Unit OneInvestigating Media

Cross Media Study

In today’s lesson we will -

•Learn what the Cross Media Study is.

•Begin to apply the key concept of Genre to the Cross Media Study.

Section B in the examination tests AO2 -

Application of knowledge and understanding when analysing media products and processes to show how meanings and responses are created

Quality of Written Communication will also be assessed in Section B.

What will be assessed?

producers/ encoders

audience/decoders

Section B (45 minutes) will require a sustained response to one of a choice of two questions which will give the candidates the opportunity to write about their cross-media study. Questions will not be topic-specific but designed to allow candidates to show what they know and understand about media products and processes by applying their knowledge and understanding of media concepts and contexts.32 marks

Cross Media Study

What does it mean?

What are the three media platforms;

Broadcasting

E-Media

Print

You will be studying how producers and consumers utilise all three media platforms within . . . . . . . .

The Music Industry

Recap

Face the person next to you.

Tell them one thing about the Cross Media Study.

Now swap.

Now share your ideas with the other pair on your table.

So - the Music Industry and Genre ?

When considering Genre what are the two Csthat we analyse in order to help us categorise a text?

Codes and Conventions

When considering Genre in the music industry, we need to extend our media vocabulary. If analysing videos, posters, websites, blogs etc. we will use all of the same semiotic and technical language learnt so far on the course.

But when analysing sound, music in particular, we need to add a new language toolbox.

There are some useful terms on the handout you have been given

For your homework, you were asked to think of For your homework, you were asked to think of three music genres and five bands that fit into each three music genres and five bands that fit into each genre.genre.

Working with the other students on your table, compile a list of different music genre categories,thinking about how different bands might fit into each. If it helps, use some of the terminology on the sheet to help define generic codes and conventions.

Did you have any discussions (disagreements?!) about how bands or artists can be categorised into genres?

To help categorise music we need a more sophisticated system.

Umbrella Genre

Hybrid Genre

Sub-Genre

What have we learnt about Genre and the Music Industry so far?

Music is notoriously difficult to categorise into Music is notoriously difficult to categorise into genres. This is because many types of music genres. This is because many types of music share share codes and conventions even share share codes and conventions even though they may not fall into exactly the same though they may not fall into exactly the same genre.genre.

There are Umbrella Genres, Sub-Genres and There are Umbrella Genres, Sub-Genres and Hybrid Genres.Hybrid Genres.

Sub-genres

Rock

Indie (Alternative)

Rhythm and Blues

Country

Dance

Rap

Pop

Jazz

Reggae

Music Genres

Dancehall

Big Band

Death Metal

Glam Rock

Prog-Rock

Dubstep

Rockabilly

GothGrunge

Dubstep

Dixieland

Roots Reggae

Ragtime

Garage

Trad Jazz

Ska

Big Band BluegrassTeen Pop

Britpop

Soft RockNew Wave

Pop/Rock

Punk

Gangsta

Hardcore

Hip-Hop

Disco

West Coast Rap

Doo Wop

Jungle/Drum'n'bass

Funk

Country Gospel

Trance

Honky Tonk

Motown

Urban Cowboy

Sub - Genres

Rock Death Metal Glam Rock Prog-Rock Rockabilly

Indie (Alternative) Goth Grunge New Wave Punk

Rythm and Blues Disco Doo Wop Funk Motown

Country Bluegrass Country Gospel Honky Tonk Urban Cowboy

Dance Dubstep Garage Jungle/Drum'n'bass Trance

Rap Gangsta Hardcore Hip-Hop West Coast Rap

Pop Britpop Pop/Rock Soft Rock Teen Pop

Jazz Big Band Dixieland Ragtime Trad Jazz

Reggae Dancehall Dub Roots Reggae Ska

Music Genres

You are now going to watch clips of three You are now going to watch clips of three music videos.music videos.

Try to categorise the bands/artists into genres.Try to categorise the bands/artists into genres.

List generic codes and conventions for each.List generic codes and conventions for each.

At home, before next lesson;At home, before next lesson;

1.Complete your list of codes and conventions for each 1.Complete your list of codes and conventions for each band.band.

2. Go to 2. Go to edcanvasedcanvas online. Use the link at the online. Use the link at the bottom of the handout. There you will find the bottom of the handout. There you will find the Powerpoint from today’s lesson (to consolidate Powerpoint from today’s lesson (to consolidate what you’ve learnt) and the three band videos.what you’ve learnt) and the three band videos.

3.Create your own edcanvas account and load 3.Create your own edcanvas account and load three music videos from different genres. Be three music videos from different genres. Be prepared to feed back to class about the codes prepared to feed back to class about the codes and conventions that helped you categorise the and conventions that helped you categorise the band/artists generically.band/artists generically.

•Begun to apply the key concept of Genre to the Cross Media Study.

So, in today’s lesson, we have:

•Learnt what the Cross Media Study is.