine" or "feminine“ • a more politically correct
categorization would be "aggressive" or "passive".
Joe Zeltsman
– Zeltsman also made the logical but brilliant observation that standing poses start by placing the feet on the ground
– how the feet are placed and the way the weight of the model is shifted from one foot or the other will create a chain reaction reflected in the hip, spine and shoulder angles
Joe Zeltsman’s Studies
The Modern S-Curve
– clayton james cubitt – he has been compared
to Avedon, Lange and other masters and his highly stylized editorial work has appeared in Surface, Rolling Stone, and The FADER, among other publications
– his fashion work marries high-art style and low-brow subjects
– he also noted for his documentation of the effects of Hurrican Katrian
clayton james cubitt & tom carden
clayton james cubitt & tom carden
clayton james cubitt & tom carden
clayton james cubitt & tom carden
clayton james cubitt & tom carden
clayton james cubitt & tom carden
Generative Art
– Generative Art refers to art that has been generated, composed, or constructed in an algorithmic manner through the use of systems
– Generative Art refers to art designed from the random occurrence harnessed by computing power
– Examples include: flOW, Conway’s Game of Life, Fractals, Golden Spiral Programs, Algorithmic Programs, Algebraic Solids etc.
– Contemporary artists have combined the s-curve with the generative s-curve to create a new genre
tom carden
– Tom Carden, a British design technologist based in San Francisco
– Tom is a co-founder of Bloom and was previously a designer and developer at Stamen Design
– Stamen has developed a reputation for beautiful and technologically sophisticated projects in a diverse range of commercial and cultural settings
Smoke Photography
– Graham Jefferey: Colored Smoke– “There is of course no right way to
photograph smoke, it is largely a matter of experimentation to find out what works for you… … What I am looking for in my own work is well composed, clearly defined line and shape with smooth transition of smoke density throughout the image. I am not trying to create pictures of smoke; I am trying to create pictures by using smoke. “I
– “I have found creating smoke art at times both frustrating and very satisfying.”
graham jefferey
graham jefferey
graham jefferey
graham jefferey
graham jefferey
Your Project: Studio S-Curves
• You will combine: studio lighting, the s-curve and generative art
• You will create images which emphasize the s-curve compositionally
• You will enhance the s-curve with generative art created in Photoshop
• You will use studio settings to take images of smoke, models and other s-curves
• Your project is your design – you determine how to incorporate these elements: DON’T JUST COPY CUBITT & CARDEN OR JEFFEREY!