UNIV H/BK FOR ACAD QUAL ASS'NCE · Web viewChristopher, M. (2005): Logistics and Supply Chain Management, Creating Value-Adding Networks, Prentice Hall Christopher, M., & Peck, H

HOLLINGS FACULTY

DEPARTMENT OF CLOTHING DESIGN AND TECHNOLOGY

BSc (Hons) INTERNATIONAL FASHION MARKETING(Sandwich)

BSc (Hons) INTERNATIONAL FASHION MARKETING(Full-time)

DEFINITIVE DOCUMENT

Approved after review on 4 May, 2006

With effect from intakes in 2006 / 2007

Document last modified on 14 August 2009

BSc (Hons) International Fashion Marketing Definitive Document_______________________________________________________________________________________________________________CONTENTS

Page

Part One

Programme Specification 2

Part Two

Programme Rationale & Justification 15

1 Admission Regulations 15

1.1 Standard Entry Requirements 16

1.2 Admission with Exemption 18

1.3 Admission with Specific Credit 18

1.4 Accreditation of Prior (Experiential) Learning (AP(E)L) 18

2 Curriculum Design and Organisation 19

2.1 Curriculum Design Overview 19

2.2 Level Descriptors 21

2.3 Unit Syllabus Proformas 25

2.4 Relationship to Subject Benchmark Statement(s) 68

2.5 Relationship to Professional, Statutory or Regulatory Body Expectations 70

2.6 Mapping of Personal Development 70

3 Assessment Regulations 73

3.1 MMU Regulatory Framework 73

3.2 Programme-specific Regulations 73

3.2.1 Student Attendance and Absence

3.2.2 Progression, Assessment and Re-assessment

4 Programme Management and Student Support 73

4.1 Programme Committee 73

4.1.1 Membership

4.1.2 Responsibilities

4.2 Programme Leader 75

4.3 Other Staff Responsibilities 75

4.4 Student Support Strategy 76

Appendix 1 Agreement(s) with Partner Institution(s)

THE MANCHESTER METROPOLITAN UNIVERSITY PS/ 1

Programme Specification

Basic Programme Details

1 Programme title/code(s) BSc (Hons) INTERNATIONAL FASHION MARKETING / 3150 (FT); 3148 (SW)

2 Mode(s) and duration Full-time 3 YearsSandwich 4 Years

3 Awarding institution MMU

4 Teaching institution(s) MMU

5 Final award(s)/title(s) BSc (Hons) International Fashion Marketing – Full-time BSc (Hons) International Fashion Marketing – Sandwich

6 FHEQ position Honours

7 Stage award(s)/title(s) Stage 1 – Certificate of Higher EducationStage 2 – Diploma of Higher Education

8 Home Department/ School/ Institute

Clothing Design and Technology

9 Home Faculty Food, Clothing and Hospitality Management

10 UCAS code(s) Route A: JN45

11 Type of collaborative provision

None

12 Collaborative partner(s) None

13 Date/outcome of most recent MMU review/ approval

4th May 2006

14 PS/1 effective date: September 2006

15 QAA Benchmark Statement(s)

MaterialsGeneral Business and Management

16 Date/outcome of last QAA engagement (or equivalent)

February, 1998 – 22 points

17 PSRB(s) The Textile Institute Chartered Institute of Marketing

18 Date/outcome of last PSRB approval(s)

Approvals:2005 - The Textile Institute2003 - Chartered Institute of Marketing

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Programme Aims and Learning Outcomes

19 Programme Aims

MMU General Educational Aims:

the development of students' intellectual and imaginative powers; the development of students' understanding and judgement; the development of students' problem solving skills; the development of students' ability to communicate; the development of students' ability to see relationships within what they have

learned and to perceive their field of study in a broader perspective; the stimulation of an enquiring, analytical and creative approach, encouraging

independent judgement and critical self-awareness; and the development of students' ability to locate, assimilate and present information

in any appropriate medium and from a range of sources

Programme-specific Aims:

To produce graduates who are proficient in all aspects of fashion marketing, understand the influence and importance of information technologies on the industry and the principles of garment production and its relationship to marketing principles.

The Programme Philosophy

The programme is designed to develop graduates with highly relevant skills related to fashion marketing as well as providing them with an understanding of the principles and practices which take place in an international apparel organisation. They will have a thorough understanding of clothing / fashion marketing and world-wide fashion diffusion underpinned by manufacturing technologies, textiles and business management.

The graduates will be capable of following careers in a wide variety of sectors of the industry. Career opportunities are available in buying, retail management, off-shore sourcing, marketing and merchandising.

20 Programme Learning Outcomes

MMU General Educational Outcomes:

Successful students will be able to develop and demonstrate transferable intellectual skills, in particular their ability to:

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communicate clearly in speech, writing and other appropriate modes of expression

argue rationally and draw independent conclusions based on a rigorous, analytical and critical approach to data, demonstration and argument

apply what has been learned demonstrate an awareness of the programme of study in a wider context

Programme-specific Learning Outcomes:

Successful students will be able to demonstrate:

a strategic approach to the evaluation of international fashion markets, organisations, opportunities and customers in manufacturing and retail environments;

critical appraisal of international marketing strategies; evaluation of the technological processes in the conversion of textile materials

into saleable products for a variety of markets; solutions to business problems based on a synthesis of related technology and

management principles and practices; critically comment on statistical data, both primary and secondary and published

statistics; responsibility for their own learning by the production of an individual project.

21 Stage Learning Outcomes

Stage 1 – Certificate of Higher Education

Subject Specific

On completion of Level 1 students will be able to demonstrate:

knowledge of the influences and impacts of marketing and discuss the effects within the fashion sector;

the use of appropriate methods of statistical presentation including the analysis and interpretation of data using basic statistical concepts;

knowledge of the main factors that influence management decision within a fashion/clothing organisation;

knowledge of clothing materials and the technologies associated with the creation of clothing and related products;

knowledge of the principles involved in the development of products within the fashion industry and interpret good practice.

Generic

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On completion of Level 1, students will be able to:

identify and explore appropriate learning strategies. identify and utilise research strategies and information retrieval procedures. identify and apply appropriate communication and presentation skills in visual,

written and spoken forms relevant to the transmission of ideas and information and the capacity for interpersonal communication.

demonstrate an awareness of the importance of the management of time and physical resources.

identify and apply appropriate methods of organisation and planning. recognise the need for flexibility and open-mindedness in decision making. recognise the value associated with making critical judgement and personal

progress based on informed self-reflection and a positive response to criticism. appreciate the possibilities offered by collaborative and/or team based activities

as they are defined by the discipline of fashion studies. identify and acquire information and communication technology skills as

appropriate to the discipline.

The Stage 1 International Fashion Marketing Student will be able to:

begin to understand the elements involved in the fashion marketing process, and how they relate to and are supported by other business and technology elements.

begin to develop creative and intellectual abilities through the fashion marketing process.

begin to take responsibility for learning through supported independent study, learning evaluation and time management.

develop an awareness of the social, cultural and professional developments that affect fashion business.

The above applies to all students who complete Level One. Some may not continue their studies beyond this level but may qualify for a Certificate of Higher Education.The holder of a Certificate H.E. in International Fashion Marketing will have a sound knowledge of the basic concepts of fashion business studies and will have learned how to take different approaches to solving problems. They will be able to communicate accurately, and will have the qualities needed for employment requiring the exercise of some personal responsibility.

Stage 2 – Diploma of Higher Education

Subject Specific

On completion of Level 2 students will be able to demonstrate:

a critical understanding of fashion marketing principles and their application and development;

an understanding of the nature and use of statistical data, primary and secondary data and published statistics in problem solving;

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the function of management decision making within the workplace; the application of their knowledge of apparel technologies to a variety of business

strategies; the application of the principles of product development to the fashion industry.

Generic

On completion of Level 2 students will be able to:

explore and evaluate the range of strategies deployed in individual and collaborative learning situations.

understand and apply a range of research strategies and information procedures. explore the use of visual and communications technologies to articulate and

debate present ideas. apply strategies for effective time management. identify and organise access to required resources and sources of expertise. select, apply and evaluate personal strategies for the planning and organisation

of work. take an open-minded, critically aware and questioning approach when exploring

and formulating personal responses to theory and practice, and in response to positive criticism.

use critical reflection as a means of identifying progress, personal strengths and professional development needs.

work effectively with others in situations requiring collaboration or negotiation. explore the use of communication and information technologies as appropriate to

the programme/discipline.

The Level 2 International Fashion Marketing Student will be able to:

demonstrate further skills and abilities involved in the fashion marketing process. integrate with confidence the knowledge and skills acquired in both fashion

business and technology.

The above applies to all students who complete Level Two. Some may not continue their studies beyond this level but may qualify for a Diploma of Higher Education.The holder of a Dip. H.E. in International Fashion Marketing will have developed a sound understanding of the principles in fashion marketing, and will have learned to apply those principles more widely. Through this, they will have learned to evaluate the appropriateness of different approaches to solving problems. Their studies will have had a vocational orientation, enabling them to perform effectively in the fashion industry. They will have the qualities necessary for employment in situations requiring the exercise of personal responsibility and decision-making.

Stage 3 - BSc (Hons)

Subject Specific

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On the completion of Level 3 studies students will be able to:

understand and analyse international fashion marketing principles and logically challenge these concepts.

evaluate & critically discuss international fashion marketing strategies adopted by organisations within the global supply chain.

demonstrate a breadth & intimate knowledge of contemporary fashion business matters (both academic & commercial) and to strategically analyse these issues.

evaluate company performance & business risk.

Generic

On completion of Level 3 students will be able to:

challenge, evaluate and adapt learning strategies appropriate to the realisation of personal and collective goals.

develop and apply research strategies that identify appropriate knowledge, resources and expertise.

debate and communicate effectively ideas and issues in an appropriate media form to a range of audiences, and evaluate and react to the outcome.

independently manage workloads to meet deadlines. negotiate and manage access to and exploitation of resources required. react, plan and adapt to changing circumstances to achieve goals open-mindedly formulate informed responses to support their practice and

position on issues relevant to the subject. show critical awareness of the theories and debates that inform their personal

development and the development of the subject area. critically evaluate their own practice and development in relation to personal goals

and the demands of the subject. collaborate effectively with others in a range of academic and professional

situations. openly engage with the unfamiliar and ambiguous in a reflective and professional

manner. exercise judgement in the selection and use of communication and information

technologies as appropriate to the programme/discipline. evaluate personal strengths in relation to personal and professional development.

The Level 3 International Fashion Marketing Student will be able to:

show their ability to apply fashion marketing concepts with confidence and maturity.

integrate all aspects of the programme. exhibit an individual and creative approach to the fashion business express a professional approach to all areas of their work.

Students achieving an acceptable standard at Level 3 will be eligible for an Honours Degree. They will have shown themselves to develop an understanding of a complex body of knowledge, some of it at the current boundaries of their discipline. Through

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this, they will have developed analytical techniques and problem solving skills that can be applied in many types of employment within the fashion industries. They will be able to evaluate evidence, arguments and assumptions, to reach sound judgements, and to communicate effectively. They will have the qualities needed for employment situations requiring the exercise of personal responsibility, and decision-making in complex and unpredictable circumstances.

Students not achieving an acceptable standard at Level 3 to enable them to gain an Honours degree may be eligible for a PASS degree. They will have knowledge and critical understanding of the principles of international fashion marketing; ability to apply underlying concepts and principles; knowledge of the main methods of enquiry within the subject of international fashion marketing and an understanding of the limits of their knowledge. They will have the qualities and transferable skills necessary for employment requiring the exercise of personal responsibility and decision making but not in complex or unpredictable circumstances.

22 Teaching/Learning and Assessment Strategies

MMU Learning and Teaching Strategy:

To ensure a high quality of educational experience for all students through the provision of high quality learning opportunities.

To establish a reputation for the provision of excellent varied, innovative and effective learning and teaching.

To assure that the standards of the resulting qualifications of graduates can be confidently referenced to appropriate national/international comparators

To capture and disseminate innovatory learning. To promote the concept of lifelong learning by enabling students to develop the

experience and skills necessary to achieve a high order of independent thought and action and to form a basis for future learning needs.

To ensure that its graduates are well prepared for their personal futures and are in a position to add value to the organisations for which they work.

To promote within the staff of the University a commitment to imaginative and purposeful engagement with the learning needs of its increasingly diverse student body.

To establish, by means of effectual operational and managerial arrangements, long-term capability in learning and teaching.

Learning and Teaching Methods are as follows:

The programme employs a wide range of approaches to teaching, learning and assessment, that are based around formal lectures, studio and workshop tuition. These help to promote reflective learning and the development of generic skills. The curriculum is informed and its currency maintained by research, scholarly activity

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and the professional practice of staff. Associate and visiting tutors make valuable contributions and facilitate important links to professional and creative practice. Technicians and library/learning resources staff also make important contributions to the students’ learning.

Lectures - formal delivery of key information to the whole cohort.

Visiting Lecturers - invited to deliver specialist lectures to enhance the delivery of the units.

Video Presentations - the use of video to give a more in depth understanding of a specific issue.

Group Tutorials - smaller group sessions designed to build on themes taken from the lecture programme.

Seminars / Group Discussion - interactive group sessions building on themes taken from the lecture programme.

Case Studies - real life situations discussed in detail by groups.

Demonstrations - normally of a technical or scientific nature and are necessary in certain subject areas. Laboratory classes are usually structured.

Studio / Workshop / Laboratory Sessions - these may also involve practical skill development.

Group and Team Work - requires students to operate as a member of a group or team where individuals have clearly identified roles. The emphasis is on collective responsibility, individual responsibility to the group and joint decision-making.

Project Work - a piece of written work, which may cover several areas of study, designed to ensure that the learning outcomes for a unit are met. This could take the form of a Group Project or, alternatively, might be an independent piece of research work (e.g. Stage 3 Research Project)

Self-directed Study - time spent researching and reading around subject matter in order to prepare for assessment.

WebCT - the use of computer-based on-line resources allowing the students to work at their own pace.

Field Study Visits - essential for students to gain an appreciation of fashion in the context of global industry and cultural diversity. Visits to industrial / retail organisations, including an international study visit at Stage 3.

Field Study Project - research work carried out whilst on the study visit.

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Assessment.

MMU Regulations for Undergraduate Study apply to all Levels of assessment.

The methods of assessment used give breadth and depth, which allow for both formative and summative assessment of every student at each Level of the programme.

Assessment Strategy:

Formative assessment takes place, allowing the staff to provide prescriptive feedback progressively throughout the academic year.

Summative assessment takes place at the end of each academic year. This provides the student with the greatest amount of time to develop a deep approach to learning.

Integrated Project work is required in some subject areas. Some of the projects will involve group work. In such cases, students are required to operate as a member of a group or team where individuals have clearly identified roles. The emphasis is on collective responsibility, individual responsibility to the group and joint decision-making.

Oral Presentations are often adopted as a means for assessment; these are often associated with a related piece of written work (either individual or group work). The adoption of such a method of assessment assists in developing the students’ presentation skills, for future application in a commercial environment.

Portfolio submission lends itself as another form of assessment for certain units within the programme. The portfolios comprise coursework produced via a range of different media; written reflective pieces are integral within this form of assessment.

Time Constrained Assessments are sometimes used where subjects are taught across the Department. They allow parity in assessment across programmes.

Examinations are adopted wholly or partly to assess certain aspects of the fashion business units.

Typically, the following modes of assessment apply to the units comprising the Programme:

Stage 1 Assessment

Fashion Marketing 1 Coursework Examination

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Financial Management 1 Coursework Examination

Fashion Business 1 Coursework Examination

Product Development Theory 1 Coursework only (3 elements)

Product Development Applications 1 Coursework; Integrated Project (Group Work), range of modes of assessment, incl. group presentation

Stage 2 Assessment

Fashion Marketing 2 Coursework & Group Presentation

Examination

Financial Management 2 Coursework Examination

Fashion Business 2 Coursework Examination

Product Development Theory 2 Coursework only (3 elements)

Product Development Applications 2 Coursework; Integrated Project (Group Work), range of modes of assessment, incl. group presentation

Stage 3 Assessment

International Fashion Marketing Coursework related to field work & Presentation

Examination

Financial Management & Strategy Examination only

Creative Fashion Marketing Coursework Examination

Project Preparation Coursework only

Reasearch Project Coursework only (Independent Research Project)

23 Programme structures, levels, credits, awards and curriculum map

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Curriculum Stage 1

As the programme attracts and accepts applicants from diverse educational backgrounds, the main purpose of Stage 1 is to deliver a learning programme that enables every student to reach the same acceptable level of understanding of fashion marketing and supporting subjects.

Unit Title Level Credits

Fashion Marketing 1 1 40Financial Management 1 1 20Fashion Business 1 1 20Product Development Theory 1 1 20Product Development Applications 1 1 20

Curriculum Stage 2

Stage 2 studies build upon the student knowledge, skills and understanding and help to develop an analytical approach to fashion marketing principles and related subjects of study.


Fashion Marketing 2 2 40Financial Management 2 2 20Fashion Business 2 2 20Product Development Theory 2 2 20Product Development Applications 2 2 20

Curriculum Stage 3

The final Stage of the programme consolidates the knowledge and skills gained from Stages 1 and 2, together with the placement experience so that, on graduation, the student will make a worthwhile contribution to the industry.


International Fahion Marketing 3 40Financial Management & Strategy 3 20Creative Fashion Marketing 3 20Project Preparation 3 20Research Project 3 20

Students successfully completing 120 credits at Level 1, 2 & 3 and the Placement Year will be eligible for a BSc (Hons) International Fashion Marketing

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(Sandwich).

In exceptional circumstances students successfully completing 120 credits at levels 1, 2 & 3 but without completing the Placement Year will be eligible for a BSc (Hons) International Fashion Marketing (Full-time).

24 Additional information

The Placement Year is normally carried out between Stages 2 and 3.

25 Points of reference

Internal

University Mission and Strategic Aims Regulations for the Academic Awards of the University University Common Regulatory Framework Faculty Programme Approval/Review/Modification Report (date) University Learning and Teaching Strategy Staff research Departmental Professional/Industrial Advisory Committee Staff/Student Liaison Committee

External

QAA Subject Benchmark statement QAA Framework for HE Qualifications QAA Code of Practice QAA Subject Review report PSRB visit report External examiner reports

This Programme Specification provides a concise summary of the main features of a Programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if s/he take full advantage of the learning opportunities provided. More detailed information on the learning outcomes, curriculum content, teaching/learning, assessment methods for each unit and on the Programme’s relationship to QAA Subject Benchmark Statements may be found in the definitive document and student handbook for the Programme. The accuracy of the information in this document is reviewed periodically by the University and may be subject to verification by the Quality Assurance Agency for Higher Education.

Diagrammatic Outline of Programme Structure

Mandatory Core Units

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Inte

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Mar

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Fina

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20

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20 C

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Pro

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20 C

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Res

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Stag

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40 C

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Fina

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20 C

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Fash

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Bus

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20 C

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Pro

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Dev

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220

Cre

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Pro

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Dev

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20 C

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Stag

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Fash

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40 C

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Fina

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20 C

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Fash

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Bus

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20 C

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Pro

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120

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Pro

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20 C

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Part Two

Programme Rationale & Justification

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The programme has been developed to produce graduates with highly relevant skills related to fashion marketing and provides them with an understanding of the principles & practices that take place in an international apparel organisation. They will have a thorough understanding of clothing / fashion marketing and world-wide fashion diffusion underpinned by manufacturing technologies, textiles and business management.

The Department of Clothing Design & Technology has a long and very successful history in preparing industry-ready graduates. Its strength comes from a practical understanding of the technologies used within the industry to ensure contemporary quality goods are designed, manufactured and delivered in a timescale appropriate to current market needs. The updating and maintenance of this knowledge is paramount to the success of its graduates and is achieved through the Department's constant examination of- and collaboration with- the industry.

It is implicit in all of the units studied for this degree that the use and management of technology are firmly embedded within the curriculum. Level one students will gain a knowledge of appropriate technologies; this will be derived from a product design, manufacture or business point of view, via the study of the Product Development & / or the Fashion Business units. Level two students will be expected to gain proficiency in the application of suitable technologies. The second year units in Fashion- Marketing and Business, together with the Product Development units, contain elements of study that enable these skills to be enhanced. Students are thus well-equipped to further develop these skills in a commercial setting during their period of industrial placement. With highly-developed technological skills, level three (final year) students will be able to select and manage technologies appropriate to their subject area thus graduating with the skills and knowledge necessary to be able to make informed decisions in complex or unpredictable situations.

The graduates will be capable of following careers in a wide variety of sectors of the industry. Typical career opportunities for an International Fashion Marketing graduate are in marketing, buying, off-shore sourcing, merchandising and retail management.

1 Admission Regulations

Admissions to the programme are carried out within the provisions of the law and of university principles. They demonstrate regard for the University’s Academic Board Principles:

The admission of a student to the programme must be based on the reasonable expectation that the student will be able to fulfil the objectives of the programme and achieve the standard required for the award.

The admissions requirements set out below shall be subject to such policies on entry requirements as the Academic Board may from time to time determine.

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All applicants shall be considered having regard for the University’s Equal Opportunities Policy and such anti-discrimination legislation as may be in force.

Candidates must have a sufficient command of English to be able to meet the requirements of the programme in every respect.

Application shall normally be made via the University Central Admissions System.

When considering the suitability of an applicant for a place on the programme the Admissions Tutor will usually take the following factors into account:

the applicant’s qualifications,the information given in a supportive academic reference,the applicant’s personal statement,

Overseas Applicants

Overseas applicants will be assessed using the same factors listed above.

Applicants must have sufficient command of English to meet the requirements of the programme in every respect and are normally expected to have attained either a grade C or above in GCSE English Language or the equivalent. For international students for whom English is not their first language IELTS at grade 6 or TOEFL at 550+ points (215 + points on the computer based test) is a requirement for admission to the programme.

1.1 Standard Entry Requirements

1.1.1 Entry to Level One

The normal minimum age for entry shall be 18 years.

The normal minimum entry requirements are:

GCSE at grade C or above in three subjects normally including English and Maths AND passes in either two subjects at GCE Advanced Level (A2) or Vocational Advanced Level (six unit), or one subject at Vocational Advanced Level (Double Award).Or

BTEC Higher National Diploma or CertificateOr

BTEC National Diploma with a minimum of 50% merits.Or

The traditional Advanced GNVQ at merit level.Or

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Scottish Certificate of Education with passes in three subjects at Higher Grade (C or above) and two subjects at Standard Grade (3 or above)Or

Irish Leaving Certificate with passes in five subjects at grade C or above, four of which should be at Higher/Honours Level.Or

International Baccalaureate with a minimum of 28 points

Admissions Tutors may accept other qualifications as are deemed to be acceptable in lieu of those specified above.

1.1.2 Entry to Subsequent Years

Students may be considered for entry into Level Two if they have qualifications which demonstrates a level of achievement comparable to the learning outcomes of Level One. Typically they will have already have achieved the following:

HND in a relevant subject. Or Equivalent qualification in a relevant subject at another institution. Or Can demonstrate equitable skills and a commitment to study.

Students may apply for entry into the Placement Year with a relevant Foundation Degree, or equivalent, but must be able to demonstrate that previous study has allowed them to achieve the Learning Outcomes of Level Two of the BSc (Hons) International Fashion Marketing programme. Applicants will normally be expected to have achieved overall year averages of 50% in both years of their Foundation Degree to be accepted onto the Honours Degree programme. In addition, applicants will be expected to demonstrate their commitment to- and suitability for- further study at interview.

Students may also apply for entry at Level Three with a relevant Foundation Degree, or equivalent, but must be able to demonstrate that previous study has allowed them to achieve the Learning Outcomes of Stage Two the BSc (Hons) International Fashion Marketing programme. They must also provide evidence of appropriate industrial experience comparable with the Placement Year for the award of a sandwich degree.

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1.2 Admission with Exemption

Exceptionally, the Admissions Tutors may accept an applicant whose qualifications do not conform to the standard requirements.

Mature students who do not satisfy the standard entry requirements detailed above will be considered on individual merit.

Such students will need to provide evidence that they possess the intellectual qualities necessary to complete the programme successfully.

A mature student shall be defined as one aged over 21.

1.3 Admission with Specific Credit

In order to be admitted to the programme with specific credit or advanced standing, the applicant shall satisfy the Admissions Tutors that they have fulfilled some of the progression and assessment requirements of the programme by means other than attendance on the programme and that they will be able, by completing the remaining requirements, to fulfil the objectives of the programme and attain the standard required for the award.

"Admission with Specific Credit" shall, in all cases, mean that an applicant's prior qualification and/or learning are accepted as fulfilling some of the requirements of the programme.

1.4 Accreditation of Prior (Experiential) Learning [AP(E)L]

Applications for admission with prior learning or prior experiential learning will be considered individually by the Admissions Tutor following departmental guidelines and in compliance with the University Regulations.

Applicants will normally be asked to submit a Personal Statement of Learning (PSL). This should not be undertaken lightly. The PSL is expected to be a substantial submission providing evidence of the ways in which the applicant has already acquired the learning outcomes of the parts of the programme they will not be engaging with. It is likely this will draw upon previous qualifications, work experience; attendance on short courses, reports written, publications, conferences attended etc.

The submitted PSL will be assessed by 2 members of the academic admissions staff for the programme. They will assess the evidence provided in relation to its:

Acceptability. Is there an appropriate match between the evidence presented and the learning being demonstrated? Is the evidence valid and reliable?

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Sufficiency. Is there sufficient evidence to demonstrate fully the achievement of the learning claimed?

Authenticity. Is the evidence clearly related to the applicant’s own efforts and achievements?

Currency. Does the evidence relate to current learning?

Briefing notes and assistance will be provided to applicants choosing to apply through the AP(E)L route. Because of the time consuming nature of the assessment process a charge may be made to the applicant.

2. Curriculum Design and Organisation

2.1 Curriculum Design Overview

The programme is a four-year sandwich degree programme, with the third year spent on work placement. It is designed to develop graduates with highly relevant skills related to fashion marketing as well as providing them with an understanding of the principles and practices which take place in an international garment organisation. They will have a thorough understanding of fashion marketing and worldwide fashion diffusion underpinned by apparel technologies, textiles and business management. Graduates of the programme will be capable of following careers in a wide variety of sectors of the industry. Career opportunities are available in buying, retail management, off shore sourcing, marketing and merchandising.

In order to develop such graduates, throughout the programme students are supported via a range of learning and teaching strategies, as indicated in Section 22 of the Programme Specification (PS/1). Full time attendance is expected throughout all Stages.

However, curriculum design allows for students who do not progress from Stage One to Stage Two but who have achieved 120 Credits at Stage One to qualify for a Certificate of Higher Education. Likewise, students who do not progress to Stage Three from Stage Two but who have achieved 120 Credits at both Stages One and Two qualify for a Diploma of Higher Education.Students may enter the programme at the beginning of any Stage providing that they have already achieved the relevant number and level of credits or an appropriate equivalent as specified in Section 1.1.2.

The main focus of the programme is the application and analysis of fashion marketing / management skills, underpinned by the technological aspects of garment production. Because the programme attracts and accepts applicants from diverse educational backgrounds the main purpose of Stage One is to deliver a learning programme which enables every student to reach the same level of understanding of fashion marketing and associated subject disciplines. Students begin to understand the concepts and principles relating to fashion marketing, and how they relate to, and are supported by, a range of apparel technologies and other aspects of business. Fashion Business gives the student the knowledge and techniques to appraise and evaluate production, operations

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management, and cost & management accounting in a fashion context world-wide. This subject area also provides the student with an awareness of the operational aspects of the fashion industry at both corporate & global levels. The technological areas of study (textiles, product development & CAD) are fully integrated into ‘Theory’ and ‘Applications’ units. This enables the student to fully appreciate the close inter-relationship of these aspects within the fashion industry.The learning & realisation process that the students undergo is nurtured via a range of assessments across the full range of subject areas, so as to develop the students’ intellectual abilities. Similarly, a range of teaching methods (Section 22, Programme Specification) are adopted, accordingly, to support the student learning process.

Stage Two is a period of consolidation, where the student continues to build their knowledge, skills and understanding. At this stage, the student is encouraged to develop an analytical approach to their programme of study. Concurrent with this, and embedded within the marketing and business units, the concept of globalisation is introduced to the student, providing a wider perspective to Stage Two studies. A further aspect in which the student engages at Stage Two is the preparatory workshops for the industrial placement element of the programme. For all of these areas of study, the student continues to be developed and supported by a range of learning, teaching and assessment strategies.

The Placement is an extremely important part of this programme and takes place between Stages Two and Three. The Department has a long established reputation and many years of working in association with the fashion industry in the UK and overseas. The Department’s dedicated Placement Office will assist students in finding suitable placement opportunities providing the student observes the procedures that are explained to them during Stage Two of their studies.

All students enrolling on this degree programme are expected to fully engage with both the preparation for the placement (undertaken during Stage 2 of the programme) and to undertake their period of placement with commitment and professionalism. The Placement period is normally for a minimum of 36 weeks. On satisfactory completion of this, the student is awarded 120 Practice Credits. Students successfully completing Level 2 are expected to progress to the Placement Year. However, the Placement Panel reserves the right to recommend to the appropriate Examinations Board that a student progress directly onto the final year of the programme, and thus graduate with a full-time (non-sandwich) degree title.

Students failing to achieve the learning outcomes of the placement year or pass the relevant assessment points will be referred to the appropriate Examinations Board where their future on the academic programme will be determined.

Stage Three of the programme consolidates the knowledge and skills gained from Stages One & Two and the Placement Experience so that, on graduation, the student will be able to make a worthwhile contribution to the industry. The

20

Final Year (Stage Three) enables the student to further develop analytical skills with the encouragement of learning autonomy.

The design of the Final Year curriculum enables the student to readjust to the academic environment after a period in industry. Of particular note is the Project Preparation unit that, through its teaching, learning & assessment strategies, assists and supports the student to enable them to design and execute a unique & independent (self-directed) research project. At this Stage, departmental research contributes directly into the teaching programme; contemporary fashion (marketing) issues are embedded into the delivery & assessment of the Fashion Marketing and Business units. This strategy promotes the further development of the students’ specialist knowledge base and enhances critical reasoning.

2.2 Level / Stage Descriptors

2.2.1 Generic Descriptors

Certificate Level students will have a sound knowledge of the basic concepts of their chosen discipline and will have learned how to take different approaches to solving problems. They will be able to communicate accurately and will have the qualities needed for employment requiring the exercise of some personal responsibility.

Diploma Level students will have developed a sound understanding of the principles in their chosen discipline and will have learned how to apply these principles more widely. Through this, they will have learned to evaluate the appropriateness of different approaches to problem solving. The programme has a vocational orientation which enables them to perform effectively in their chosen discipline. They will have the qualities necessary for employment in situations requiring the exercise of personal responsibility & decision-making.

The Honours Level student will have developed an understanding of a complex body of knowledge, some of it at the current boundaries of the discipline. Through this, they will have developed analytical techniques and problem solving skills that can be applied in many types of employment. The graduate will be able to evaluate evidence, arguments and assumptions to reach sound judgements, and communicate effectively. They will have the qualities needed for employment in situations requiring the exercise of personal responsibility, and decision making in complex and unpredictable circumstances.

2.2.2 Programme-Specific Descriptors

Students successfully completing Stage One may proceed to Stage Two, or they may complete their studies at this Stage and thereby qualify for a Cert. H.E. in International Fashion Marketing

In either case the student will have developed:

21

knowledge of the underlying concepts and principles associated with International Fashion Marketing, and an ability to evaluate and interpret these within the context of that area of study;

an ability to present, evaluate and interpret qualitative and quantitative data, to develop lines of argument and make sound judgements in accordance with basic theories and concepts of International Fashion Marketing.

Stage One students will be able to:

evaluate the appropriateness of different approaches to solving problems related to International Fashion Marketing;

communicate the results of their study / work accurately and reliably, and with structured and coherent arguments;

undertake further training and develop new skills within a structured and managed environment;

and will have:

qualities and transferable skills necessary for employment requiring the exercise of some personal responsibility.

Students successfully completing Stages One and Two may proceed to the Placement Year, or they may complete their studies at this Stage and thereby qualify for a Dip. H.E. in International Fashion Marketing.

Students that successfully complete Stages One and Two will have developed:

knowledge and critical understanding of the well-established principles of International Fashion Marketing, and of the way in which those principles have developed;

an ability to apply underlying concepts and principles outside the context in which they were first studied, including, where appropriate, the application of those principles in an employment context;

knowledge of the main methods of enquiry in International Fashion Marketing, and ability to evaluate critically the appropriateness of different approaches to solving problems in International Fashion Marketing;

an understanding of the limits of their knowledge, and how this influences analyses and interpretations based on that knowledge.

22

Stage Two students will be able to:

use a range of established techniques to initiate and undertake critical analysis of information, and to propose solutions to problems arising from that analysis;

effectively communicate information, arguments and analysis, in a variety of forms, to specialist and non-specialist audiences, and deploy key techniques of the discipline effectively;

undertake further training, develop existing skills, and acquire new competences that enable them to assume significant responsibility within organisations;

and will have:

qualities and transferable skills necessary for employment requiring the exercise of personal responsibility and decision making.

Students who successfully complete Stages One, Two, the Placement Year and Stage Three will qualify for the award of BSc (Hons) International Fashion Marketing and will be able to demonstrate:

a systematic understanding of key aspects of International Fashion Marketing, including acquisition of coherent and detailed knowledge, at least some of which is at or informed by, the forefront of defined aspects of a discipline;

and an ability to deploy accurately established techniques of analysis and enquiry within a discipline;

conceptual understanding that enables the student:

to devise and sustain arguments, and / or to solve problems, using ideas and techniques, some of which are at the forefront of a discip-line; and

to describe and comment upon particular aspects of current research, or equivalent advanced scholarship, in the discipline;

an appreciation of the uncertainty, ambiguity and limits of knowledge;

the ability to manage their own learning, and to make use of scholarly reviews and primary sources (e.g. refereed research articles and / or original materials appropriate to the discipline).

23

International Fashion Marketing graduates will have the qualities and skills necessary for employment in the fashion industry and will be able to:

apply the methods and techniques that they have learned to review, consolidate, extend and apply their knowledge and understanding; and to initiate and carry out projects;

critically evaluate arguments, assumptions, abstract concepts and data (that may be incomplete), to formulate judgements, and to frame appropriate questions to achieve a solution – or identify a range of solutions – to a problem;

communicate information, ideas, problems and solutions to both specialist and non-specialist audiences;

and will have:

qualities and transferable skills necessary for employment requiring:

the exercise of initiative and personal responsibility, decision making in complex and unpredictable contexts, and the learning ability needed to undertake appropriate further training of a

professional or equivalent nature.

Pass Degree

Students completing Stages One and Two, the Placement Year and Stage Four but not satisfying the requirements to be awarded an Honours degree, may be eligible for a Pass degree.

A Pass Degree will be awarded to a student who can demonstrate:

knowledge and critical understanding of the principles of fashion marketing and the way in which those principles have developed.

ability to apply underlying concepts and principles outside the context in which they were first studied and apply those principles in an employment context, where appropriate.

knowledge of the main methods of enquiry within fashion marketing and ability to critically evaluate the appropriateness of different approaches to problem solving in that area.

an understanding of the limits of their knowledge and how this influences analyses and interpretations based on that knowledge.

24

The following classification would be the measure set against given unit assessment criteria at each / all of the Levels of study.

Qualitative Indicators of Levels of Achievement

<30% 30 - 34% 35 – 39% 40 - 49% 50 - 59% 60 - 69% >69%Demonstration of an unacceptable level of achievement with none or few of the learning outcomes achieved. The student shows an inability to demonstrate any intellectual thought. There is an absence of independent thinking.

Evidence of under-developed achievement which does not demonstrate proficiency in intellectual thought and with some learning outcomes clearly not achieved.

Evidence of some development of understanding. The majority of the learning outcomes achieved to a basic extent but with little proof that the remainder have been.

A partially developed demonstrationof understanding. Learning outcomes achieved to some extent demonstrating a basic proficiency in intellectual understanding.

Substantial, well developed evidence of understanding. Learning outcomes achieved in an able and competent way demonstrating intellectual thought to a good extent.

All learning outcomes are achieved to an extensive and highly developed level. Intellectual thought highly evident.

Exceptional demonstration of learning outcomes. Totally fluent, showing complete understanding at an intellectual level.

The following diagram shows indicators which could be applied in a quantitative way to the above set of values when measuring against learning outcomes/assessment criteria:

Quantitative Indicators of Levels of Achievement

<30% 30 - 34% 35 – 39% 40 - 49% 50 - 59% 60 - 69% >69%An inadequate;unsatisfactory;below basic;unacceptable;unconvincing;piece of work

An underdeveloped; partly convincing; piece of work.

An almost satisfactory but very basic piece of work.

An adequate;satisfactory;basic;acceptable;piece of work

A good;sound;average;well -developed;convincing;piece of work.

A very good;very sound;above -average;highly -developed;highly convincing;piece of work.

An outstanding;excellent;completely -developed;totally -convincing;piece of work

2.3 Unit Syllabus Proformas

Quality Management

The principles of quality management are commonly applied / practiced throughout many fashion-related companies. Consequently, it should be noted that throughout the following unit syllabi the theme of quality management is embedded / implicit throughout the curriculum.

25

UNIT TITLE Fashion Marketing 1UNIT CODE NUMBER 31FM1001HOME PROGRAMME BSc (Hons) International Fashion MarketingHOME DEPARTMENT Clothing Design & TechnologySUBJECT AREA N550UNIT LEADER Laura WonforCREDIT VALUE 40 CREDITS AT LEVEL: 1

AMOUNT OF STUDENT EFFORT (HOURS)

400 hours CLASS CONTACT TIME (HOURS)

100 (comprising of 75 hours lecture time plus 25 hours workshop)

UNIT STATUS Mandatory Core

PRE-REQUISITES None

CO-REQUISITES None

UNIT LEARNING OUTCOMES

On completion of this unit the student will be able to:

1. demonstrate an awareness and understanding of the fashion market, the fashion consumer and the driving forces of fashion

2. identify and analyse trends within a historical fashion concept with links to the consumer and market

3. demonstrate an understanding of the fashion marketing environment

4. demonstrate a critical understanding of marketing principles with particular emphasis upon the marketing mix

5. describe the structure of the international fashion industry, identify international trade patterns and trade regulations.

CURRICULUM OUTLINE

Introduction to fashion, the market and the industryIntroduction to the history of fashionIntroduction to marketingMarket / Marketing ResearchMarketing information sourcesThe Fashion Consumer in Focus

Consumer behaviour Segmentation, positioning and targeting Consumer profiles

Marketing principles & The Marketing Mix Product – design, range planning, sourcing, brands Price – value, middle, luxury etc. Place – retail channels, supply chain, merchandising, Promotion – visual merchandising, PR, celebrity trends

Introduction to the Global Fashion Economy

TEACHING AND LEARNING STRATEGIES

Lectures, workshops, field studies, presentations, group activities, case studies and debate.

26

ASSESSMENT STRATEGIES

66.6% Coursework (2 pieces of coursework weighted at 33.3% each)33.3% Examination

ASSESSMENT CRITERIA FOR UNIT/ELEMENTS OF ASSESSMENT

The first element of coursework will assess learning outcomes 1 and 3, based on the student’s ability to demonstrate their knowledge of the current fashion market with the consumer as the focus.

The second element of coursework will assess learning outcomes 2 and 4, based on the student’s comprehension of marketing principles, in particular the marketing mix applied to garments and retailers’ strategies.

The 2 hour examination will assess all five learning outcomes based on the student’s understanding of the theoretical and practical elements in the introduction to fashion marketing, the history of fashion and the international fashion industry through a combination of multiple choice and closed book questions.

INDICATIVE STUDENT LEARNING RESOURCES

Brassington, F. & Pettitt, S. (2006) Principles of Marketing 4th Edition, Prentice Hall, LondonEasey, M. Ed. (2002) Fashion Marketing Blackwell Science, OxfordJackson, T. & Shaw, D. (2001) Mastering Fashion Buying & Merchandising Management Macmillan, LondonJobber, D. & Fahy, J. (2006) Foundations of Marketing McGraw-Hill, MaidenheadJones, R.M. (2006) The Apparel Industry 2nd edition Blackwell Science, OxfordMilligan, A. (2004) Brand it Like Beckham Cyan, LondonOelkers, D.B. (2004) Fashion Marketing Thomson, OhioPringle, H. (2004) Celebrity Sells John Wiley & Sons, ChichesterTungate, M. (2005) Fashion Brands: Branding Style from Armani to Zara Kogan Page, London Wright, R. (2006) Consumer Behaviour Thomson, London

JournalsJournal of Fashion Marketing & Management

Websiteshttp://www.wgsn-edu.com

Additional ResourcesMintelTextile Outlook InternationalTrade Press i.e. Drapers

Further specific reading and resource material for each topic will be indicated in the Unit Handbook. It is recommended that students use this additional material to supplement the resources indicated here.

ADDITIONAL NOTES AND COMMENTS

27

http://www.wgsn-edu.com/

DATE OF APPROVAL

DATE OF MOST RECENT CONSIDERATION:

28

UNIT TITLE Financial Management 1UNIT CODE NUMBER 31FM1100

HOME PROGRAMME BSc (Hons) International Fashion Marketing.

HOME DEPARTMENT Clothing Design and Technology

SUBJECT AREA N120

UNIT LEADER(S) Jamal Majid

CREDIT VALUE 20 CREDITS AT LEVEL: 1


200 CLASS CONTACT TIME (HOURS)

50 (including c. 5 hours of class exercises)


PRE-REQUISITES None

CO-REQUISITES None



1. comprehend the basic accounting concepts and conventions and the scope of financial accounting;

2. prepare a trading and profit and loss account and balance sheet for a sole trader business from a trial balance and appropriate notes

3. understand basic accounting ratios4. use appropriate statistical methods to present, analyse

and interpret data.CURRICULUM OUTLINE

The accounting concepts and conventions, the nature and scope of financial accounting.

The accounting equation and the construction of simple balance sheets.

The measurement of profit and construction of trading and profit and loss accounts for sole trader businesses.

Depreciation, including its calculation and inclusion in both the trading and profit and loss account and balance sheet.

Year end adjustments to the accounts specifically accruals and prepayments.

Statistical data analysis including business graphics, line charts, bar charts and pie charts. Measures of central tendency and dispersion. Trend lines, regression analysis and index numbers.


Lectures with class exercisesMini-case studies Directed reading and additional accounting exercisesWeb CT (computer based) resource and lectures for statistics to provide a blended learning experience


33% of Unit Statistical element assessed by coursework assignment to the equivalent of 1500words66% Financial management which will be a combination of class based coursework and 2 hour exam

29


Learning outcomes 1, 2 & 3 will be assessed through the class based exercises & a 2 hour exam. These assessments will be used to judge the degree to which the student understands basic accounting concepts, can prepare trading and profit & loss accounts, and understands basic accounting ratios.

Learning outcome 4 will be assessed by coursework. This will assess the extent to which the student can use appropriate statistical methods.


Berenson, M. L. (2004) Basic Business Statistics: concepts and applications, Pearson/Prentice Hall.Hand, L et al (2005) Introduction to Accounting for Non-Specialists, Thomson Learning.Naiman, A., R. Rosenfeld, et al. (1996). Understanding Statistics. 4th ed, McGraw-Hill.Ryan, B. (2004) Finance and Accounting, Thomson Learning.Wood, F & Sangster, A (2002) Business Accounting 1, (10th.Ed.), Pitman.Fardon, M & Cox, D (1998) Accounting, an introduction to the principles of. 2nd edition, Osborne Business


This unit contributes to the development of numerical skills and the interpretation of data for PDP purposes.

DATE OF APPROVAL


30

31

UNIT TITLE Fashion Business 1 UNIT CODE NUMBER 31FB1006

HOME PROGRAMME BSc (Hons) International Fashion Marketing


SUBJECT AREA N100 N200 N300

UNIT LEADER(S) Jamal Majid




50 (comprising 1/3 Production, 1/3 Costing & 1/3 Industry Awareness)


PRE-REQUISITES None

CO-REQUISITES None



Production Management theme1. understand the key concepts of garment production,

including organisation, manufacturing processes and production management strategies.

Cost Management Theme2. demonstrate a comprehension of the elements of cost,

prepare simple cost statements, and understand the reasons for costing and its effect on profit.

Fashion Industry Awareness Theme3. develop personal key skills and prepare documentation

needed to obtain employment within a variety of organisational systems.

4. understand the various job titles and associated tasks of the employees within the fashion industry.

CURRICULUM OUTLINE

Production Management theme The nature of production systems & the design of

production layouts The development of market-led clothing manufacturing

systems. Method study and Work measurement – to include the

concept of the ‘standard minute value’. Evaluation of systems of manufacture, traditional, quick

response and just-in-time strategies. Cost Management theme

Introduce the elements of costing in garment manufacturing and the changing nature of cost.

Prepare & understand period cost reports Product costing reports for job, unit and process costing

using absorption costing (including the treatment of overheads).

Fashion Industry Awareness theme Creation of Curriculum Vitae for employment application

32

with a focus on the reflective ability of the individual to realise and develop key skills.

Terminology used to describe a variety of professional vocations and understanding the differences within organisational structures.

Examples of company profiles using different sizes and types.

Awareness of current affairs in the industry

33


Topics will be introduced in lectures, then directed reading and personal research will be encouraged to provide depth of understanding. Some lecture session will involve the use of worked practical exercises.Video presentations, visiting lecturers will be used where practical to support the programme.


66.6% -Production and Costing through a 2 hour Examination. 33.3% -Fashion industry Awareness Coursework equivalent to 1500 words


Learning outcomes 1 & 2 will be assessed by 2 hour exam. Through the examination, students will be assessed on their understanding of the key concepts of garment production and their understanding of the elements of cost.

Learning outcomes 3 & 4 will be assessed by coursework. Through the coursework, the student will be able to demonstrate that they have developed personal key skills and can use these to prepare for employment. It will also assess the extent to which the student understands job titles & roles within the fashion industry.


Carr, H. & Latham, B. revised by Tyler, D. J. (2000) Carr and Latham’s Technology of Clothing Manufacture (3rd ed): Blackwell ScientificCarr, H. C. (1985) The Organisation Planning and Control of Production in Clothing Manufacture: Emraine PublicationsCooklin, G.(1991) Introduction to Clothing Manufacture : BSP Professional Drury, C. (1998) Costing: an Introduction (4th ed): Thomson Business PressDrury, C. (1997) Management Accounting for Business Decision:Thomson’s Business PressLucey, T., (1999) Management Accounting (4th ed): Letts EducationalSlack, N, et al (2001) Operations Management (3rd ed). Prentice HallChapman, N. (1999) Careers in Fashion (5th Ed): Kogan PageSharp, G. (2001) A guide to working in Fashion: Heinman UKVogt, P. (2002) Career Opportunities in the Fashion Industry: CWLJohnson, MJ & Moore, EC. So you want to work in the Fashion Business (1999): Prentice HallHind, D. Transferable Personal Skills (2nd Ed): BEPHarrison, R., (2000) Employee Development (2nd Ed), London Chartered Institute of Personnel Development (People andOrganisations)Hines, T. & Bruce, M (2002) Fashion Marketing: Contemporary Issues: Butterworth HeinemanJones, R.M., (2006) The Apparel Industry (2nd edition): Blackwell Science, London

Journals

Apparel International International Journal of Clothing Science and Technology

34

Journal of Fashion Marketing and ManagementKnitting International World Clothing ManufacturerKeynoteMintelDrapersCorporate Intelligence

Custom Newspapers (Guardian, Times Independent)

Websites

www.bized.ac.ukhttp://sol.brunel.ac.uk/~jarvis/bola/operations/index.htmlwww.wgsn-edu.comwww.mmu.ac.uk/careers/www.bbc.comwww.statistics.gov.ukwww.foreign-trade.com www.export911.comwww.just-style.comwww.fashionunited.co.ukwww.hollings.mmu.ac.uk/intranet/cdtplacement/index.phphttps://www.hollings.mmu.ac.uk/intranet/virtual_factory/index.htm


This unit contributes to the development of numerical skills and the interpretation of data, it also encourages critical thinking and the development of personal skills for PDP purposes

DATE OF APPROVAL


35

https://www.hollings.mmu.ac.uk/intranet/virtual_factory/index.htm

http://www.hollings.mmu.ac.uk/intranet/cdtplacement/index.php

http://www.fashionunited.co.uk/

http://www.just-style.com/

http://www.export911.com/

http://www.statistics.gov.uk/

http://www.bbc.com/

http://www.mmu.ac.uk/careers/


http://sol.brunel.ac.uk/~jarvis/bola/operations/index.html

http://www.bized.ac.uk/

UNIT TITLE Product Development Theory 1UNIT CODE NUMBER 31PD1006



SUBJECT AREA W240, J440

UNIT LEADER(S) Debra Norman




50 (comprising 1/3 Product Development, 1/3 Textiles & 1/3 CAD)

UNIT STATUS MANDATORY CORE

PRE-REQUISITES None

CO-REQUISITES Product Development Applications 1UNIT LEARNING OUTCOMES


1 demonstrate knowledge and understanding of the properties and performance of textiles and identify factors affecting consumer demands, selection and use of textiles;

2 identify product design appropriate to different market levels;3 understand the role of fashion product development;4 understand the use of CAD software applicable to product

development.CURRICULUM OUTLINE Classifications & characteristics of fibres, yarns & fabrics. The

use of colouration & finishing techniques to improve fabric aesthetics and function.

Overview of the role of product development in the fashion industry.

Development of design criteria and simple garment specifications.

CAD technology related to product development.TEACHING AND LEARNING STRATEGIES

Formal lectures, demonstrations, practical investigations, individual research.


100% coursework comprising:

Element 1 - Materials Report (group work)Element 2 - Product Development Assignment Element 3 - CAD Assignment

ASSESSMENT CRITERIA FOR UNIT/ELEMENTS OFASSESSMENT

Element 1 will assess the extent to which the student understands the properties & performance of textiles.Element 2 will assess the degree to which the student can identify product design levels and can understand the role of product development.Element 3 will assess the student’s understanding of the use of CAD in product development.Collectively, this coursework will enable the students’ understanding of the fundamental aspects of product development to be assessed.

36


Aldrich, W., (2008) Metric Pattern Cutting for Womenswear 5th.

ed., Wiley-BlackwellAldrich, W., (Ed.) (1994) CAD in Clothing & Textiles: A Collection of Expert Views 2nd ed., BSPBeazley, A. & Bond, T., (2003) Computer-Aided Pattern Design and Product Development: Blackwell PublishingBritish Standards Institution, (1991) Schedule of Stitches and Seams, Parts I & II: BS 3870Burke, S., (2006) Fashion Computing: Design Techniques & CAD : Burke PublishingCarr, H. C. & Latham, B., revised by Tyler, D. J., (2008) Carr and Latham's Technology of Clothing Manufacture 4th ed.: BSPCarr, H. & Pomeroy, J., (1992) Fashion Design and Product Development : BlackwellClancy, D., (1996) Costume since 1945 : HerbertCoates, C., (1997) Designer Fact File: British Fashion CouncilCoats, J. & P., (1996) The Technology of Threads & Seams: J & P CoatsColeridge, N., (1988) The Fashion Conspiracy: HeinemannCook, G., (Ed.) (1984) Handbook of Textile Fibre: Volume 1 – Natural Fibres: Woodhead Publishing LtdCook, G., (Ed.) (1984) Handbook of Textile Fibre: Volume 2 – Man-made Fibres: Woodhead Publishing LtdCooklin, G., (1991) Introduction to Clothing Manufacture: BSPCooklin, G., (1997) Garment Technology for Fashion Designers: BSPCostantino, M., (1997) Fashion Files, Designers: BT BatsfordDaniels, P. N. & Denton, M. J., (Eds.) (2002) Textile Terms and Definitions 11th ed.: Woodhead Publishing LtdEberle, H. et al., (1999) Clothing Technology:... from fibre to fashion 2nd ed.: Europa-LehrmittelHatch, K. L., (1993) Textile Science: West PublishingHollen, N. et al., (1988) Textiles 6th ed., USA: MacmillanHongi, T. & Phillips, G. O., (1997) New Fibres 2nd ed.: Woodhead Publishing LtdIreland, P.J., (1992) Introduction to Fashion Design: BatsfordJenkyn Jones, S., (2005) Fashion Design 2nd ed.: Laurence King PublishingLord, P. R., (2003) Handbook of Yarn Production: Woodhead Publishing LtdLyth, M., Man-made Fibres: Priory Press LtdMcKelvey, K. & Munslow, J., (2008) Fashion Forecasting: Wiley-BlackwellMcKelvey, K. & Munslow, J., (2003) Fashion Design: Process, Innovation & Practice: BlackwellMiller, E., (1992) Textiles, Properties and Behaviour in Clothing Use: BatsfordShoben, M. & Hallett, C., (2001) The Essential Shirt Workbook: LCFS Fashion MediaShoben, M. & Ward, J., (1987) Pattern Cutting and Making Up: A Professional Approach: HeinemannSpencer, D. J., (2001) Knitting Technology 3rd ed.: Woodhead Publishing LtdTaylor, M. A., (1990) Technology of Textile Properties 3rd ed.: ForbesTextile Institute, (1995) Textile Terms & Definitions 10th ed.: Textile Institute

37

Journals

BobbinDrapers RecordFashion WeeklyInternational TextilesTextile View

Web Sites

www.asbci.co.ukwww.brother.co.ukwww.coats.comwww.eastman.co.ukwww.fashionera.comwww.Gerbertechnology.comhttp://www.just-style.comwww.Lectra.comwww.sixtiescity.comhttp://www.techexchange.comwww.WGSN-edu.com


This unit contributes to the development of all the Stage 1 personal skills (with the exception of numerical skills) for PDP purposes.

DATE OF APPROVALDATE OF MOST RECENT CONSIDERATION:

38

http://www.WGSN/

http://www.Techexchange/

http://www.Lectra.com/

http://www/

http://www.Gerbertechnology/

http://www.eastman.co.uk/

http://www/

http://www/

http://www/

UNIT TITLE Product Development Applications 1UNIT CODE NUMBER 31PA1006



SUBJECT AREA W240, J440

UNIT LEADER(S) Caroline Herz




50 (Studio / Practice time)


PRE-REQUISITES None

CO-REQUISITES Product Development Theory 1UNIT LEARNING OUTCOMES


1 appreciate the differences between different fibre types and properties appropriate for particular end-uses;

2 understand the processes involved at each stage of product development and apply product design appropriate to different market levels

3 demonstrate a basic understanding of pattern and garment technology;

4 identify the role of CAD within product development.CURRICULUM OUTLINE

Research into fashion trends, past, present and future. Selection of fabric appropriate to specific end use. The processes of pattern generation and garment

manufacture. Simple garment specifications.


Demonstrations, practical investigations, studios, workshops, tutorial groups, individual research.In addition, technical support is given in the laboratory and studio sessions.


100% coursework comprising:an integrated project (group work), supported by textile & CAD technologies, and designed to assess all aspects of the unit. This project will facilitate the students’ realisation of the inter-relationship of different aspects of product development and their bearing on market level.


The integrated project will allow all of the unit learning outcomes (1 – 4) to be assessed.

The integrated project will enable the students’ understanding & practical application of the product development process to be assessed.


Beazley, A. & Bond, T., (2003) Computer-Aided Pattern Design and Product Development : Blackwell PublishingBritish Standards Institution, (1991) Schedule of Stitches and

39

Seams, Parts I & II : BS 3870Burke, S., (2006) Fashion Computing: Design Techniques & CAD : Burke PublishingCarr, H. C. & Latham, B., revised by Tyler, D. J., (2008) Carr and Latham's Technology of Clothing Manufacture 4th ed. : BSPClancy, D., (1996) Costume since 1945 : HerbertCoates, C., (1997) Designer Fact File : British Fashion CouncilCoats, J. & P., (1996) The Technology of Threads & Seams : J & P CoatsColeridge, N., (1988) The Fashion Conspiracy : HeinemannCooklin, G., (1997) Garment Technology for Fashion Designers : BSPCostantino, M., (1997) Fashion Files, Designers : BT BatsfordDaniels, P. N. & Denton, M. J., (Eds.) (2002) Textile Terms and Definitions 11th ed. : Woodhead Publishing LtdEberle, H. et al., (1999) Clothing Technology:... from fibre to fashion 2nd ed. : Europa-LehrmittelHongi, T. & Phillips, G. O., (1997) New Fibres 2nd ed. : Woodhead Publishing LtdIreland, P.J., (1992) Introduction to Fashion Design : BatsfordJenkyn Jones, S., (2005) Fashion Design 2nd ed. : Laurence King PublishingLord, P. R., (2003) Handbook of Yarn Production : Woodhead Publishing LtdLyth, M., Man-made Fibres : Priory Press LtdMcKelvey, K. & Munslow, J., (2003) Fashion Design: Process, Innovation & Practice : BlackwellMiller, E., (1992) Textiles, Properties and Behaviour in Clothing Use : BatsfordSpencer, D. J., (2001) Knitting Technology 3rd ed. : Woodhead Publishing LtdTextile Institute, (1995) Textile Terms & Definitions 10th ed. : Textile Institute

Journals


Web Sites

www.asbci.co.ukwww.brother.co.ukwww.coats.comwww.eastman.co.ukwww.fashionera.comwww.Gerbertechnology.comhttp://www.just-style.comwww.Lectra.comwww.sixtiescity.comhttp://www.techexchange.com

40

http://www.Techexchange/

http://www.Lectra/

http://www/

http://www.Gerbertechnology/

http://www.eastman.co.uk/

http://www/

http://www/

http://www/

www.WGSN-edu.com




41

http://www.WGSN/

UNIT TITLE Fashion Marketing 2UNIT CODE NUMBER 31FM2001


HOME DEPARTMENT Clothing Design & Technology

SUBJECT AREA N550

UNIT LEADER(S) Heather Iwanow




100 (c. 1/5 group activity)


PRE-REQUISITES Fashion Marketing 1 or equivalent

CO-REQUISITES NoneUNIT LEARNING OUTCOMES


1. critically examine the interaction between the fashion industry and the fashion market.

2. discuss the influences and motivations that affect consumer behaviour.

3. evaluate the application of marketing and public relations concepts in the fashion sector.

4. apply the principles of SWOT and STEP analysis to the examination of a marketing plan.

5. analyse marketing communications that are employed in the promotion of fashion products and services.

6. critically examine the marketing strategy of a chosen company.

CURRICULUM OUTLINE

Fashion Marketing Themes: Marketing plans Macro & micro business environments SWOT and STEP analysis An introduction to globalisation and international

sourcing strategies The interaction between the fashion industry and the

fashion market The influences and motivations that affect consumer

behaviour Market segmentation Marketing communications Advertising and public relations Retailing environment design Main consumer laws, regulations and regulatory bodies

applied to the fashion sector

42


The unit will be delivered via a variety of

LecturesWorkshopsOnline activitiesGroup workSelf directed studySeminar presentations


70% coursework

An individual written report (40%) A group work presentation and a written summary (30%)

30% examinationASSESSMENT CRITERIA FOR UNIT/ELEMENTS OF ASSESSMENT

Coursework

A written report will assess learning outcomes 1, 4 & 6.A presentation and a written summary will assess learning outcomes 2, 3 & 5.

Examination

An examination will assess the learning outcomes 1 - 6.

The elements of assessment will allow the student to demonstrate their ability to academically analyse the marketing environment in relation to the fashion sector.

The assessment criteria will incorporate consideration of the application of professional academic skills in written and oral communication, including structure, content, justification of argument, referencing and presentation.


Bell, J. and Ternus, K. (2006) Silent Selling: Best Practices and Effective Strategies in Visual Merchandising 3rd edition New York: Fairchild Publications, Inc.Brassington, F. and Pettitt, S. (2006) Principles of Marketing 4th edition Harlow: Pearson Education Ltd.Bruce, M. (2004) International Retail Marketing: a case study approach. London: Elsevier Butterworth- HeinemannFrings, G.S. (2008) Fashion: from Concept to Consumer 9th edition Upper Saddle River: Pearson Education Inc. Jenkyn Jones, S. (2005) Fashion Design 2nd ed USA: Watson-Guptill PublicationsJones, R. (2006) The Apparel Industry 2nd ed London: Blackwell ScienceMcGoldrick, P. (2002) Retail Marketing 2nd ed London: McGraw-Hill EducationPortas, M. (2007) How to Shop with Mary Queen of Shops. London: BBCPringle, H. (2004) Celebrity Sells. Chichester: WileySolomon, M. R., & Rabolt, N.J. (2004) Consumer Behavior in Fashion Upper Saddle River: Prentice Hall Inc

43

Journals

International Journal of Retail and Distribution ManagementEuropean Journal of MarketingJournal of Fashion Marketing & ManagementJournal of Marketing ManagementCampaignDrapersMarketing

Websites

www.wgsn-edu.com www.bbc.comwww.statistics.gov.uk www.cia.gov/cia/publications/factbook/index.htmlhttp://www.oft.gov.uk/


This unit contributes to the development of all the Stage 2 personal skills for PDP purposes.

DATE OF APPROVAL


44

http://www.oft.gov.uk/

http://www.cia.gov/cia/publications/factbook/index.html


http://www.bbc.com/


UNIT TITLE Financial Management 2UNIT NUMBER 31FM2006HOME PROGRAMME

BSc (Hons) International Fashion Marketing

HOME DEPARTMENT

Clothing Design and Technology

SUBJECT AREA N120UNIT LEADER(S) Mike PedleyCREDIT VALUE 20 CREDITS AT

LEVEL:2



50

UNIT STATUS Mandatory CorePRE-REQUISITES Financial Management 1 CO-REQUISITES NoneUNIT LEARNING OUTCOMES


1. Develop the accounting studies of level 1 into bigger and more complex businesses;

2. Prepare the final accounts for a partnership business and of a limited company taking into account the usual accounting conventions;

3. Be able to prepare a cash flow statement for a small company and be conversant with all 3 financial statements that are used conventionally;

4. Make elementary analysis of final accounting statements in simple case studies;

CURRICULUM OUTLINE

Revision of sole trader accounts and accounting concepts from level 1.

The development of the accounting conventions and their application to larger businesses – i.e. partnerships and private limited companies.

Elementary ratio analysis applied to final accounting statements using case studies as appropriate.

The levels of UK business entities and basic principles of corporate governance.


Lectures with class exercisesMini-case studies Directed reading and additional accounting exercises


33.3% - Coursework 66.6% - 2 hour Examination


The assessment will comprise of 1 x 1500 (equivalent words) written assessment assessing the students’ ability to prepare and assess various accounting documentation.

The examination will further develop the understanding of

45

accounting and financial concepts and documentation.

Formative assessment will be through the class based exercises and the feedback on this work.


Gowthorpe, C. (2005) Business Accounting and Finance for Non-Specialists, (2nd. Ed.), Thomson Learning. Hand, L et al (2005) Introduction to Accounting for Non-Specialists, Thomson Learning.Ryan, B. (2004) Finance and Accounting, Thomson Learning.Wood, F. & Sangster, A (2002) Business Accounting 1, (10th.Ed.), Financial Times Prentice Hall.Wood, F. & Sangster, A. (2002) Business Accounting 2, (10th.Ed.), Financial Times Prentice Hall. Atrill, P. & McLaney, E. (2004) Accounting and Finance for Non-Specialists, Prentice Hall.Solomon, P. (2004) Financial Accounting - A new perspective, International edition, McGraw-Hill.Oxford Dictionary of Accounting, (1999) Oxford University Press




46

UNIT TITLE Fashion Business 2UNIT CODE NUMBER 31FB2006



SUBJECT AREA N100 N200 N300

UNIT LEADER(S) Terence Chen



200 CLASS CONTACT TIME (HOURS) 50


PRE-REQUISITES None

CO-REQUISITES None



1. analyse sourcing strategies, Incoterms (International Commercial Terms), specifications and apply to critical path management.

2. analyse UK and off-shore cost sheets and apply using different rates of exchange (ROE).

3. demonstrate a practical understanding and working knowledge of business practice and business culture in a variety of countries.

CURRICULUM OUTLINE Ethical trading, sourcing strategies, factory audits, lead-

times, critical path management; Capacity planning, sourcing, vertical production; Employment process and theories of motivation; Incoterms, freight and shipping. Range planning and costing how the two are interlinked; Rate of exchange (ROE) fluctuations and their effect on

purchasing policies; Lead-times and critical path analysis. Development of fashion business/fashion supply chains

both in production and retailing by selected countries; Business and Life culture across various continents,

including communication skills for global fashion business practice.


Lectures, seminars, workshops and group projects.Mini-case studies.Topics will be introduced in lectures; directed reading and personal research will be encouraged to provide depth of understanding. Some lecture sessions will involve the use of practical exercises.Video presentations and visiting lecturers will be used where practical to support the programme. For example, the use of resources via the Placement Office, e.g. speakers from industry, ASBCI contacts, etc.. Concurrent Placement Learning / Preparation Sessions will also underpin this unit, along with

47

Personal Development Skills Sessions.


66.6%% Coursework equivalent to 3000 words;33.3% Examination in Fashion Maths (1 hour).


Learning Outcomes 1 and 3 will be assessed through coursework. The student should demonstrate their understanding & working knowledge of international business & its range of cultures. In addition, the student should also reflect upon how they might successfully integrate into such business environments.

Learning Outcome 2 will be assessed by a 1 hour examination. The examination will assess the ability of the student to analyse UK & off-shore cost sheets.


Alon, I. (2003) Chinese Culture, Organizational Behaviour, and International Business Management, London; Westport, Conn.: Praeger.Cooklin, G. (2006) Introduction to Clothing Manufacture, (2nd ed.)Oxford: Blackwell.Doctoroff, T. (2005) Billions: Selling to the New Chinese Consumer, New York; Basingstoke: Palgrave Macmillan.Glock, R.E. and Kunz, G.I. (2005) Apparel Manufacturing: Sewn Product Analysis, (4th ed.), Prentice Hall.Harding, H. A. (1994) Production Management, (4th ed.), M&E Handbooks, Macdonald & Evans.Hartley, P. and Bruckmann, C.G. (2002) Business Communication, London: Routledge.Hines, T. (2004) Supply chain strategies: customer-driven and customer-focused, Oxford: Elsevier Butterworth-Heinemann.Jones, R. M. (2006) The Apparel Industry, 2nd. ed. Oxford: Blackwell Science. Kotler, P. (2009) Marketing Management, (13th ed.), Prentice Hall.Lockyer, K ., Muhlemann, A. and Oakland, J. (1992) Production and Operations Management, (6th ed.), Pitman Publishing.Menkhoff T. and Gerke S. (2003) Chinese Entrepreneurship and Asian Business Networks, London; New York: RoutledgeCurzon (electronic resources).Slack, N., Chambers, S. and Johnston, R. (2007) Operations Management, (5th ed.), Harlow: Financial Times Prentice Hall.Slack, N. (1997) Blackwell Encyclopedic Dictionary of Operations Management, Oxford: Blackwell.Street, N.L. and Matelski, M.J. (2003) American Businesses in China: Balancing Culture and Communication, London; Jefferson, N.C.: McFarland.Tang, J. and Anthony, W. (2003) The Changing Face of Chinese Management, London; New York: Routledge (electronic resources).Wang, Y., Zhang, X.S. and Goodfellow, R. (1998) Business Culture in China, Butterworth-Heimemann Asia.Wang, Y., Zhang, X.S. and Goodfellow, R. (2003) China Business Culture: Strategies for Success, London: Thorogood.

48

Journals

Fashion Business International (formerly: World Clothing Manufacturer)Apparel InternationalJournal of Fashion Marketing and ManagementDrapers

Web Sites

www.bized.ac.ukwww.export911.comwww.fashionunited.co.ukwww.fco.gov.uk/en/www.foreign-trade.comwww.just-style.com

Additional Resources

Management in Chinese Cultures, Milton Keynes: Open University, 1998.


This unit contributes to the development of numerical skills and the interpretation of data. It also encourages critical thinking and problem solving for the PDP purposes.

DATE OF APPROVAL


49


http://www.foreign-trade.com/

http://www.fco.gov.uk/en/

http://www.fashionunited.co.uk/


http://www.bized.ac.uk/



UNIT TITLE Product Development Theory 2UNIT CODE NUMBER 31PD2006



SUBJECT AREA W230, W240, J440

UNIT LEADER(S) Debra Norman




50 (comprising 1/3 Product Development, 1/3 Textiles & 1/3 CAD)


PRE-REQUISITESProduct Development Theory 1Product Development Applications 1

CO-REQUISITES Product Development Applications 2UNIT LEARNING OUTCOMES


1 demonstrate an understanding of a range of textile testing equipment to determine functional and performance properties of fabrics/garments;

2 relate the principles of product design, pattern technology and garment manufacture to product development;

3 analyse and compare different garment types;4 compare practical applications of CAD within product

development and visual merchandising.

CURRICULUM OUTLINE

Structural and performance specifications of fabrics. The reasons why fabrics are assessed for performance. Data generation. Manufacturing processes. Product analysis. The flexibility and compatibility of CAD systems for

product development, visual merchandising and product lifestyle management.


Formal lectures, demonstrations, practical investigations, individual research.


100% coursework comprising:

Element 1 - Materials AssignmentElement 2 - Product Development AssignmentElement 3 - CAD Assignment

50


Element 1 will assess the student’s ability to determine functional & performance properties of fabrics using testing equipment.Element 2 will assess the extent to which the student can relate the principles of product design, etc. to product development and can compare different garment styles.Element 3 will assess the student’s ability to compare CAD applications in relation to product development.

Collectively, these elements of assessment will test the students’ ability to demonstrate their further understanding of the product development process.


Beazley, A. & Bond, T., (2003) Computer-Aided Pattern Design and Product Development: Blackwell PublishingBona, M., (1994) Textile Quality: TextiliaBorelli, L., (2000) Fashion Illustration Now: Thames & HudsonBraddock, S. E. & O’Mahoney, M., (1998) Techno Textiles: Revolutionary Fabrics for Fashion & Design: Thames & HudsonBraddock-Clarke, S. E. & O’Mahoney, M., (2002) Sports Tech: Revolutionary Fabrics for Fashion & Design: Thames & HudsonBraddock-Clarke, S. E. & O’Mahoney, M., (2005) Techno Textiles 2: Revolutionary Fabrics for Fashion & Design: Thames & HudsonBurke, S., (2006) Fashion Computing: Design Techniques & CAD: Burke PublishingCarr, H. C. & Latham, B., revised by Tyler, D. J., (2008) Carr and Latham's Technology of Clothing Manufacture 4th ed.: BSPCarr, H. & Pomeroy, J., (1992) Fashion Design and Product Development: BlackwellChuter, A. J., (2002) Quality Management in the Clothing and Textile Industries: The Textile InstituteCooklin, G., (1997) Garment Technology for Fashion Designers: BSPDaniels, P. N. & Denton, M. J. (Eds.) (2002) Textile Terms and Definitions 11th ed.: Woodhead Publishing LtdEberle, H., et al., (1999) Clothing Technology…From Fibre to Fashion 2nd ed.: Europa-LehrmittelHongi, T. & Phillips, G. O., (1997) New Fibres 2nd ed.: Woodhead Publishing LtdIreland, P.J., (1992) Introduction to Fashion Design: BatsfordIreland, P.J Ireland, P.J., (1996) Fashion Design Illustration: Men: BatsfordJ & P Coats Ltd., (1996) The Technology of Threads and Seams 3rd ed.: Coats LimitedJenkyn Jones, S., (2005) Fashion Design 2nd ed.: Laurence King PublishingMcKelvey, K., (2006) Fashion Source Book 2nd ed. BlackwellMcKelvey, K. & Munslow, J., (2008) Fashion Forecasting Wiley-BlackwellMcKelvey, K. & Munslow, J., (2003) Fashion Design: Process, Innovation., (1996) Encyclopedia of Fashion Details: Batsford

51

Morton, W. E., & Hearle, J. W. S., (1997) Physical Properties of Textile Fibres: The Textile InstituteSaville, B.P., (1999) Physical Testing of Textiles: Woodhead / The Textile InstituteShishoo, R., (2005) Textiles in Sport, WoodheadSubic, A. J., (2007) Materials in Sports Equipment, Vol. 2, Woodhead

Journals


Web Sites

www.asbci.co.ukwww.brother.co.ukwww.Browzwear.comwww.coats.comwww.eastman.co.ukwww.fashionera.comwww.just-style.comwww.Lectra.comwww.lycra.comwww.Myvirtualmodel.comwww.retailelement.comwww.Techexchange.comwww.wgsn.comwww.Yourfit.com




52

http://www.yourfit.com/

http://www.techexchange.com/

http://www.retailelement.com/

http://www.myvirtualmodel.com/

http://www.lycra.com/

http://www.lectra.com/

http://www/

http://www/

http://www/

http://www.browzwear.com/

http://www/

http://www/

UNIT TITLE Product Development Applications 2UNIT CODE NUMBER 31PD2060



SUBJECT AREA W230, W240, J440

UNIT LEADER(S) Jane Ledbury




50 (Studio / Practice time)


PRE-REQUISITESProduct Development Applications 1

Product Development Theory 1

CO-REQUISITES Product Development Theory 2UNIT LEARNING OUTCOMES


1. demonstrate an ability to select appropriate fabrics for specific end uses;

2. solve problems by applying their knowledge of product development;

3. carry out a comprehensive analysis of different garment types;

4. use practical applications of CAD within product development.

CURRICULUM OUTLINE

Trends research and forecasting appropriate to specific markets

Customer profiling applicable to the chosen activity and retailer

Range development including fabric selection and accessories

Lifestyle branding, including comfort, durability and activity


Demonstrations, practical investigations, studios, workshops, tutorial groups, individual research.In addition, technical support is given in the laboratory and studio sessions.


100% coursework comprising:an integrated project (group work), supported by textile & CAD technologies, and designed to assess all aspects of the unit. This project will enable the students’ further understanding of the inter-relationship of different aspects of product development and their relationship with market level.


The integrated project will allow all of the unit learning outcomes (1 – 4) to be assessed.The integrated project will enable the students’ understanding & practical application of the product development process to be assessed.

INDICATIVE STUDENT Beazley, A. & Bond, T., (2003) Computer-Aided Pattern

53

LEARNING RESOURCES Design and Product Development: Blackwell PublishingBorelli, L., (2000) Fashion Illustration Now: Thames & HudsonBraddock, S. E. & O’Mahoney, M., (1998) Techno Textiles: Revolutionary Fabrics for Fashion & Design: Thames & HudsonBraddock-Clarke, S. E. & O’Mahoney, M., (2002) Sports Tech: Revolutionary Fabrics for Fashion & Design: Thames & HudsonBraddock-Clarke, S. E. & O’Mahoney, M., (2005) Techno Textiles 2: Revolutionary Fabrics for Fashion & Design: Thames & HudsonBurke, S., (2006) Fashion Computing: Design Techniques & CAD: Burke PublishingCarr, H. C. & Latham, B., revised by Tyler, D. J., (2008) Carr and Latham's Technology of Clothing Manufacture 4th ed.: BSPChuter, A. J., (2002) Quality Management in the Clothing and Textile Industries: The Textile InstituteCooklin, G., (1997) Garment Technology for Fashion Designers: BSPDaniels, P. N. & Denton, M. J. (Eds.) (2002) Textile Terms and Definitions 11th ed.: Woodhead Publishing LtdEberle, H., et al., (1999) Clothing Technology…From Fibre to Fashion 2nd ed.: Europa-LehrmittelIreland, P.J., (1996) Encyclopedia of Fashion Details: BatsfordIreland, P.J Ireland, P.J., (1996) Fashion Design Illustration: Men: BatsfordJ & P Coats Ltd., (1996) The Technology of Threads and Seams 3rd ed.: Coats LimitedJenkyn Jones, S., (2005) Fashion Design 2nd ed.: Laurence King PublishingMcKelvey, K. & Munslow, J., (2003) Fashion Design: Process, Innovation., (1996) Encyclopedia of Fashion Details: BatsfordMiller, E., (1992) Textiles, Properties and Behaviour in Clothing Use: BatsfordMorton, W. E., & Hearle, J. W. S., (1997) Physical Properties of Textile Fibres: The Textile InstituteSaville, B.P., (1999) Physical Testing of Textiles: Woodhead / The Textile InstituteShoben, M. & Ward, J., (1990) Pattern Cutting and Making Up for Outerwear Fashions: HeinemannTaylor, M. A., (1990) Technology of Textile Properties 3rd ed.: Forbes

JournalsBobbinDrapers RecordFashion WeeklyInternational TextilesTextile View

Web Sites

54

www.asbci.co.ukwww.brother.co.ukwww.Browzwear.comwww.coats.comwww.eastman.co.ukwww.fashionera.comwww.just-style.comwww.Lectra.comwww.lycra.comwww.Myvirtualmodel.comwww.retailelement.comwww.Techexchange.comwww.wgsn.comwww.Yourfit.com




55

http://www.yourfit.com/

http://www.techexchange.com/

http://www.retailelement.com/

http://www.myvirtualmodel.com/

http://www.lycra.com/

http://www.lectra.com/

http://www/

http://www/

http://www/

http://www.browzwear.com/

http://www/

http://www/

UNIT TITLE Placement ProgrammeUNIT CODE NUMBER

31PLX030

HOME PROGRAMME

BSc (Hons) International Fashion Marketing

HOME DEPARTMENT

Department of Clothing Design and Technology

SUBJECT AREAUNIT LEADER(S) Angela Peers / Caroline HerzCREDIT VALUE 120 practice

creditsCREDITS AT LEVEL:

Between Stages 2 and 3


According to contract with company.

CLASS CONTACT TIME (HOURS)

Normally 2 visits from academic Visiting Tutor, 1 visit for overseas placements

UNIT STATUS MandatoryPRE-REQUISITES All level 1 and 2 units plus placement preparation

sessions including a MANDATORY Health and Safety Briefing


At the end of the placement the student will :

1. have developed an awareness of the social, economic and managerial factors which exist within the working environment.

2. have demonstrated that they are able to contribute to a specific area of the fashion business.

3. be able to place the theoretical understanding of their previous studies into the practical application of the working environment.

4. recognise the importance of personal development and have further developed their employability skills.

CURRICULUM OUTLINE

Depending on the type of placement secured, students will have the opportunity to exercise and develop their international fashion business and technology based skills in a commercial / industrial environment.


All students must attend the lecture concerning Health and Safety. This is MANDATORY. Any student who fails to attend this lecture WILL NOT be allowed to commence a placement. This would result in failure of the placement year.

56


Students must : Complete the period of time which not only fulfils the

university’s minimum requirement for a sandwich degree but also fulfils contractual arrangements as agreed between the company, the Department and the student prior to the start of the placement.

Complete and submit a log book which chronologically and concisely details the activities carried out on a daily / weekly basis.

Complete a company report showing the student’s understanding of the nature, type, size, structure of the business they are placed in.

Achieve a satisfactory overall review of performance and development. This appraisal will take place at each tutor visit and will include the student and the company supervisor / manager.


Points 1 to 4 above will be assessed on a Pass / Fail basis by the Placement Tutor / Visiting tutor.Learning Outcome 1 will be assessed by the company report and the logbookLearning Outcome 2 will be assessed through the logbook and the appraisalLearning Outcome 3 will be assessed through the company report, the logbook and the appraisalLearning Outcome 4 will be assessed via the appraisal process and by completing the agreed period of time within the company.


Placement websitewww.hollings.mmu.ac.uk


This unit is intended to place Stage 3 studies within a commercial framework

Placement regulations, procedures, assessment regulation and Institutional Code of Practice are published in a separate Student Placement Handbook and can be found on the placement website as shown above.

All placements must have departmental approval Placement may be in the UK or overseas. Normally all placements carry a salary

57

http://www.hollings.ac.uk/

UNIT TITLE International Fashion Marketing

UNIT CODE NUMBER 31IF3001HOME PROGRAMME BSc (Hons) International Fashion Marketing


SUBJECT AREA N550

UNIT LEADER(S) Gaynor Lea-GreenwoodCREDIT VALUE 40 CREDITS AT LEVEL: 3AMOUNT OF STUDENT EFFORT (HOURS)

400

CLASS CONTACT TIME (HOURS)

100 (comprising of 50 hours lecture time, 25 hours workshop & 25 hours field work / self-directed study)

UNIT STATUS Mandatory CorePRE-REQUISITES Fashion Marketing 2 or equivalentCO-REQUISITES NoneUNIT LEARNING OUTCOMES

On completion of this unit the student will be able to:1. develop and present logical and coherent arguments relating

to theoretical perspectives of international fashion marketing utilising appropriate academic sources

2. analyse the strategic considerations in international fashion marketing with reference to organisations and customers in global manufacturing, supply chain and retail environments

3. critically evaluate contemporary issues in the fashion industry and advanced scholarship in fashion marketing

CURRICULUM OUTLINE

International Fashion Marketing Theme: International fashion marketing & retailing Globalisation & international fashion markets International marketing environment Sourcing Ethical marketing Supply chain management International branding International pricing International marketing communicationsContemporary Fashion Issues Theme: Each session will focus on one specific industry issue or

research topic which may inevitably vary depending on what current issues and research topics there are at the time of delivery.

Anticipated topics to be covered include:o Fast Fashiono Trend predictiono Managing customer requirements in fashion

designo Supermarket clothing retailingo The rise of celebrity fashion ‘brands’o The future of UK fashion retailingo The impact of popular culture on fashion

58

o Retail architectureo Technology and fashion retailing


The unit will be delivered via a variety of methods, including:

LecturesWorkshopsOnline activitiesGroup workField study projects within UK retail environmentsSelf directed studyAn extended field study project within an international retail environment


50% examination20% presentation30% written assignment Formative work in the taught sessions will be centred on the development of the skills required for the assessments


Examination – with compulsory sections to assess learning outcomes 1, 2 & 3Presentation – learning outcomes 1 & 2Written assignment – learning outcomes 1 & 2The assessment criteria will focus on students’ ability to strategically analyse the issues covered in the unit and/or the ability to link theory and practice. Assessment criteria will also relate to good academic practice, such as referencing, appropriate use of sources, development of arguments and discussions and academic writing style, in relation to the learning outcomes.


Baker, M. Ed (2007) The Marketing Book, Butterworth-Heinemann, OxfordBrassington, F. & Pettitt, S. (2003) Principles of Marketing 3rd edition, FT Prentice HallBruce, M.; Moore, C. & Birtwistle, G. Eds. (2004) International Retail Marketing Elsevier Butterworth Heinemann, OxfordChristopher, M. (2005): Logistics and Supply Chain Management, Creating Value-Adding Networks, Prentice HallChristopher, M., & Peck, H. (2004) Marketing Logistics, Second Edition, ElsevierCox, R. & Brittain, P. (2004) Retailing: an Introduction 5th edition, FT Prentice HallCzinkota, M.R. & Ronkainen, I.A. (2004) International Marketing 7th edition, International Student Edition, Thomson South Western, Ohio, USde Mooij, M. (1998) Global Marketing and Advertising: Understanding Cultural Paradoxes Sage, Londonde Mooij, M. (2004) Consumer Behavior and Culture: Consequences for Global Marketing and Advertising Sage, LondonDicken, P. (2007) Global Shift 5th Edition, Sage PublicationsDoole, I. & Lowe, R. (2004) International Marketing Strategy: Analysis, development and implementation 4th edition, Thomson, LondonEasey, M. ed (2008) Fashion Marketing 3rd edition Blackwell & Wiley, Oxford

59

Fernie, J. & Sparks, L. (2004) Logistics and Retail Management, Insights into Current Practice and Trends from Leading Experts, Kogan Page.Freathy, P. (2003) The Retailing Book: Principles & Applications FT Prentice HallHarris, P. & McDonald, F. Eds. (2004) European Business & Marketing 2nd edition, Sage, LondonHines, T. & Bruce, M. eds. (2001) Fashion Marketing: Contemporary Issues Butterworth HeinemannHugos, M. And Thomas, C. (2006) Supply Chain Management in the Retail Industry, WileyJackson, T & Shaw, D. (2001) Mastering Fashion Buying & Merchandising Management MacmillanJones, R.M. (2006) The Apparel Industry, 2nd Edition, Blackwell Science, Oxford.Kotler, P. (2003) Marketing Management 11th edition (International Edition), FT Prentice HallMcGoldrick, P. (2002) Retail Marketing 2nd edition, McGraw Hill Education, MaidenheadMueller, B. (1996) International Advertising: Communicating Across Cultures Wadsworth PublishingRivoli, P. (2006), The Travels of a T-Shirt in the Global Economy, WileySaunders, M. et al (2000) Research Methods for Business Students 2nd edition, FT Prentice HallSchlegelmilch, B. (1998) Marketing Ethics: An International Perspective 1st edition, International Thomson Business PressSolomon, M & Rabolt, N (2008) Consumer Behavior (sic) in Fashion 2nd edition, Pearson Education, LondonWilson, A (2003) Marketing Research FT Prentice Hall

JournalsJournal of Fashion Marketing & ManagementJournal of MarketingJournal of Marketing ManagementInternational Journal of Market ResearchInternational Journal of Retail and Distribution ManagementMarketingDrapers MintelKey NoteQuality Newspapers

Websiteswww.wgsn-edu.comwww.bbc.comwww.just-style.comwww.statistics.gov.uk www.cia.com


This unit contributes to the development of all Stage 3 personal skills (with the exception of numerical skill) for PDP purposes.


60

http://www.cia.com/



http://www.bbc.com/


UNIT TITLE Financial Management and StrategyUNIT NUMBER 31FM3007HOME PROGRAMME BSc (Hons) International Fashion MarketingHOME DEPARTMENT Clothing Design and TechnologySUBJECT AREA N490UNIT LEADER(S) Dr Robert RedfernCREDIT VALUE 20 CREDITS AT

LEVEL:3



50

UNIT STATUS Mandatory CorePRE-REQUISITES Financial Management 2 CO-REQUISITES NoneUNIT LEARNING OUTCOMES


1. Provide an evaluation of the final accounts of large limited companies, critically analysing the profitability, solvency and capital structure of the company;

2. Evaluate the implications of corporate governance and financial reporting requirements on the business and have a broad understanding of corporate governance;

3. Evaluate the financial aspects of different fashion retailing business strategies

4. Prepare and analyse budgets and be familiar with the budgetary process

CURRICULUM OUTLINE Evaluation of company performance using ratio analysis and other techniques – extensive use of the FAME database in this connection. Considering the profitability, solvency and the capital structure of the company.

Consideration of the Financial Reporting Standards (UK & International)

The principles of corporate governance considering the OECD guidance, the UK ‘ Combined Code’, the Sarbanes-Oxley Act, other significant European codes of practice and developments from around the world.

The financial implications of competing marketing strategies.

The principles of budgetary control and the budgetary process.

Incremental, zero-based, activity based and flexible budgets.The preparation of budget statements and their variance analysis.

TEACHING AND LEARNING

Lectures with class exercisesMini-case studies

61

STRATEGIES Directed reading and additional accounting exercises


100% Examination


The assessment will be by one 3 hour examination requiring the student to attempt four questions from a choice of six.

The examination will be used to assess the degree to which the student is able to:

Provide a full evaluation of the final accounts of large limited companies;

Evaluate the implications of corporate governance;

Demonstrate an understanding of the principles of financial management and the link to marketing planning.

Prepare and analyse budgetsINDICATIVE STUDENT LEARNING RESOURCES

Beamish, K & Ashford R (2006). Marketing Planning - The Official CIM Coursebook, Elsevier.Black, G. (2002) Students’ Guide to Accounting and Financial Reporting Standards, (8th.Ed.), Financial times Prentice Hall.Brett, A. ((2003) How to Figure Out Company Accounts, Texere.Gowthorpe, C. (2005) Business Accounting and Finance for Non-Specialists, (2nd. Ed.), Thomson Learning. Hand, L et al (2005) Introduction to Accounting for Non-Specialists, Thompson Learning.Institute of Directors (2005) The Handbook of International Corporate Governance – a definitive guide, Kogan Page.KPMG (2003) The Corporate Governance Framework, IAAParker, R. H. (1999) Understanding Company Financial Statements, (5th.Ed), Penguin. Ryan, B. (2004) Finance and Accounting, Thomson Learning.Wilson, A. et al (2001) UK and International GAAP, (7th Ed), Tolley Butterworth.Wood, F. & Sangster, A (2002) Business Accounting 1, (10th.Ed.), Financial Times Prentice Hall.Wood, F. & Sangster, A. (2002) Business Accounting 2, (10th.Ed.), Financial Times Prentice Hall.

62

Websites:www.frc.org.ukwww.iasb.org.ukwww.iia.org.ukwww.oecd.org

Library Data Bases:Emerald , FAME Database, Mintel, Verdict




63

http://www.oecd.org/

http://www.iia.org.uk/

http://www.iasb.org.uk/

http://www.frc.org.uk/

UNIT TITLE Creative Fashion MarketingUNIT CODE NUMBER 31CM3000

HOME PROGRAMME BSc (Hons) International Fashion Marketing.


SUBJECT AREA N500 N560

UNIT LEADER(S) Gaynor Lea-Greenwood

CREDIT VALUE

20

CREDITS AT LEVEL:

3



50 (comprising of 25 hours lecture time & 25 hours case studies & workshops)


PRE-REQUISITES Fashion Marketing level 2 or equivalent

CO-REQUISITES International Fashion Marketing level 3



1. demonstrate a critical understanding of strategic issues in fashion marketing communications

2. evaluate the relative merits of tools, tactics and costs in fashion marketing communications

3. create a fashion marketing communication campaign

CURRICULUM OUTLINE

Fashion marketing communications theme Traditional and contemporary approaches to fashion

marketing communications including, technological advances, digital media, viral campaigns, etc.

The mechanics of fashion journalism, public relations, creating campaigns from brief to execution

The role of visual marketing/merchandising, store design and layout in creating, enhancing and sustaining brand image

Regulatory frameworks Analyse the effectiveness of campaigns through

innovative research methods


The unit will be delivered via a variety of methods appropriate to the creative content, this will normally include a combination of lectures, seminars, workshops, case study analyses, individual and group learning strategies, guest lectures and field work.


50% examination50% coursework


A combination of examination 50%, and coursework, 25%, will assess outcomes 1 and 2Outcome 3 is assessed by course work 25%.

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Students will be able to analyse the theoretical underpinning of the themes of the unit and demonstrate their understanding by practical application


Bell, J. & Ternus, K. (2006) Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 3rd ed., Fairchild, New YorkCopley,P. (2004) Marketing Communications Management, Elsevier Butterworth Heinemann, OxfordHackley, C. (2005) Advertising and Promotion: Communicating Brands, Sage, LondonHarrison, S. (2000) Public Relations, Thomson learning, LondonLea-Greenwood, G. (1993) ‘River Island Clothing Co: A Case Study on Changing an Image’, in International Journal of Retail and Distribution Management, 21 (3)Lea-Greenwood,G. (1998) ‘Visual Merchandising: A Neglected Area in UK Fashion Marketing?’, in International Journal of Retail and Distribution Management Lea-Greenwood, G. (2000)’ Maine New England at Debenhams: Developing a New Range’, in Contemporary Cases in Retail Operations Management, Macmillan, LondonLea-Greenwood, G. in Easey, M. (2008) Fashion Marketing, 3rd. ed., Blackwell Science, OxfordLea-Greenwood, G. (2009) Fashion Marketing Communications, Blackwell Science, OxfordPringle, H. (2004) Celebrity Sells, Wiley, Chichester, UKPegler, M. (2006 ) Visual Merchandising, 5th. ed., Fairchild, New YorkTungate, M. (2005) Fashion Brands: from Armani to Zara, Kogan Page, LondonWilson, A. (2003) Marketing research: An Integrated Approach, Pearson Education, Harlow, UK

Journals

The Journal of Fashion Marketing and ManagementThe Journal of Marketing CommunicationsThe International Journal of Retail and Distribution ManagementCampaignMarketing WeekDrapers

Websites

www.brandchannel.comwww.brandrepublic.com


This unit contributes to the development of critical analysis skill in a creative context for PDP purposes.

DATE OF APPROVAL


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http://www.brandrepublic.com/

http://www.brandchannel.com/

UNIT TITLE Project PreparationUNIT CODE NUMBER 31PP3001



SUBJECT AREA

UNIT LEADER(S) Phil Reilly




50 (comprising of 25 hours lecture time & 25 hours tutorial time)


PRE-REQUISITES None



1. undertake a critical literature review appropriate to the project topic under investigation

2. evaluate a variety of research methods3. develop a specific Project Proposal

CURRICULUM OUTLINE

Introduction to the Research Project:

Literature / information searching Critical appraisal of literature Evaluation of research methods Project Proposal development Presentation Referencing


Lectures, tutorials, WebCT and self directed investigation.


100% coursework (4500 words)


A piece of critically written coursework that will demonstrate proficiency in the following areas:

A critical literature review exploring the proposed research topic under investigation

An evaluation of research methods The development of a working Project Proposal, including

Aim, Objectives and anticipated / justified research methodologies to expedite the selected Research Project

Referencing – satisfactory use of the Harvard referencing system across a range of sources


British Standards Institution (1990). Recommendations for citing and referencing published material. 2nd ed, London: BSI, 1990.Bryman, A. (2008). Social Research Methods. 3rd ed, Oxford

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University Press.Field, A. (2005) Discovering Statistics Using SPSS, 2nd ed., SageHart, C. (1998). Doing a literature review, London, SAGE Publications.Jankowicz, A. D. (2005). Business Research Projects.4th ed London, Thomson.Levin, P. (2005). Excellent dissertations! Maidenhead, Open University Press.Maylor, H. and K. Blackmon (2005). Researching Business and Management Basingstoke, Palgrave MacMillan.


This unit contributes to Personal Skills Development in respect of IT, effective (written) communication, numerical skills, self management of learning and ability to undertake independent research.

The unit also provides a preparatory background and awareness of research methods prior to the Research Project.

DATE OF APPROVAL


67

UNIT TITLE Research ProjectUNIT CODE NUMBER 31RP3001



SUBJECT AREA

UNIT LEADER(S) Phil Reilly




Tutorials as required


PRE-REQUISITES None

CO-REQUISITES None


Upon completion of this unit the student will be able to:

1. execute suitable research / data collection methods for the selected Research Project

2. systematically analyse & discuss findings3. draw & present logical conclusions for the Research

Project under investigation

CURRICULUM

OUTLINE Collection of data / information / concepts Analysis / discussion / synthesis of findings Derivation of conclusions & / or recommendations Presentation Referencing


Tutorials and self directed investigation.


100% coursework – comprising 4500 word Research Project


A self-directed research project is a major component of an honours degree qualification. At its simplest, the project asks a question, finds the answer and reports the answer. However, to complete the Research Project successfully over an extended period and to a high academic standard the student must demonstrate that they have acquired several transferable skills. These include time management and information literacy as well as the ability to execute a formulated plan of investigation, write with accuracy and clarity, and argue objectively and critically about their findings.


British Standards Institution (1990). Recommendations for citing and referencing published material. 2nd ed, London: BSI, 1990.Bryman, A. (2008). Social Research Methods. 3rd ed, Oxford University Press.Field, A. (2005) Discovering Statistics Using SPSS, 2nd ed., Sage

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Hart, C. (1998). Doing a literature review, London, SAGE Publications.Jankowicz, A. D. (2005). Business Research Projects.4th ed London, Thomson.Levin, P. (2005). Excellent dissertations! Maidenhead, Open University Press.Maylor, H. and K. Blackmon (2005). Researching Business and Management Basingstoke, Palgrave MacMillan.


This unit contributes to Personal Skills Development in respect of IT*, effective (written) communication, self management of learning* and ability to undertake independent research*.* assessment point(s).

DATE OF APPROVAL


69

2.4Relationship to Subject Benchmark Statement(s)

The portfolio of units comprising the programme combines the learning and teaching of business- and product- related disciplines. Consequently, benchmark statements from two subject areas are applicable to the programme of study; ‘Materials’ and ‘General Business & Management’. Because of this, several units embrace one or more of the benchmark statements. The following two subject matrices show the key relationships between specific units and statements:

Materials

Benchmarking Statements STAGE/LEVEL 1

Units

STAGE/LEVEL 2

Units

STAGE/LEVEL 3

Units

Knowledge of basic principles of materials PDT1, PDA1 PDT2, PDA2

Understanding of the interaction between

composition, processing and properties leading to

appropriate application of materials

PDT1, PDA1 PDT2, PDA2

Acquisition of key practical skills & competence PDA1 PDA2

Ability to communicate effectively – orally and in

writing

All Units All Units All Units

Awareness of the importance of materials to industry

and society


Ability to solve problems All Units All Units All Units

LegendUnits:FM = Fashion MarketingFin Mgt = Financial ManagementFB = Fashion BusinessPDT = Product Development TheoryPDA = Product Development ApplicationsIFM = International Fashion MarketingFMS = Financial Management & StrategyCFM = Creative Fashion Marketing

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General Business & Management

Benchmarking Statements STAGE/LEVEL 1Units

STAGE/LEVEL 2Units

STAGE/LEVEL 3Units

Knowledge and understanding of organisations, the

external environment in which they operate and how

they are managed; understanding and responding to

change and the consideration of the future of

organisations and the external environment in which

they operate (3.2)

FM1, FB1, Fin Mgt1

FM2, FB2, Fin Mgt2

IFM, CFM, FMS

Understanding of “Organisations”; the internal aspects, functions and processes of organisations (3.4)

FM1, FB1, Fin Mgt1

FM2, FB2, Fin Mgt2

IFM, CFM, FMS

Understanding of "External environment" factors…& their effect on strategy, behaviour and management of organisations (3.5)

FM1, FB1, Fin Mgt1

FM2, FB2, Fin Mgt2

IFM, CFM, FMS

Understanding of "Management" - the various processes, procedures and practices for effective management of organisations (3.6)

FM1, FB1, Fin Mgt1

FM2, FB2, Fin Mgt2

IFM, CFM, FMS

Knowledge and understanding of markets, customers, finance, people, operations, information systems, communication & IT, business policy & strategy and contemporary & pervasive issues (3.7)


Cognitive skills of critical thinking, analysis and synthesis (4.1a)


Effective problem solving and decision making using appropriate quantitative and qualitative skills (4.1b)


Effective communication, oral and in writing, using a range of media (4.1c)


Numeracy and quantitative skills including data analysis, interpretation and extrapolation (4.1d)


Abilities to conduct research into business and management issues, either individually or as part of a team for projects/dissertations/presentations. (4.1k)


LegendUnits:FM = Fashion MarketingFin Mgt = Financial ManagementFB = Fashion BusinessPDT = Product Development TheoryPDA = Product Development ApplicationsIFM = International Fashion MarketingFMS = Financial Management & StrategyCFM = Creative Fashion Marketing

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2.5 Relationship to Professional / Statutory Body Expectations

This programme has been accredited by The Textile Institute (the chartered professional institute) and the Chartered Institute of Marketing, and the reviewed programme will be submitted for accreditation. Local organisations such as Business Link have been involved in the development of the programme.

2.6 Mapping of Personal Development

MMU’s approach to (Personal Development Plans) PDPs has been to permit individual faculties to develop their own strategies for developing and assessing PD.

The Department of Clothing Design and Technology in the Faculty of Food, Clothing and Hospitality Management has proposed a matrix approach which indicates through which units certain personal development skills will be addressed. The following 3 tables indicate the appropriate skills and units at the 3 academic levels.

A generic report indicating the extent of development of the student in appropriate fields will be provided at the end of each academic year.

Stage 1

Personal Skill \ Units FM 1 Fin Mgt 1 FB 1 PDT 1 PDA 1

1 Use information technology competently. D D D D DA

2 Effectively communicate both orally and in writing.

D D D D DA

3 Demonstrate appropriate numerical skills in interpreting data.

D DA

4 Work effectively as part of a team. D DA

5 Self-management of learning. D D D D DA

6 Subject Specific Skills: Observation / Visual Awareness & Presentation Skills

D D DA

LegendUnits:FM 1 = Fashion Marketing 1 D = DevelopedFin Mgt 1 = Financial Management 1 A = AssessedFB1 = Fashion Business 1PDT1 = Product Development Theory 1PDA1 = Product Development Applications 1

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Stage 2

Personal Skill \ Units FM 2 Fin Mgt 2 FB 2 PDT 2 PDA2

1Use information technology competently. D D D D D

A

2Effectively communicate both orally and in writing.

D D D D DA


D D D DA

4Work effectively as part of a team. D D

A

5 Self-management of learning. D D D D DA

6 Subject Specific Skills: Problem solving & Presentation Skills / Techniques

D D DA

LegendUnits:FM 2 = Fashion Marketing 2 D = DevelopedFin Mgt 2 = Financial Management 2 A = AssessedFB 2 = Fashion Business 2PDT 2 = Product Development Theory 2PDA 2 = Product Development Applications 2

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Stage 3

Personal Skill \ Units IFM FMS CFM PP RP

1Use information technology competently. D D D D D

A

2Effectively communicate both orally and in writing.

D D D D DA


D D D DA

4Self-management of learning. D D D D D

A

5 Subject Specific Skills: Ability to undertake independent research

D D DA

LegendUnits:IFM = International Fashion Marketing D = DevelopedFMS = Financial Management

& Strategy A = Assessed

CFM = Creative Fashion MarketingPP = Project PreparationRP = Research Project

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3 Assessment Regulations

MMU Regulations for Undergraduate Programmes of Study

The Regulations for Undergraduate Programmes of Study apply to all stages of the programme.

3.2 Programme Specific Regulations

3.2.1 Student Attendance and Absence

The programme specific regulations for student attendance and absence are as set out in The Regulations for Undergraduate Programmes of Study.

3.2.2 Progression, Assessment and Reassessment of Students

The programme specific regulations for progression, assessment and reassessment of students are as set out in The Regulations for Undergraduate Programmes of Study.

4 Programme Management and Student Support

4.1 Programme Committee

4.1.1 Membership

The Programme Committee will consist of the following members:

Principal Lecturer with responsibility for taught programmesProgramme Leader (Chair)Head of Department of Clothing Design and Technology (ex officio)Dean of the Faculty for Food, Clothing and Hospitality Management (ex. Officio)All Unit LeadersStage/Level/Group TutorsPlacement Tutor/sAdmissions Tutor/sAll full- and part- time academic staff currently teaching on the programmeTwo student representatives elected from each stage/level of the programmeDepartmental Chief TechnicianRepresentatives from the University Library, Media Services and ISUDepartmental Administrative Officer will act as Secretary to the CommitteeThe Committee has powers to co-opt other members as required and to form sub-committees where it is deemed necessary.

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4.1.2 Responsibilities

The Committee will meet once a term or more frequently if necessary. It will be responsible for:

i the maintenance and enhancement of the academic standards of the Programme;

ii the monitoring and evaluation of the Programme and in particular evaluating its operation, its delivery and standard, its teaching methods, its curriculum aims and students’ needs;

iii ensuring the Programme operates in accordance with the approved Programme scheme;

iv agreeing recommendations for changes to the Programme (content and structure) and on any matter affecting the operation of the Programme;

v considering and implementing at Programme level such policies as may be determined by the Academic and Faculty Boards in relation to:

teaching and learning and the content of the curriculum the assessment and examination of students (in conjunction

with Board of Examiners); criteria for the admission of students; research, scholarship and Programme-related staff development; the appointment of internal and external members;

vi advising the Academic Board on such matters as v above;

vii ensuring the academic development of the Programme;

viii advising the relevant Head of Department/Dean through the Programme Leader on the resources needed to support the Programme;

ix contributing to the formulation of institutional academic policy and considering such other matters as may be appropriate to the operation of the Programme or as may be referred to the committee by Faculty or Academic Board.

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4.2 Programme Leader

The appointment and duration of office of a Programme Leader shall be determined by the Head of Department in consultation with the appropriate Dean of Faculty. Programme committee recommendations shall be addressed through the Programme Leader to the Head of Department who in turn shall report to the relevant Dean of Faculty.

The Programme Leader shall be responsible for:

chairing of the Programme Committee, and arranging for such meetings of the Committee and its sub-committees as considered appropriate;

acting as the Chief Executive Officer to the programme. As such, will be responsible, within the agreed policies of the Programme Committee, Faculty and Academic Boards, for the efficient operation of the programme as approved by the University.

all other matters pertinent to the proper day-to-day operation of the Programme;

Advise the Programme Committee on its proper responsibility for the continuing development of the programme

Liaise on behalf of the Programme Committee with the Deans of Faculties, and other officers as appropriate

Be empowered to take on behalf of the Programme Committee any reasonable action with respect to the proper functioning of the programme.

4.3 Other Staff Responsibilities

Year/Group Tutors are responsible for:

Preparing an Induction programme and ensuring enrolment iscarried out in an effective manner.

General administrative and organisational management of their groups, reporting to the Programme Committee.

Collating student marks for presentation to the Examinations Board Pastoral and academic counselling of their student group. Ensuring students have all relevant information regarding their

programme of study, the Department, the Faculty and the University.

Preparing student feedback for inclusion in the annual Monitoring and Evaluation Exercise.

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The Admissions Tutor is responsible for:

Managing the organisation and implementation of the Admissions programme in accordance with Departmental, Faculty and University policies, reporting to the Programme Committee.

Co-ordinate applications, interviews and make admission decisions based on this form of appraisal.

The Placement Tutor is responsible for:

Managing the organisation and implementation of the Placementprogramme in accordance with Departmental, Faculty and University policies, reporting to the Programme Committee.

Liaising with Year/group Tutors on selection of students forappropriate placement interviews.

Placement Learning Panel

The Panel will act to determine on behalf of the Programme Committee, appropriate action for those students who are unable to fill the requirements of students who are unable to fulfil the placement requirements during level Two or the Placement Year.

The Panel will comprise of:

Head of Taught Programmes or Head of Department or Principal Lecturer.

Programme Leader or their representative (Year or Subject Tutor) The Placement Tutor and/or the Principal Lecturer External Affairs.

4.4Student Support Strategy

Departmental Policies ensure that various mechanisms are in place to enhance the student experience, in an academic, practical and pastoral way:

Year/Group Tutors are the students’ first point of call and have a duty to ensure students are given all the relevant information about their teaching programme.

Students may be referred to the Faculty Student Support Officer where appropriate.

Programme handbooks and assessment handbooks give students relevant information on learning, teaching and assessment.

Induction programmes ensure that students are given information and advice on using the Library, IT facilities and Media Services.

Regular Group Tutorials are used to keep students up to date with issues relating to their programme of study.

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Student group representatives are elected to the Programme Committee and are able to voice any general concerns regarding learning and teaching.

Subject tutors are available with specific advice regarding their part of the syllabus.

Qualified Technicians are available to assist students with practical work in support of any student led projects.

Year/Group tutors are available on an appointment basis and students are ensured confidentiality when requested.

Tutors will guide the student to the most appropriate help. Students are introduced to all the University Student Services and

are encouraged to seek the most appropriate help.

Student feedback is essential to programme development and student comments are used to enhance both the successful management of the programme and the teaching/learning strategies.

Student observations are considered through the tutorial systems and through the student voice on Programme Committees. Questionnaires are also used to elicit students’ views and opinions. The data gathered from all of these mechanisms is used in the annual monitoring and evaluation exercise and forms part of the development of the Programme Quality Action Plan.

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Documents

UNIV H/BK FOR ACAD QUAL ASS'NCE · Web viewChristopher, M. (2005): Logistics and Supply Chain Management, Creating Value-Adding Networks, Prentice Hall Christopher, M., & Peck, H