July 20-24, 2014Silver City, New Mexico

Presented by:Western New Mexico University

In cooperation with: New Mexico Economic Development Department

New Mexico SBDC Small Business Development Center Network

New Mexico IDEA - NM Rural Alliance An Economic Development Association

Attend this one week intensive training event and explore how to select the right combination of strategies to cost-effectively create jobs in your community.

Inside meet our faculty who present from professional experience, as well as academic theory.

New Mexico Economic Development Course 2013 participants pictured on the Western New Mexico University campus.

The 2014 course is held on the campus of Western New Mexico University in Silver City, NM. Unless otherwise noted, all sessions are held in the Besse - Forward Global Resource Center, and meals are in the Mustang Dining Hall on the second floor of the Tom McDonald Student Memorial Center.

The advisory council members provide course oversight. They are appointed to represent a broad constituency of communities and economic development organizations.

NMEDC Advisory Council

Jack Allston, CEcD, FMSenior Consultant New Mexico Economic Development Partnership

Deborah L. Breitfeld, CEcDBusiness Development Director Brycon Construction

John Counts, Ph.D.President EmeritusWestern New Mexico University

Jim Covell, CEcD, FMPrincipal Covell Consultants

Elizabeth Davis, CEcDOffice of the Secretary NM Economic Development Dept.

Linda Kay Jones, CEcD, FMDirector New Mexico Economic Development Course

Jim Kinnett II, CEcD, FMPresident and Partner Kinnett Consulting Group

Mark Lautman, CEcDPresident Lautman Economic Architecture

Noreen Scott, CEcDPresident Rio Rancho Economic Development Corporation

Patrick Vanderpool, CEcDExecutive Director Greater Tucumcari Economic Development Corporation

Steve Vierck, CEcD President and CEONew Mexico Economic Development Partnership

International Economic Development Council734 15th St. NW, Suite 900Washington, D.C. 20005Phone: 202-223-7800Fax: 202-223-4745www.iedconline.org

2014 Schedule of Basic Economic Development CoursesJulyDuluth, MN slarson1@d.umn.edu 218.726.7298

Baltimore, MD pamr@medamd.com 410.575.6027

Chapel Hill, NC morgan@sog.unc.edu 919.843.0972website:sog.unc.edu/node/880

August

Ellensburg, WA Maury.Forman@commerce.wa.gov206.256.6110

Lexington, KY kied@insightbb.com 859.421.4824

September

Austin, TX carlton@texasedc.org 512.480.8432

Lansing, MI avery.john@medaweb.org 517.241.0011

Portland, ME edcmaine@roadrunner.com 207.582.5147

Hattiesberg, MS Chad.R.Miller@usm.edu 601.266.6666

Madison, WI kristen@weda.org 608.225.5666

OctoberSacramento, CA mknong@caled.org 916.448.8252, ext. 13

Naperville, IL lbaker@tinelypark.org 618.650.2660

November

Tampa, FL kmanning@usf.edu 813.905.5806

DecemberLancaster, PA nlsl17@psu.edu 717.948.6177

Anchorage, AK kmabbott@uaa.alaska.edu 907.786.5444

This course is accredited by the International Economic Development Council, (IEDC). As such, this course is considered equal to IEDC’s Introduction to Economic Development Course, and may be considered towards requirements to sit for the Certified Economic Developer (CEcD) exam. IEDC, the nation’s largest membership organization for economic developers, provides conferences, clearinghouse services, research and professional development opportunities.

“A very tough course, but worth it.”- Gabriel Lopez, Western New Mexico University

About The CourseThe Economic Development Course provides a one week intensive training event in a setting that is nationally recognized for its beauty and southwestern charm.The Course teaches how to select the right combination of strategies to cost-effectively create jobs in your community. Certified by the International Economic Development Council, the program features a fourteen member faculty who present from professional experience, as well as academic theory.Classroom instruction is supplemented with a series of course activities that provide field perspectives and networking opportunities. Activities include a welcoming reception hosted by Western New Mexico University and a networking dinner at the Bear Mountain Lodge. Three hours of undergraduate or graduate credit are available to course participants. A $150 fee is assessed for those taking the course for credit.Enrollment is limited to 30 people.Can’t join us this year, then plan to take the Course next year. Mark your calendar for July 19-23, 2015.

General InformationCheck-in will take place 11:00–4:30 p.m. Sunday, July 20, 2014, in the lobby of the Besse-Forward Global Resource Center on the campus of Western New Mexico University. Your conference materials will be available at this time.

Pre-registration applications are accepted on a first-come, first-served basis. Because enrollment is limited to 30, participants are encouraged to pre-register at the earliest possible date by returning the completed registration form. Payment is due by the registration deadline of July 7, 2014.

Course Fee The registration fee of $475 for in-state attendees and $575 for out-of-state attendees covers registration, books, and course materials. The re-quired Event Fee of $175 covers all scheduled meals, field trips, and welcoming reception. For scholarship information, call 575-538-6342.

Credit card payment If you prefer to pay for the course with a credit card, mark the appropriate box on the registration form and complete the credit card information form.College Credit Three hours of undergraduate or graduate credit are available to course participants. A $150 college credit fee is assessed for those who take the course for credit. All students taking the course for college credit are required to attend a 4-hour class in addition to the course, take a written exam, and for graduate students, complete an instructor-approved project due November 7, 2014. Dress is casual. Shorts and tennis shoes are okay. The weather in July ranges from a high in the mid-eighties to evening temperatures in the low seventies.

Housing If you plan to stay on campus, the 5-day housing fee is $120 for a shared residence hall. This offers 4 private bedrooms with a shared living space. Information about the host hotel, the Holiday Inn Ex-press, is found on the registration page. A list of other area motels is available for those who prefer to stay off campus or check www.silvercity.org/lodging.

Refund Policy 100% refund prior to July 7, 2014; 50% refund through July 14, 2014; and no refund is avail-able after July 14, 2014. A cancellation fee of $100.00 may be charged if notification of cancellation is not received by close of business July 11, 2014.

Sunday, July 20 11:00 - 4:00 Mustang Village open for checking in 11:30 - 4:00 Course check-in 12:00 - 3:50 Economic Development Overview 4:00 - 4:50 Course orientation 6:30 - 8:00 President’s Reception

Monday, July 21 8:00 - 10:00 Perspectives on Community/Neighborhood Development Issues - Lazy Fair, Part I 10:00 - 10:15 Break 10:15 - 12:10 Understanding Your Community; Strategic Planning 12:30 - 1:30 Lunch 1:30 - 3:15 Understanding Your Prospect’s Perspective 3:15 - 3:30 Break 3:30 - 5:25 Real Estate Development and Reuse 6:30 - 8:00 Social and Dinner - Bear Mountain Lodge

Tuesday, July 22 8:00 - 9:50 Managing an Economic Development Organization 9:50 - 10:00 Break 10:00 - 11:30 Using Social Networking to Attract Lone Eagles 11:45 - 12:45 Lunch - Silver City Museum; Mainstreet Presentation 12:45 - 2:00 Tour of Historic Downtown Silver City 2:15 - 5:00 Marketing and Researching Your Community 6:00 - ? Dinner at Wrangler’s Bar & GrillWednesday, July 23 8:00 - 9:50 Financing Economic Development, Lazy Fair Part II 9:50 - 10:05 Break 10:05 - 11:55 Workforce Development 12:00 - 1:30 Lunch - The Arts and Economic Development 1:45 - 3:15 An Overview of New Mexico’s Border Region; a Microcosm of Global Trade Issues 3:15 - 3:30 Break 3:30 - 5:15 Business Retention and Expansion Processes 5:30 - 6:30 Case Study Preparation 6:30 - . . . Pizza supper/Case Study Preparation

Thursday, July 24 8:00 - 9:50 Ethics & Economic Development 9:50 - 10:00 Break 10:00 - 11:20 Economic Development on Native American Lands 11:30 - 12:30 Lunch 12:30 - 2:15 Small Business & Entrepreneurship Development 2:30 - 3:00 Preparation for group casy study presentation 3:00 - 4:00 Group case study presentation 4:00 - 5:00 Presentation of Certificates of Completion 5:00 - 7:00 Optional review session for test takers, Residence Hall checkout (or plan a Friday checkout) 7:00 - . . . Dinner on your own

Perspectives on Community/Neighborhood Development Issues—Lazy Fair Case Study, Part I

Larry G. Meeker, Ph. D.The week’s curriculum is woven around Lazy Fair, a three-part case study. The case study challenges stu-dents to explore what they don’t know, apply what they do know, and work in partnerships to achieve results consistent with the uniqueness of their com-munity’s resources. Part I of the case study provides critical perspectives on community/neighborhood development issues in the context of an economic development opportunity. These issues are further explored in Thursday evening’s case presentations.

Understanding Your Community; Strategic PlanningJohn Counts, Ph.D., President Emeritus, Western New Mexico University, Silver City, New Mexico, and Mark Lautman, CEcD, Lautman Economic Architecture, Albuquerque, New Mexico

Dr. Counts and Mr. Lautman deliver pragmatic advice on how to do effective strategic planning in this era of increasing economic uncertainty. Other topics may be how to deal with practical issues such as community outrage, anti-economic development contingencies, and apathy. Dr. Counts’ approach to strategic planning is backed by 18 years of strategic planning sessions for WNMU.

Note: Breakfast available each morning in the Mustang Dining Hall, 7-7:45a.m.

Monday, July 21

2014 Schedule at a Glance

College Credit Seminar: Introduction to Economic Development

Larry G. Meeker, Ph.D., President, Meeker Consulting, Lake Quivira, Kansas; Federal Reserve Bank, RetThis introductory session gives students an overall view of what they will be learning all week. Dr. Meeker examines different approaches to economic development and explores many current issues facing policy makers and practitioners. This session provides a theoretical framework for better understanding the week’s hands-on presentations.

Course OrientationDr. Meeker covers housekeeping details for the week.

Sunday, July 20

“This course was an amazing educational experience with top-notch instructors.”

- Glory Johnson, Luna County, Deming, New Mexico

development, and Mr. Allston has over 30 years of senior level economic development experience. They will share their experiences with different types of EDOs. Discussion will include what is needed to establish an organization, what role the organization will play in the community, and how to implement the organization’s goals.

Using Social Networking to Attract Lone EaglesTom Garrity, President, Garrity Group, Albuquerque, New Mexico

Mr. Garrity specializes in public relations, issue management and marketing communication strategies for businesses and organizations in the public and private sectors. His firm’s Garrity Perception Survey is helpful to business strategists and economic developers as a tool to identify which businesses and professions are favorable to New Mexico residents. His presentation helps economic developers to understand a unique market and the keys to attracting the Lone Eagles and High Flyers to different markets and areas.

Lunch: Silver City MuseumYou will enjoy a delicious lunch al fresco in the courtyard of the Silver City Museum and hear the history of the Silver City MainStreet Project, one of the first in the state. A guided walking tour of historic downtown Silver City will round out your experience.

Marketing & Researching Your CommunityNoreen Scott, CEcD, Board of Directors, Sandoval County Economic Development Foundation, Rio Rancho, NM, and Elizabeth Davis, CEcD, Research & Marketing Director, New Mexico Economic Development Department, Santa Fe, NM

Ms. Scott provides a wealth of hands-on advice about marketing your community. Her 20 years as president of the Rio Rancho Economic Develop-ment Corporation, and her past experience with the State of New Mexico’s Economic Development Department give her valuable marketing insights from both a private non-profit organization’s perspective as well as that of the state. She has worked in research and marketing for the Econom-ic Development Department for over a decade. She focuses on achieving IEDC’s site selection data standards, using data trends for strategic planning, sourcing data, assessing community retail leakages, and research supporting target industry marketing.

Dinner: Wrangler Bar and GrillEnjoy the evening with a casual meal and relaxing in the patio at a favorite local restaurant

Tuesday, July 22

Dinner: Bear Mountain Lodge End the day with a delicious meal and a relaxed evening of networking at the foot of Bear Mountain.

Mr. Lautman’s work with communities around the country facilitating strategic planning, visioning, and other aspects of the private and government sectors brings a unique perspective to the practice of economic development.

Understanding Your Prospect’s Pespective; Finding a Community; Selecting a Site

Steve Vierck, CEcD, President and CEO, NMPartnership, Albuquerque, New Mexico.

Mr. Vierck provides both a practitioner’s and a site selector’s insights to understanding and successfully working with prospects. His practical advice on ways to better understand and address the corporate prospect’s needs to get an edge on the competition will help you maximize the effectiveness and impact of your community’s recruitment efforts. Mr. Vierck has extensive knowledge of economic development and 30 years of experience in the field. His work on site selection projects brings alive the process of helping companies select the most competitive location for their business.

Real Estate Development and Reuse Jim Kinnett, II, CEcD, FM, EDFP, President and Partner, The Kinnett Consulting Group, Lawrenceburg, Indiana, and Mark Lautman, CEcD.

New development and redevelopment, and reuse of previously occupied buildings is in many ways central to the practice of economic development. Mr. Kennett’s and Mr. Lautman’s diverse and expansive backgrounds give a unique perspective on the practice of economic development and its relation to real estate development and reuse. Their expansive understanding of business finance allows them to effectively guide students through complex transactions with a comprehensive strategy for success.

Managing an Economic Development OrganizationJim Covell, CEcD, FM, HLM, Covell Consultants, Albuquerque, NM; Jack Allston, CEcD, FM, IOM, HLM, Principal at JBA & Associates of Rio Rancho; Senior Consultant, New Mexico Partnership, Albuquerque

Mr. Covell’s 41 years of field experience and consulting provide him with an invaluable perspective on the key issues in economic

Financing Community and Economic Development Projects: Lazy Fair Case Study, Part II Larry G. Meeker, Ph.D. Dr. Meeker provides valuable insights into the roles and perspectives of the many partners in community and economic development deals. This session gives special attention to the role of government enhance-ments in filling financing gaps in deals, provides insights into loan structuring and touches on equity finance.

Workforce Development Jack Allston, CEcD, FM, IOM, HLM.Mr. Allston will share his experience in perform-ing comprehensive area workforce assessments to lend a real world perspective to this presenta-tion discussing the Workforce Investment Act and how it can be an important part of a community’s incentive package in attracting new businesses, as well as increasing the workforce skills for existing businesses. He will also bring to light the national education-workforce perspective and see how it impacts our workforce demand and supply and share methods for enhancing local workforce/labor development.

The Arts and Economic Development Larry G. Meeker, Ph.D.From revitalizing neighborhoods to attracting tourists, the arts have played many roles in local economies. This presentation will help students understand if, when and how the arts might play a role in their community’s pursuit of economic de-velopment. Dr. Meeker chairs the Kansas Creative Arts Industries Commission, the Friends of the Johnson County Museum board and the Johnson County Public Art Commission that is responsible for administering the County’s one percent for public art program.

An Overview of New Mexico’s Border Region; a Microcosm of Global Trade Issues

Jerry Pacheco, Executive Director, International Business Accelerator, Santa Teresa, New Mexico.

Mr. Pacheco discusses the global implications of international trade from the perspective of his experience in working with U.S. and Mexican entities attempting to break into new markets. His knowledge of the maquiladora industry gives him an insider’s perspective on border trade development.

Business Retention and Expansion Processes, Lazy Fair Case Study, Part III

Jim Kinnett, II, CEcD, FM, EDFP, and Jack Allston, CEcD, FM, IOM, HLM

Mr. Kinnett brings over 37 years of senior level economic development experience to describe the

process of business retention and expansion. He and Mr. Allston will identify what worked well and what did not in various community-wide efforts. Ideas will be presented on how a community might initiate or improve its R&E efforts.

Dinner: Pizzas will be delivered for a working session to prepare for the group case study presentations.

Ethics in Economic Development Kathie Gilbert, Ph.D. Ombudsperson and Vice President Emeritus for Academic Affairs, Western New Mexico University

Dr. Gilbert will provide guidance on the importance of personal and professional integrity in decision making, provide tools for making ethical decisions, as well as have a brief discussion on the ten tenets of the IEDC Code of Ethics. Dr. Gilbert’s past experience in academia as first an economics professor and then Vice President for Academic Affairs, and most recently as Ombudsperson, provides her with a strong, practical background to discuss this subject.

Economic Development on Native American LandsPresenter TBA

This presentation will consider strengths and weaknesses involved in doing economic develop-ment on Native American lands - taxing status, labor pool, legal systems for resolving business disputes, relationship to U.S. laws, etc. The presen-tation may also explore things Native American lands might do to enhance their attractiveness as places to do business.

Small Business and Entrepreneurship Development Russell Wyrick, State Director, New Mexico Small Business Development Center Network, Santa Fe, New Mexico.An often-overlooked side of economic development is expanding existing businesses and starting new businesses in your community. Mr. Wyrick will use his entrepreneurial experiences to discuss this important part of economic development.

Balancing Community and Economic Development Issues: Group case study presentations

Thursday, July 24

Linda Kay Jones, CEcD, FM, Course Director

Ms. Jones has served as the director of the Course since 2000. She is also the director of the IAED (International Academy of Economic Development).

Wednesday, July 23

Holiday Inn Express575.538.2525Hwy.180 E., Directly behind Wendy’s

Free hot breakfast, cardio-workout room, free high speed Internet access in every room, recently remodeled room facilities, in-room coffee service, guest laundry.. Suites available at extra charge. Restaurant within walking distance. Ask for the New Mexico Economic Development Course rate of $94.95 (+tax) when making your reservation. The rate for government employees is $83.00 (+tax)—with very limited availability. This special rate is available for the nights of July 20 through July 24. The reservation cut-off date for the group discount is July 6.

NM Economic Development Course P.O. Box 680 Silver City, New Mexico 88062

Phone: 575.538.6342Fax: 575.538.6341email: Linda.Mcarthur@wnmu.edu

Yes! Register me for the New Mexico Economic Development Course (Mark choices clearly.)

1. Registration Fee: Includes books and course materials. (Select One) In-state ........................................................ $ 475 Out-of-state ............................................... $ 575

2. Event Fee: Includes all scheduled meals, dinner at Bear Mountain Lodge, Mainstreet luncheon, and reception. Required .................................................... $ 175

3. College Credit or Continuing Ed Credits (Optional) Graduate, Undergraduate .............. $ 150 Continuing Education ........................no charge Audit Credit ........................................no charge

4. Housing: You may choose to stay off campus and are responsible for those arrangements. (Select One) Residence Hall (5 nights).......................... $ 120 Off Campus — I’m responsible for my lodging.

Total Due (add items 1, 2, 3 & 4) ........$ ____________ Payment Choices: Check enclosed (made out to “WNMU NMEDC”) Purchase Order # ____________________ Credit Card (*Fill out form below.)

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NM Economic Development Course 2014 • Silver City, NM

NM Economic Development CourseSmall Business Development CenterWestern New Mexico UniversityP.O. Box 680Silver City NM 88062

Air TravelSilver City is served by Great Lakes Airlines, a commuter airline that connects to Phoenix with daily flights. Visitors to the area may choose to fly in to the El Paso, Tucson, or Albuquerque airports. Shuttle service to Silver City from the El Paso Airport is available. Call 575-538-6320 for details.

Economic development as practiced today is complex and competitive.

Take this course and gain a thorough knowledge of the fundamentals involved. This course is open to career practitioners and volunteers with an interest in the operation of private and public economic and community development organizations.

July 20-24, 2014 Silver City, New Mexico

The course is held on the campus of Western New Mexico University in Silver City, NM. Silver City is strategically located 55 miles north of Interstate-10 via U.S. highway 180.

. . . the beautiful Gila Wilderness with its countless opportunities to hike, camp, bike, tour the Cliff Dwellings, walk the Catwalk, fish Lake Roberts, add to your bird list and view unbeatable night skies! Explore Silver City’s art galleries, restaurants, golf course, museum, and historic downtown district. Visit the Chamber of Commerce website at www.silvercity.org for more great ideas.

Come early and explore . . .

“Definitely worthwhile course; great networking opportunities; will carry you and your

community in years to come.” - David C. Pearce, Village of Ruidoso, New Mexico

U.S. POSTAGEPAID

Silver CityNew Mexico

PERMIT NO. 39Non-Profit Organization