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University of Hull 27 th April 2007

University of Hull 27 th April 2007. Tom Stafford, Department of Psychology, University of Sheffield

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Page 1: University of Hull 27 th April 2007. Tom Stafford, Department of Psychology, University of Sheffield

University of Hull

27th April 2007

Page 2: University of Hull 27 th April 2007. Tom Stafford, Department of Psychology, University of Sheffield

Tom Stafford,Department of Psychology,University of Sheffield

Page 3: University of Hull 27 th April 2007. Tom Stafford, Department of Psychology, University of Sheffield

NO!

Page 4: University of Hull 27 th April 2007. Tom Stafford, Department of Psychology, University of Sheffield

NO!

Page 5: University of Hull 27 th April 2007. Tom Stafford, Department of Psychology, University of Sheffield

Why?•speculation, not science•they could be true•how can we prove they are true?

Page 6: University of Hull 27 th April 2007. Tom Stafford, Department of Psychology, University of Sheffield

How:•measurement•prediction•comparison

Page 7: University of Hull 27 th April 2007. Tom Stafford, Department of Psychology, University of Sheffield

Getting noticed

Page 8: University of Hull 27 th April 2007. Tom Stafford, Department of Psychology, University of Sheffield

Page 9: University of Hull 27 th April 2007. Tom Stafford, Department of Psychology, University of Sheffield

Page 10: University of Hull 27 th April 2007. Tom Stafford, Department of Psychology, University of Sheffield

Page 11: University of Hull 27 th April 2007. Tom Stafford, Department of Psychology, University of Sheffield

Getting noticed

Page 12: University of Hull 27 th April 2007. Tom Stafford, Department of Psychology, University of Sheffield

Getting noticed

Page 13: University of Hull 27 th April 2007. Tom Stafford, Department of Psychology, University of Sheffield

Getting noticed

Page 14: University of Hull 27 th April 2007. Tom Stafford, Department of Psychology, University of Sheffield

Finding game

Page 15: University of Hull 27 th April 2007. Tom Stafford, Department of Psychology, University of Sheffield

Page 16: University of Hull 27 th April 2007. Tom Stafford, Department of Psychology, University of Sheffield

Page 17: University of Hull 27 th April 2007. Tom Stafford, Department of Psychology, University of Sheffield

Page 18: University of Hull 27 th April 2007. Tom Stafford, Department of Psychology, University of Sheffield

•measurement•prediction•comparison

Page 19: University of Hull 27 th April 2007. Tom Stafford, Department of Psychology, University of Sheffield

number of distractors

time

to fi

nd

x x x x

Page 20: University of Hull 27 th April 2007. Tom Stafford, Department of Psychology, University of Sheffield

Page 21: University of Hull 27 th April 2007. Tom Stafford, Department of Psychology, University of Sheffield

Page 22: University of Hull 27 th April 2007. Tom Stafford, Department of Psychology, University of Sheffield

number of distractors

time

to fi

nd

x x x x

Page 23: University of Hull 27 th April 2007. Tom Stafford, Department of Psychology, University of Sheffield

Think of a vegetable

• What is 1+15?• What is 10 + 6?• What is 5 + 11?• What is 8 + 8?

Page 24: University of Hull 27 th April 2007. Tom Stafford, Department of Psychology, University of Sheffield

Pick a vegetable:• Aubergine• Broccoli• Carrot• Green bean• Lettuce• Marrow• Onion• Parsnip• Rhubarb• Onion• Spinach• Tomato

Page 25: University of Hull 27 th April 2007. Tom Stafford, Department of Psychology, University of Sheffield

TABLE

Page 26: University of Hull 27 th April 2007. Tom Stafford, Department of Psychology, University of Sheffield

CHAIR

Page 27: University of Hull 27 th April 2007. Tom Stafford, Department of Psychology, University of Sheffield

SWING

Page 28: University of Hull 27 th April 2007. Tom Stafford, Department of Psychology, University of Sheffield

BLUE

Page 29: University of Hull 27 th April 2007. Tom Stafford, Department of Psychology, University of Sheffield

GREEN

Page 30: University of Hull 27 th April 2007. Tom Stafford, Department of Psychology, University of Sheffield

How to you make noticing something automatic?

• Repetition• Repetition• Repetition• Repetition• Repetition• Repetition• Repetition• Repetition

Page 31: University of Hull 27 th April 2007. Tom Stafford, Department of Psychology, University of Sheffield

How do adverts work?

• Information?•Persuasion?•Repetition?

Page 32: University of Hull 27 th April 2007. Tom Stafford, Department of Psychology, University of Sheffield

Page 33: University of Hull 27 th April 2007. Tom Stafford, Department of Psychology, University of Sheffield

Who would like £300?

Page 34: University of Hull 27 th April 2007. Tom Stafford, Department of Psychology, University of Sheffield

Who has bought something in the last week?

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